Iowa Finance Authority Low-Income Housing Tax Credit Program 2009 Second Amended Qualified Allocation Plan, October 14, 2008

As the Housing Credit Agency responsible for allocating Tax Credits in the State of Iowa, IFA must adopt a written Qualified Allocation Plan (QAP). The purpose of the QAP is to set forth the criteria that IFA will use in evaluating and monitoring Projects submitted to it by the Developer/Ownership Entity for consideration in making an allocation of Tax Credits. The Governor must approve the QAP after the public has had the opportunity to comment through a public hearing.

Reduction of environmental effects of civil aircraft through multi-objective flight plan optimisation

With rising environmental alarm, the reduction of critical aircraft emissions including carbon dioxides (CO2) and nitrogen oxides (NOx) is one of most important aeronautical problems. There can be many possible attempts to solve such problem by designing new wing/aircraft shape, new efficient engine, etc. The paper rather provides a set of acceptable flight plans as a first step besides replacing current aircrafts. The paper investigates a green aircraft design optimisation in terms of aircraft range, mission fuel weight (CO2) and NOx using advanced Evolutionary Algorithms coupled to flight optimisation system software. Two multi-objective design optimisations are conducted to find the best set of flight plans for current aircrafts considering discretised altitude and Mach numbers without designing aircraft shape and engine types. The objectives of first optimisation are to maximise range of aircraft while minimising NOx with constant mission fuel weight. The second optimisation considers minimisation of mission fuel weight and NOx with fixed aircraft range. Numerical results show that the method is able to capture a set of useful trade-offs that reduce NOx and CO2 (minimum mission fuel weight).

Developing a Second Life virtual field trip for university students : an action research approach

Background: Integrating 3D virtual world technologies into educational subjects continues to draw the attention of educators and researchers alike. The focus of this study is the use of a virtual world, Second Life, in higher education teaching. In particular, it explores the potential of using a virtual world experience as a learning component situated within a curriculum delivered predominantly through face-to-face teaching methods. Purpose: This paper reports on a research study into the development of a virtual world learning experience designed for marketing students taking a Digital Promotions course. The experience was a field trip into Second Life to allow students to investigate how business branding practices were used for product promotion in this virtual world environment. The paper discusses the issues involved in developing and refining the virtual course component over four semesters. Methods: The study used a pedagogical action research approach, with iterative cycles of development, intervention and evaluation over four semesters. The data analysed were quantitative and qualitative student feedback collected after each field trip as well as lecturer reflections on each cycle. Sample: Small-scale convenience samples of second- and third-year students studying in a Bachelor of Business degree, majoring in marketing, taking the Digital Promotions subject at a metropolitan university in Queensland, Australia participated in the study. The samples included students who had and had not experienced the field trip. The numbers of students taking part in the field trip ranged from 22 to 48 across the four semesters. Findings and Implications: The findings from the four iterations of the action research plan helped identify key considerations for incorporating technologies into learning environments. Feedback and reflections from the students and lecturer suggested that an innovative learning opportunity had been developed. However, pedagogical potential was limited, in part, by technological difficulties and by student perceptions of relevance.

How to plan and implement an environmental education program for a conservation area : lessons from Australia and Borneo

