Avoidance of advertising on social networking sites : the teenage perspective

Technology has provided consumers with the means to control and edit the information that they receive and share effectively, especially in the online environment. Although previous studies have investigated advertising avoidance in traditional media and on the Internet, there has been little investigation of advertising on social networking sites. This exploratory study examines the antecedents of advertising avoidance on online social networking sites, leading to the development of a model. The model suggests that advertising in the online social networking environment is more likely to be avoided if the user has expectations of a negative experience, the advertising is not relevant to the user, the user is skeptical toward the advertising message, or the consumer is skeptical toward the advertising medium.

Extending the ABC's public service remit through ABC Pool

Historically, the public service broadcaster (PSB) acted beyond its institutional broadcasting remit by initiating and facilitating activities to support cultural infrastructure and national identity (Wilson, Hutchinson and Shea 2010). The recent focus to develop new content delivery platforms and services (Debrett 2010) signifies a semantic shift from the PSB to the public service media (PSM) organisation. The Australian PSM organisation, the Australian Broadcasting Corporation (ABC) has moved beyond the era of ‘online’ publishing to incorporate Web 2.0 technologies to foster new relationships with the audience (Walker 2009) and engage in production activities with participatory cultures (Jenkins 2006). This shift presents opportunities and challenges to traditional media production, the existing editorial policies and governance models, and raises questions around the value of PSM experimental and innovative activities. Further, the incorporation of information communication technologies and participatory cultures challenge the core values of ‘public service’ within PSM. This paper examines ABC Pool (abc.net.au/pool) as a means of extending the ABC’s public service remit by incorporating participatory cultures into the production and governance models of the corporation and critically analyses the public value of such innovative experiments.

Macrophonics

Artists: Donna Hewitt, Julian Knowles, Wade Marynowsky, Tim Bruniges, Avril Huddy Macrophonics presents new Australian work emerging from the leading edge of where performance interface research is taking place. The program addresses the emerging dialogue between traditional media and emerging digital media, as well as the dialogue across a broad range of musical traditions. Due to recent technological developments, we have reached a point artistically where the relationships between media and genres are being completely re-evaluated. This program presents a cross-section of responses to this condition. Each of the works in the program foregrounds an approach to performance that integrates sensors and novel performance control devices and/or examine how machines can be made musical in performance. Containing works for voice, electronics, video, movement and sensor based gestural controllers, it critically surveys the interface between humans and machines in performance. From sensor based microphones and guitars, performance a/v, to post-rock dronescapes and experimental electronica; Macrophonics provides a broad and engaging survey of new performance approaches in mediatised environments.

Life of SYN : a story of the digital generation

SYN (Student Youth Network) is a media organisation run by people between the ages of 12 and 26. In this ‘coming of age story’, Ellie Rennie follows the SYNners as they build Australia’s most unusual media empire against enormous odds. Over the course of the book, social networking becomes the most popular use of the internet and traditional media institutions are forced to acknowledge the rise of amateur content. In response, SYN rethinks its approach to the online environment, kills its print publication, deals with the introduction of digital broadcasting and teaches schoolteachers about a new kind of literacy. In just two years dozens of careers are launched, the SYN radio audience doubles and they get told off for swearing. Life of SYN takes on the big issues of the media through the story of a small media organisation. This humorous and insightful book describes a media environment in flux, where audiences and producers express their freedom in unruly and contradictory ways. Life of SYN gives structure to the new media world without curtailing its inventiveness and possibility. Life of SYN combines story with media theory, encompassing: digital literacy and media participation; the future of community media; youth media and media industries.

Crisis Communication in Natural Disasters : The Queensland Floods and Christchurch Earthquakes

Over the past decade, social media have gone through a process of legitimation and official adoption, and they are now becoming embedded as part of the official communications apparatus of many commercial and public-sector organisations— in turn, providing platforms like Twitter with their own sources of legitimacy. Arguably, the demonstrated utility of social media platforms and tools in times of crisis—from civil unrest and violent crime through to natural disasters like bushfires, earthquakes, and floods—has been a crucial driver of this newfound legitimacy. In the mid-2000s, user-created content and ‘Web 2.0’ platforms were known to play a role in crisis communication; back then, the involvement of extra-institutional actors in providing and sharing information around such events involved distributed, ad hoc, or niche platforms (like Flickr), and was more likely to be framed as ‘citizen journalism’ or ‘crowdsourcing’ (see, for example, Liu, Palen, Sutton, Hughes, & Vieweg, 2008, on the then-emerging role of photo-sharing in disasters). Since then, the dramatically increased take-up of mainstream social media platforms like Facebook and Twitter means that the pool of potential participants in online crisis communication has broadened to include a much larger proportion of the general population, as well as traditional media and official emergency response organisations.

