794 resultados para Keyword Advertising
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El nostre projecte, tracta de desenvolupar una aplicació que ha de proporcionar diverses utilitats de gestió per a un restaurant. Es gestionaran les reserves a través d'Internet, també es farà la gestió d'usuaris registrats i campanyes de publicitat per e-mail dirigides als mateixos. L'aplicació haurà de mantenir la base de dades dels clients registrats. El restaurant els hi farà arribar informació periòdica a traves de llistes de correu i campanyes puntuals que l'aplicació haurà de gestionar.La part privada de l'aplicació, ha de tractar l'accés de personal autoritzat. El personal autoritzat podrà fer el manteniment de diverses parts: els clients, les reserves, els menús, places disponibles,... També ha de permetre la gestió dels continguts de les llistes de correu i les campanyes de publicitat.La nostra aplicació, sobre la plataforma JEE, segueix el disseny en capes, concretament en les capes de presentació, negoci i dades. A la capa de presentació, s'han utilitzat les tecnologies de JSP, HTML i CSS intentant aconseguir una interfície gràfica que sigui entenedora i fàcil d'usar. Desitgem fer servir el patró Model Vista Controlador, per tal de separar la interfície d'usuari de la lògica de negoci, a tal efecte s'ha utilitzat el "framework" STRUTS. A la capa de negoci és on estarà el gruix de l'aplicació que s'executarà sobre un servidor d'aplicacions, que en el nostre cas serà el GlassFish.La capa de dades, fa servir el SGBD MySQL. Per interactuar amb la base de dades, s'ha fet servir el "framework", Hibernate, que ens permet tractar les taules de la base de dades com si fossin objectes Java ordinaris.
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El trabajo se centra en proporcionar una solución informática para la Administración de Propiedades haciendo uso de nuevas tecnologías y a su vez dotar de las herramientas necesarias para la construcción de una comunidad. El desarrollo de la solución pasa por la descripción de las herramientas empleadas y las etapas para su construcción, que incluyen el análisis, diseño, implementación y posterior implantación. Se hace énfasis en el Framework elegido para demostrar las ventajas de su aplicación. En la construcción de la comunidad se describen las herramientas utilizadas para la difusión del proyecto que incluyen la publicación de una página del proyecto, el uso de redes sociales y páginas publicitarias y la puesta en marcha de un software de colaboración para la administración del desarrollo del proyecto.
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Boletín semanal para profesionales sanitarios de la Secretaría General de Calidad, Innovación y Salud Pública de la Consejería de Igualdad, Salud y Políticas Sociales
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Boletín semanal para profesionales sanitarios de la Secretaría General de Calidad, Innovación y Salud Pública de la Consejería de Igualdad, Salud y Políticas Sociales
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Assessment of eating habits in young children from multicultural backgrounds has seldom been conducted. Our objectives were to study the reproducibility and the results of a food frequency questionnaire (FFQ) developed to assess changes in eating habits of preschool children with a high migrant population, in the context of a multidisciplinary multilevel lifestyle intervention. Three kindergarten classes (53% from migrant backgrounds) in French-speaking Switzerland were randomly selected and included 16 girls and 28 boys (mean age +/- SD, 5.4 +/- 0.7 years). The FFQ was filled out twice within a 4-week interval by the parents. Spearman rank correlations between the first and the second FFQ for the 39 items of the food questions were as follows: low (r < 0.50) for 8 (7 P < .05 and 1 nonsignificant), moderate (0.50 <or= r < 0.70) for 22 (all P < .01), and high (r >or= 0.70) for 9 (all P < .01). In addition, 28 of 39 intraclass correlation coefficients were high (>0.50, all P < .01). Eighty-six percent of the children ate breakfast at home daily, but only 67% had lunch at home. The percentages of children eating at least once a week in front of the TV were as follows: 50% for breakfast, 33% for lunch, 38% for dinner, and 48% for snacks. Forty percent of children asked their parents to buy food previously seen in advertisements and ate fast food between once a week and once a month. Children generally consumed foods with a high-energy content. The FFQ yielded good test-retest reproducibility for most items of the food questions and gave relevant findings about the eating habits of preschool children in areas with a high migrant population.