The Augo Wetland Forest Park, along with other conservation areas around the world, provides an opportunity for a personal connection with the natural world - an opportunity for creating ways to convince people to reverse the degradation of the planet. In this presentation I use the settings approach, as used by the World Health Organisation in health promotion, as a framework. The WHO’s 1986 Ottawa Charter states that "Health is created and lived by people within the settings of their everyday life; where they learn, work, play, and love." I argue that, similarly, a conservation area provides a setting for people to connect with environmental issues and can be the place where positive behaviours and actions for the environment are created and enacted. In a wired and virtual world, such settings may be the only opportunity some people, especially children, get to connect with the environment. An evidence-based, intentionally designed and implemented environmental education program enhances the opportunities for the personal connection and subsequent action. Planning and implementing an Environmental education program for a conservation area requires an understanding of the principles of three domains: • Environmental Communication • Environmental Education • Environmental Interpretation In this presentation I define these domains and demonstrate how they become interdependent within the context of a particular setting such as a conservation area. I outline the principles of each domain and demonstrate how they can be enacted with reference to environmental education program case studies from settings in Australia and Borneo. The first case study is based around a proposal for a planned residential community at Eden’s Crossing, in Brisbane’s high growth Western corridor. The setting featured a number of important natural and heritage conservation characteristics and the developer wanted to be pro-active in informing the market what this development aims to achieve in terms of innovative community and environmental objectives. By designing an education and interpretation program in line with best practice education and interpretation principles the developers would be assisted in their efforts to build community, preserve heritage, and facilitate environmentally sensitive lifestyles for the future residents of Eden’s Crossing. Above all, the strategy focused on advancing sustainability in a way that made the Eden’s Crossing greenfield development significantly greener. It did this by interacting with prospective purchasers, and building knowledge about sustainability with a view to shaping the future community of Eden’s Crossing in terms of attitudes and behaviours. The second case study is based around the development of the Rainforest Interpretation Centre (RIC), now renamed the Rainforest Discovery Centre, an environmental education facility managed by the Sabah Forestry Department (SFD) and located at the edge of the Kabili-Sepilok Forest Reserve in the East Malaysian state of Sabah (Borneo). This setting is of paramount importance for biodiversity conservation and research and a vital habitat for orang utan. As an Environmental Education Consultant I was tasked with developing an environmental education program for this setting as part of the SFD’s long- term strategy towards sustainable forest management. By employing the principles of Environmental Education and Environmental Interpretation I designed and implemented a program with three major components: • an environmental education component for visiting primary and secondary school groups. • an environmental education component for in-service and pre-service teachers and teacher educators. • a public awareness and environmental interpretation component which caters for the general public and tourists. From these modest beginnings the program has expanded and new facilities have been developed to meet the demands of visitors, teachers and students. The effectiveness of the program can be traced back to the grounding in the principles of best practice environmental education, communication and interpretation.

A fisheries management plan for the River Tweed in the Scottish Borders

The River Tweed is, in rod-catch terms, the second most important river in Britain for Atlantic salmon, with an annual rod catch of ca.10,000 fish. This article gives an outline of the second edition of the Tweed Fisheries Management Plan, which is defined as "The co-ordination of data collection and analyses with fundamental research into relevant topics to devise management actions that will beneficially affect the future state of fish stocks". Much of the work set down for the present is concerned with setting up recording and measuring systems for fish catches and exploitation rates, and for the operation of monitoring sites for juvenile densities and adult trout and salmon spawning runs. While surveys show the present state of affairs, the collection of records and regular monitoring of sites will mean that in the future, the past will be better known through a longer series of records. Two case histories are described. The first is concerned with setting aims for managing the brown trout of the Tweed and defining the present state of the fishery. The second is an investigation into the spring salmon of the Tweed.

Marine Fisheries Stock Assessment Improvement Plan: report of the National Marine Fisheries Service National Task Force for Improving Fish Stock Assessments

This report argues for greatly increased resources in terms of data collection facilities and staff to collect, process, and analyze the data, and to communicate the results, in order for NMFS to fulfill its mandate to conserve and manage marine resources. In fact, the authors of this report had great difficulty defining the "ideal" situation to which fisheries stock assessments and management should aspire. One of the primary objectives of fisheries management is to develop sustainable harvest policies that minimize the risks of overfishing both target species and associated species. This can be achieved in a wide spectrum of ways, ranging between the following two extremes. The first is to implement only simple management measures with correspondingly simple assessment demands, which will usually mean setting fishing mortality targets at relatively low levels in order to reduce the risk of unknowingly overfishing or driving ecosystems towards undesirable system states. The second is to expand existing data collection and analysis programs to provide an adequate knowledge base that can support higher fishing mortality targets while still ensuring low risk to target and associated species and ecosystems. However, defining "adequate" is difficult, especially when scientists have not even identified all marine species, and information on catches, abundances, and life histories of many target species, and most associated species, is sparse. Increasing calls from the public, stakeholders, and the scientific community to implement ecosystem-based stock assessment and management make it even more difficult to define "adequate," especially when "ecosystem-based management" is itself not well-defined. In attempting to describe the data collection and assessment needs for the latter, the authors took a pragmatic approach, rather than trying to estimate the resources required to develop a knowledge base about the fine-scale detailed distributions, abundances, and associations of all marine species. Thus, the specified resource requirements will not meet the expectations of some stakeholders. In addition, the Stock Assessment Improvement Plan is designed to be complementary to other related plans, and therefore does not duplicate the resource requirements detailed in those plans, except as otherwise noted.

