O efeito das condições de leitura no reconhecimento de palavras

Dissertação de mestrado em Psicologia Aplicada

Backpacker 2.0 - Contemporary backpackers and their use of social media as an information and communication platform

Long-term independent budget travel to countries far away has become increasingly common over the last few decades, and backpacking has now entered the tourism mainstream. Nowadays, backpackers are a very important segment of the global travel market. Backpacking is a type of tourism that involves a lot of information search activities. The Internet has become a major source of information as well as a platform for tourism business transactions. It allows travelers to gain information very effortlessly and to learn about tourist destinations and products directly from other travelers in the form of electronic word-of-mouth (eWOM). Social media has penetrated and changed the backpacker market, as now modern travelers can stay connected to people at home, read online recommendations, and organize and book their trips very independently. In order to create a wider understanding on modern-day backpackers and their information search and share behavior in the Web 2.0 era, this thesis examined contemporary backpackers and their use of social media as an information and communication platform. In order to achieve this goal, three sub-objectives were identified: 1. to describe contemporary backpacker tourism 2. to examine contemporary backpackers’ travel information search and share behavior 3. to explore the impacts of new information and communications technologies and Web 2.0 on backpacker tourism The empirical data was gathered with an online survey, thus the method of analysis was mainly quantitative, and a qualitative method was used for a brief analysis of open questions. The research included both descriptive and analytical approaches, as the goal was to describe modern-day backpackers, and to examine possible interdependencies between information search and share behavior and background variables. The interdependencies were tested for statistical significance with the help of five research hypotheses. The results suggested that backpackers no longer fall under the original backpacker definitions described some decades ago. Now, they are mainly short-term travelers, whose trips resemble more those of mainstream tourists. They use communication technologies very actively, and particularly social media. Traditional information sources, mainly guide books and recommendations from friends, are of great importance to them but also eWOM sources are widely used in travel decision making. The use of each source varies according to the stage of the trip. All in all, Web 2.0 and new ICTs have transformed the backpacker tourism industry in many ways. Although the experience has become less authentic in some travelers’ eyes, the backpacker culture is still recognizable.

Letters from the War of Ecosystems – An Analysis of Independent Software Vendors in Mobile Application Marketplaces

The recent emergence of a new generation of mobile application marketplaces has changed the business in the mobile ecosystems. The marketplaces have gathered over a million applications by hundreds of thousands of application developers and publishers. Thus, software ecosystems—consisting of developers, consumers and the orchestrator—have emerged as a part of the mobile ecosystem. This dissertation addresses the new challenges faced by mobile application developers in the new ecosystems through empirical methods. By using the theories of two-sided markets and business ecosystems as the basis, the thesis assesses monetization and value creation in the market as well as the impact of electronic Word-of-Mouth (eWOM) and developer multihoming— i. e. contributing for more than one platform—in the ecosystems. The data for the study was collected with web crawling from the three biggest marketplaces: Apple App Store, Google Play and Windows Phone Store. The dissertation consists of six individual articles. The results of the studies show a gap in monetization among the studied applications, while a majority of applications are produced by small or micro-enterprises. The study finds only weak support for the impact of eWOM on the sales of an application in the studied ecosystem. Finally, the study reveals a clear difference in the multi-homing rates between the top application developers and the rest. This has, as discussed in the thesis, an impact on the future market analyses—it seems that the smart device market can sustain several parallel application marketplaces.

How to increase brand quality perception with audiovisual content? : Exploring the role of emotions in B2C and B2B contexts

