Une approche causale des comportements d'achat et post-achat de produits écolabellisés

RESUMÉ Objectifs de la recherche: Depuis quelques années, l'utilisation de l'écologie dans le marketing a connu un essor considérable, aussi bien dans le monde académique que dans la pratique. De nos jours, la notion de label suscite un vif intérêt auprès des entreprises désireuses de promouvoir des produits "verts". Le principe de l'écolabellisation consiste à fournir aux consommateurs, en plus du prix, un nouvel élément de comparaison des produits. Les écolabels sont considérés comme l'un des meilleurs outils pour informer le consommateur, d'une manière claire et compréhensible, de l'impact du produit sur l'environnement. Nous nous intéressons, dans le cadre de notre travail, à l'étude du comportement d'achat des produits écolabellisés. En dépit de leur popularité croissante, les études académiques portant sur les labels écologiques sont relativement rares et de nombreuses problématiques demeurent en suspens. L'étude du comportement d'achat - au sens large - mérite notamment d'être approfondie. Notre recherche a plusieurs volets. Premièrement, nous étudions l'impact des valeurs, de l'implication vis-à-vis de l'écologie, du scepticisme, de la compréhension du label et de la connaissance de l'écologie sur le comportement d'achat de produits écolabellisés. Ensuite, nous testons la cohérence entre comportements écologiques en introduisant un comportement post- achat (le triage des déchets ménagers). Théories sous-jacentes: Notre étude repose sur différents apports académiques relatifs au comportement du consommateur "vert" mais également sur des concepts issus de la psychologie et de la sociologie. Nous présentons d'abord la littérature portant sur la caractérisation du consommateur "vert" (Webster, 1975; Arbuthnot, 1977; Van Liere et Dunlap, 1981; Balderjahn, 1988; Antil, 1984; Grunert et Juhl, 1995; Roberts, 1996). Nous abordons ensuite les études portant sur les valeurs (Schwartz, 1992; 1994), l'implication (Zaichkowsy, 1994), le scepticisme (Gray-Lee, Scammon et Mayer, 1994; Mohr et al., 1998), la compréhension des écolabels (van Dam et Reuvekamp, 1995; Thogersen, 2000) et la connaissance de l'écologie (Maloney et al., 1973, 1975; Arbuthnot, 1977; Pickett et al., 1993). Ces variables nous semblent être les plus à même d'influencer le comportement d'achat de produits écolabellisés. Enfin, sur la base des travaux de Valette-Florence et Roehrich (1993), nous développons un modèle de causalité, centré sur la relation entre les valeurs, l'implication et le comportement. Hypothèses de recherche et opérationnalisation des variables: Nous développons 16 hypothèses de recherche dont 12 portent sur les rapports de causalité entre construits. Par ailleurs, pour mieux comprendre la personnalité du consommateur de produits écolabellisés, nous distinguons les variables reflétant un intérêt collectif (altruisme) de celles reflétant un intérêt individuel (égocentrisme). La mesure des différents construits reposent sur la liste de Schwartz (1992, 1994) pour les valeurs, l'échelle d'implication de Zaichkowsy (1994) pour la publicité, l'échelle développée par Mohs et al. (1998) pour mesurer le scepticisme et une liste de questions portant sur l'écologie (Diekmann, 1996) pour tester le niveau de connaissance. Les comportements d'achat et post-achat sont mesurés respectivement à l'aide de questions relatives à la fréquence d'achat de produits écolabellisés et du triage des déchets ménagers. Collecte des données: Le recueil des données s'effectue par sondage, en ayant recours à des questionnaires auto-administrés. L'échantillon comprend de 368 étudiants provenant de diverses facultés de sciences humaines de Suisse Romande. Analyse des données et interprétation des résultats: Notre étude porte sur le comportement d'achat de trois labels écologiques et sur le triage de 7 déchets ménagers. Les différentes analyses montrent que certaines valeurs ont un impact sur l'implication et que l'implication a une influence positive sur le comportement d'achat et post-achat. Par ailleurs, nous montrons que l'implication sert de variable médiatrice entre les valeurs et le comportement. De plus, la compréhension de l'écolabel influence de manière positive l'achat de produits écolabellisés, la connaissance de l'écologie a une influence positive sur le comportement post-achat et le scepticisme vis-à-vis de l'utilité du triage des déchets ménagers influence négativement le comportement de triage. Implications managériales: Les résultats obtenus suggèrent qu'outre la valeur "protection de l'environnement", d'autres valeurs comme "la stimulation" ou encore "l'accomplissement" influencent de manière significative l'implication vis-à-vis de l'écologie qui à son tour influence l'achat de produits écolabellisés. Le manager doit donc tenir compte du fait que le consommateur est impliqué dans l'écologie. Ensuite, la compréhension du label joue un rôle prépondérant dans l'achat. De plus, le consommateur ne semble pas être sceptique par rapport aux informations fournies par les écolabels et le niveau de connaissance de l'écologie n'affecte pas son comportement. Enfin, le consommateur semble agir de manière cohérente en achetant différents produits écolabellisés. Apports, limites et voies de recherche: Notre étude contribue à l'enrichissement de la recherche sur le comportement du consommateur dans un contexte écologique à plusieurs égards, notamment par l'étude de la relation entre les valeurs, l'implication et le comportement. Néanmoins, la portée de notre recherche est naturellement restreinte en raison du nombre limité de cas étudiés, soit 3 labels écologiques relativement peu connus de notre échantillon. Il serait utile de répéter l'étude en utilisant des labels plus populaires. Par ailleurs, nous avons eu recours à des échelles développées dans des contextes quelque peu différents. En particulier, une échelle d'implication devrait être développée spécifiquement pour le contexte écologique.