Characterizing Jobos Bay, Puerto Rico: a watershed modeling analysis and monitoring plan

Land-based pollution is commonly identified as a major contributor to the observed deterioration of shallow-water coral reef ecosystem health. Human activity on the coastal landscape often induces nutrient enrichment, hypoxia, harmful algal blooms, toxic contamination and other stressors that have degraded the quality of coastal waters. Coral reef ecosystems throughout Puerto Rico, including Jobos Bay, are under threat from coastal land uses such as urban development, industry and agriculture. The objectives of this report were two-fold: 1. To identify potentially harmful land use activities to the benthic habitats of Jobos Bay, and 2. To describe a monitoring plan for Jobos Bay designed to assess the impacts of conservation practices implemented on the watershed. This characterization is a component of the partnership between the U.S. Department of Agriculture (USDA) and the National Oceanic and Atmospheric Administration (NOAA) established by the Conservation Effects Assessment Project (CEAP) in Jobos Bay. CEAP is a multi-agency effort to quantify the environmental benefits of conservation practices used by private landowners participating in USDA programs. The Jobos Bay watershed, located in southeastern Puerto Rico, was selected as the first tropical CEAP Special Emphasis Watershed (SEW). Both USDA and NOAA use their respective expertise in terrestrial and marine environments to model and monitor Jobos Bay resources. This report documents NOAA activities conducted in the first year of the three-year CEAP effort in Jobos Bay. Chapter 1 provides a brief overview of the project and background information on Jobos Bay and its watershed. Chapter 2 implements NOAA’s Summit to Sea approach to summarize the existing resource conditions on the watershed and in the estuary. Summit to Sea uses a GIS-based procedure that links patterns of land use in coastal watersheds to sediment and pollutant loading predictions at the interface between terrestrial and marine environments. The outcome of Summit to Sea analysis is an inventory of coastal land use and predicted pollution threats, consisting of spatial data and descriptive statistics, which allows for better management of coral reef ecosystems. Chapters 3 and 4 describe the monitoring plan to assess the ecological response to conservation practices established by USDA on the watershed. Jobos Bay is the second largest estuary in Puerto Rico, but has more than three times the shoreline of any other estuarine area on the island. It is a natural harbor protected from offshore wind and waves by a series of mangrove islands and the Punta Pozuelo peninsula. The Jobos Bay marine ecosystem includes 48 km² of mangrove, seagrass, coral reef and other habitat types that span both intertidal and subtidal areas. Mapping of Jobos Bay revealed 10 different benthic habitats of varying prevalence, and a large area of unknown bottom type covering 38% of the entire bay. Of the known benthic habitats, submerged aquatic vegetation, primarily seagrass, is the most common bottom type, covering slightly less than 30% of the bay. Mangroves are the dominant shoreline feature, while coral reefs comprise only 4% of the total benthic habitat. However, coral reefs are some of the most productive habitats found in Jobos Bay, and provide important habitat and nursery grounds for fish and invertebrates of commercial and recreational value.

Distribution channel plan for wound care products: Case 3M Finland Ltd.

