Seres Encantados em Conferência no Cerrado Mato-Grossense: Um Reconto Infanto-Juvenil

Conferência no Cerrado é uma narrativa infanto-juvenil escrita por Durval de França e Cristina Campos (2008), com ilustrações de Ricardo Leite. A obra abrange o folclore mato-grossense e a sua temática é voltada para questões ambientais. Os seres encantados que a compõem são: Currupira, Pé de Garrafa, Negrinho D’Água, Mãe do Morro, Tibanaré e Boitatá. Considerando essa temática cultural e o seu caráter sensibilizador para as questões ambientais, torna-se propício e gratificante realizar um trabalho em que se possa ponderar a premência e os desafios do incentivo à leitura aos estudantes no contexto atual. Dessarte, os objetivos dessa pesquisa-ação constituem-se em: refletir a importância da literatura infanto-juvenil, apresentar a obra Conferência no Cerrado e expor uma sequência básica realizada com essa obra, assim como os seus resultados. Essa sequência foi desenvolvida com nove alunos do 9º ano do ensino fundamental de uma escola pública da cidade de Alta Floresta, do estado de Mato Grosso. A metodologia de sequência proposta por Cosson (2014) direcionou as atividades que culminaram no reconto da obra em salas de aula do ensino fundamental I e II, mediante estudantes caracterizados de seres lendários. Os resultados demonstraram que é cada vez maior o desafio de motivar os estudantes para a leitura e usufruto da literatura. Porém, percebeu-se que o movimento em prol desse incentivo é benéfico e contribui para o ensino-aprendizagem da literatura na escola.

Computador: um recurso para o incentivo da leitura nos anos iniciais do ensino fundamental

A presente reflexão motiva-se no seio da crescente discussão sobre a utilização das tecnologias de informação e comunicação na educação, assim como acerca do uso de computadores que permitem o acesso à pesquisa e a informações novas. Este trabalho é decorrência de estudos realizados para a disciplina de monografia de conclusão de curso, e tem como objetivos: verificar o posicionamento de professores sobre o uso do computador como um recurso que estimule a leitura para alunos dos Anos Iniciais do Ensino Fundamental; averiguar o que os professores pensam sobre a inclusão digital; descobrir para qual tipo de leitura o computador é utilizado. Os resultados apresentados são provenientes apenas dos estudos teóricos realizados, visto que fazem parte de um projeto de pesquisa ainda em andamento.

A Importância do Texto Argumentativo: Escrita e Leitura

Relatório de Estágio apresentado para cumprimento dos requisitos necessários à obtenção do grau de Mestre em Ensino de Filosofia no Ensino Secundário

Incentivo à cultura de resultados : implantação do programa participação direta nos resultados no município de Santos

O município de Santos em busca de inovação e modernidade na gestão pública decidiu implantar um programa de remuneração variável com a participação dos servidores nos resultados de suas pastas. A partir do material disponível desenvolvido para sua implantação, do referencial teórico de experiências internacionais e nacionais e de entrevistas com dirigentes diretamente comprometidos com o processo, esse trabalho faz uma leitura dos aspectos positivos e negativos presentes nessa etapa de mudança na forma de envolver e valorizar os servidores santistas e apresenta com o olhar cúmplice de gestores públicos apontamentos que poderão ser utilizados na continuidade desse programa que representa um movimento de estímulo a práticas de movimentação positiva à prestação de serviços a população.