Micro-patterning of biomolecules on polymer substrates.

UV−excimer laser photoablation was used, in combination with surface blocking techniques, to pattern proteins on the surfaces of polyimide and poly(ethylene terephthalate). This technique involves physical adsorption of avidin through laser-defined openings in low-temperature laminates or adsorbed protein blocking layers. Visualization of biomolecular patterns were monitored using avidin and fluorescein-labeled biotin as a model receptor−ligand couple. Adsorbed proteins could be shown to bind to UV-laser-treated polymer surfaces up to three times higher than on commercially available polymers. UV-laser photoablation was also used for the generation of three-dimensional structure, which leads to the possibility of biomolecule patterning within polymer-based microanalytical systems. The simplicity and easy handling of the described technique facilitate its application in microdiagnostic devices.

Cost-effectiveness of low-molecular-weight heparin for treatment of pulmonary embolism.

BACKGROUND: Low-molecular-weight heparin (LMWH) appears to be safe and effective for treating pulmonary embolism (PE), but its cost-effectiveness has not been assessed. METHODS: We built a Markov state-transition model to evaluate the medical and economic outcomes of a 6-day course with fixed-dose LMWH or adjusted-dose unfractionated heparin (UFH) in a hypothetical cohort of 60-year-old patients with acute submassive PE. Probabilities for clinical outcomes were obtained from a meta-analysis of clinical trials. Cost estimates were derived from Medicare reimbursement data and other sources. The base-case analysis used an inpatient setting, whereas secondary analyses examined early discharge and outpatient treatment with LMWH. Using a societal perspective, strategies were compared based on lifetime costs, quality-adjusted life-years (QALYs), and the incremental cost-effectiveness ratio. RESULTS: Inpatient treatment costs were higher for LMWH treatment than for UFH (dollar 13,001 vs dollar 12,780), but LMWH yielded a greater number of QALYs than did UFH (7.677 QALYs vs 7.493 QALYs). The incremental costs of dollar 221 and the corresponding incremental effectiveness of 0.184 QALYs resulted in an incremental cost-effectiveness ratio of dollar 1,209/QALY. Our results were highly robust in sensitivity analyses. LMWH became cost-saving if the daily pharmacy costs for LMWH were < dollar 51, if > or = 8% of patients were eligible for early discharge, or if > or = 5% of patients could be treated entirely as outpatients. CONCLUSION: For inpatient treatment of PE, the use of LMWH is cost-effective compared to UFH. Early discharge or outpatient treatment in suitable patients with PE would lead to substantial cost savings.

Regional variations in ABC transporter expression along the mouse intestinal tract.

The ATP-binding cassette (ABC) family of proteins comprise a group of membrane transporters involved in the transport of a wide variety of compounds, such as xenobiotics, vitamins, lipids, amino acids, and carbohydrates. Determining their regional expression patterns along the intestinal tract will further characterize their transport functions in the gut. The mRNA expression levels of murine ABC transporters in the duodenum, jejunum, ileum, and colon were examined using the Affymetrix MuU74v2 GeneChip set. Eight ABC transporters (Abcb2, Abcb3, Abcb9, Abcc3, Abcc6, Abcd1, Abcg5, and Abcg8) displayed significant differential gene expression along the intestinal tract, as determined by two statistical models (a global error assessment model and a classic ANOVA, both with a P < 0.01). Concordance with semiquantitative real-time PCR was high. Analyzing the promoters of the differentially expressed ABC transporters did not identify common transcriptional motifs between family members or with other genes; however, the expression profile for Abcb9 was highly correlated with fibulin-1, and both genes share a common complex promoter model involving the NFkappaB, zinc binding protein factor (ZBPF), GC-box factors SP1/GC (SP1F), and early growth response factor (EGRF) transcription binding motifs. The cellular location of another of the differentially expressed ABC transporters, Abcc3, was examined by immunohistochemistry. Staining revealed that the protein is consistently expressed in the basolateral compartment of enterocytes along the anterior-posterior axis of the intestine. Furthermore, the intensity of the staining pattern is concordant with the expression profile. This agrees with previous findings in which the mRNA, protein, and transport function of Abcc3 were increased in the rat distal intestine. These data reveal regional differences in gene expression profiles along the intestinal tract and demonstrate that a complete understanding of intestinal ABC transporter function can only be achieved by examining the physiologically distinct regions of the gut.

