928 resultados para Consumer Culture Theory
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We examine the maximal-element rationalizability of choice functions with arbitrary do-mains. While rationality formulated in terms of the choice of greatest elements according to a rationalizing relation has been analyzed relatively thoroughly in the earlier litera-ture, this is not the case for maximal-element rationalizability, except when it coincides with greatest-element rationalizability because of properties imposed on the rationalizing relation. We develop necessary and sufficient conditions for maximal-element rationaliz-ability by itself, and for maximal-element rationalizability in conjunction with additional properties of a rationalizing relation such as re exivity, completeness, P-acyclicity, quasi-transitivity, consistency and transitivity.
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The rationalizability of a choice function on arbitrary domains by means of a transitive relation has been analyzed thoroughly in the literature. Moreover, characterizations of various versions of consistent rationalizability have appeared in recent contributions. However, not much seems to be known when the coherence property of quasi-transitivity or that of P-acyclicity is imposed on a rationalization. The purpose of this paper is to fill this significant gap. We provide characterizations of all forms of rationalizability involving quasi-transitive or P-acyclical rationalizations on arbitrary domains.
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The rationalizability of a choice function on an arbitrary domain under various coherence properties has received a considerable amount of attention both in the long-established and in the recent literature. Because domain closedness conditions play an important role in much of rational choice theory, we examine the consequences of these requirements on the logical relationships among different versions of rationalizability. It turns out that closedness under intersection does not lead to any results differing from those obtained on arbitrary domains. In contrast, closedness under union allows us to prove an additional implication.
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Many studies have focused on the concept of humanization of birth in normal pregnancy cases or at low obstetric risk, but no studies, at our knowledge, have so far specifically focused on the humanization of birth in both high-risk, and low risk pregnancies, in a highly specialized hospital setting. The present study thus aims to: 1) define the specific components of the humanized birth care model which bring satisfaction to women who seek obstetrical care in highly specialized hospitals; and 2) explore the organizational and cultural dimensions which act as barriers or facilitators for the implementation of humanized birth care practices in a highly specialized, university affiliated hospital in Quebec. A single case study design was chosen for this thesis. The data were collected through semi-structured interviews, field notes, participant observations, selfadministered questionnaire, relevant documents, and archives. The samples comprised: 11 professionals from different disciplines, 6 administrators from different hierarchical levels within the hospital, and 157 women who had given birth at the hospital during the study. The performed analysis covered both quantitative descriptive and qualitative deductive and inductive content analyses. The thesis comprises three articles. In the first article, we proposed a conceptual framework, based on Allaire and Firsirotu’s (1984) organizational culture theory. It attempts to examine childbirth patterns as an organizational cultural phenomenon. In our second article, we answered the following specific question: according to the managers and multidisciplinary professionals practicing in a highly specialized hospital as well as the women seeking perinatal care in this hospital setting, what is the definition of humanized care? Analysis of the data collected uncovered the following themes which explained the perceptions of what humanized birth was: personalized care, recognition of women’s rights, humanly care for women, family-centered care,women’s advocacy and companionship, compromise of security, comfort and humanity, and non-stereotyped pregnancies. Both high and low risk women felt more satisfied with the care they received if they were provided with informed choices, were given the right to participate in the decision-making process and were surrounded by competent care providers. These care providers who humanly cared for them were also able to provide relevant medical intervention. The professionals and administrators’ perceptions of humanized birth, on the other hand, mostly focused on personalized and family-centered care. In the third article of the thesis, we covered the dimensions of the internal and external components of an institution which can act as factors that facilitate or barriers that prevent, a specialized and university affiliated hospital in Quebec from adopting a humanized child birthing care. The findings revealed that both the external dimensions of a highly specialized hospital -including its history, society, and contingency-; and its internal dimensions -including culture, structure, and the individuals present in the hospital-, can all affect the humanization of birth care in such an institution, whether separately, simultaneously or in interaction. We thus hereby conclude that the humanization of birth care in a highly specialized hospital setting, should aim to meet all the physiological, as well as psychological aspects of birth care, including respect of the fears, beliefs, values, and needs of women and their families. Integration of competent and caring professionals and the use of obstetric technology to enhance the level of certainty and assurance in both high-risk and low risk women are both positive factors for the implementation of humanized care in a highly specialized hospital. Finally, the humanization of birth care approach in a highly specialized and university affiliated hospital setting demands a new healthcare policy. Such policy must offer a guarantee for women to have the place of birth, and the health care professional of their choice as well as those, which will enable women to make informed choices from the beginning of their pregnancy.
