Consumo para obtenção de status: estudo empírico entre meninas pré-dolescentes de São Luis do Maranhão

The consumption of goods from brands in vogue, which symbolize status, popularity, success and social distinction, among those from the same social group in a pre-teenage girls¿ environment, has been a topic for academic studies as well as the market, due to their relevant consumption power for the companies worldwide. This paper aims to check out the use of these goods by them in São Luís, in order to become popular, succesful and socially distinguished; and the relation of the consumption for status with the brand image consumed and the pre-teenage girl self image; how familiar with the goods and the brand they are; and their attitude concerning their qualities. The empirical metodology had two phases: a qualitative and a quantitative one. The first one started with a specific group of 8 (eight) pre-teenage girls from high and medium classes, with the purpose of collecting some basis in order to reinforce the theory once the hypothesis were elaborated and used to guide the quantitative research as well as to adapt some North American scales. In the second stage of the qualitative research, a survey was applied in a convenience sample of 300 (three hundred) pre-teenage girls from São Luís, all from the high, medium high and low classes. The main result showed the pre-teenage girls from São Luís consume goods and brands for status, so they could get prestige, success, and social distinction, however, they do not define themselves or judge the social status of those from their social group based only on the clothes they wear and the brands which indicate their consumption power. Some other status symbols are important too, like, housing, the family car, the neighborhood where they dwell, the parents¿ occupation; the school they go to, the long and straight hair, how correct they speak Portuguese and their holiday trips. Another result highlighted was the strong relation of the brand image with their self image in the consumption for status.

O papel da atividade lúdica como motivadora da aprendizagem da língua inglesa: análise de um livro didático

This work aims at analyzing the activities presented in the book On Stage for junior high school students, which was selected by IFRN, as well as checking out the students interest for play activities. We have come from the point that playing activities can contribute to the increasing of motivation for the teaching of English (BROUGERE, 1999; WRIGHT, BETTERIDGE, BUCKBY, 2006; LANGRAN e PURCELL, 1994). At first place, our research is a document analysis and in second place, it is an action research. We have proposed two questionnaires for the participants of this work, all of them are High school students at IFRN-Campus Zona Norte, in order to check out their interests and the degree of motivation for the English learning before and after the carrying out of play activities. The obtained data also showed that the students became more motivated and interested in the classes after working with play activities, and most of the students agreed with the inclusion of these activities in the selected course book. The result of our work proved the benefits of play activities according to researches available in the literature about this subject. From the results acquired in the present work, we suggest that play activities should be included in English course books, even when they are addressed to High School teaching in order to help increasing the motivation for the learning of a foreign language

Adenocarcinoma de apêndice: Relato de dois casos e revisão da literatura

Background: The adenocarcinoma of the appendix is a rare disease, generally identified as an acute appendicitis in the clinical presentation. Preoperative diagnosis is extremely difficult and uncommon. Objective: To present two cases of adenocarcinoma of the appendix, unique for presenting in early ages, and a complete literature review on this topic. Cases report: First case: a 24-year-old man submitted to appendectomy for acute inflammatory abdomen. Sent to hospital due to a histopathological diagnosis of mucinous adenocarcinoma of the appendix. Right hemicolectomy, epiploectomy, ganglion and partial abdominal wall resection were performed. The patient is now in chemotherapy. Second case: a 32-year-old man presented, during appendectomy, with vegetant lesion on the apex of the appendix. The histopathological study revealed the presence of adenocarcinoma of the appendix. Right hemicolectomy with ganglion resection was performed. The patient does not present signs of recurring disease. Conclusion: The macroscopic and clinical similarity between adenocarcinoma of the appendix and acute appendicitis makes it important to check out histopathological study results. The cases above reinforce this requirement, as the authors have found adenocarcinoma of the appendix in young patients.

