What Fidelidade group should do to convey its human centric brand identity values to millennial insurance consumers

Companies are concerned in attracting and retaining Millennial consumers, especially if their relation with this target audience is weak. This happens in the insurance industry in Portugal and in Fidelidade group specifically. The aim of this study is to recommend a strategy for the insurance group to improve its relationship with these consumers, by conveying its human centric values. In order to address this goal, we developed a qualitative research. The main insight is that Millennials may perceive those values in the industry but do not associate them with insurance brands.

How can kiehl's growth in Portugal?

Branding Lab

Which communication strategy should a male luxury (fashion) brand – associated with a luxury car brand – develop, in order to increase its awareness in Europe

This work project explores how a male luxury (fashion) brand (subsidiary) that is associated with a luxury car brand (parent company) should develop its communication strategy in order to increase awareness in Europe. For this purpose a quantitative research was conducted. The aim was to find out whether the company in question had low brand awareness among European luxury consumers. Hereafter, a qualitative research revealed important insights in regard to luxury communication among male luxury consumers. Both the results of the research and the recommendations of luxury experts laid the foundation for the development of a solution-oriented communication strategy. The result of the analysis crystallizes the importance of the shared heritage and the synergistic effects, of which the subsidiary should make vast use when communicating.

Kiehl's brand advocates

Field lab: Business project

How can digital help biotherm growing in the Portuguese selective skincare channel?

Branding Lab

Mosaic maternal ancestry in the Great Lakes region of East Africa

The Great Lakes lie within a region of East Africa with very high human genetic diversity, home of many ethno-linguistic groups usually assumed to be the product of a small number of major dispersals. However, our knowledge of these dispersals relies primarily on the inferences of historical, linguistics and oral traditions, with attempts to match up the archaeological evidence where possible. This is an obvious area to which archaeogenetics can contribute, yet Uganda, at the heart of these developments, has not been studied for mitochondrial DNA (mtDNA) variation. Here, we compare mtDNA lineages at this putative genetic crossroads across 409 representatives of the major language groups: Bantu speakers and Eastern and Western Nilotic speakers. We show that Uganda harbours one of the highest mtDNA diversities within and between linguistic groups, with the various groups significantly differentiated from each other. Despite an inferred linguistic origin in South Sudan, the data from the two Nilotic-speaking groups point to a much more complex history, involving not only possible dispersals from Sudan and the Horn but also large-scale assimilation of autochthonous lineages within East Africa and even Uganda itself. The Eastern Nilotic group also carries signals characteristic of West-Central Africa, primarily due to Bantu influence, whereas a much stronger signal in the Western Nilotic group suggests direct West-Central African ancestry. Bantu speakers share lineages with both Nilotic groups, and also harbour East African lineages not found in Western Nilotic speakers, likely due to assimilating indigenous populations since arriving in the region ~3000 years ago.

Grasses and legumes as cover crop in no-tillage system in northeastern Pará Brazil

Studies to select one or more species of coverage plants adapted to Amazonian soil and climate conditions of the Amazon are a promising strategy for the improvement of environmental quality, establishing no-till agricultural systems, and thereby reducing the impacts of monoculture farming. The aim of this study was to assess the persistence time, half-life time, macronutrient content and accumulation, and C:N ratio of straw coverage in a Ultisol in northeastern Pará. Experimental design was randomized blocks with five treatments and five replicates. Plants were harvested after 105 days, growth and biomass production was quantified. After 84 days, soil coverage was 97, 85, 52, 50, and 15% for signalgrass (Brachiaria brizantha) (syn. Urochloa), dense crowngrass (Panicum purpurascens), jack bean (Canavalia ensiformes), pearl millet (Pennisetum americanum) and sunn hemp (Crotalaria juncea,), respectively. Signalgrass yielded the greatest dry matter production (9,696 kg ha-1). It also had high C:N ratio (38.4), long half-life (86.5 days) and a high persistence in the field. Jack bean also showed high dry matter production (8,950 kg ha-1), but it had low C:N ratio (17.4) and lower half-life time (39 days) than the grasses. These attributes indicate that signalgrass and jack bean have a high potential for use as cover plants in no-till agricultural systems in the State of Pará.