The aim of this master’s thesis was to make a qualitative marketing research and on the basis of this to develop a distribution plan for the case company Finnish 3M Ltd.’s wound care products. The literature review includes three important parts: distribution channel planning, the buying behavior of seniors, and special characteristics of health care products’ marketing. The empirical part of this thesis comprises two different parts. The first part is a marketing research, in which the buying behavior of wound care products is studied in Espoo. The research aim was to examine, in which distribution channels the wound care patients under home care would most preferably buy wound care products during the time period, when municipalities will not yet provide the products for free. The data was collected through semi-structured phone interviews and regular interviews, and was treated qualitatively and anonymously. The study revealed that the recommendations of nurses and doctors influenced most the buying behavior of wound care customers. In the second part of the thesis a distribution channel plan for wound care products was made for the case company 3M Finland Ltd. based on the results. 3M Finland Ltd. should focus on pharmacies, online-stores and municipal health centers as their main distributors.

Œuvres manuscrites de Gustave Flaubert (manuscrits définitifs, avec copies annotées, brouillons et notes). VIII Trois contes. Second volume

F. 407-513. La Légende de saint Julien l’Hospitalier. F. 407-480. Brouillons foliotés par l’auteur (alternance de chiffres arabes, ou romains, de lettres) : page de titre portant « St Julien l’hospitalier/Brouillons » (f. 407). Les feuillets sont utilisés recto-verso, les versos étant rédigés tête bêche (sauf f. 414v, 451v, 480v). Les rectos et les versos peuvent se rapporter à des chapitres différents. F. 481-513. La Légende de saint Julien l’Hospitalier. Notes, plan, scénario. F. 481-486, 490, 495-513. Notes et plan de 1856 : notes sur l’architecture militaire (f. 481-486) ; notes sur la chevalerie, extraites de Jean-Baptiste de La Curne de Sainte Palaye, Mémoires sur l’ancienne chevalerie (f. 495-496) ; notes sur la chasse (f. 497) ; notes extraites du Mesnagier de Paris (f. 498-501, 503bis-504) ; notes extraites de Jean-Baptiste-Jacques Le Verrier de la Conterie, L’Ecole de la chasse au chien courant (f. 502-503) ; notes extraites de Jacques Du Fouilloux, La Vénerie (505-510v) ; notes et dessins de bois de cerfs et de « fumées » d’après Jacques Du Fouilloux (f. 511-512) ; notes sur la vénerie (f. 513) ; plan en cinq parties (f. 490). F. 487-489, 491-494. Notes et scénario de 1875 : « Cerf » (f. 487) ; « Vol » (f. 488) ; « Vautrait » (f. 489) ; « Pièges » (f. 491) ; « Chiens » (f. 491v) ; scénario de 1875, chapitre I (f. 492), chapitre II (f. 493), chapitre III (f. 494). F. 514-759. Hérodias. F. 514-536v. Manuscrit de travail incomplet d’une grande partie du chapitre I, foliotée 7-29 par l’auteur : page de titre portant : « Herodias/Ms incomplet. » (f. 514) ; fin du chapitre I (f. 515-516) ; chapitre II (f. 517-526) ; chapitre III (f. 527-536) ; au f. 536v, brouillon, rédigé tête-bêche, d’un passage du chapitre I. F. 537-656. Brouillons foliotés par l’auteur (alternance de chiffres arabes, ou romains, de lettres) : page de titre portant « Herodias/brouillons » (f. 537) ; chapitre I (f. 538-551) ; chapitre II (f. 552-615) ; chapitre III (f. 616-656) daté : « mercredi soir 31 janvier 1877/ 10h 10m » (f. 656). Les feuillets sont utilisés recto-verso, les versos étant rédigés tête bêche ; les rectos et les versos peuvent se rapporter à des chapitres différents. F. 657-759. Hérodias. Notes et scénarios parfois foliotés par l’auteur (alternance de chiffres arabes, ou romains, de lettres) : page de titre portant « Herodias./notes. » (f. 657). F. 658-701. Notes de lecture et de travail : notes de lecture extraites de Etienne-Marc Quatremère, Mémoire sur les Nabatéens (f. 658) ; notes de lecture extraites de Henry-Baker Tristram, The Land of Moab (f. 659) ; notes de lecture extraites d’Auguste Parent, Machaerous (f. 660-661) ; notes de lecture sur Jérusalem (f. 662) ; notes de lecture extraites de Joseph Derenbourg, Essai sur l’histoire et la géographie de la Palestine (f. 663-664) ; notes de lecture extraites de Champagny, Rome et la Judée au temps de la chute de Néron (f. 665) ; notes sur l’histoire biblique (f. 666) ; « Romains » (f. 667-668) ; notes extraites de Suétone sur Auguste, Tibère et Vitellius (f. 669) ; « Mœurs romano-orientales » (f. 670) ; notes de lecture extraites de Flavius Josèphe, la Guerre des Juifs (f. 671-674, 692) ; « Parthes » (f. 675-676) ; « Arabes » (f. 677) ; « Religions orientales et romaines » (f. 678) ; notes sur la magie (f. 679) ; « Doctrines religieuses des juifs » (f. 680) ; « St Jean Baptiste » (f. 681) ; « Jean Baptiste/évangiles » (f. 682) ; « Juifs » (f. 683-684) ; « Prophètes » (f. 685-686) ; « Psaumes » (f. 687) ; notes sur l’histoire biblique (f. 688) ; « Apocryphes » (f. 689-690) ; « Juifs » (f. 691) ; « Festins » (f. 693) ; notes de lecture extraites de Smith, Dictionnary of the Bible (f. 694) ; « Machabées » (f. 695) ; notes de lecture extraites de Félicien de Saulcy, Histoire d’Hérode (f. 696-697) ; « Administration militaire et religieuse » (f. 698) ; « Paysages, notes de voyage » (f. 699) ; « Festin » (f. 700) ; « Personnages » (f. 701). F. 701v-759. Scénarios et brouillons. Quelques feuillets portent des notes diverses : « Personnages » (f. 702) ; « Festin » (f. 703) ; « Résumé » en trois parties (f. 704) ; « Machaerous » (f. 705) ; « Sens du mot messie »(f. 706) ; « Messie (f. 707) ; notes pour la scène du festin (f.740, 744v) ; notes de lecture extraites de Saulcy et de Renan (f. 741-743v) ; « St jean » (f. 747) ; notes sur l’histoire biblique (f. 756).

