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Double Degree

Occasional adnominal idiom modification : a cognitive linguistic approach

abstract:occasional Adnominal Idiom Modification - A Cognitive Linguistic Approach From a cognitive-linguistic perspective, this paper explores alternative types of adnoniinal modification in occasional variants of English verbal idioms. Being discussed against data extracted from the British National Corpiis (BNC), the model claims that in idioni-production idiomatic constructions are activated as complex linguistic schemas to code a context-specific target-conceptualisation. Adnominal pre- and postmodifications are one specific form of creative alteration to adapt the idiom for this purpose. Semantically, idiom-interna1 NPextension is not a uniforni process. It is necessary to distinguish two systematic types of adnominal modification: external and internal modification (Ernst 1981). While external NPmodification has adverbial function, ¡.e. it modifies the idiom as a unit, internal modification directly applies to the head-noun and thus depends on the degree of motivation and analysability of a given idiom. Following the cognitive-linguistic framework, these dimensions of idiom-transparency result from the language user's ability to remotivate the bipartite semantic structure by conceptual metaphors and metonymies.

An Electrophysiological Investigation into the Role of Cognitive Control in the Attentional Blink

Accuracy at reporting a second-target (T2) is reduced if it is presented within approximately 500 ms of the first target (T1) – an attentional blink (AB). Early models explained the AB in terms of attentional limitations creating a processing bottleneck such that T2 processing would be impaired while T1 processing was ongoing. Theoretical models of the AB have more recently been expanded to include the role of cognitive control. In this dissertation I propose that cognitive control, defined as the optimization of information processing in order to achieve goals, is maladapted to the dual-task conditions of the AB task in that cognitive control optimizes the T1 goal, due to its temporal proximity, at the cost of T2. I start with the concept that the role of cognitive control is to serve goals, and that how goals are conceived of and the degree of motivation associated with those goals will determine whether cognitive control will create the condition that cause the AB. This leads to the hypothesis that electrophysiological measures of cognitive control and the degree of attentional investment resulting from cognitive control modulate the AB and explain individual differences in the AB. In a series of four studies feedback-related N2 amplitude, (reflecting individual differences in the strength of cognitive control), and event-related and resting alpha frequency oscillatory activity (reflecting degree of attentional investment), are used to explain both intra- and inter-individual variability in performance on the AB task. Results supported the hypothesis that stronger cognitive control and greater attentional investment are associated with larger AB magnitudes. Attentional investment, as measured by alpha frequency oscillations, and cognitive control, as measured by the feedback-related N2, did not relate to each other as hypothesized. It is proposed that instead of a measure of attentional investment alone, alpha frequency oscillatory activity actually reflects control over information processing over time, in other words the timing of attention. With this conceptualization, various aspects of cognitive control, either related to the management of goals (feedback-related N2) or the management of attention over time to meet goals, explain variability in the AB.

A supressão do efeito suspensivo do recurso de apelação: uma investigação sobre seus reflexos na celeridade processual e segurança jurídica, a partir de estudos de casos e dados obtidos junto ao Tribunal de Justiça do Rio de Janeiro