This study discusses how audiovisual content can influence brand quality perceptions. The purpose of this study is to explore how audiovisual content creation can increase brand quality perceptions. This research problem is addressed with three sub questions, which aim at clarifying the role of emotions between content marketing and brand quality perception, explaining how different functions of audiovisual content can increase brand quality perception, and by identifying and comparing the key differences in content creation in business-to-consumer and business-to-businesscontexts. The theoretical background of the study is in brand personality, consumer emotions, consumerbrand relationships, content marketing and B2B branding literature. The empirical research part includes a single-case study. The case company was a Swiss startup that wished to build a highquality brand for both B2C and B2B segments. The empirical data was collected in September 2014. Eight interviews were conducted; seven with target segment representatives and one with an existing customer of the case company. The empirical findings were analyzed with thematic analysis and finally a 5-stage framework was created based on the findings of the research, offering a guideline for high-quality content creation. This study finds that emotions play an important role in brand quality perceptions. Psychological processes, emotion, cognition and conation, influence the engagement process of the target segment which ultimately can lead to activation and electronic word-of-mouth. Brand quality perception is the result of the overall emotion of the brand. The overall emotion derives from brand personality, brand concept, product attributes and utilitarian benefits of the brand. The entertaining and educational functions of the audiovisual content can target and evoke these emotional processes, and result in increased quality perceptions. In the B2B context, emotions are found to play a relatively smaller role in the quality perception processes. However, the significance of emotions cannot be ignored, since they can emphasize the value for the buying organization, and build on the trust and loyalty among the potential customers. The final framework presents five stages of content creation that ultimately improve brand quality perceptions. These stages help marketers to design and implement their content and evoke positive emotions in their target segment as part of a quality-based marketing strategy. Further research is warranted to quantitatively test the generalizability of the framework. Further research is also suggested to make the framework adaptable to different stages of the brand life cycle.

eWOM communication in social media: A study of its antecedents in higher education context

The aim of this master’s thesis was to examine antecedents of eWOM communication in social media in the higher education context. In order to achieve this goal, eWOM communications of the students’ of international master’s programmes at Lappeenranta University of Technology were studied. The main research question was formulated as follows: What kind of effect do service-, brand-related antecedents, contextual antecedents and moderating factors have on LUT’s international master’s degree students’ eWOM communication in social media regarding their studies? The theory part of the master’s thesis was focused on the discussion of service- and brand related eWOM antecedents, contextual antecedents, as well as moderating relationships between them. The empirical part of the master’s thesis was based on quantitative research method. A web-based survey was carried out among current students of international master’s degree programmes at LUT. Out of 712 e-mail invitations sent, 159 responses were received in total. Thus, response rate was 22%. The results of the study showed that satisfaction, commitment, virtual brand community commitment, need for an advice, positive altruistic concerns, negative altruistic concerns, and attitude towards eWOM communications have an effect on eWOM in higher education context. Several moderating effects on eWOM were determined in the present study as well. On the other hand, it was found that dissatisfaction, loyalty, brand identification, desire to help the organization, need for positive self-enhancement, and social risk perception do not have an effect on eWOM in higher education context.

Digital content and making it viral in social media

Tutkimuksen tavoite on selvittää digitaalisen sisällön ominaisuuksia, jotka vaikuttavat ryhtyvätkö kuluttajat jakamaan, tykkäämään ja kommentoimaan sitä sosiaalisessa mediassa. Tällä pyritään auttamaan yrityksiä ymmärtämään paremmin viraalisuutta, jotta he pystyisivät tuottamaan ja julkaisemaan nettisivuillaan ja sosiaalisessa mediassa parempaa sisältöä, jota kuluttajat jakaisivat enemmän. Tutkimus toteutetaan muodostamalla hypoteeseja mahdollisista ominaisuuksista kirjallisuuden perusteella ja testaamalla niitä regressioanalyyseillä empiirisessä osiossa. Tulokset paljastavat yhdeksän piirrettä, jotka lisäävät viraalisuutta: kiinnostavuus, neutraalisuus, yllättävyys, viihdyttävyys, epäkäytännöllisyys, artikkelin ja Facebook julkaisun pituus, eri sisältö taktiikoiden käyttö (erityisesti blogit ja kuvat lisäävät viraalisuutta) sekä kun mielipidevaikuttaja tai kuuluisuus jakaa sisällön.

