Marketing Plan of Electric Vehicle Charging Solutions to USA

The purpose of the Thesis was to evaluate the business environment of electrical vehicle charging equipment (EVSE) in USA, find the key issues of entering the US EVSE markets and to form a marketing plan for possible market entry. The external market research analyzed the environment, customers, competitors and demand of EVSEs. In the internal analysis the focus was on resources and capabilities, offering, performance, business relations and US related issues. The research about the business environment was done using already available information from market studies and seminars. In external analysis there were also two semi-structured interviews from market experts used. The internal analysis was done mostly by interviews, but also company’s internal data sources were used. The interviews were semi-constructed and included eight interviewees from each part of EVSE value chain. The research findings were analyzed using SWOT analysis, which was converted to a so called TOWS matrix for extracting strategies. As a result of the Thesis, valuable information about the US markets and their requirements for EVSEs was gained. By matching the strengths of the case company and market requirements, customer segmentation and targeting were done and a marketing plan was constructed for the case company to help their management to evaluate the feasibility of possible market entry and investments to USA.

Naiskutsumuksen muunnelmia

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Pojasta mieheksi hyvinvointivaltiossa

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Mahdollisuuksien markkinat eli uskonnon ulottuvuudet

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Harmaan sävyjä

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Kaivoksen jälkeen kulttuuri jää

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Kansapuheen rajat poliittisen mielikuvituksen meressä

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Globaaleja ollaan - vai ollaanko?

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Maito ja maa : naishistoria kysyy, agraarihistoria vastaa

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Mistä naiset puhuvat puhuessaan elämästään

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Suomalaisen perhehistorian mahdollisuus

Lektio 24.9.1994.