Esta dissertação de mestrado tem o objetivo de estudar o efeito suspensivo do recurso de apelação e seus reflexos no sistema jurídico brasileiro. Com efeito, busca-se analisar as possíveis consequências da supressão do próprio efeito suspensivo sobre o tempo de duração dos processos e quanto a possível insegurança jurídica causada pela ausência da suspensão dos julgados de primeira instância. Sustenta-se neste trabalho que a supressão do efeito suspensivo pode ser uma proposta para aumentar a celeridade na tramitação dos processos no Brasil, sem causar problemas de segurança jurídica. Em primeiro lugar, descreve-se o problema de investigação e suas proposições. O primeiro capítulo apresenta a judicialização das relações sociais e, por conseguinte, a multiplicação do número de ações distribuídas e a crescente exigência pela efetividade da prestação jurisdicional. Neste mesmo capítulo o trabalho se ocupa em apreciar dos dados obtidos junto ao Tribunal de Justiça do Rio de Janeiro e com a análise qualitativa de casos típicos que demonstram o uso do efeito suspensivo tão somente para procrastinar o tempo de duração do processo bem como para barganhar um possível acordo vantajoso para o devedor. Em seguida, apreciamos os Princípios constitucionais da Segurança Jurídica e da Efetividade e Celeridade da Prestação Jurisdicional indicando o marco teórico de cada princípio. O segundo capítulo descreve conceito de sentença e seus efeitos, levando-se em consideração as últimas reformas processuais. Após, estuda-se a suposta estabilidade do sistema jurídico com a aplicação do efeito suspensivo, abordando o duplo grau de jurisdição como garantia constitucional. Posteriormente, indicamos a utilização estratégica do efeito suspensivo pelos atores (réus) do processo. O terceiro capítulo destina-se a apontar a legislação estrangeira e seus respectivos fundamentos jurídicos que influenciaram o nosso ordenamento jurídico, bem como a colaboração do autor em sugerir uma nova proposta de lei. Aproveitamos a oportunidade para trazer á baila as possíveis alterações oriundas do projeto do novo Código de Processo Civil e suas aspirações para dirimir os obstáculos que causam o longo tempo de duração dos processos. Por fim, apresentamos as considerações finais sobre a hipótese de supressão do efeito suspensivo como meio de alcançar a redução do tempo de duração do processo mantendo-se as garantias constitucionais da ampla defesa e do devido processo legal. Com efeito, demonstra-se que não há qualquer violação ao Princípio da Segurança Jurídica.

The impact of content marketing on attitudes and purchase intentions of online shoppers : the case videos & tutorials and user-generated content

This thesis was written as part of a Double-Degree Masters program in Management, with focus in Marketing. Aligned with the nature of the degree, this study aims to be a useful tool for managers and marketers, which conduct business online. This thesis is a study of Content Marketing in the content of online commercial product pages. Its aim is to understand how to use content marketing to drive conversion, by understanding consumer attitudes and purchase intention towards content. A in-depth study of existing theories and exploratory primary research was developed in other to attain these objectives. Business-to-consumer electronic commerce (B2C e-commerce) has provided consumers and online retailers with a more effective medium to perform online transactions through commercial websites. Although consumers have realized that the benefits of online shopping; such as time saving, minimizing effort, convenience, broader selection, and wider access to information, they are still greatly unwilling to shop online. Consumers shop essentially for two motives, to meet experiential (fun) or goal-oriented (efficiency) needs (Wolfinbarger & Gilly, 2001). The information provided by content marketing seeks to focus on consumers need for information and entertainment, instead of focusing on the brand. Thus, it is expected that the type of content format will have different effects on the attitudes and purchase intention on the online shopper, depending on the online shopping purpose. Concretely, a goal-oriented shopper should find user generated content (UGC) to be more valuable content formats, since they decrease the amount of search effort. While on the other hand, videos & tutorials (VT) might be perceived as more valuable for a consumer looking to spend time and being entertained through online shopping. The exploratory research was characterized by a survey experiment with online consumers. Participants were exposed to stimuli of content marketing tested according to their attitudes and purchase intention. The focus was to understand the impact of two different content marketing tactics—User-generated content and Videos & Tutorials—on attitudes and purchase intentions and how they interact with content complexity. The results indicate that content marketing in commercial product pages is relevant in driving consumer attitudes and purchase intentions. Consumers are not motivated by a specific content marketing tactic, unless that content has a certain level of complexity. In that case, Ur-Generated Content becomes a relevant tactic in product pages, however VT is not.