Sähköinen suusanallinen viestintä koulutuksen markkinoinnissa – Yliopistokeskuksen opiskelijoiden sosiaalisessa mediassa opiskelustaan jakamat kokemukset

Yliopistot käyvät yhä kovempaa kilpailua opiskelijoiden saamiseksi. Koulutuksen markkinoinnin mallit ovat kehittyneet merkittävästi, ja korkeakouluissa on kiinnostuttu myös sosiaalisen median hyödyntämisestä tässä. Sosiaalisessa mediassa käytävästä vuorovaikutuksesta voidaan käyttää nimitystä sähköinen suusanallinen viestintä (electronic word-of-mouth, EWOM). EWOM voi olla merkittävä kanava koulutuksen markkinoinnin näkökulmasta. Työn tutkimusongelmana on: Mitkä tekijät edesauttavat tai voisivat edesauttaa opiskeluun liittyvän EWOMin tuottamista? Tutkimuksen alakysymyksinä kysytään, miksi ja miten paljon opiskelijat tuottavat opintoihin liittyvää EWOMia, sekä millaista tämä EWOM on. Tutkimusstrategiana on tapaustutkimus, ja tutkittavia tapauksia on yksi. Tutkimus selvittää, miten EWOM ilmenee yhdellä paikkakunnalla toimivan yliopistokeskuksen opiskelijoiden parissa. Tutkimuksen varsinainen tulosaineisto kerätään lomakekyselyllä, jonka vastaanottajina on jokainen yliopistokeskuksen tutkinto-opiskelija. Lomakekyselyssä on avokysymyksiä sekä muun muassa teoreettista viitekehystä testaavia väittämiä. Tutkimus on asetelmaltaan kuvaileva. Lomakekyselyssä oli 88 vastaajaa, vastausprosentti oli 6,8 %. 75 % vastaajista ilmoitti jakavansa kokemuksia tai mielipiteitä sosiaalisessa mediassa yleisesti vähän. 53 % vastaajista oli täysin eri mieltä väitteen "jaan usein mielipiteitäni ja kokemuksiani opiskelusta sosiaalisessa mediassa" kanssa, vaikka samalla EWOMin nähtiin vaikuttavan niin opiskelupaikan valintaan (60 % vastaajista täysin tai jokseenkin samaa mieltä) kuin yliopiston maineeseen (81 % vastaajista täysin tai jokseenkin samaa mieltä). Altruismi ja muiden auttaminen (73 % vastaajista täysin tai jokseenkin samaa mieltä) oli EWOMia edesauttavista syistä merkittävin. Muita merkittäviä syitä EWOMin jakamiselle olivat opiskelijajärjestön toiminnassa mukana oleminen, yhteenkuuluvuuden tunteen lisääminen ja ylläpitäminen sekä valmis kanava EWOMin tuottamiselle. Oleellista on WOM-perustan rakentaminen eli se, että opiskelijoille mahdollistetaan opiskelua koskevan EWOMin tuottaminen entistä helpommin. EWOM-kanavaan sekä esimerkiksi opiskelijoiden yhteisöllisyyteen panostaminen ovat tärkeitä ensimmäisiä askeleita haluttaessa hyödyntää EWOMia osana koulutuksen markkinointia. Tutkimus osoittaa alustavasti, että sosiaalisen median kanavissa jaetuilla kokemuksilla ja mielipiteillä opiskelusta on vaikutusta niin opiskelupaikan valintaan kuin yliopiston maineeseen. EWOMin kaltainen epämuodollinen viestintä on lisäksi erityisen luotettava markkinointikanava.

Deficient acquisition and consolidation: intertrial free recall performance in Alzheimer's disease and mild cognitive impairment

Previous research demonstrates that dementia of the Alzheimer type (DAT) is characterised by deficits of episodic memory, especially in the acquisition of new material. As well as this deficit in acquisition, some researchers have also argued for a deficit in consolidation in DAT. We examined acquisition and consolidation by measuring the intertrial gained and lost access in DAT, Mild Cognitive Impairment (MCI) and controls. We report findings from a study of clinical data based on assessment of patients using three free recall trials of a word list. We found that both DAT and MCI groups showed a deficit in acquisition and consolidation of items between trials relative to controls. Moreover, the DAT group was significantly impaired relative to the MCI group for both acquisition and consolidation. Correlations within each group showed that there were strong relationships between intertrial measures and standard measures of memory function. Importantly in no group was there a significant correlation between our measures of acquisition and consolidation: we argue that these measures reflect different underlying processes, and the failure to consolidate in DAT and MCI is not related to the deficit in acquisition. Finally, we showed strong correlations between our measure and dementia severity, suggesting that acquisition and consolidation both get worse as the dementia progresses.