Macrophonics II

Macrophonics II presents new Australian work emerging from the leading edge of performance interface research. The program addresses the emerging dialogue between traditional media and emerging digital media, as well as dialogues across a broad range of musical traditions. Recent technological developments are causing a complete reevaluation of the relationships between media and genres in art, and Macrophonics II presents a cross-section of responses to this situation. Works in the program foreground an approach to performance that integrates sensors with novel performance control devices, and/or examine how machines can be made musical in performance. The program presents works by Australian artists Donna Hewitt, Julian Knowles and Wade Marynowsky, with choreography by Avril Huddy and dance performance by Lizzie and Zaimon Vilmanis. From sensor-based microphones and guitars, through performance a/v, to post-rock dronescapes, movement inspired works and experimental electronica, Macrophonics II provides a broad and engaging survey of new performance approaches in mediatised environments. Initial R&D for the work was supported by a range of institutions internationally, including the Australia Council for the Arts, Arts Queensland, STEIM (Holland) and the Nes Artist Residency (Iceland).

¿Cómo usan las redes sociales los jóvenes de Latinoamérica?

Resumen: La difusión de las redes sociales en Internet ha pasado a formar parte de la vida cotidiana de los jóvenes. Las motivaciones que guían la elección de algunas de ellas, la frecuencia de uso y su impacto en el consumo de medios de comunicación tradicionales conforman el núcleo de este trabajo. Los jóvenes mostraron estar familiarizados con los fines y aplicaciones de las diferentes redes sociales, aunque en su gran mayoría eligen Facebook como su favorita. Manifiestan que, en términos generales, las redes sociales ofrecen una forma de comunicación completa, ya que permiten compartir texto, fotos, videos y enlaces, y estar en contacto permanente con familiares, amigos y conocidos

On Not Reading Fifty Shades:Feminism and the Fantasy of Romantic Immunity

This paper explores the politics of feminist criticism of the Fifty Shades novels as seen in both traditional media commentary and popular online news and cultural websites and blogs. I argue that much media commentary, in broadsheet and other ‘respectable’ outlets particularly, has featured avowedly feminist writers dismissing the books as ‘bad’, not only containing bad writing and bad sex but, ultimately, as being bad for their women readers. Situating these responses within a history of feminist discomfort with popular erotic and romantic fiction marketed to women I read these responses as a form of ‘anti-romantic’ fantasy in which the reader/critic is able to assert both her immunity from the romantic fantasy offered in the text and her cultural distance from those women who are subject to it. Further, this act of disavowal is often linked to a professed concern for the women who read the novel who the critic argues will, inevitably, replicate the abusive and harmful relationship dynamics that the novel represent. Such a move then positions the feminist critic as not only more culturally intelligent than women readers of the novel but enacts a fantasy of respectable, middle-class feminist cultural custodianship. Such a fantasy, I argue, is connected to the post-feminist era in which we live, which has produced a class of self-appointed ‘feminist’ cultural critics who seek to contest their own cultural marginalisation through enacting a governmental authority to worry about other women. This paper, therefore, is a critical investigation of the pleasures and politics of very publicly not reading Fifty Shades and its significance for analysing the contemporary politics of popular culture and feminism.

Newspaper coverage impact on cultural events: Porto 2001 and Guimarães 2012: European Cultural Capitals

Artigo baseado na comunicação proferida no 1st International Symposium on Media Studies, realizado na Akdeniz Universitesi Yayınları, Antalya, Turquia, 21-23 de novembro de 2013

How new online communication tools and the availability of content influence the audiences and the creative process