O papel da atividade lúdica como motivadora da aprendizagem da língua inglesa: análise de um livro didático

This work aims at analyzing the activities presented in the book On Stage for junior high school students, which was selected by IFRN, as well as checking out the students interest for play activities. We have come from the point that playing activities can contribute to the increasing of motivation for the teaching of English (BROUGERE, 1999; WRIGHT, BETTERIDGE, BUCKBY, 2006; LANGRAN e PURCELL, 1994). At first place, our research is a document analysis and in second place, it is an action research. We have proposed two questionnaires for the participants of this work, all of them are High school students at IFRN-Campus Zona Norte, in order to check out their interests and the degree of motivation for the English learning before and after the carrying out of play activities. The obtained data also showed that the students became more motivated and interested in the classes after working with play activities, and most of the students agreed with the inclusion of these activities in the selected course book. The result of our work proved the benefits of play activities according to researches available in the literature about this subject. From the results acquired in the present work, we suggest that play activities should be included in English course books, even when they are addressed to High School teaching in order to help increasing the motivation for the learning of a foreign language

Trabalho de docência e comportamento micro-organizacional: A motivação do docente na área da saúde

Using the motivograma and interviews the degree of motivation of the survey participants was defined as satisfactory. On one hand there is satisfaction with the physiological needs, self-esteem and self confidence, on the other there is high dissatisfaction with the association and self-realization, justifying the request for strengthening the membership and performance improvements in the research area. Linking up security and association with the other ones group protection sentiments and work environment dependence sentiments prevail. It was concluded that: (1) Those satisfied ones declare that they are safe, protected and with good self-esteem doing their teaching work. The ones dissatisfied with the non-group belonging demonstrate dissatisfaction with the self-realization and expose their difficulties with social ties and the lack of integration in the teaching work. (3) The degree of motivation satisfactory is related to the satisfaction of basic needs, located in the first steps of Maslow's hierarchy. Accepting that the changes in higher education require motivated behaviors, the question arises: how can the motivation in teaching work be possible if the majority of organizations do not find a way to deal with the person of the Professor? Finally, the context of work is predominant in the provision of job satisfaction in teaching.

Latenciação de clorexidina para uso potencial em periodontites

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Avaliação do programa de HIV/Aids na concepção dos usuários: o caso em um hospital de referência em Belém-PA

Estudo referente a avaliação do Programa de HIV/aids em um hospital de referência, na concepção dos usuários. O objetivo geral da pesquisa foi descrever a concepção dos usuários na unidade de internação e ambulatorial, sobre o programa de HIV/aids em um hospital universitário de referência na cidade de Belém-PA. Para o estudo foram traçados como objetivos específicos: apresentar as sugestões dos usuários do programa para a melhoria no desenvolvimento das atividades do programa e fornecer as ferramentas mínimas para a construção de um modelo de avaliação para o programa. No referencial foi utilizado o panorama da epidemia de HIV/AIDS, políticas de saúde no Brasil e a aids, e a avaliação de programas e serviços em saúde. O método e a abordagem foram qualitativo, descritivo do tipo estudo de caso. Foi utilizado um roteiro de entrevistas semi-estruturado sobre a temática. A pesquisa foi desenvolvida nas dependências do HUJBB, mais especificamente nos serviços do Programa de HIV/aids, em que foram entrevistados usuários do SAE e os internados na clínica de doenças infecto-parasitárias. Através da análise dos dados, foram divididas as falas em quatro categorias: caracterização do usuário quanto ao acesso ao serviço; a motivação do usuário pela qualidade do serviço; dificuldades frente às atividades e orientações do serviço; expectativas para a melhoria do programa. O resultado da pesquisa esclarece as restrições e qualidades do programa; a insatisfação do usuário no acesso ao serviço; o alto grau de motivação bem como a ausência da mesma; as principias dificuldades dos usuários em aderir as orientações e atividades do programa, como o medo de encarar a morte, a falta de recurso para chegar ao serviço, o preconceito vivido pelas pessoas com HIV/aids e a promiscuidade sexual; e as expectativas dos usuários para o programa: rapidez no atendimento, melhor infraestrutura. Conclui-se com as melhorias que podem contribuir para a qualidade de vida dos usuários, subsidiar demanda suficiente de profissionais para atender no programa e oferecer tratamento completo às pessoas que vivem com HIV/aids atendidas no programa do HUJBB.