Customer service 140 characters at a time: the users’ perspective

Electronic word of mouth (eWoM) has been adopted by Internet users as a way of communicating their consumption preferences and experiences. Consumers are able to reach out to others, unknown to them, and have online conversations that can influence their behaviour. Organisations need to understand how to respond to these brand-related conversations conducted via social media. By looking through the lens of social capital, this paper contributes to social media and social capital research by studying the perceptions that 44 social media users have of companies that interact with them online. The users value social networks and support as part of their online relationships. However, several new value categories are identified when compared to previous research. Further research is required to investigate possible segmentation approaches and alternative methodological choices.

Symbolic consumption of tourism destination brands

Electronic word-of-mouth (eWOM) is recognised as a means of interpersonal communication and a powerful marketing tool. However, previous studies have focussed on related motivations, and limited attention has been given to understanding the antecedents of eWOM communication behaviour in the travel industry. This study proposes a full and partial mediation model, which brings together for the first time three key antecedents: adoption of electronic communication technology, consumer dis/satisfaction with travel consumption experience, and subjective norm. The model aims to understand the impact of these antecedents on travellers' attitude towards eWOM communication and intention to use eWOM communication media. The data were collected from international travellers (n = 524), and structural equation modelling is used to test the conceptual framework. The findings of the study suggest that overall attitude towards eWOM communication partially mediates the impact of the traveller's adoption of electronic communication technology and subjective norm, and fully mediates the impact of consumer dis/satisfaction with travel consumption experience on travellers' intention to use eWOM communication media.

Estampa temporal na memória de reconhecimento em estudantes universitários

Several studies have shown that there is a circadian modulation of explicit memory. This modulation can occur independently in each one of the mnemonic processes. The aim of this study was to evaluate the influence of time of training on short-term memory (STM) and long-term memory (LTM), using a recognition task. Moreover, a possible circadian modulation in retrieving was investigated when this process matched the acquisition hour (time stamp). The chronotype variable was also considered. Fifty-seven undergraduate students aging between 18 and 25 years (21,72 ± 2,14; 28 ♂) participated in this study. In the training phase (acquisition) the subjects heard a ten word list. Following this, they answered a recognition test to evaluate STM and one week later they answered a recognition test to evaluate LTM. In each chronotype, the subjects were divided in groups according to the training hour, part of them in the morning and the other in the afternoon. One week later some of the subjects in each group underwent LTM testing in the morning and others in the afternoon. When the subjects performances were analyzed together, independently of the chronotypes, a training hour effect was found in the LTM. The subjects trained in the afternoon had better performance. No time of day effect was found in the STM and in retrieving from the LTM. However, the morning types who were trained and tested in the same hour had a better performance in the LTM when compared to morning types trained and tested in different hours. This effect did not occur when the other chronotypes were analyzed. The circadian modulation seems to occur at least in two different ways. First, there is a circadian modulation in the acquisition/consolidation processes, with a better performance occuring in the afternoon. Secondly, there is a modulation in the retrieval mnemonic process, called time stamp phenomenon. This phenomenon, that occurred in the morning types, is showed for the first time in humans

Parâmetros para a elaboração de dicionários bilíngues de apoio à codificação escrita em línguas estrangeiras

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

O movimento negro e o processo de elaboração das diretrizes curriculares nacionais para a educação das relações étnico-raciais

