Customer agility, smart shopping apps and their implications: Customer relationship management systems in the digital age

This thesis examines the complementarities and vulnerabilities of customer connectivity that contemporary firms achieved through ubiquitous digital technologies. Taking the example of deployment of smart shopping apps to connect with consumers in the context of Australian retail, the study examines how such customer connectivity positively influences firm performances through firm's customer agility whilst creating implications for firms' digital business strategy through altered customer cognitions. Employing Oliver's (1977) Expectation Confirmation Theory, this study empirically tests a conceptual model involving digital connectivity, digital expectations, experiences and satisfaction of the customers who uses smart shopping apps in Australian consumer retail.

Facebook and Google have a moral duty to stop online abuse

It’s the stuff of nightmares: your intimate images are leaked and posted online by somebody you thought you could trust. But in Australia, victims often have no real legal remedy for this kind of abuse. This is the key problem of regulating the internet. Often, speech we might consider abusive or offensive isn’t actually illegal. And even when the law technically prohibits something, enforcing it directly against offenders can be difficult. It is a slow and expensive process, and where the offender or the content is overseas, there is virtually nothing victims can do. Ultimately, punishing intermediaries for content posted by third parties isn’t helpful. But we do need to have a meaningful conversation about how we want our shared online spaces to feel. The providers of these spaces have a moral, if not legal, obligation to facilitate this conversation.

ACE Research Vignette 043: Can academic entrepreneurship research identify and explain the next Apple, Google, or (even) Halfbrick studios?

This series of research vignettes is aimed at sharing current and interesting research findings from our team of international entrepreneurship researchers. This vignette, written by Professor Per Davidsson, reports findings on the extremely skewed distributions of entrepreneurship outcomes and other key variables of interest to entrepreneurship research and practice, as well as what this means for what and how we can learn through academic research.

Time, place and space – student group collaboration using Google Drive

Virtual working environments are intrinsic to the contemporary workplace and collaborative skills are a vital graduate capability. To develop students’ collaborative skills, first year medical laboratory science students undertake a group poster project, based on a blended learning model. Learning is scaffolded in lectures, workshops in collaborative learning spaces, practitioner mentoring sessions, and online resources. Google Drive provides an online collaborative space for students to realise tangible outcomes from this learning. A Google Drive document is created for each group and shared with members. In this space, students assign tasks and plan workflow, share research, progressively develop poster content, reflect and comment on peer contributions and use the messaging functions to ‘talk’ to group members. This provides a readily accessible, transparent record of group work, crucial in peer assessment, and a communication channel for group members and the lecturer, who can support groups if required. This knowledge creation space also augments productivity and effectiveness of face-to-face collaboration. As members are randomly allocated to groups and are often of diverse backgrounds and unknown to each other, resilience is built as students navigate the uncertainties and complexities of group dynamics, learning to focus on the goal of the team task as they constructively and professionally engage in team dialogue. Students are responsible and accountable for individual and group work. The use of Google Drive was evaluated in a survey including Likert scale and open ended qualitative questions. Statistical analysis was carried out. Results show students (79%) valued the inclusion of online space in collaborative work and highly appreciated (78%) the flexibility provided by Google Drive, while recognising the need for improved notification functionality. Teaching staff recognised the advantages in monitoring and moderating collaborative group work, and the transformational progression in student collaborative as well as technological skill acquisition, including professional dialogue.

Australian court holds Google is responsible for linking to defamatory website

The South Australian Supreme Court this week found that Google is legally responsible when its search results link to defamatory content on the web. In this long-running case, Dr Janice Duffy has been trying for more than six years to clear her name and remove links to defamatory material when people search for her using Google. The main culprit is the US based website Ripoff Reports, where people have posted negative reviews of Dr Duffy. Under United States law, defamation is very hard to prove, and US websites are not liable for comments made by their users. Since it was not possible to get harmful or abusive comments removed from the source, Dr Duffy instead asked Google to remove the links from its search results. Google removed some of these links, but only from its Australian domain (google.com.au), and it left many of them active. This latest court decision is a big win for Dr Duffy. The court found that once Google was alerted to the defamatory material, it was then under an obligation to act to censor its search results and prevent further harm to Dr Duffy’s reputation.