Estabilidade de constituintes bioquímicos frente a diferentes temperaturas e períodos de estocagem, em amostras de soro de cães hígidos

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Da noção ao texto: um estudo enunciativo da produção textual

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Envolvimento da proteína, carboidrato, lipídio e selênio sobre as alterações metabólicas e bioquímicas em frangos submetidos ao calor

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Crítica e autocrítica da modernidade: crise civilizatória e utopia anticapitalista em Michael Löwy

Pós-graduação em Ciências Sociais - FCLAR

A trajetória escolar dos alunos(as) do curso de Educação Física: um estudo das Faculdades Integradas Einstein de Limeira

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Propagação assexuada e desenvolvimento inicial de mudas propagadas sexuadamente de Ficus adhatodifolia Schott ex Spreng. (Moraceae)

Pós-graduação em Agronomia (Horticultura) - FCA

Manifestações de comportamentos agressivos em idade pré-escolar

Relatório de estágio apresentado para obtenção do grau de mestre na especialidade profissional de Educação pré-escolar

Manifestações de comportamentos agressivos em idade pré-escolar

Relatório de estágio apresentado para obtenção do grau de mestre na especialidade profissional de Educação pré-escolar

IMPACTO DE FATORES PSICOSSOCIAIS SOBRE O DESEMPENHO: UM ESTUDO COM TUTORES EM EAD

Considerando a acelerada expansão da Educação a Distância (EaD) no Brasil e os desafios que ainda enfrenta, torna-se importante dedicar um olhar cuidadoso sobre as questões envolvidas. Do ponto de vista da Psicologia, o foco no indivíduo que trabalha com EaD é fundamental. Neste contexto, destaca-se o trabalho do tutor, um recorte deste complexo mundo do trabalho em EaD, alvo deste estudo. O desempenho profissional do tutor depende de fatores tecnológicos, ambientais e psicossociais. Neste este estudo, o objetivo foi verificar o impacto que as crenças de autoeficácia no trabalho, a percepção de suporte social e o engajamento no trabalho exercem sobre o desempenho de tutores de disciplinas oferecidas a distância. A pesquisa teve caráter transversal e foi desenvolvida em uma universidade brasileira com sede no Estado de São Paulo. Os 227 tutores participantes atuavam em diferentes localidades do Brasil; 62% eram mulheres, 65% casados, 66% possuíam idades entre 25 e 45 anos e 97% cursou pelo menos especialização. A coleta dos dados foi realizada por meio eletrônico. Foram aplicadas escalas válidas e confiáveis de autoeficácia, engajamento e percepção de suporte social no trabalho, além de um questionário de dados sociodemográficos. Foi ainda realizada pesquisa documental para levantar informações sobre desempenho. Cálculos de médias, desvios-padrão, medianas e quartis revelaram que os tutores possuem bons níveis de autoeficácia, engajamento no trabalho e desempenho. Mais de 75% deles percebem ter acesso a informações suficientes e importantes, bem como contar com relacionamentos confiáveis e afetivos no trabalho, enquanto metade percebe dispor de bons insumos materiais, financeiros, técnicos e gerenciais. Resultados de análises de variância revelaram não haver diferenças entre desempenho de grupos que exercem outras atividades profissionais além da tutoria e os que não exercem, nem entre grupos que possuem e não possuem formação específica para atuar em tutoria em EaD. Resultados de regressões lineares múltiplas revelaram que as crenças de autoeficácia no trabalho, a percepção de suporte social e o engajamento no trabalho não explicam significantemente a variância do desempenho de tutores. Os resultados foram discutidos, sustentados principalmente na pequena variabilidade das notas de desempenho, considerando que 98,8% dos tutores obtiveram pontuação superior à média do instrumento de avaliação utilizado pela instituição, o que pode revelar dificuldades no processo de avaliação ou problemas relativos à validade do instrumento. Discutiram-se, além disso, questões relacionadas ao desempenho humano, como fenômeno complexo e multidimensional, buscando abordar o papel das variáveis do estudo em sua determinação, à luz da literatura especializada. Ao final, foram apresentadas implicações metodológicas, teóricas e práticas, bem como limitações do estudo e agenda de pesquisa.