A leitura em instituições de acolhimento: um projeto de promoção cultural para crianças

Os hábitos de leitura devem ser criados e fortalecidos desde a primeira infância. Acreditamos que estes continuam a ser significativos para o desenvolvimento intelectual, social, cultural e emocional de todas as crianças e devem ser estimulados pelos vários mediadores de leitura, seja em contexto escolar ou não escolar. Para além da escola, a família também tem um papel fulcral no incentivo e fomentação destes hábitos. No entanto, nem sempre todos podem contar com este apoio. Exemplo disso são as crianças institucionalizadas que, por vários motivos, estão afastadas do seu contexto familiar. Em alguns casos, as instituições de acolhimento são os principais agentes de socialização destas crianças e transmissores de educação, competências e valores. Deste modo, é nosso propósito refletir sobre o papel das instituições na criação e promoção de hábitos de leitura. Assim, convictos da importância que esta prática cultural pode representar para esta população, realizámos um estudo de caso que teve como objetivos principais aferir os hábitos de leitura das crianças acolhidas e implementar um projeto de promoção de leitura. Este estudo foi realizado no Abrigo infantil da Nossa Senhora da Conceição e na Fundação Patronato de São Filipe, da Região Autónoma da Madeira e contou com a participação de doze crianças, em processo de promoção e proteção, com idades compreendidas entre os oito e os doze anos. Tratando-se de uma abordagem qualitativa, recorremos à observação participante, a entrevistas e questionários como fontes de recolha de dados. A análise dos resultados obtidos permitiu-nos constatar que estas crianças possuem hábitos reduzidos de leitura. Verificámos, no entanto, que a participação em atividades de promoção da leitura infantil, torna as crianças mais motivadas para desenvolverem esta prática.

Turismo, capital social e produção do espaço: uma leitura a partir do município de Natal/RN no período de 1980 a 2012

Nowadays, there is a tourism phase in the city of Natal/RN called internationalization of tourism , which shows a tourism model with a planning and an administration, based on the needs of the visitors. Such process shows that the production as well as the reproduction of the city spaces with the goal of favor tourism excludes of its composition the effective participation of local subjects. Thus, the research is a result of the perception of tourism as an activity with a meaningful power of transformation of the social and natural space taking into account the low participation of the residents in the decisions of the tourism activities in the city of Natal/RN. Despite that reality, it is possible to note Natal that civil society, starts to mobilize its citizens trying to develop collective actions to low the negative impacts caused by the bad planning as wells not efficient tourism administration, trying to put in action the right of the local population to take part in the decisions of the city activities. Having this panorama as background, this paper aims at investigating in which way the mobilizing action of the social capital in Natal has contributed to change the spatial production which is part of the process of expansion of tourism in Natal/RN? The research presents a temporal picture which starts in the year of 1980, when occurs the first effective state intervention aiming to develop tourism in the capital, taking into account an analysis of 2012. Concerning the spatial picture, the research investigates the beaches of Natal which concentrates criteria and actions such as: visitation, tourism appeal and focus of investments, highlighting the following beaches: Ponta Negra, Areia Preta, Praia dos Artistas, Praia do Meio, Praia do Forte and Redinha. This study is of a descriptive and exploratory nature concerning its goals. With respect to the treatment of its object it is a qualitative research. The data was collected through structural interviews, with open questions. Regarding the methodological choices, it was used the content analysis proposed as well as the collective discursive subject methodology. The results show that there´s not yet in Natal a meaningful social capital related to tourism, capable to change the spatial production related to the activity. It should be stressed that Natal social capital presents difficulties concerning the incentive to trust, spontaneous cooperation and the civic participation, which are the foundation for the development of an effective social capital, which makes it harder for a more expressive articulation in the reality in Natal/RN. It should be stressed, as an answer to the research questions, that tourism in Natal/RN is represented by social and spatial segregation. In other words it emphasizes mainly the action of hegemonic agents (State and market), leaving little room for the participation of society. It can be noticed that the actions related to tourism in Natal keeps the popular participation out of the way. Thus, it can be said that the social capital in Natal/RN does not yet contribute to a more fair spatial production related to the expansion of the tourism as well as the well being of the population of Natal/RN. In conclusion, it should be taken into account that this participation do exists but not in a meaningful way. In other words, it´s not enough yet to cause meaningful changes in the actions which tourism needs nowadays in Natal/RN

Perfil de leitura de textos jornalísticos por alunos de escolas pública e privada do município de Cascavel-SP

Pós-graduação em Educação - FFC

A leitura na perspectiva de Bakhtin e suas possibilidades na formação do leitor: na educação infantil e no primeiro ano do ensino fundamental