Ansiedade e baixo nível motivacional associados ao fracasso na cessação do tabagismo

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Ocorrência de tabagismo e dependência nicotínica em universitários

In Brazil, smoking incidence varies between 9.5% and 21.2% and it is more common among men. In college students incidence can reach 14% depending on the region, which is quite disturbing. Joining college is a crucial period for the commencement or maintenance of smoking. The Knowledge among college students about tobacco use is critical to devise strategies for intervention in this population. The objectives were to establish the occurrence of smoking and risk factors, nicotine dependence in college students and college goers. We interviewed students, teachers and administrative personnel from the Philosophy and Science School at UNESP at Marilia, from both sexes, regardless their age, which visited the First Week Against Tobacco event. The sociodemographic data, smoking status, time as a smoker, cigarettes smoked, date when they started smoking, history of smoking in the family, friends or associates were questioned. We also assessed the degree of motivation to quit smoking and the degree of nicotine dependence. Data were presented using descriptive statistics. Comparisons between categorical variables were made using the chi-square test (p <0.05). A total of 432 people, 180 men and 252 women, average aged 22.6 ± 6.9 years were researched. From the volunteers studied, 267 (61.8) had tried cigarettes and 171 of them (64%) reported that they were offered by friends. As a whole, 79 (18.3%) of these people were smokers, 52 (65.8%) reported intending to quit smoking and in 37 of them (46.8%), the degree of nicotine dependence was very low. Of all the smokers, 63 had smokers in the family and all of them had friends who smoked. 28.9% of all men were smokers and 10.7%of all women. The occurrence of smoking was 18.3% and the risk factor associated to smoking habit is related to friendship and family, and very low nicotine dependence.

Avaliação da eficácia do tratamento da cessação do tabagismo iniciado durante internação hospitalar em pacientes com doença cardiológica ou respiratória agudizada

Pós-graduação em Fisiopatologia em Clínica Médica - FMB

Evidencias de las dificultades habituales detectadas al iniciar la formulación de un proyecto de investigación

Una profunda preocupación por las prácticas actuales en investigación geográfica constituye la base de estas reflexiones. No cabe duda de que la tarea de iniciar a los estudiantes en la investigación es ardua porque se trata, en principio, de despertar la vocación por una actividad que deberá ser central en la profesión elegida – la de licenciado -, junto con descubrir las aptitudes necesarias para desarrollarla. El proceso de investigación tiene un comienzo por demás dificultoso como es la selección del tema/problema. Las dificultades arrancan en el mismo comienzo y se vinculan con el grado de motivación para iniciar la tarea, el manejo adecuado de los marcos conceptuales - explicativos y el conocimiento de lo que es estrictamente geográfico.

Motivaciones para el acceso a los estudios de comunicación en relación a los hábitos de consumo y las referencias mediáticas

Los objetivos de este trabajo, que constituye uno de los últimos resultados de la investigación desarrollada a partir de la Summer Media School de la Fundación FIDES y la UFV (Universidad Francisco de Vitoria), son: conocer mejor el perfil de acceso de los estudiantes de los Grados en Comunicación en la Universidades de la Comunidad de Madrid (Periodismo, Comunicación Audiovisual o Publicidad y Relaciones Públicas) y determinar cuál es su motivación a la hora de iniciarlos, sobre todo, teniendo en cuenta el momento clave de crisis que vive el sector. Además, se trata de averiguar cuál es su relación con los medios de comunicación; establecer dónde encuentran sus referentes profesionales y averiguar cómo es su consumo y su competencia mediática actual como parte de la audiencia de los medios y como futuros comunicadores que ayudarán a formar un colectivo social más crítico y participativo. La metodología se ha basado en la utilización de un cuestionario cuya evolución ha ido de las 34 preguntas iniciales en 2010, a las 46 de 2013, con multirespuesta, sobre una muestra sólida de los estudiantes que se matricularán en la Comunidad de Madrid en algún Grado en Comunicación.