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The impact on health of alcohol in a given society is mainly related with the volume and pattern of drinking, and these are related with individual factors, but also with environmental factors, among which public policies are important determinants. Public policies may favour or reduce alcohol use, and thus have a substantial preventive capacity. The effectiveness of policies to prevent the harm caused by alcohol has been reviewed in recent documents, which provide evidence to extract recommendations. This paper reviews the most effective policies to reduce the harm caused by alcohol, with an emphasis in the use of taxes to increase its cost, availability regulation, and policies on drinking and driving. The regulation of alcohol promotion and publicity is also assessed, as well as the detection and treatment of alcohol abuse and dependence. The state of alcohol related policies in Spain is analysed, as well as the obstacles, for the adoption of policies more prone to prevention, and recommendations for the future are made.
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A lo largo de esta investigación se describirá de forma exploratoria cómo se está enseñando actualmente la creatividad publicitaria en las universidades españolas en contraposición con las universidades estadounidenses. El motivo para elaborar esta comparación es simple: una investigación muy similar ya se ha llevado a cabo en Estados Unidos. Tras considerar otros enfoques metodológicos, llegó a nuestras manos un artículo publicado en el Journal of Advertising Education. En este artículo se llevaba a cabo un anàlisis de contenido de los temarios de las asignaturas de creatividad de una muestra de las universidades estadounidenses. La investigación, llevada a cabo por Mark Stuhlfaut y Margo Berman (2009) presenta una metodología muy clara y sólida que por sus características invita a ser replicada en otro campo o, como es el caso, en otro país. Así pues, siguiendo los pasos metodológicos marcados por Stuhlfaut y Berman, se presenta una réplica de su investigación Pedagogic Challenges: The Teaching of Creative Strategy in Advertising Courses7 y se estudia la enseñanza en materia creatividad publicitaria en la universidad española analizando los temarios de las asignaturas de creatividad. El trabajo se divide en dos partes. La primera consiste en una revisión bibliográfica para determinar el estado de la cuestión de los estudios universitarios de publicidad y, más concretamente, de la materia de creatividad publicitaria. La segunda parte es la réplica del estudio la cual conlleva el análisis de contenido de los temarios obtenidos y la consiguiente comparación entre los resultados obtenidos con los publicados por Stuhlfaut y Berman (2009).
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Entre los varios tópicos que rodean al ámbito publicitario, aquellos relacionados con el tratamiento de género, específicamente al femenino, a través de las representaciones de roles y estereotipos en las que, además, el cuerpo tiene especial relevancia, han determinado que la publicidad sea considerada como uno de los factores que refuerzan y fomentan la discriminación hacia las mujeres. Dentro de los límites que el marco regulador establece para la libertad de expresión y por iniciativas propias del sistema publicitario a través del autocontrol, en las estrategias creativas y en quienes las producen, se han iniciado procesos, llamados a repensar las identidades femeninas y masculinas, pese a ello, existen efluvios que demuestran que el sexismo continua presente en las sociedades en las que la publicidad se desenvuelve, por tanto le dan cabida a ésta y otras formas de comunicación y de procesos y comportamientos sociales
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Extracellular calcium participates in several key physiological functions, such as control of blood coagulation, bone calcification or muscle contraction. Calcium homeostasis in humans is regulated in part by genetic factors, as illustrated by rare monogenic diseases characterized by hypo or hypercalcaemia. Both serum calcium and urinary calcium excretion are heritable continuous traits in humans. Serum calcium levels are tightly regulated by two main hormonal systems, i.e. parathyroid hormone and vitamin D, which are themselves also influenced by genetic factors. Recent technological advances in molecular biology allow for the screening of the human genome at an unprecedented level of detail and using hypothesis-free approaches, such as genome-wide association studies (GWAS). GWAS identified novel loci for calcium-related phenotypes (i.e. serum calcium and 25-OH vitamin D) that shed new light on the biology of calcium in humans. The substantial overlap (i.e. CYP24A1, CASR, GATA3; CYP2R1) between genes involved in rare monogenic diseases and genes located within loci identified in GWAS suggests a genetic and phenotypic continuum between monogenic diseases of calcium homeostasis and slight disturbances of calcium homeostasis in the general population. Future studies using whole-exome and whole-genome sequencing will further advance our understanding of the genetic architecture of calcium homeostasis in humans. These findings will likely provide new insight into the complex mechanisms involved in calcium homeostasis and hopefully lead to novel preventive and therapeutic approaches. Keyword: calcium, monogenic, genome-wide association studies, genetics.