We live in a changing world. At an impressive speed, every day new technological resources appear. We increasingly use the Internet to obtain and share information, and new online communication tools are emerging. Each of them encompasses new potential and creates new audiences. In recent years, we witnessed the emergence of Facebook, Twitter, YouTube and other media platforms. They have provided us with an even greater interactivity between sender and receiver, as well as generated a new sense of community. At the same time we also see the availability of content like it never happened before. We are increasingly sharing texts, videos, photos, etc. This poster intends to explore the potential of using these new online communication tools in the cultural sphere to create new audiences, to develop of a new kind of community, to provide information as well as different ways of building organizations’ memory. The transience of performing arts is accompanied by the need to counter that transience by means of documentation. This desire to ‘save’ events reaches its expression with the information archive of the different production moments as well as the opportunity to record the event and present it through, for instance, digital platforms. In this poster we intend to answer the following questions: which online communication tools are being used to engage audiences in the cultural sphere (specifically between theater companies in Lisbon)? Is there a new relationship with the public? Are online communication tools creating a new kind of community? What changes are these tools introducing in the creative process? In what way the availability of content and its archive contribute to the organization memory? Among several references, we will approach the two-way communication model that James E. Grunig & Todd T. Hunt (1984) already presented and the concept of mass self-communication of Manuel Castells (2010). Castells also tells us that we have moved from traditional media to a system of communication networks. For Scott Kirsner (2010), we have entered an era of digital creativity, where artists have the tools to do what they imagined and the public no longer wants to just consume cultural goods, but instead to have a voice and participate. The creativity process is now depending on the public choice as they wander through the screen. It is the receiver who owns an object which can be exchanged. Virtual reality has encouraged the receiver to abandon its position of passive observer and to become a participant agent, which implies a challenge to organizations: inventing new forms of interfaces. Therefore, we intend to find new and effective online tools that can be used by cultural organizations; the best way to manage them; to show how organizations can create a community with the public and how the availability of online content and its archive can contribute to the organizations’ memory.

Genetic Programming for Non-Photorealistic Rendering

This thesis focuses on developing an evolutionary art system using genetic programming. The main goal is to produce new forms of evolutionary art that filter existing images into new non-photorealistic (NPR) styles, by obtaining images that look like traditional media such as watercolor or pencil, as well as brand new effects. The approach permits GP to generate creative forms of NPR results. The GP language is extended with different techniques and methods inspired from NPR research such as colour mixing expressions, image processing filters and painting algorithm. Colour mixing is a major new contribution, as it enables many familiar and innovative NPR effects to arise. Another major innovation is that many GP functions process the canvas (rendered image), while is dynamically changing. Automatic fitness scoring uses aesthetic evaluation models and statistical analysis, and multi-objective fitness evaluation is used. Results showed a variety of NPR effects, as well as new, creative possibilities.

Stratégies intermédiales et autoreprésentation dans l'oeuvre littéraire et les dessins-partitions d'Unica Zürn

Par son recours à diverses formes d’expression, Unica Zürn (1916-1970) redynamise l’espace de la feuille en le faisant activement participer à l’écriture de soi. Le « je » semble en effet se démultiplier grâce à des jeux « anagrammatiques » sur les divers signes mobilisés, qu’ils soient alphabétiques, picturaux ou musicaux. L’autoreprésentation s’inscrit alors au sein d’une œuvre pluridisciplinaire inusitée, qui renouvelle l’esthétique quelque peu « essoufflée » du mouvement surréaliste. Cette attitude vis-à-vis de la feuille, où plusieurs signes « décomposables » et « recomposables » se partagent l’espace, est observable tant dans l’œuvre littéraire que picturale d’Unica Zürn. Le processus de création par la lettre, le trait et la note de musique, tend à revaloriser le support matériel utilisé par l’effacement des frontières entre les disciplines artistiques, qui appelle un regard distancié du lecteur/spectateur sur l’œuvre. Afin d’interpréter les travaux de Zürn dans la pluralité des moyens artistiques qui y sont déployés, l’approche intermédiale sera favorisée. Dans le premier chapitre de ce mémoire, il s’agira d’abord de voir comment s’articule un certain dialogue entre le discours des chercheurs de l’intermédialité et l’œuvre d’Unica Zürn. Le rapport à l’objet sera notre porte d’entrée dans la matière intermédiale. Par un retour à la matérialité de l’expérience médiatique, nous constaterons que Zürn met à l’avant-scène les instruments et supports de la création, ce qui mène à une représentation distorsionnée de soi, de l’espace et du temps. Une fois le parallèle établi entre les concepts de l’intermédialité et les travaux de Zürn, nous nous concentrerons sur le pan musical de l’œuvre pluridisciplinaire de l’auteure-artiste. Le second chapitre traitera de l’intrusion du sonore dans l’univers textuel, qui se fera notamment par la réappropriation de l’opéra Norma, de Vincenzo Bellini. Cette réécriture s’intitule Les jeux à deux et prend une distance considérable par rapport au texte originel. Elle s’accompagne de dessins effectués par l’auteure-artiste à même les partitions de l’opéra. Le regard multiple posé sur l’œuvre zürnienne permettra de comprendre que l’écriture palimpseste participe du processus d’autoreprésentation, tout en élaborant un discours sur la rencontre entre littérature, dessin et musique, ainsi que sur l’influence de cette juxtaposition sur le débordement des frontières médiatiques traditionnelles.