The Google Online Marketing Challenge: A Transnational Comparison of Classroom Learning with Real Clients, Real Money, and Real Advertising Campaigns

In 2008, a collaborative partnership between Google and academia launched the Google Online Marketing Challenge (hereinafter Google Challenge), perhaps the world’s largest in-class competition for higher education students. In just two years, almost 20,000 students from 58 countries participated in the Google Challenge. The Challenge gives undergraduate and graduate students hands-on experience with the world’s fastest growing advertising mechanism, search engine advertising. Funded by Google, students develop an advertising campaign for a small to medium sized enterprise and manage the campaign over three consecutive weeks using the Google AdWords platform. This article explores the Challenge as an innovative pedagogical tool for marketing educators. Based on the experiences of three instructors in Australia, Canada and the United States, this case study discusses the opportunities and challenges of integrating this dynamic problem-based learning approach into the classroom.

“Let’s see if you can see me”: Making connections with Google Earth™ in a preschool classroom

Bringing a social interaction approach to children’s geographies to investigate how children accomplish place in everyday lives, we draw on ethnomethodological and conversation analytic approaches that recognize children’s competence to manipulate their social and digital worlds. An investigation of preschool-aged children engaged with Google Earth™ shows how they both claimed and displayed technological understandings and practices such as maneuvering the mouse and screen, and referenced place through relationships with local landmarks and familiar settings such as their school. At times, the children’s competing agendas required orientation to each other’s ideas, and shared negotiation to come to resolution. A focus on children’s use of digital technologies as they make meaning of the world around them makes possible new understandings of place within the geographies of childhood and education.

Dominating search: Google before the law

For many, particularly in the Anglophone world and Western Europe, it may be obvious that Google has a monopoly over online search and advertising and that this is an undesirable state of affairs, due to Google's ability to mediate information flows online. The baffling question may be why governments and regulators are doing little to nothing about this situation, given the increasingly pivotal importance of the internet and free flowing communications in our lives. However, the law concerning monopolies, namely antitrust or competition law, works in what may be seen as a less intuitive way by the general public. Monopolies themselves are not illegal. Conduct that is unlawful, i.e. abuses of that market power, is defined by a complex set of rules and revolves principally around economic harm suffered due to anticompetitive behavior. However the effect of information monopolies over search, such as Google’s, is more than just economic, yet competition law does not address this. Furthermore, Google’s collection and analysis of user data and its portfolio of related services make it difficult for others to compete. Such a situation may also explain why Google’s established search rivals, Bing and Yahoo, have not managed to provide services that are as effective or popular as Google’s own (on this issue see also the texts by Dirk Lewandowski and Astrid Mager in this reader). Users, however, are not entirely powerless. Google's business model rests, at least partially, on them – especially the data collected about them. If they stop using Google, then Google is nothing.

Google, online search and consumer confusion in Australia

The legality of the operation of Google’s search engine, and its liability as an Internet intermediary, has been tested in various jurisdictions on various grounds. In Australia, there was an ultimately unsuccessful case against Google under the Australian Consumer Law relating to how it presents results from its search engine. Despite this failed claim, several complex issues were not adequately addressed in the case including whether Google sufficiently distinguishes between the different parts of its search results page, so as not to mislead or deceive consumers. This article seeks to address this question of consumer confusion by drawing on empirical survey evidence of Australian consumers’ understanding of Google’s search results layout. This evidence, the first of its kind in Australia, indicates some level of consumer confusion. The implications for future legal proceedings in against Google in Australia and in other jurisdictions are discussed.