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L'appropriation culturelle possède une diffusion très large et est un phénomène essentiellement intemporel. L'appropriation culturelle est définie comme «the taking- from a culture that is not one’s own- of intellectual property, cultural expressions or artifacts, history and ways of knowledge» (Ziff et Rao 1997: 1). Cela comprend tous les aspects de la spiritualité, les objets sacrés, des valeurs, des histoires et des rites. L'appropriation est étroitement liée aux relations de pouvoir et à la politique. Avec la montée de la popularité du chamanisme et du néo-chamanisme dans la société occidentale, les peuples amérindiens de l'Amérique du Nord (ou d’Australie) expriment leurs inquiétudes et leur désapprobation en ce qui concerne l’appropriation de leurs cérémonies, rituels et croyances sacrées par les Occidentaux. Par le discours contre l'appropriation, les populations autochtones (re)gagnent et (re)créent une identité qui avait été négligée, supprimée et assimilée au cours de la colonisation. Cette création identitaire s’effectue par l'intermédiaire de l'écriture, dans les milieux universitaires, aussi non-académiques, et le partage des pratiques rituelles avec d'autres autochtones (pan amérindianisme). Les auteurs autochtones contestent le statu quo et désirent contribuer à faire avancer le débat concernant l'appropriation spirituelle, les relations de pouvoir et le néo-colonialisme. Les arguments et les opinions concernant l'appropriation spirituelle présentés ici traitent de génocide culturel, d’abus sexuels, de néo-colonialisme, de non-respect et d'inquiétude face aux dangers liés à une mauvaise utilisation des rituels et autres pratiques sacrées. Ce débat est lié au processus de guérison en contexte amérindien (Episkenew 2009). En participant à ce débat sur l'appropriation spirituelle, les peuples autochtones sont activement engagés dans la (re)définition de leur identité. C'est cet engagement actif qui permet à la guérison d’avoir lieu. Ce mémoire aborde quelques-uns des auteurs autochtones contemporains et examine leurs écrits. L'importance de l'histoire et du mot dans la création identitaire est explorée. L’analyse de certains textes portant sur la médecine, la sociologie, la religion et la culture de consommation rend explicite le lien entre identité et politique.
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La Teoría de la Acción Humana desarrollada por Antanas Mockus, parte del principio de que la acción humana es multimotivada y multiregulada. Entre las multiples regulaciones se encuentran los Sistemas de Regulación Social Ley, Moral y Cultura quienes en cierta medida explican el accionar y la interacción social. No obstante dado que la sociedad contemporánea se caracteriza por ubicarse en un contexto intercultural de contactos y fricciones permanentes, entre distintas perspectivas culturales en distintos grados de hibridación, el divorcio entre los sistemas regulatorios parece inevitable. Entendiendo al Espacio Público habermasiano ya no reservado únicamente a los actores institucionales, sino a la sociedad civil y los medios masivos. Es en este nuevo espacio deliberativo donde el Anfibio Cultural se desenvuelve a fin de resolver la problemática del divorcio entre los sistemas regulatorios. El anfibio valiéndose de sus herramientas camaleónicas y traductoras buscará por vías dialógicas la reducción así sea parcial, a mínimos aceptables de discusión e interrelación cultural. La imagen articulada a un mecanismo cultural por un lado reconstruye realidades pero por el otro alimenta el ciclo de producción y aceptación de imaginarios colectivos. De esta manera la presente investigación propone evidenciar los conceptos de Mockus en el desarrollo de una producción audiovisual, así como también realiza un aporte conceptual a la teoría al incluir la Dialéctica del Reconocimiento como una herramienta eficaz a la hora de buscar generar acuerdos. La presente investigación propone evidenciar cómo a partir del análisis de una producción audiovisual se promueven valores, cultural, ideas y costumbres que incentivan tanto el divorcio como la armonización entre los sistemas regulatorios.