Niagara River (Ontario) Remedial Action Plan fonds, 1984-1997, n.d.

The Niagara River Remedial Action Plan was part of an initiative to restore the integrity of the Great Lakes Basin ecosystem. In 1972, the Great Lakes Water Quality Agreement was signed by both Canada and the United States to demonstrate their commitment to protecting this valuable resource. An amendment in 1987 stipulated that Remedial Action Plans (RAPs) be implemented in 43 ecologically compromised areas known as Areas of Concern. The Niagara River was designated as one of these areas by federal and provincial governments and the International Joint Commission, an independent and binational organization that deals with issues concerning the use and quality of boundary waters between Canada and the United States. Although the affected area included parts of both the Canadian and American side of the river, Remedial Action Plans were developed separately in both Canada and the United States. The Niagara River (Ontario) RAP is a three-stage process requiring collaboration between numerous government agencies and the public. Environment Canada, the Ontario Ministry of the Environment, and the Niagara Peninsula Conservation Authority are the agencies guiding the development and implementation of the Niagara River (Ontario) RAP. The first stage is to determine the severity and causes of the environmental degradation that resulted in the location being designated an Area of Concern; the second stage is to identify and implement actions that will restore and protect the health of the ecosystem; and the third stage is to monitor the area to ensure that the ecosystem’s health has been restored. Stage one of the RAP commenced in January 1989 when a Public Advisory Committee (PAC) was established. This committee was comprised of concerned citizens and representatives from various community groups, associations, industries and municipalities. After several years of consultation, the Niagara River (Ontario) Remedial Action Plan Stage 2 Report was released in 1995. It contained 16 goals and 37 recommendations. Among them was the need for Canadians and Americans to work more collaboratively in order to successfully restore the water quality in the Niagara River. Stage three of the Niagara River (Ontario) RAP is currently ongoing, but it is estimated that it will be completed by 2015. At that point, the Niagara River Area of Concern will be delisted, although monitoring of the area will continue to ensure it remains healthy.