From Clerk and Cashier to Guest Service Agent

In their study - From Clerk and Cashier to Guest Service Agent - by Nancy J. Allin, Director of Quality Assurance and Training and Kelly Halpine, Assistant Director of Quality Assurance and Training, The Waldorf-Astoria, New York, the authors state at the outset: “The Waldorf-Astoria has taken the positions of registration clerk and cashier and combined them to provide excellent guest service and efficient systems operation. The authors tell how and why the combination works. That thesis statement defines the article, and puts it squarely in the crosshairs of the service category. Allin and Halpine use their positions at the Waldorf-Astoria in New York City to frame their observations “The allocation of staff hours has been a challenge to many front office managers who try their hardest to schedule for the norm but provide excellent, efficient service throughout the peaks,” Allin and Halpine allude. “…the decision [to combine the positions of registration clerk and cashier] was driven by a desire to improve guest service where its impact is most obvious, at the front desk. Cross-trained employees speed the check-in and check-out process by performing both functions, as the traffic at the desk dictates,” the authors say. Making such a move has resulted in positive benefits for both the guests and the hotel. “Benefits to the hotel, in addition to those brought to bear by increased guest satisfaction, include greater flexibility in weekly scheduling and in granting vacations while maintaining adequate staffing at the desk,” say Allin and Halpine . “Another expected outcome, net payroll savings, should also be realized as a consequence of the ability to schedule more efficiently.” The authors point to communication as the key to designing a successful combination such as this, with the least amount of service disruption. They bullet-point what that communication should entail. Issues of seniority, wage and salary rates, organizational charting, filing, scheduling, possible probationary periods, position titles, and physical layouts are all discussed. “It is critical that each of the management issues be addressed and resolved before any training is begun,” Allin and Halpine suggest. “Unresolved issues project confusion and lack of conviction to line employees and the result is frustration and a lack of commitment to the combination process,” they push the thought Allin and Halpine insist: “Once begun, training must be ongoing and consistent.” In the practical sense, the authors provide that authorizing overtime is helpful in accomplishing training. “Training must address the fact that employees will be faced with guest situations which are new to them, for example: an employee previously functioning as a cashier will be faced with walking guests. Specific exercises should be included to address these needs,” say the authors.

Análise de usabilidade de livro digital na EaD: aplicação da avaliação heurística proposta por Pechansky

Nowadays the Distance Learning (DL) is in its fifth generation and New Information and Communication Technologies (NICT) mediate it. In this technological context it is then called Distance e-Learning (DeL). DeL has also in the e-books a potential interactive tool to the collaborative learning. So, this study was accomplished with the purpose of analyzing the e-books developed by SEDIS – Secretaria de Educação a Distância (Department of Distance Learning). This study was performed in two phases: Firstly it was done an exploratory study to check out the reading and the handling of digital e-learning material available to the student-users. These e-books are obtainable on SEDIS Moodle platform. Secondly, it was performed some analysis of an e-book sample by means of the heuristic evaluation. This research aims both to identify potential problems and give some suggestions to solve them. At last it is presented a final report with diagnosis and suggestions for a more applicable design in order to optimize the e-book by means of the distance e-learning usability guidelines

Key factors affecting purchase intention in Russian online context

Russian e-commerce has drawn a lot of attention in academic publications as well as in public media lately. The market is growing with a speed of rocket offering companies enormous business opportunities. However, combination of Russian culture, consumer online purchasing and decision-making process forms a subject yet completely unknown. From international online business perspective it is vital for companies to know how a culture affects consumer’s purchase decision and what are the key elements that need to be modified in order to successfully expand online operations to Russian market. Here, the main purpose is to define the key factors affecting Russian consumer’s online purchase intention. In order to answer the main research question, firstly the role of culture in purchase intention context is researched. Secondly, focus is drawn to the factors that affect online purchase intention. Lastly, it is researched how Russian culture is affecting e-commerce attributes modification. The objective is not only to expand the theoretical understanding of the subject but also to provide companies with a clear vision on how the online operations should be conducted in Russian online market. Ranganathan’s and Jha’s conceptual framework was chosen as a ground theory in this study. Here, three main categories Computer Self-Efficacy and Past Online Experience, Website Quality and Costumer Concerns form basis for the study. Various articles and academic literature supplemented this theoretical approach. Qualitative research method was adapted and the study was conducted through five expert interviews. As a conclusion it can be stated that culture forms a ground for entire purchase decision-making process in online context. Results from the interviews were grouped according to main three theoretic categories and placed with Ranganathan’s and Jha’s original framework. This formed a new theoretical framework that defines diverse factors affecting specifically Russian consumer’s online purchase intention. This study suggests that following factors need to be taking into serious consideration in Russian online context: photography style, detailed product and company information, colors, language, product variety, reviews, recommendations, strong social media presence, fast check out and minimalistic order information, counterfeit fear, cash on delivery payment, training and guidance, extensive customer service, consumers’ insecurity, inexperience, high interest for technology and their individualistic personality.