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La guerra dels Segadors (1640-1652/59) va ser també una guerra d'idees o arguments polítics. A diferència, però, d'altres conflictes anteriors (com ara l'anomenada guerra civil catalana de mitjan segle xv), aquests arguments antagònics conegueren (al Principat i fins i tot mes enllà) una difusió sense precedents; sobretot pel fet que s'expressaren tot sovint per la via impresa
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The Framework Convention on Tobacco Control (FCTC) isa global and comprehensive legal framework for reducing demand for tobacco (e.g. price measures; ban on smoking in enclosed places; contents of tobacco products; packaging and labeling; advertising, promotion and sponsorship; liability, tobacco cessation, etc.) and supply (e.g. illicit trade; sales to/by minors, etc.). Adopted in 2003, the FCTC has been ratified by 174 countries so far. Switzerland has signed the treaty in 2004 but ratification will necessitate the implementation of stronger tobacco control measures at the national level. The FCTC is a priority of any strategy to reduce noncommunicable diseases in populations. Broad implementation of the FCTC has the potential to prevent a substantial proportion of the billion of tobacco-related deaths expected in the 21st
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BACKGROUND: Supervised injection services (SISs) have been developed to promote safer drug injection practices, enhance health-related behaviors among people who inject drugs (PWID), and connect PWID with external health and social services. Nevertheless, SISs have also been accused of fostering drug use and drug trafficking. AIMS: To systematically collect and synthesize the currently available evidence regarding SIS-induced benefits and harm. METHODS: A systematic review was performed via the PubMed, Web of Science, and ScienceDirect databases using the keyword algorithm [("SUPERVISED" OR "SAFER") AND ("INJECTION" OR "INJECTING" OR "SHOOTING" OR "CONSUMPTION") AND ("FACILITY" OR "FACILITIES" OR "ROOM" OR "GALLERY" OR "CENTRE" OR "SITE")]. RESULTS: Seventy-five relevant articles were found. All studies converged to find that SISs were efficacious in attracting the most marginalized PWID, promoting safer injection conditions, enhancing access to primary health care, and reducing the overdose frequency. SISs were not found to increase drug injecting, drug trafficking or crime in the surrounding environments. SISs were found to be associated with reduced levels of public drug injections and dropped syringes. Of the articles, 85% originated from Vancouver or Sydney. CONCLUSION: SISs have largely fulfilled their initial objectives without enhancing drug use or drug trafficking. Almost all of the studies found in this review were performed in Canada or Australia, whereas the majority of SISs are located in Europe. The implementation of new SISs in places with high rates of injection drug use and associated harms appears to be supported by evidence.
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This article originates from a panel with the above title, held at IEEE VTC Spring 2009, in which the authors took part. The enthusiastic response it received prompted us to discuss for a wider audience whether research at the physical layer (PHY) is still relevant to the field of wireless communications. Using cellular systems as the axis of our exposition, we exemplify areas where PHY research has indeed hit a performance wall and where any improvements are expected to be marginal. We then discuss whether the research directions taken in the past have always been the right choice and how lessons learned could influence future policy decisions. Several of the raised issues are subsequently discussed in greater details, e.g., the growing divergence between academia and industry. With this argumentation at hand, we identify areas that are either under-developed or likely to be of impact in coming years - hence corroborating the relevance and importance of PHY research.
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The optimization of the pilot overhead in single-user wireless fading channels is investigated, and the dependence of this overhead on various system parameters of interest (e.g., fading rate, signal-to-noise ratio) is quantified. The achievable pilot-based spectral efficiency is expanded with respect to the fading rate about the no-fading point, which leads to an accurate order expansion for the pilot overhead. This expansion identifies that the pilot overhead, as well as the spectral efficiency penalty with respect to a reference system with genie-aided CSI (channel state information) at the receiver, depend on the square root of the normalized Doppler frequency. It is also shown that the widely-used block fading model is a special case of more accurate continuous fading models in terms of the achievable pilot-based spectral efficiency. Furthermore, it is established that the overhead optimization for multiantenna systems is effectively the same as for single-antenna systems with the normalized Doppler frequency multiplied by the number of transmit antennas.