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El mundo empresarial ha cambiado a través de los años, con el pasar del tiempo se ha vuelto más dinámico, más competido, mas conglomerado, hoy el mundo organizacional se ha expandido de manera tal que casi existen empresas de todo tipo, con variedad de actividades, razones sociales y cada una de ellas perteneciendo y conformado los diferentes sectores de la industria. El mayor reto que una empresa debe enfrentar en tiempos actuales es la capacidad de permanecer competente en el mercado, que perdure en el tiempo y más importante aún que sepa satisfacer las necesidades de sus clientes, sus gustos, sus deseos. El cliente uno de los eslabones claves más importantes para que una empresa sea exitosa, lograr la fidelización de marca (o hacia la misma empresa) y estar siempre en la capacidad de ofrecerle lo que desea encontrar (productos, bienes, servicios) por medio de la innovación y diferenciación. Este trabajo de investigación permitirá al lector conocer una de las herramientas que pueden hacer esto posible, informará cómo se puede llegar a conocer los deseos, y los factores determinantes que llevan a realizar una compra en dicho consumidor con técnicas incursionando en lo más profundo del consumidor (el cerebro), cómo piensa, que espera recibir y todo esto a través de la aplicación del Neuromarketing como influencia en el proceso de compra del consumidor, todo esto con el complemento del trade marketing que entra a impulsar las ventas y la captura del consumidor a través de la comercialización de los productos, mayor rotación de los canales de venta, el manejo en sí de marca que se le da a un producto. El trade marketing es ante todo un cambio de mentalidad para enfrentar las nuevas tendencias y requerimientos del mercado junto con los del consumidor.
Resumo:
El presente proyecto de grado se inscribe bajo el proyecto de Responsabilidad Social Empresarial de la línea de investigación de Realidad Empresarial de la Facultad de Administración de la Universidad del Rosario. El problema de investigación surge de dos problemas actuales, que convergen en la insostenibilidad a largo y mediano plazo de la manera en que se hacen la mayoría de los negocios hoy en día. El primer problema, es el de suficiencia, se evidencia desde el punto de vista del consumidor, el cual pareciera estar diseñado para comprar y acumular objetos y cosas que luego de un tiempo irán a parar a la basura. El segundo problema es el modelo de negocio que extrae recursos, los transforma, los comercializa de manera repetitiva y obliga al cliente a seguir comprando, olvidando que la mayoría de cosas que produce, terminan en el basurero. La deficiencia actual del consumismo insostenible y del diseño que no piensa en las generaciones futuras son dos caras de la misma moneda. Por eso es que se estudia el problema desde la perspectiva tanto del consumidor, como del productor. Las tendencias internacionales relacionadas con la sostenibilidad están llevando a los negocios por una nueva senda, la cual les dará ventajas competitivas a los adoptadores tempranos. A raíz de los problemas planteados y con el objetivo de encontrar la sostenibilidad empresarial, se estudia una posible solución para cada actor del problema. Por el lado del consumidor, se analiza la teoría que gira alrededor del consumo responsable y de cómo los consumidores tienen el poder de causar un efecto positivo con lo que mejor saben hacer: comprando (y eligiendo que comprar). Por el lado del productor se estudia un nuevo modelo de negocios llamado el sistema producto-servicio, el cual se enfoca a satisfacer necesidades de los clientes por medio de una combinación de prestación de servicios y facilitación de productos, en vez de la comercialización de estos. Es decir que en vez de vender cosas que los consumidores quieran acumular (problema de suficiencia), se les vende soluciones que satisfagan sus necesidades, reteniendo la compañía la propiedad sobre los productos que integran al servicio. Se estudia también de que maneras este modelo particular de sistemas producto-servicio puede ser recibido por los consumidores de hoy en día, tan acostumbrados al modelo actual. Se quiere explorar el sistema de productos y servicio como una alternativa empresarial perdurable que solucione los retos ambientales del siglo XXI. Para poder probar la viabilidad de este hipotético modelo que cambia los patrones de interacción de las empresas con los usuarios, se plantea una idea de negocio que integre productos y servicios para satisfacer las necesidades del cliente. Se escogió un área viii caracterizada por ser de las más consumistas y acumuladoras en cuanto al volumen de compras anual de los clientes: el negocio de la ropa. Y no solo cualquier tipo de ropa, sino el de la moda rápida, un modelo que obliga a los consumidores a comprar ropa con una frecuencia aún mayor. Se hizo esto con el objetivo de probar que el modelo propuesto puede funcionar inclusive bajo los supuestos más “consumistas” que existen hoy en día.