Estudo paleoetnobotânico do povoado da Idade do Ferro do Crastoeiro (Noroeste de Portugal)

Dissertação de mestrado em Arqueologia

Resolving the ancestry of Austronesian‑speaking populations

There are two very different interpretations of the prehistory of Island Southeast Asia (ISEA), with genetic evidence invoked in support of both. The "out-of-Taiwan" model proposes a major Late Holocene expansion of Neolithic Austronesian speakers from Taiwan. An alternative, proposing that Late Glacial/postglacial sea-level rises triggered largely autochthonous dispersals, accounts for some otherwise enigmatic genetic patterns, but fails to explain the Austronesian language dispersal. Combining mitochondrial DNA (mtDNA), Y-chromosome and genome-wide data, we performed the most comprehensive analysis of the region to date, obtaining highly consistent results across all three systems and allowing us to reconcile the models. We infer a primarily common ancestry for Taiwan/ISEA populations established before the Neolithic, but also detected clear signals of two minor Late Holocene migrations, probably representing Neolithic input from both Mainland Southeast Asia and South China, via Taiwan. This latter may therefore have mediated the Austronesian language dispersal, implying small-scale migration and language shift rather than large-scale expansion.

Aflatoxins detoxification by gamma irradiation

[Excerpt] Mycotoxins are secondary toxic metabolites of filamentous fungi. Aflatoxins (AFs) are produced to Aspergillus species such as A. flavus and A. parasiticus. These fungi are ubiquitous in nature and usually found on agricultural commodities. Therefore, AFs are encountered in many important foodstuff, including wheat, rice, maize, peanuts, sorghum, pearl millet, spices, oilseeds, tree nuts and milk. Due to the high toxicity of AFs, many methods have been studied to reduce or eliminate these mycotoxins from food and feed. Gamma irradiation is one technology that has been investigated with promising results. The aims of this study were (I) to study the effect of gamma radiation on aflatoxin B1, aflatoxin B2, aflatoxin G1 and aflatoxin G2 (II) to evaluate the effect of the presence of water on AFs degradation during the irradiation process; and (IV) to evaluate the cytotoxicity of radiolytic products formed. (...)

O corpo extremo (sobre 'A Morte sem Mestre' de Herberto Helder)

Observada pelo ângulo da continuidade com que desde sempre o texto herbertiano se deu a ler, A Morte sem Mestre corresponde, à partida, a um ponto extremo: o da forçada interrupção de um corpo pela brutal emergência do fim, a liquidação da sua biologia. O livro, ele mesmo, constitui como tal um lugar-limite que acolhe um pensamento-limite e sobre o limite, lugar e pensamento que tendem assim a um inevitável fora de cena, a um radical impudor que é também afirmação de um impoder. Se o lermos sobre o traço do tempo, como aqui nos propomos fazer, na extremidade 'ad quem' do itinerário orgânico da escrita herbertiana, como etapa seguinte de um trajeto de irrevogável corrupção e ruína, provavelmente - e num sentido estritamente demoníaco-, A Morte sem Mestre não poderia deixar de ser o que é: mais do que esse objeto estranho que chocou a crítica, um objeto desastroso, 'exemplum' perfeitamente imperfeito de uma espécie de corpo-desastre que se apresenta como postergação (calculada?) do fulgor poético, assumindo essa «tarefa prostitucional da poesia» que legitimamente lhe apontou António Guerreiro (2014), colocando-a sob a presumível égide de Sade ou de Bataille.

Expresión de genes placentarios y análisis de sus productos proteicos: Relación con genes homólogos bacterianos