Using Google search Console to track impact and use of collections

Implementing resource discovery techniques at the National Fairground Archive and Special Collections, University of Sheffield Using Google search Console to track impact and use of collections

Paciente do Dr. Google : um novo desafio

Trata da influência da internet sobre a prática da medicina e das profissões de saúde e discorre sobre os recursos propiciados pelas novas tecnologias na área da saúde.

Sincronización con las API de Google en la plataforma de gestión empresarial AonSolutions

Interconexión entre la API de Google y la plataforma de gestión empresarial AonSolutions.

Indicadores de avaliação ambiental em Áreas de Preservação Permanente (APPs) na sub-bacia do Rio Saracuruna RJ

Áreas de Preservação Permanente (APPs) configuram áreas protegidas, cobertas ou não por vegetação nativa, legalmente estabelecidas em lei. Estas possuem funções ambientais que se integram entre si e se associam às suas diferentes categorias. O trabalho objetivou a adaptação do sistema de indicadores PEIR (pressão, estado, impacto, resposta) para avaliação ambiental integrada de APPs, com aplicação na sub-bacia do rio Saracuruna, RJ. Especificamente visou: a) Levantamento da legislação pertinente às APPs inseridas no contexto do uso e ocupação do solo e gestão ambiental integrada; b) Delimitação das faixas de APP, segundo os parâmetros definidos pelo Código Florestal para cada categoria existente na área; c) Seleção de indicadores ambientais relacionados às APPs delimitadas considerando suas diversas categorias e funções ambientais associadas; d) Avaliação do potencial e limitações da aplicação de indicadores de avaliação integrada em APPs, envolvendo a espacialização das informações com suporte de geotecnologias, com enfoque para a legitimação/intervenções nas faixas inseridas na sub-bacia em estudo. Metodologicamente envolveu a pesquisa bibliográfica, compreendendo o levantamento de todo o arcabouço jurídico ambiental pertinente às APPs e das referências de cartas de indicadores; a caracterização física e humana da sub-bacia, subsidiando a delimitação e pré-avaliação de APPs; a seleção de indicadores ambientais voltados à avaliação integrada de APPs, a aplicação, com o suporte de geotecnologias, de parte destes indicadores estruturados em ciclos PEIR frente à hierarquização, exemplificativa, das funções ambientais por grupo de categorias de APPs; e, por fim, a elaboração de mapas-síntese da situação das faixas de APP ligadas à drenagem e ao relevo de altitude, com enfoque na legitimação das mesmas. A revisão das políticas específicas e transversais às APPs e de seus planos incidentes atestou uma ampla base para a gestão local ou compartilhada destas faixas, no entanto, a delimitação de APPs em função da realidade local ainda não ocorre. A Carta-síntese de indicadores de avaliação integrada de APPs na sub-bacia contemplou um conjunto de quarenta indicadores, dentre os quais vinte e seis compuseram dois ciclos aplicados e seis ciclos parcialmente aplicados. Para as APPs ligadas à drenagem e ao relevo de altitude foram aplicados, respectivamente, os indicadores de: a) pressão: Alteração de áreas naturais por áreas antrópicas e Evolução da área urbana em encostas; b) estado: Impermeabilização do solo e Qualidade ambiental das terras; c) impacto: Áreas críticas de inundação e Áreas de risco de escorregamentos ou desmoronamentos; e d) resposta: Plano de bacia hidrográfica e Áreas de risco recuperadas. Tais ciclos atestaram a precisão dos indicadores de pressão e estado quando da avaliação sobre a preservação em APPs, porém não foram capazes de explicar isoladamente a causa de impactos, os quais não ocorrem de maneira exclusiva nestas faixas. Demonstraram ainda um nível maior de antropização em APPs localizadas na porção de baixada da sub-bacia, principalmente em margens de rios. Sendo assim, cabem ações voltadas à fiscalização de APPs legitimadas, à recuperação de faixas com baixa interferência humana, e às intervenções urbanísticas ou prioritárias em áreas degradadas ou impactadas