Esta pesquisa situa-se no campo de estudo sobre currículo e versa sobre a atuação do movimento negro no processo de elaboração das Diretrizes Curriculares Nacionais para a Educação das Relações Étnico-Raciais (DCNERER). Esta Diretriz é uma das ações promovidas pelo governo brasileiro decorrente da atual política curricular adotada pelo Estado. A abordagem metodológica adotada foi de cunho qualitativo e teve como técnicas de coleta de dados a pesquisa documental e aplicação de questionários aos ex -conselheiros, membros da comissão responsável pelo Parecer 03/2004 do Conselho Nacional de Educação (que fundamenta as Diretrizes) e a militantes do movimento negro que participaram do processo de elaboração das DCNERER. O envio dos questionários aos militantes negros foi feito pela internet, para grupos de discussão sobre as relações raciais e educação e a uma lista de endereços eletrônicos de entidades do movimento negro de todo o Brasil. As resposta s dos questionários foram devolvidas por militantes representantes de grupos e entidades do movimento, que têm experiência de militância expressiva e que em suas atividades, são professores e desenvolvem projetos que tratam da questão racial na escola. Os resultados da pesquisa apontam que o movimento negro foi um importante ator do processo de elaboração das Diretrizes Curriculares, tendo o mesmo participado ativamente, apresentando propostas gerais e reafirmando proposições históricas. A atuação do movime nto negro foi importante na elaboração das Diretrizes, pois demarcou politicamente o espaço e as propostas do movimento. Defendo que ao fazer uma avaliação positiva das DCNERER, o movimento negro não consegue analisar a estratégia ideológica de formação de identidades subjacente na política curricular do qual estas Diretrizes fazem parte.

Envelhecimento e doenças neurodegenerativas crônicas na Amazônia brasileira: implantação de novas metodologias de avaliação em pacientes com declínio cognitivo leve e doença de Alzheimer

Em 2025 o número de idosos no mundo irá dobrar e por volta de 2050 alcançará dois bilhões de indivíduos, estando a maioria em países desenvolvidos. A doença de Alzheimer (DA) é a quarta doença que mais compromete a qualidade de vida dos idosos. Este trabalho pretende sugerir novas metodologias de avaliação de pacientes com declínio cognitivo e doença de Alzheimer, apresentando uma versão brasileira a partir da versão original em língua inglesa intitulada “Test Your Memory” TYM (“teste sua memória- TSM), bem como mostrar os resultados do desempenho dos idosos na bateria de testes neuropsicológicos de Cambridge (CANTAB). Trata-se de estudo analítico, transversal retrospectivo do tipo caso-controle, realizado em pacientes do ambulatório de Geriatria do Hospital Universitário João de Barros Barreto, e em voluntários da comunidade no período de janeiro de 2009 a janeiro de 2011. Participaram 95 indivíduos com 65 ou mais anos de idade, divididos em 3 grupos: Alzheimer (DA, n=21), declínio cognitivo (DCL, n=31) e controle (n=43). Foram excluídos pacientes com história de acidente vascular encefálico (AVE), depressão primária, trauma cranioencefálico, outras demências, outras patologias neuropsiquiátricas e déficits visuo-auditivos limitantes. Os participantes foram submetidos à avaliação inicial, triagem com GDS-5 e DSM-IV, ao Questionário Internacional de Atividades Físicas (IPAQ), testes neuropsicológicos da bateria CERAD, teste do relógio, TSM (versão adaptada para o Português) e a bateria de Alzheimer do CANTAB. A análise estatística foi realizada empregando-se ANOVA, um critério, definindo-se o valor p<0,05 como significante. Houve predomínio em todos os grupos de indivíduos do gênero feminino, de cor parda, na faixa etária de 70 a 79 anos. A média de pontuação do MEEM entre os três grupos foi diferente (controle: 26,6±2,2; DCL: 25,1±2,6; DA: 17,3±4,9; p<0,05), entretanto o TSM mostrou ser uma ferramenta de triagem mais confiável para distinguir os pacientes DCL dos DA (controle: 42,4±5; DCL: 35,5±7,7; DA: 25,7±8; p<0,01). Na lista de palavras do CERAD, teste do relógio, TNBR e na fluência verbal fonológica os três grupos apresentaram diferenças significantes na média de pontos obtidos. A média da pontuação total no TSM foi significativamente menor nos grupos DCL e DA do que no grupo controle, e no grupo DA em relação ao DCL. Os testes e medidas do CANTAB que separam os três grupos pelo desempenho obtido são: RVP A‟, número de tentativas para o sucesso e total de erros na fase de 6 figuras do PAL. Foram encontradas boas correlações entre o TSM e outros testes, principalmente com o MEEM (Coeficiente de Pearson, r = 0,79; p<0,0001) e teste do relógio (r = 0,76; p<0,0001), bem como boa correlação entre as medidas do PAL e a pontuação do TSM e o MEEM. O nível de atividade física no grupo controle foi maior do que em todos os outros grupos. Ao ser correlacionado o nível de atividade física e o desempenho nos testes cognitivos, não foram observadas diferenças significativas nos diferentes grupos, exceto pela evocação de palavras no grupo DCL. Tomados em conjunto os resultados sugerem que a aplicação de testes neuropsicológicos automatizados associados aos testes da rotina clínica e ao TSM aumentam a resolução e a confiabilidade das análises particularmente no estágio inicial das síndromes demenciais onde a precocidade e a precisão diagnóstica são fundamentais para orientar as ações terapêuticas, sejam elas medicamentosas e/ou comportamentais.