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Durante la década de 1930 el capitalismo industrial organizó diferentes espacios de la política y la cultura en Colombia. A través del estudio de caso de Coltabaco, se caracterizan tres momentos de los vínculos del capitalismo industrial con la sociedad colombiana. En el primer momento, se la describen los vínculos políticos que hicieron visible diferentes formas de participación política del sector industrial y su relación con las regiones, las instituciones (públicas y privadas) y las elites dominantes, así como se subraya la importancia del mercado interno para la industria del tabaco. En el segundo momento, se caracterizan los vínculos entre Coltabaco y el sector rural a partir de la labor pedagógica de Coltabaco para la producción de la hoja, así mismo, se describen las representaciones del cultivador vinculado a la industria que fueron difundidas en el sector rural; finalmente, los vínculos entre Coltabaco y el sector urbano se analizan en la tensión por la relación mujer-cigarrillo. En el consumo del cigarrillo, el placer femenino se desligó de condicionantes morales e higiénicos, ganando, a través del gusto, una nueva circunstancia para experimentar la subjetividad de la mujer moderna. Los Problemas del Tabaco no se limitaron exclusivamente al espacio de la política económica, también fueron las costumbres campesinas desvinculadas del ritmo de la industria, y las ideas morales e higiénicas que organizaban la costumbre en la relación mujer-cigarrillo.
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If education is to be about ‘human flourishing’ (De Ruyter, 2004) as well as preparation for adulthood and work, then religious and citizenship education would seem to have a key contribution towards this goal, both offering opportunities for the exploration and development of a robust sense of identity. However, despite the opposition of most religious educators, religious education has been treated by successive UK governments simply as a form of inculcation into a homogenous notion of citizenship based on nominal church attendance. Moreover, the teaching of the relatively new subject of citizenship education, whilst recognising that the sense of identity and allegiance is complex, has not regularly included faith perspectives. I argue that the concept of ‘spiritual development’, which centres on an existential sense of identity, offers a justification for combining lessons in both religious and citizenship education. I conclude on a cautionary note, arguing that pupils need to be given a critical awareness of ways in which such identities can be provided for them by default, particularly since consumer culture increasingly makes use of ‘spiritual’ language and imagery.
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Jean-François Lyotard's 1973 essay ‘Acinema’ is explicitly concerned with the cinematic medium, but has received scant critical attention. Lyotard's acinema conceives of an experimental, excessive form of film-making that uses stillness and movement to shift away from the orderly process of meaning-making within mainstream cinema. What motivates this present paper is a striking link between Lyotard's writing and contemporary Hollywood production; both are concerned with a sense of excess, especially within moments of motion. Using Charlie's Angels (McG, 2000) as a case study – a film that has been critically dismissed as ‘eye candy for the blind’ – my methodology brings together two different discourses, high culture theory and mainstream film-making, to test out and propose the value of Lyotard's ideas for the study of contemporary film. Combining close textual analysis and engagement with key scholarship on film spectacle, I reflexively engage with the process of film analysis and re-direct attention to a neglected essay by a major theorist, in order to stimulate further engagement with his work.
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Recognizing the importance of tourism's experiential aspects, this research examines how hedonic and utilitarian values relate to tourist's overall shopping experience satisfaction and destination loyalty. Study findings suggest both hedonic and utilitarian shopping values are strongly linked to overall shopping satisfaction. Overall shopping satisfaction fully mediates utilitarian shopping value's effect on destination repatronage intention (DRI), destination word-of-mouth (DWoM), and partially mediates hedonic shopping value's (HSV) effect on DRI and DWoM. Study results advance consumer behavior theory and offer managerial implications for retailers operating in a rapidly maturing tourism destination in Turkey's Mediterranean region.
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This study aims at disclosing the roots of contemporary consumer culture. By emphasizing the relationship between consumption and cultural and political dimensions of social life, this analysis focuses on some processes that took place in Europe since the end of Middle Ages throughout the XVIII century - e.g. the rise of absolutism, the development of royal courts and of a new life-style among them (they are the social group in which the first modern consumption features came to light), the upcoming of present (and no longer past) as the main reference frame for action, a new balance between tradition and novelty, the emergence of individualism - which are crucial to understand the genesis of present consumer standards and values.