Overall, in Brazilian schools, the concept of reading does not take into account its possibilities and its meaning for life. But read is assigning meaning to something , make sense, interact with the text read. Thus, the present study addresses the mechanical reading, that without contextualization, performed on a technique by joining letters and syllables loose and also reading social use, consisting of statements, dialogism , polyphony and heteroglossy. It is known that the mechanical reading brings undesirable consequences, including learning problems, such as lack of attention, concentration, memory, imagination. When the reading is taught in a systematic way, with only the goal of the code decoding of written language, destroys social perspectives and intellectual development. It is common, when you offer the children a book, there the difficult disinterest of textual interpretation, because there is no attribute meaning to the content, and even the ability to interact with the text. With the interest in studying the dialogic reading this and the statements and genres, the present study was based on several authors: Bakhtin (1988, 2000), Schneuwly and Dolz (2000), Faraco (2009) and Ponzio (2009) Jolibert (1994), Bajard (2002; 2007) Foucambert (1997) Martins ( 1985) and Smith ( 1999). Aim for this study the following research question: what are the contributions of Mikhail Bakhtin's theory to the teaching of reading from kindergarten through the first grade of elementary school? Our hypothesis is that if they are guaranteed to pre -school and elementary school beginners diversified materials and new approaches in teaching reading and encouragement to her, will be developed in children a taste for the act of reading, so that they can assign meaning and significance, making reading part of their lives...

A importância dos contos de fadas originais no desenvolvimento infantil: um incentivo ao raciocínio lógico

Fairy tales are popular stories that has been narrated for centuries, whether through oral tradition or printed manuscripts, over generations. It is known that fairy tales can, through symbolism, to penetrate the human unconscious, rescuing emotions, feelings and influencing their actions and ways of thinking, and are means of transmitting moral values propagated by particular historical and social contexts for variations that appear in the same story, because it can be modified by the intention of the person who transmits me story and the interpretation of those who read it, at a particular time and situation. Although, these changes, compared to the classic fairy tales of Perrault, the Grimm Brothers and Andersen, are marked clearly different, which shows the habits and customs of the time in which they are conveyed, whether in written or oral form. The present work aimed to study the differences between current and classic tales, as well as their influences on implications for the child's mind, from a work by the teacher, which consider the role of context in the situation, the characters and the plot. Thus it is intended that students be induced to question, to understand the values dealtturn in the story and to make inferences, and that logical reasoning be stimulated not only for reading, but for any act of communication to occur

Areia sob os pés da alma: uma leitura da vida e obra de Oswaldo Lamartine de Faria

This study followed the development of Oswaldo Lamartine de Faria as an intellectual, with the aim of establishing the emergence of that de Faria’s work under the umbrella of the sertão (hinterland) in Northeast Brazil. It accompanied the emergence of the researcher, his discovery of his mission to study the sertão in Seridó and the vital importance of his relationship with Luís da Câmara Cascudo, since despite being a natural born observer, Oswaldo Lamartine embarked on a career as a researcher after encouragement by Cascudo. The first chapter of this study, denominated The Gates of Time, portrays the country during the drought of 1919, the year Lamartine was born. It describes his childhood and first encounters with Câmara Cascudo; his urban exile in Rio de Janeiro; the books written by the young Oswaldo, those that came later, and his definitive return to the state of Rio Grande do Norte. The following two chapters, Sand beneath the Feet of the Soul and Images of a Nobleman from the Sertão, summarize Lamartine’s books and describe his entry into the canon of the state’s culture, with particular prominence given to his interview for the documentary “Oswaldo Lamartine: prince of the sertão”, highlighting his attempt (through his writing) to preserve his own existence. In the second section, Verses, Bold, Between the Lines features analyses of texts dedicated to Oswaldo Lamartine, such as those written by de Zila Mamede, Maria Lúcia Dal Farra and Paulo de Tarso Correia de Melo. The next chapter, entitled Warm and Vivid Ashes, highlights Lamartine’s correspondence with Luís da Câmara Cascudo and the incredible friendship between the two researchers. Cascudo’s letters are analyzed through the book De Cascudo para Oswaldo (From Cascudo to Oswaldo) and and are a powerful testimony of Oswaldo Lamartine’s permanent connection to Rio Grande do Norte. In conclusion, the final chapter entitled Combine, Tattoo, Imprint analyzes the writer’s five-book collection entitled Sertões do Seridó (Hinterlands of Seridó). In reading each of these, it becomes clear that observing reality was vital to the writer’s work. This is one of the first studies to be conducted about Oswaldo Lamartine at the Federal University of Rio Grande do Norte and its main theoretical references were the reflections of authors Jacques Le Goff (2003), Lejeune (1994; 2008), Maurice Blanchot (1987; 2005), Alfredo Bosi (1987) and Gaston Bachelard (n.d.).

