Maybelline New York, how to grow in Portugal?

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

Why is the make-up consumption in Portugal so low?

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

Consumption and emotional compensation in economic crisis

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

Will men in Portugal wear make-up in the future?

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

External brand extensions impact on Diesel's brand image

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

A mobilidade automóvel em Portugal. A construção do sistema socio-técnico, 1920-1950

Dissertação realizada em co-tutela para obtenção do Grau de Doutor em História, Filosofia e Património da Ciência e da Tecnologia(na Faculdade de Ciências e Tecnologia da Universidade Nova de Lisboa) e em História Cultural(na Université Sorbonne Nouvelle, Paris 3, École doctorale 267 - Arts & Médias; Centre de Recherches sur le Lien Social

Portugal as a country exporting talent: Image of young high-skilled Portuguese people working outside Portugal

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

How can the luxury sector in Portugal capture the full Potential from emerging countries tourists' market?

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

Country-of-origin effect applied to talent: Portugal abroad

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

Produção de milheto em consórcio com gramíneas forrageiras no semiárido cearense.

Resumo: Objetivou-se avaliar gramíneas com reconhecida tolerância a períodos de estresse hídrico em consórcio com a cultura do milheto e doses de nitrogênio. O ensaio foi realizado em Sobral-CE, em delineamento em blocos casualizados com os tratamentos sendo o consórcio da cultura do milheto com o capim-buffel ou capim-massai, com 3 doses de adubação em cobertura para o milheto, sendo: 0, 50 e 100 kg ha-1 de nitrogênio, e o tratamento testemunha sendo o plantio do milheto solteiro sem adubação de cobertura; com 3 blocos. Avaliaram-se os dados biométricos e produtividade de massa seca. O consórcio de culturas anuais com gramíneas forrageiras é alternativa interessante para produção de volumoso em região semiárida. O consórcio de milheto e capim-massai mostrou-se superior para dados biométricos e produtividade. O emprego de 100 kg ha-1 de N em cobertura na cultura do milheto propiciou maior produtividade de massa seca. [Millet production with forage consortium in semiarid region of State of Ceará]. Abstract: This study aimed to evaluate grasses with recognized tolerance to periods of water stress in partnership with millet cultivation and doses of nitrogen. The test was conducted in Sobral-CE, at a randomized block with treatments and millet culture consortium with buffel grass or massai grass with 3 fertilizer levels at coverage for millet, as follows: 50 and 100 kg ha-1 of nitrogen, and the control treatment being the planting millet single without cover fertilization; with 3 blocks. Evaluated were the biometric data and dry matter productivity. The consortium of annual crops with grasses is interesting alternative to massive production for semi-arid region. The consortium millet and massai grass was superior to biometric data and productivity. The use of 100 kg ha-1 of N topdressing in the millet culture provided greater dry mass productivity.

Are the L'oreal hair care brands currently operating in the Kenyan mass market adequately positioned and adapted to the Kenyan consumers?: A recommendation to the new L'oreal East Africa Office concerning the hair care brand positioning and portfolio in Kenya

NSBE - UNL

Turning Lisbon into a tourism and luxury shopping destination for Chinese travellers

Branding Lab

How can Biotherm grow in the selective skincare channel in Portugal?

Branding Lab

What should Fundação Calouste Gulbenkian do in order to attract the National Millennials?

Branding Lab

How premium brands should do to upgrade and move to a luxury status

Premium brands’ upgrade process to luxury is a phenomenon still not well analysed. A literature review allowed assessment of what distinguishes premium and luxury brands. We infered five propositions then tested through a case study research. The research investigated three Portuguese brands that successfully moved from premium to luxury - Claus Porto, Josefinas and Vila Joya. We conclude that acquiring social status is the most essential and difficult feature to deal with, when migrating from premium to luxury as it depends on voluntary and involuntary factors.