Vers un cinéma immatériel : réminiscences du cinématographique dans l’œuvre d'Olafur Eliasson

Il est désormais commun de reconnaître que le cinéma, aujourd’hui, s’émancipe de son dispositif médiatique traditionnel, adoptant maintes formes liées aux champs culturels qui l’accueillent : jeux vidéo, web, médias portatifs, etc. Toutefois, c’est peut-être le champ des arts visuels et médiatiques contemporains qui lui aura fait adopter, depuis la fin des années soixante, les formes les plus désincarnées, allant parfois jusqu’à le rendre méconnaissable. À cet effet, certaines œuvres sculpturales et installatives contemporaines uniquement composées de lumière et de vapeur semblent, par leurs moyens propres, bel et bien reprendre, tout en les mettant à l’épreuve, quelques caractéristiques du médium cinématographique. Basé sur ce constat, le présent mémoire vise à analyser, sur le plan esthétique, cette filiation potentielle entre le média-cinéma et ces œuvres au caractère immatériel. Pour ce faire, notre propos sera divisé en trois chapitres s’intéressant respectivement : 1) à l’éclatement médiatique du cinéma et à sa requalification vue par les théories intermédiales, 2) au processus d’évidement du cinéma – à la perte de ses images et de ses matériaux – dans les pratiques en arts visuels depuis une cinquantaine d’années, et 3) au corpus de l’artiste danois Olafur Eliasson, et plus spécialement à son œuvre Din Blinde Passager (2010), qui est intimement liée à notre problématique. Notre réflexion sera finalement, au long de ce parcours, principalement guidée par les approches esthétiques et philosophiques de Georges Didi-Huberman et de Jacques Rançière.

Les revues culturelles, lieux de la parole littéraire : regards métacritiques dans Liberté, L’Inconvénient, Contre-jour et Spirale

Alors que les études littéraires tendent à se professionnaliser et la culture à occuper de moins en moins d’espace dans les grands médias traditionnels, les revues culturelles proposent une critique qui se distingue de ces deux pratiques. Liberté, L’Inconvénient, Contre-jour et Spirale offrent aux intellectuels, critiques et universitaires l’espace d’une pratique mitoyenne, entre celles des publications savantes et des médias grand public. Qu’ils se définissent au premier chef comme herméneutes, médiateurs ou érudits, les critiques de ces revues revendiquent tous une parole littéraire. Chacun des chapitres de ce mémoire se penche sur une publication, retraçant son histoire et étudiant les textes métacritiques afin de cerner les différences et les similitudes entre les conceptions, les fonctions et les mises en pratique de la critique. La méthode emprunte à l’histoire des revues en tant que groupes d’affiliation, développée par Andrée Fortin et Michel Lacroix. L’analyse des thèmes récurrents et des filiations, dans la lignée des travaux de Martine-Emmanuelle Lapointe et d’Anne Caumartin, ainsi que de la rhétorique, particulièrement la notion d’ethos telle que définie par Dominique Maingueneau et Ruth Amossy, permet de mettre en lumière ce qui constitue, pour les praticiens de la critique, la singularité et la valeur de la parole littéraire.

Estrategias digitales de mercadeo aplicadas a través de las redes sociales

Las personas poco a poco se han ido alejando de los formatos de comunicación tradicionales, para comenzar a utilizar instrumentos digitales que les permitan tener la información al instante, y así estar enterados de lo que sucede a nivel mundial con un solo clic. Es tal la importancia que ha tomado la necesidad de estar actualizado cada minuto que las personas tienen en sus dispositivos de comunicación digital distintas opciones de información tales como aplicaciones de medios escritos, canales informativos y redes sociales, siendo estas últimas las más consultadas y utilizadas a nivel mundial. Las redes sociales han sido creadas con el fin de conectar a las personas en todo el mundo, bajo la interacción a través de grupos, páginas y enlaces de interés. Las personas las han convertido en canales de información de uso diario y han visto en ellas la forma más ágil de conocer como se está comportando su círculo más cercano y el mundo en general. La industria también ha visto la creciente demanda que tienen las redes sociales y ha decidido intervenir en el juego interactivo abasteciendo a los usuarios de una multiplicidad de elementos de todo tipo a su disposición. Han creado estrategias agresivas para llegar a la mayor cantidad de personas posibles y han logrado resultados potenciales, en términos de fortalecimiento de marca.