Envelhecimento, linguagem e memória visuo-espacial: um estudo comparativo exploratório do desempenho humano em testes neuropsicológicos selecionados

O reconhecimento dos limites entre o envelhecimento normal e o patológico é essencial para a adoção de políticas de saúde baseadas em evidências para o grupo etário acima de 65 anos. Este estudo é parte de um esforço sistemático que o grupo de pesquisa do Laboratório de Investigações em Neurodegeneração e Infecção da Universidade Federal do Pará tem feito para fornecer informações translacionais sobre a neurobiologia do envelhecimento normal e alterada. A meta principal em longo prazo é permitir políticas públicas para o envelhecimento saudável na Região Amazônica. No presente trabalho investigamos os efeitos do envelhecimento sobre os desempenhos em testes neuropsicológicos selecionados para avaliar aprendizagem, memória e alterações de linguagem. 29 adultos jovens (29,9 ± 1,06 anos) e 31 idosos (74,1 ± 1,15 anos) saudáveis foram submetidos aos testes e os resultados de seus desempenhos foram comparados por testes paramétricos e estatística multivariada. Uma anamnese e uma variedade de testes cognitivos, incluindo Mini Exame do Estado Mental, tarefas visuo-espaciais de aprendizagem e de memória da bateria de testes neuropsicológicos automatizados - CANTAB e testes de linguagem incluindo fluência verbal semântica e fonológica, teste de nomeação de Boston reduzido, performance narrativa utilizando a figura “o roubo dos biscoitos” e alguns testes da Bateria Montreal de Comunicação - MAC. O programa BioEstat versão 5.0 e o pacote estatístico SPSS foram utilizados para a análise. O teste paramétrico t de Student ou o não paramétrico de Mann-Whitney foram aplicados para detectar diferenças significativas (fixadas em valores de p <0,05). Os grupos foram pareados por escolaridade e incluiu homens e mulheres. A análise das subcategorias que compõem o MEEM mostrou diferença significativa apenas na recuperação da memória de evocação de lista de palavras, em que o grupo de idosos apresentou pior desempenho em comparação com o grupo de jovens. Foram encontradas diferenças estatisticamente significativas entre os desempenhos de idosos e jovens adultos nos seguintes testes de linguagem: 1) Nomeação de Boston, 2) Testes de Narrativa, 3) Metáforas; 4) Prosódia Emocional e Linguística. Em comparação com os adultos jovens, indivíduos idosos apresentaram pior desempenho em 10 medidas diferentes nos testes de memória visuo-espacial e de aprendizagem do CANTAB. Distâncias Euclidianas e análise discriminante obtidas a partir do CANTAB e dos testes de linguagem demonstraram que os primeiros distinguem os grupos com maior resolução. Os efeitos do envelhecimento sobre o desempenho nos testes neuropsicológicos selecionados revelam que a Bateria CANTAB, empregada para testar a memória visuo-espacial, é mais sensível e discrimina melhor a formação de subgrupos tanto no grupo de adultos jovens quanto no grupo de idosos. Por essa razão sugerimos que a aplicação em larga escala de testes selecionados da bateria CANTAB, tanto em estudos transversais como em longitudinais, vai aumentar nossa capacidade de resolução na distinção dos limites entre o envelhecimento normal e o patológico.