La diferenciación celular es la resultante del control de la expresión de un conjunto de genes específicos que determinan las características funcionales y morfológicas de una célula. Diversas causas inductoras de tumores alteran el control genético en células completamente diferenciadas, promoviendo entre los numerosos disturbios moleculares, la activa expresión de genes que deberían estar reprimidos. En las etapas prematuras de su desarrollo la placenta humana posee propiedades biológicas que se asemejan a las de un tumor, como por ejemplo el activo crecimiento tisular, la invasividad y la expresión de proteínas que no se encuentran habitualmente en tejidos normales sino solamente en condiciones de transformación tumoral. En condiciones normales sintetiza y secreta una variedad de esteroides (progesterona y estradiol), enzimas involucradas en su síntesis (3beta-SDH, aromatasa), hormonas peptídicas (HCG, HPL) y proteínas específicas del embarazo, entre ellas las denominadas PSG. Objetivos Generales: Comprende el estudio de la expresión, regulación y probable funcionalidad de genes placentales tanto en condiciones fisiológicas como patológicas. Se caracterizarán secuencias de DNA y proteínas que intervienen en el control de esos genes. Se analizarán algunos genes que determinan la patogénesis bacteriana. Objetivos Específicos. Comprende las siguientes actividades: Tema 1: Expresión y funcionalidad de genes PSG y de 3beta-SDH. Tema 2: Expresión diferencial de genes en tumores trofoblásticos (Mola Hidatiforme). Tema 3: Caracterización topográfica-funcional de 3beta-SDH. Relación con otras enzimas esteroidogénicas. Tema 4: Estudios de genes y productos de organismos procariotas. Tema 5: Aplicaciones de la Biología Molecular en: a) Diagnóstico de enfermedades Hematológicas y Endocrinológicas. b) Tipificación de bacterias patógenas

Reconocimiento de los derechos humanos en América Latina e interculturalidad.

Este proyecto busca poner en discusión algunos criterios para el estudio de la diversidad y la interculturalidad propia de América. Se procurará abordar las condiciones de posibilidad de la interacción entre culturas, sin subordinaciones ni dominaciones, de un modo horizontal y en el cual ningún colectivo cultural esté por encima del otro, permitiendo la integración y convivencia entre los diferentes. La noción de interculturalidad es el acceso a un horizonte de sentidos y valoraciones ajenas a la del observador objetivo, universal y neutral que caracteriza al sujeto pensado a inicios de la modernidad, que es el espacio-tiempo en que se formula la noción misma de derechos del hombre. Esta noción de interculturalidad permite acceder a un núcleo filosófico fuerte en la discusión por el reconocimiento, que al mismo tiempo recibe de modo fecundo los aportes de las principales filosofías provenientes de la tradición europea. Pero también de las formulaciones y reformulaciones de esos conceptos a partir de la experiencia situada en Latinoamérica. Se continuará con la profundización de filósofos tales como Taylor, Sartre, Arendt, Butler, Levinas, Catherine Walsh como aportes de la tradición occidental, pero visualizados como quienes permiten poner en cuestión tal tradición. Y con el estudio de pensadores latinoamericanos como Juan Carlos Scannone, Fornet-Betancourt, Enrique Dussel, Cerutti Guldberg, Zulma Palermo. Hipótesis de trabajo. La tradición popular latinoamericana complejiza y profundiza la noción de experiencia mediante una comprensión de la sabiduría, que recupera, critica y amplía las herencias filosóficas europeas que originaron la noción misma de Derechos Humanos. Ambas tradiciones abren pensamientos que posibilitan un horizonte crítico-hermenéutico para la comprensión de ciertos procesos sociales de liberación y el reconocimiento del otro en nuestro continente, y posibilitan advertir la importancia, no sólo del reconocimiento de la diversidad cultural sino del encaminamiento efectivo para una interculturalidad que realice el cumplimiento de los Derechos Humanos.

Socially integrative customer service (SICS) : identification of a symbiotic link with corporate social responsibility

The aim of this study is to answer the research question "can customer service be revitalised through identification of a symbiotic relationship with social responsibility, linked by people-centricity?" The concept of customer service remains weak and there has been a lack of attention to the underlying purpose: "to serve". To strengthen the theory the humanistic nature of the concept should be revised. Fundamental to this argument is the question of who is a customer? To fully discover the scope of the concept requires a broader or more specifically a societal view. Herein the theme of social corporate responsibility is critical to the recognition of the customer service network (CSN). This suggestion in isolation is useful but structural. Another aspect must be identified to validate the "service" ethos. Through this reasoning the relational theme (RT) provides for a mechanism for this to be achieved. Therefore the theory of socially integrative customer service is based on broadening and deepening the customer service concept. This study is illustrated in the context of the grocery retail sector in the Republic of Ireland. Four case studies are presented, three based on company-wide and in-store research and a fourth is a cross-company study. Results across companies indicate acceptance of the research question and show evidence to validate SICS. There is scope to further develop SICS and to build on the CSN and the RT. Finally the concept of SICS provides for a diverse basis for further research. This theory does no purport to cause a paradigm shift but does add innovation to the body of knowledge. As is the hallmark of good theoretical development, the author has aimed to keep the philosophy simple.