Destination Positioning Slogans - Analysis of Themes used by New Zealand Regional Tourism Organisations

A significant gap in the tourism and travel literature exists in the area of tourism destination branding. Although brands have been used as sources of differentiation in consumer goods markets for over a century, academic research attention towards destination branding has only been reported since the late 1990s. Three important components of the brand construct are brand identity, brand position and brand image. While interest in applications of brand theory to practise in tourism is increasing, there is a paucity of published research in the literature to guide destination marketing organisations (DMOs). In particular there have been few reported analyses of destination brand positioning slogans. The focus of this paper is on destination brand position slogans, which represent the interface between brand identity and brand image. Part of a wider investigation of DMO slogans worldwide, and in keeping with the conference location, the paper focuses on analysis of slogans used by New Zealand RTOs. The slogans are examined in terms of the extent to which they have been limited to ephemeral indifference. In other words, have they stood the test of time and do they effectively differentiate through a meaningful proposition? Analysis of the slogans indicates very few could be characterised as memorably distinctive. This reflects the complexity involved in capturing the essence of a multi-attributed destination in a succinct and focused positioning slogan, in a way that is both meaningful to the target audience and effectively differentiates the destination from competitors offering the same benefits.

Daggy shirts, daggy slogans? marketing unions to young people

In light of declining trade union density, specifically among young workers, this article explores how trade unions recruit, service and organize young people. Our focus is the way in which trade unions market their services to the young. We use, as a lens of analysis, the services and social marketing literature and the concept of an ‘unsought, experience good’ to explore trade union strategy. Based on interviews with a number of union officials in the state of Queensland, it is clear that unions see the issue of recruitment of young people as significant, and that innovative strategies are being used in at least some unions. However, the research also indicates that despite union awareness, strategies are uneven and resource allocation is patchy. While the research was carried out in one state, the results and conclusion are broadly applicable to the Australian labour movement as a whole, and have implications for union movements in other Anglophone countries.

'The war of Canudos: a Euclidean interpretation.' [Guerra de Canudos: uma leitura euclidiana]

The publication of the book The interior, in 1902, would change the course of thinking about the War of Canudos, who for many years, had been known simply as' the history of Euclid. President Getulio Vargas became interested in the backwoods bloodbath after reading the book avenger-Euclidean. Liked the work he visited the place of occurrence of war promising enjoy the river poured-Barris with the construction of the weir Cocorobo. Euclides da Cunha lived and produced his work in a time of great change in thought, politics and technology. Despite having worked in the press throughout his life, was best known as an engineer, for having exercised the office during the reconstruction of the bridge, in Sao Jose do Rio Pardo. This article aims to illuminate the event of war in light of the Euclidean work. We will examine the trajectory of Euclides da Cunha in journalism. Your learning process to execute the office newsreader and war correspondent, the newspaper O Estado de S. Paul, as well as their reports and work-monument the hinterlands. Resumo: A publicação da obra Os sertões, em 1902, mudaria os rumos do pensamento sobre a Guerra de Canudos, que, por muitos anos, ficara conhecida, simplesmente, como ‘história de Euclides’. O presidente Getúlio Vargas interessou-se pela hecatombe sertaneja após ter lido o livro-vingador euclidiano. Gostou tanto da obra que visitou o lugar de acontecimento da guerra prometendo aproveitar as águas do rio Vaza-Barris com a construção do açude de Cocorobó. Euclides da Cunha viveu e produziu a sua obra em um momento de grandes transformações no pensamento, na política e na tecnologia. Apesar de ter atuado na imprensa ao longo de toda a sua vida, ficou mais conhecido como engenheiro, por ter exercido o ofício, durante a reconstrução da ponte, em São José do Rio Pardo. O presente artigo visa iluminar o acontecimento da guerra à luz da obra euclidiana. Examinaremos a trajetória de Euclides da Cunha no jornalismo. O seu processo de aprendizagem para exercer o ofício de noticiarista e correspondente de guerra, pelo jornal O Estado de S. Paulo, bem como, as suas reportagens e obra-monumento Os sertões.