Le plan-séquence chez Kenji Mizoguchi

Cette recherche porte sur le langage cinématographique (ou mode de représentation) adopté par Mizoguchi en contraste avec le style classique hollywoodien. Notre hypothèse est que le refus de Mizoguchi de recourir au découpage classique et au gros-plan procurerait au spectateur une expérience de perception qui tendrait à se rapprocher de celle vécue par un spectateur de théâtre ou le témoin d’une action se déroulant dans notre monde physique. Mizoguchi a débuté son métier au début des années 1920. Le cinéma japonais venait tout juste de prendre la voie d’un art nouveau en quittant son statut de simple captation de spectacles théâtraux. L’industrie cinématographique japonaise était alors en incubation marquée par diverses influences occidentales. Nous nous pencherons plus particulièrement sur les questions stylistiques à partir du moment où le cinéma japonais s’engageait dans le parlant en imitant le style classique hollywoodien. Ce cinéma dominant devenait une norme que Mizoguchi décida de ne pas suivre pour préférer un style caractérisé par des plans-séquences. Ce style plus « neutre » et «objectif » allait être encensé par Bazin après la guerre au moment où ce dernier découvrit notamment Welles et Wyler. À partir de plusieurs extraits filmiques, nous analysons le plan-séquence mizoguchien comme substitution à une série de plans rapprochés qui se serait imposé normalement avec le style classique hollywoodien. Et ce, afin de discuter des enjeux de réalisme et de théâtralité soulevés par Bazin.

El plan de lengua y cohesión social en Catañunya: primeros datos de una investigación = Language and Social Cohesion Plan in Catalonia: Initial research data

Los programas de inmersión lingüística han constituido y constituyen dentro del Sistema Educativo catalán la principal forma para que el alumnado de lengua familiar no-catalana aprenda una nueva lengua, el catalán, sin que, en su proceso de aprendizaje, vea mermado ni el desarrollo de su propia lengua ni su rendimiento académico. El éxito de la inmersión lingüística en las décadas anteriores ha sido frecuentemente utilizado como uno de los argumentos orientativos para justificar la política lingüística que se sigue en la escolarización de la infancia extranjera. Sin embargo, los resultados obtenidos por investigaciones recientes parece que no avalan empíricamente dicho argumento. Este artículo analiza dichos resultados y expone, a partir del Plan para la Lengua y Cohesión Social puesto en marcha por el Departamento de Educación de la Generalitat de Cataluña, cuáles son los retos que se presentan a su Sistema Educativo dentro del nuevo marco que supone el aumento de la diversidad cultural y lingüística en la actual sociedad catalana

Copoasú y su plan de negocio

Copoasú será una empresa innovadora en donde se ofrecerán postres típicos colombinos con preparación tradicional y tipo gourmet, combinados con una gran variedad de bebidas típicas y tradicionales que transportarán a las personas a su lugar de origen. El punto de venta de Copoasú estará dividido con decoración que concuerde con las regionales naturales de Colombia, atendido con servicio de excelente calidad para que el cliente se sienta como en casa. Los postres serán elaborados en el mismo punto de venta por practicidad y frescura del producto por lo que el punto de venta va a tener la dotación y personal adecuado para este tipo de preparación, además de unos excelentes insumos que nos permita mantener la misma calidad en el producto. De igual manera se realizarán controles frecuentes con el fin de comprobar que no se está perdiendo la receta original, siempre buscando el mejoramiento continuo de todos y cada uno de los productos ofrecidos por Copoasú. Para la escogencia de la localización del punto de venta, como del mercado, del mercado se realizó una segmentación geográfica, escogiendo la localidad de Chapinero por tener zonas representativas para el mercado de la empresa como lo son la zona T y G .El mercado objetivo son de 345.325 personas de estrato 4,5 y 6 de edades entre 24 y 38 años con ingresos mensuales promedio entre 800.000 y 1’700.000. Se analizaron los principales competidores de Copoasu firmas como Miryam Camhi, quien lleva más de veinte y cinco años en el mercado; H&B con apenas un año de funcionamiento; Rausch, que tiene muy poco tiempo de ingresó al mercado y finalmente Jaques, quien lleva diez años de funcionamiento. Bajo los supuestos conservadores establecidos para el modelo financiero Copoasú, demostró ser viable según el análisis del balance proyectado. El punto IV de equilibrio se alcanza al finalizar el segundo año de operación.