RANTES/CCL5 and risk for coronary events: results from the MONICA/KORA Augsburg case-cohort, Athero-Express and CARDIoGRAM studies.

BACKGROUND: The chemokine RANTES (regulated on activation, normal T-cell expressed and secreted)/CCL5 is involved in the pathogenesis of cardiovascular disease in mice, whereas less is known in humans. We hypothesised that its relevance for atherosclerosis should be reflected by associations between CCL5 gene variants, RANTES serum concentrations and protein levels in atherosclerotic plaques and risk for coronary events. METHODS AND FINDINGS: We conducted a case-cohort study within the population-based MONICA/KORA Augsburg studies. Baseline RANTES serum levels were measured in 363 individuals with incident coronary events and 1,908 non-cases (mean follow-up: 10.2±4.8 years). Cox proportional hazard models adjusting for age, sex, body mass index, metabolic factors and lifestyle factors revealed no significant association between RANTES and incident coronary events (HR [95% CI] for increasing RANTES tertiles 1.0, 1.03 [0.75-1.42] and 1.11 [0.81-1.54]). None of six CCL5 single nucleotide polymorphisms and no common haplotype showed significant associations with coronary events. Also in the CARDIoGRAM study (>22,000 cases, >60,000 controls), none of these CCL5 SNPs was significantly associated with coronary artery disease. In the prospective Athero-Express biobank study, RANTES plaque levels were measured in 606 atherosclerotic lesions from patients who underwent carotid endarterectomy. RANTES content in atherosclerotic plaques was positively associated with macrophage infiltration and inversely associated with plaque calcification. However, there was no significant association between RANTES content in plaques and risk for coronary events (mean follow-up 2.8±0.8 years). CONCLUSIONS: High RANTES plaque levels were associated with an unstable plaque phenotype. However, the absence of associations between (i) RANTES serum levels, (ii) CCL5 genotypes and (iii) RANTES content in carotid plaques and either coronary artery disease or incident coronary events in our cohorts suggests that RANTES may not be a novel coronary risk biomarker. However, the potential relevance of RANTES levels in platelet-poor plasma needs to be investigated in further studies.

Inclusive fitness theory and eusociality.

Arising from M. A. Nowak, C. E. Tarnita & E. O. Wilson 466, 1057-1062 (2010); Nowak et al. reply. Nowak et al. argue that inclusive fitness theory has been of little value in explaining the natural world, and that it has led to negligible progress in explaining the evolution of eusociality. However, we believe that their arguments are based upon a misunderstanding of evolutionary theory and a misrepresentation of the empirical literature. We will focus our comments on three general issues.

Mirror extreme BMI phenotypes associated with gene dosage at the chromosome 16p11.2 locus.

Both obesity and being underweight have been associated with increased mortality. Underweight, defined as a body mass index (BMI) ≤ 18.5 kg per m(2) in adults and ≤ -2 standard deviations from the mean in children, is the main sign of a series of heterogeneous clinical conditions including failure to thrive, feeding and eating disorder and/or anorexia nervosa. In contrast to obesity, few genetic variants underlying these clinical conditions have been reported. We previously showed that hemizygosity of a ∼600-kilobase (kb) region on the short arm of chromosome 16 causes a highly penetrant form of obesity that is often associated with hyperphagia and intellectual disabilities. Here we show that the corresponding reciprocal duplication is associated with being underweight. We identified 138 duplication carriers (including 132 novel cases and 108 unrelated carriers) from individuals clinically referred for developmental or intellectual disabilities (DD/ID) or psychiatric disorders, or recruited from population-based cohorts. These carriers show significantly reduced postnatal weight and BMI. Half of the boys younger than five years are underweight with a probable diagnosis of failure to thrive, whereas adult duplication carriers have an 8.3-fold increased risk of being clinically underweight. We observe a trend towards increased severity in males, as well as a depletion of male carriers among non-medically ascertained cases. These features are associated with an unusually high frequency of selective and restrictive eating behaviours and a significant reduction in head circumference. Each of the observed phenotypes is the converse of one reported in carriers of deletions at this locus. The phenotypes correlate with changes in transcript levels for genes mapping within the duplication but not in flanking regions. The reciprocal impact of these 16p11.2 copy-number variants indicates that severe obesity and being underweight could have mirror aetiologies, possibly through contrasting effects on energy balance.