Slogans of Change : Three Outlooks on Finnish Television

The study Slogans of Change. Three Outlooks on Finnish Television Contents is concerned with alleged changes of television contents during the 1990s and 2000s, such as dumbing down, tabloidisation, entertainisation , and the like. Specifically, the focus is on the ways these changes might manifest in Finnish television. The aim of the study has been threefold: 1. To operationalise public and academic discussions about changes via specific slogans emerging from the debates; 2. Consequently, to study the slogans empirically and reflect on the findings with earlier research, including studies on institutional and audience-related aspects; 3. Finally, to suggest what the findings might mean regarding discussions about television s role, and what kinds of slogans or concepts might best serve future discussions and research. The empirical outlooks presented in this study offer analyses with three different sets of opposing slogans of change. The outlooks also follow three different traditions of the study of television. The first outlook focuses on quantity, as it gives a longitudinal (1993-2004), macro-level view on programme structures. The methodological approach is derived from media economic and policy studies. The claims that frame the analysis are convergence versus diversification of programme structures. The second outlook provides quantitative and qualitative views on the characteristics and quality  the term signifying essence as well as worth  of Finnish television journalism during sample weeks from the years 2002 and 2003. This outlook follows the traditions of quantitative content analysis found in journalism studies coupled with descriptive qualitative content analyses. The slogans reflected in this section are the lightening or widening of journalism. The third outlook narrows down the material and focuses at a micro-level on form; that is, communicative conventions in a small array of selected programmes in 1993, 2000 and during 2002-2004. The analyses have been inspired by the method of conversation analysis of verbal interaction, and coupled with qualitative close readings, with the focus of different communicative situations in the programmes. The catchphrases employed in this part are emotainment versus democratainment, coupled with more specific claims of discursive hybridisation and conversationalisation. The findings depict that, empirically, changes in Finnish television contents are not clear linear trends and cannot easily be moulded into neat slogans. The quantitative outlook on programme output during 1993-2004 depicts a tendency towards differentiation of channels, paving the way for the multi-channel digital system. The change in programme structures, however, is not dramatic on the level of total output. The second outlook suggests that the dualistic concepts, such as the pair information-entertainment, are not sufficient in understanding the array and changes of programmes that could be called journalism. The outlook on communicative conventions highlights hybridisation in the manner of television talk and its relation to broader debates on contents. Despite the three dissimilar empirical approaches, unifying aspects emerge. The outlooks suggest, albeit in different ways, tendencies toward distinction and polarisation. This study proposes that in order to facilitate a more nuanced understanding of the changes in television contents, dualistic slogans should be replaced with a multi-dimensional understanding of the concept of diversity.

Legislação sobre livro e leitura

Apresenta a legislação sobre o livro e a leitura. Reúne as normas jurídicas que tratam da política nacional do livro e da leitura; da preservação do patrimônio bibliográfico; dos direitos autorais e proteção da propriedade intelectual; da regulamentação da profissão de bibliotecário e das datas comemorativas e homenagens cívicas ao livro.