Fase Plan Exportador Continental Trade

Por medio de la metodología suministrada por el CIDEM-MALOKA, se ha elaborado un análisis integral de la compañía, junto a la proyección de tres mercados objetivos a los cuales se puede realizar una exportación efectiva, y como resultado de lo anterior, una serie de actividades que la empresa llevara a cabo para la consecución de sus objetivos tanto a corto como a largo plazo. La Metodología de plan exportador desarrollada por el CIDEM Universidad del rosario se constituye en la realización de procesos de consultoria de cada uno de los procesos productivos de la empresa, esto, con el fin de encontrar estrategias de mejoramiento y capacitación para la penetración del mercado internacional. Dicha metodología se desarrolla a partir de los siguientes componentes: Se describe inicialmente un diagnostico empresarial en el que se definen cada una de las debilidades y fortalezas de la empresa, así como las oportunidades explicitas en el entorno con el fin de realizar planes de acción determinados en las áreas de mejoramiento existentes; luego de esto, la empresa recibe consultoria particular en cada una de sus áreas productivas (descritas inicialmente en el diagnostico), de las cuales surgen nuevas estrategias orientadas a la misión y al visión de la misma pero enfocadas al entorno internacional, se describen en esta nueva fase : área productiva y administrativa y luego de mercadeo dirigida a tres países con clientes potenciales para el producto de exportación y por ultimo comercio exterior y plan exportador, en estas ultimas, cuando la empresa se encuentra preparada para penetrar los mercados internacionales, se establecen estrategias dirigidas a países en los que se encuentran los clientes potenciales de la misma con lo que la empresa logra hacer efectiva su estrategia exportadora. A partir de lo anterior, el presente documento servirá a la empresa continental Trade como una herramienta que preparara a la empresa para realizar su proceso de exportación; permitirá entonces al empresario dar cuenta de las debilidades y fortalezas respecto al funcionamiento actual, con el fin de realizar un redireccionamiento estratégico, y consecutivamente a esto, llevar a cabo su primer proyecto exportador.

Plan exportador piña perolera

Teniendo en cuenta las características del mercado europeo en el cual se va a incursionar, se desarrolló un plan exportador donde el producto a comercializar es la piña perolera, una fruta que se cultiva de manera óptima dentro del territorio colombiano teniendo como departamento Santander el cual concentra el 100% de su producción al cultivo y cosecha de esta fruta. Como primera fase para la elaboración de este trabajo, se realizó el estudio y la recopilación de información de la parte técnica de la piña perolera. La segunda fase consta del estudio de la piña en el mundo y su posicionamiento. La fase tres se basa en el estudio de mercados para Alemania, Bélgica y Holanda, encontrando como país objetivo este último. La cuarta fase, es el estudio logístico para determinar los tiempos de producción, empaque y transporte de la fruta. La quinta y última fase es el análisis financiero para evidenciar la viabilidad del proyecto y su finalidad. El alcance que tiene este plan exportador es una de las principales conclusiones que arroja el proyecto, de igual manera para su debida consecución es necesario tener estrategias claras para que los planes propuestos tengan la funcionalidad y finalidad deseada.