Are the L'oreal hair care brands currently operating in the Kenyan mass market adequately positioned and adapted to the Kenyan consumers?: A recommendation to the new L'oreal East Africa Office concerning the hair care brand positioning and portfolio in Kenya
| Contribuinte(s) |
Silveira, Catherine da |
|---|---|
| Data(s) |
02/06/2015
31/05/2017
01/05/2014
|
| Resumo |
NSBE - UNL |
| Identificador |
http://hdl.handle.net/10362/15041 201475316 |
| Idioma(s) |
eng |
| Direitos |
embargoedAccess |
| Tipo |
masterThesis |
