Religion, Marketing and Market: An Adjustment in the Language of Faith

O presente trabalho se propõe fazer uma análise de categorias sociais que a primeira vista não tem proximidade, na verdade, podem, inclusive, parecer antagônicas. Trata-se das relações entre Religião, Marketing e Mercado. O trabalho se apóia num referencial teórico mais próximo das ciências sociais, todavia, considera a Religião, em sua expressão institucional –a igreja– como um empreendimento social, uma empresa dos tempos modernos. Procura demonstrar que, para aderir ao mundo moderno, plasmado pela idéia de competição e consumo da sociedade capitalista, a religião reorganizou sua linguagem para atender as exigências desses tempos, já considerados Pós-modernos. A análise é feita a partir do caso brasileiro que, como muitos paises da América Latina, acomodam no seu tecido social, as mais recentes expressões da religião cristã, em especial, os grupos evangélicos que pululam as periferias das grandes cidades desse  continente americano.

The language of children : evolution and development of secondary consciousness and language.

Proporciona una introducción sobre como los niños adquieren y utilizan el lenguaje. Hace hincapié en la explicación psicológica del desarrollo del lenguaje, pero, sin olvidar, los aspectos cognitivo, biológico y social en el desarrollo de éste, y también, considera la influencia de la escolaridad y la experiencia social.

An analysis of the language of certain social study textbooks pertinent to instruction of deaf children

This paper discusses the results of a study of social studies textbooks suitable for hearing impaired children.

Syntactic development in the oral and written language of profoundly deaf adolescents

This paper reviews a study to investigate oral and written syntactic development of profoundly deaf adolescents.

The development of syntax in the written language of hearing-impaired children

This paper is a review of language development in normal and hearing impaired children.

The effect and the use of the typewriter upon the reading and language of deaf children

This paper discusses a study to determine if the use of a typewriter had an effect on the reading ability of hearing impaired children.

How is the language of medicines use review leaflets symbolising the service?

Introduction The medicines use review (MUR), a new community pharmacy ‘service’, was launched in England and Wales to improve patients’ knowledge and use of medicines through a private, patient–pharmacist appointment. After 18 months, only 30% of pharmacies are providing MURs; at an average of 120 per annum (maximum 400 allowed).1 One reason linked to low delivery is patient recruitment.2 Our aim was to examine how the MUR is symbolised and given meaning via printed patient information, and potential implications. Method The language of 10 MUR patient leaflets, including the NHS booklet,3 and leaflets from multiples and wholesalers was evaluated by discourse analysis. Results and Discussion Before experiencing MURs, patients conceivably ‘categorise’ relationships with pharmacists based on traditional interactions.4 Yet none of the leaflets explicitly describe the MUR as ‘new’ and presuppose patients would become involved in activities outside of their pre-existing relationship with pharmacists such as appointments, self-completion of charts, and pharmacy action plans. The MUR process is described inconsistently, with interchangeable use of formal (‘review meeting‘) and informal (‘friendly’) terminology, the latter presumably to portray an intended ‘negotiation model’ of interaction.5 Assumptions exist about attitudes (‘not understanding’; ‘problems’) that might lead patients to an appointment. However, research has identified a multitude of reasons why patients choose (or not) to consult practitioners,6 and marketing of MURs should also consider other barriers. For example, it may be prudent to remove time limits to avoid implying patients might not be listened to fully, during what is for them an additional practitioner consultation.

The language of science

Some aspects of the use and misuse of scientific language are discussed, particularly in relation to quantity calculus, the names and symbols for quantities and units, and the choice of units – including the possible use of non-SI units. The discussion is intended to be constructive, and to suggest ways in which common usage can be improved.

The language of poverty: an exploration of the narratives of the poor

Within the development discourse, the narratives of the poor are a well utilized rhetorical tool to describe poverty and its causes. However, narratives can also reveal the beliefs and ‘world-view’ of the narrators. To explore this influence, the authors applied a discursive approach, to deconstruct the narratives of 101 slum dwellers in Kibera, Nairobi. The results revealed that poverty was largely attributed to external constraints, beyond an individual's control. Despite wanting a better life, participants held low expectations for the future. Hopes and dreams were placed on their children. While risk and uncertainty was a constant theme, large differences were found between genders as to the aspirations for the future. Copyright © 2009 John Wiley & Sons, Ltd and ERP Environment.

Interaction between grammatical categories and cognition in bilinguals: The role of proficiency, cultural immersion, and language of instruction

Previous studies have demonstrated that there is a tight link between grammatical concepts and cognitive preferences in monolingual speakers (Lucy 1992, Lucy & Gaskins 2003, Imai & Gentner 1997, Imai & Mazuka 2003). Recent research has also shown that bilinguals with languages that differ in their concepts may shift their cognitive preferences as a function of their proficiency (Athanasopoulos, 2006) or cultural immersion (Cook, Bassetti, Kasai, Sasaki, & Takahashi, 2006). The current short paper assesses the relative impact of each of these variables, and furthermore asks whether bilinguals alternate between two distinct cognitive representations of language-specific concepts depending on the language used in the experiment. Results from an object classification task showed that Japanese–English bilinguals shifted their behaviour towards the second language (L2) pattern primarily as a function of their L2 proficiency, while cultural immersion and language of instruction played a minimal role. These findings suggest that acquisition of novel grammatical categories leads to cognitive restructuring in the bilingual mind and have implications for the relationship between language and cognitive processing.