988 resultados para East German Literature


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A collection of miscellaneous pamphlets.

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A collection of miscellaneous pamphlets.

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A collection of miscellaneous pamphlets.

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A collection of miscellaneous pamphlets.

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A collection of miscellaneous pamphlets.

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Mode of access: Internet.

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Includes bibliographical references. Bibliography: p. [145]-152.

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Mode of access: Internet.

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Thesis (Ph.D.)--University of Washington, 2016-06

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In the wake of German unification, initial advertising by many West German companies in the new federal states (the former German Democratic Republic - GDR) proved largely ineffective and many advertisers were forced to change their approach to this new market. The advertising task proved even more complicated for banks, because banking existed only at the most basic level in the former GDR. Furthermore, under the old regime, "capitalist" banks represented the very antithesis of the GDR's founding ideology. This analysis of advertising by West German banks - in particular Dresdner Bank - in the new federal states brings together elements of discourse and communication theory, particularly Relevance Theory [Sperber and Wilson 1986], with the overall objective of designing a model of intercultural advertising communication. A series of simple association tasks based on texts from pre-Wende advertisements was completed by a sample of advertisees (as they are called in the study) in Leipzig. The research shows the lack of relevance between the advertiser's understanding of concepts such as "credit", "bank" etc. and the associations which these concepts have for the sample of advertisees. Further analysis reveals that this lack of relevance occurs because advertisers and advertisees assign differing contexts to these concepts when they communicate through advertising. The study concludes that these different contexts, governed by the contrasting ideological, economic and linguistic environments of the advertisers and advertisees, interfere with the effective communication of the advertising message.

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Thesis (Ph.D.)--University of Washington, 2016-08

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Thèse de doctorat effectuée en cotutelle au Département de littérature comparée, Faculté des arts et des sciences de l'Université de Montréal et à l'Institut für Deutsche und Niederländische Philologie, Fachbereich Philosophie und Geisteswissenschaften de la Freie Universität Berlin

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Ceased with June? 1901. Cf. Arndt.

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The building of the Berlin Wall on 13 August 1961 had repercussions not only on the international scene, but also for the power relationship between state and society in the German Democratic Republic. This article considers the short-, medium- and long-term reactions of the East German population to the border closure from a personal and political perspective, examining key groups such as educated elites, workers, and young people. The closed society elicited a new deference in the short term, but the author argues for considerable continuities of low-level disruptive behavior before and after 13 August. In the longer term, there was a generation born behind the Wall which by simple habituation rather than a conscious decision was forced to accept the new contours of the geopolitical landscape created by the Wall.