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The admiration of people for automobiles has been known and revealed for many years all over the world. Being through academic studies, proprietor declaration and admirers, the automobile is an object of desire, admiration, love, passion, dream, pride and accomplishment which, with all of this, promotes various types of feelings with the identification, discrimination, expression and the projection of identity. This research was based on the theories about consumers¿ behaviors, self-concept and extended self. It'll be approached in a qualitative and exploratory way the personal behavior of the consumers who personalizes their automobile, the consumer Tuning. The Objective of this project is to explore how the ¿Tuners¿ use a personalized car to construct their social identity. Supplementary, was explored which factors commence and initiated the extension process of self-automobile and also, how they connect with their object and why this relationship is establish this way. Seven people were interviewed of the male sex between 19 and 33 years old, living in the stated of Rio de Janeiro and São Paulo, during the period of September and October of the year 2007. The results observed were that the cars, like objects, can literally broaden its owner¿s personality. The creation process, sustentation and nutrition of the ¿Self¿ through the car can be observed in the personalization of their own cars, with this, using like the middle and end. It was also observed that the begin of the personalization phenomenon of automobiles in Brazil is began, mainly, in the 21 century with the diffuser of the culture, the cinema, evince even more, processes that already existent in the extension of the personalized cars. Observing that a personalized automobile tents to be in a free way, like a distance, when possible, from intransigence of models or imposition of the ways to be accomplished. Definitively, stories like: ¿My car is just a useful way to travel which I use only when necessary¿ will not be found in this research.
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O estudo do comportamento dos consumidores nomeadamente, os rituais de consumo associados ao consumo de café e os fatores envolvidos nesse processo é importante para podermos compreender e comparar o comportamento dos consumidores cariocas e lisboetas no que tange ao consumo de café. Por outro lado, também é importante averiguar a influência da cultura e da sociedade nesses rituais de consumo, de forma a compreender a evolução do varejo de café pronto no Brasil. Os modelos que vêm sendo aplicados aqui se adaptam às características do público local, o que traz para a nossa discussão, a noção de cultura. Como em Portugal o uso do café expresso já é mais maduro que no Rio de Janeiro, a comparação entre as duas culturas pode ser interessante para ajudar o varejo brasileiro a se desenvolver. Para tal, neste estudo, foram entrevistados moradores das cidades do Rio de Janeiro e de Lisboa, a fim de descrevermos de que modo consomem café, os rituais associados a esse bem de consumo, assim como seus hábitos, motivações e justificativas para esse consumo, mostrando que não trata apenas de uma decisão de compra utilitária, mas também simbólica. Com esse objetivo, foram entrevistadas 69 e pessoas e os resultados dessas entrevistas avaliados de forma interpretativa. A conclusão foi a de que a bebida é consumida por uma parcela heterogênea dos entrevistados e que, geralmente, os consumidores associam o consumo de café a hábito, prazer, círculo de amizades, trabalho – como break –, colegas e família. Isso revela que o significado social da bebida está enraizado no âmbito doméstico, no trabalho ou no círculo de amizades e que esse significado está intrinsecamente associado aos hábitos e costumes das sociedades brasileira e portuguesa como fruto de suas culturas. Consequentemente, grande parte dos rituais de consumo dessa bebida está interligada ao seu significado social. Observou-se a necessidade de expansão desse mercado, particularmente, entre os jovens no Rio de Janeiro, e que muitas vezes o aroma é preferível ao sabor, pois mesmo aqueles que não apreciam muito a bebida, de uma forma geral, afirmaram gostar bastante do aroma. Assim, é fundamental para os gestores de estabelecimentos de varejo de café pronto conhecerem o cliente, serem inovadores e anteciparem as tendências, de modo a satisfazerem as necessidades deste. A preocupação não deve ser apenas com a qualidade do produto oferecido e com o conforto do cliente, mas também em agregar valor ao café e ao serviço prestado, proporcionando à clientela uma experiência única, a qual pode ser um diferencial importante, pois a conotação simbólica associada a esse bem de consumo é cada vez mais destacada.