Lomborg, Vanhanen ja Intelligent Design - kommentti Matti Kamppiselle

Kommentti Matti Kamppisen kirjoitukseen TT -lehdessä 1/2005

Kustannustehokas markkinointi pääkonttorin tukemassa yrityksessä

The objective of the thesis was to examine methods of cost-effective marketing in a car rental company supported by headquarters. The subject was first familiarised by theoretical examination of cost-effective and relationship marketing, after which five entrepreneurs were interviewed. Based on these results the evaluations of how an entrepreneur can make their marketing more effective thereby increase the sales and decrease seasonal changes during financial year. The results of the study revealed several innovative and cost effective ways to improve marketing and in addition to this, instructions to marketing planning so the seasonal changes can be reduced. By following these instructions and taking advantage of the marketing devices, entrepreneurs can easily improve their marketing.

Poliisin yhteiskuntavastuu : pohdiskelua organisaatiotutkimuksen ja Matti Yrjänä Joensuun romaanien pohjalta

Abstract