Planejamento estratégico: aplicação nas micro e pequenas empresas

The Strategic Planning is the managerial process that it makes possible to establish one heading for being followed by the company, with views to obtain an optimization level in this relationship with the external atmosphere. In the small company¿s improvement the general performance of the results and the use of resources, however it is still little known and used. These organizations need administration tools to be capable to promote the business growth and to guarantee the survival more and more in this market competitive. This way, it is done necessary to approach the strategic planning in a complex less way and the objective of this research is to provide larger knowledge regarding the Strategic Planning in the personal computer and small companies, to verify the limitations in the implantation, to analyze the reasons for the low effectiveness of the use in companies of this load and to identify the consultants interviewees close to the best way to implant it. The understanding of these limitations aids the small intrepreneur and the consultant in the implantation of the strategic planning as increment of competitiveness as this use provides reflections, guidelines for the activities of the organization, as well as it makes possible adaptation and answer capacity to the changes of the market.

O conhecimento científico do poder como pré-requisito para o exercício da função gerencial nas organizações privadas

Nowadays, management of Intellectual Capital seems to be one of the most efficacious alternatives so that companies may permanently develop competitive differentials to enable their survival in a market that confers paradigma status to globalization. Managers are searching for solutions aiming to attract and maintain in their boards professionals that might be able to develop these competitive differentials and assure to their companies the expected results and the business growth. In this environment, the manager¿s functions appears as a strategic function towards the organization¿s routine and yet suggests an evaluation about the professionals performance concerning challenges (efforts) that market requires. The amount of scientific knowledge which these professionals detain about power should be measured as well as the thought that this can improve their performance regarding their capacity to convince (induce) people. This research concerns those that look for empirical evidences and scientific arguments to confirm the supposition that power knowledge may in fact provide a superior performance of those professionals that are in charge of management functions. The reason and results here presented allow to: reevaluate managers duties in private organizations, improve executive training programs so as to be more productive and appropriated, change the selection methods used to recognize such executives and finally suggest a reevaluation about the real adequation of graduation and master degree courses in regards to professionals graduation which are capable to ingress in business market and take over leadership positions.

Injustiça ambiental: um estudo de caso do bairro do Caju, Zona Portuária do Rio de Janeiro

Desde o final do período monárquico, e já no nascimento da república, o problema social da pobreza e das favelas já impactava a formação da cidade do Rio de Janeiro. Ao longo dos anos, a questão adotou muitas faces e muitos discursos. A partir do momento em que os governos do Estado e do Município, desde os anos de 1950, tornaram as representações populares das favelas parte de suas representações políticas, o poder de discussão, participação e reivindicação dessa parcela da população foi diminuído e disperso. Tal fato abriu caminho para a manipulação de investimentos e políticas públicas que aumentaram a desigualdade social e, por conseguinte, em locais como o bairro do Caju, promoveram políticas de crescimento empresarial tão intensas e predatórias, que criaram, em concomitância aos problemas sociais, graves quadros de injustiça ambiental. Na busca pelo fortalecimento deste palco de debates, esta pesquisa pretende colaborar com a composição do retrato de uma região, pouco visível no município do Rio de Janeiro, que, desde sua ocupação como área de moradia, vem sendo transformada em território utilitário de exploração ambiental. Nela, as desigualdades afloram e aprisionam uma população cada vez maior nos circuitos de risco social e ambiental. O resultado desta pesquisa é a exposição de uma realidade frágil e a discussão mais profunda sobre a situação social e ambiental do bairro do Caju.

A importância do mercado de capitais: considerações das teorias econômica e financeira

This paper attempts to analyze and highlight the importance of the capital market for growth and economic development of the country, sustainable business growth and growth of the assets of an individual, as an alternative investment and financing. Were also examined the barriers to further growth of this market and relevant criticism about this. The study is guided from analyzes of economic and financial theories, concepts and fundamental principles for understanding the functioning of financial markets, even more specific, empirical analysis of the efficiency of markets and the stock market, in the context of Brazilian reality

Fórmulas de crecimiento en el cooperativismo agroalimentario español

En cualquier empresa el crecimiento supone una dimensión dinámica, en movimiento más o menos continúo, mientras que el tamaño representa una visión estática de la misma. Desde hace algunos años y en particular en el reciente período (2014-2020) de programación de las políticas de apoyo al desarrollo rural, se está interviniendo sobre el sector cooperativo agroalimentario, priorizando y promoviendo procesos de crecimiento atendiendo al criterio del tamaño en particular. En este trabajo de investigación de Tesis Doctoral se ha querido ahondar en esta cuestión desde un enfoque micro. Para ello se analizan, a nivel de cooperativa, las principales fórmulas de crecimiento desarrolladas por cooperativas hortofrutícolas, no con la pretensión de presentarlo como fenómeno global o receta normativa del cooperativismo agroalimentario, sino como especificidades emergentes del crecimiento cooperativo que no están basados únicamente en el tamaño de las empresas, como a menudo se ilustra desde las administraciones; considerando diversas transformaciones y cambios que estas organizaciones deben desarrollar en el proceso dinámico de crecimiento. Para ello se abordan con una especial atención las implicaciones jurídicas en cada caso y, en este marco, se contemplan diversos estudios vinculados con la evolución de la legislación cooperativa en relación a sus formas de crecimiento en el campo agroalimentario. La contextualización del sector y de los procesos de crecimiento se realiza a nivel europeo y español, prestando especial atención al sector hortofrutícola, para lo cual se han tenido como elementos de apoyo y soporte los informes elaborados dentro del proyecto financiado por la Comisión Europea: Support for Farmers cooperatives (Bijman et al, 2012) y las bases de datos disponibles. El proceso metodológico se ha apoyado en diversas técnicas de investigación social para abordar un análisis empírico a nivel micro basado en tres casos seleccionados como paradigmáticos de integración de cooperativas, sobre los que se realizado una encuesta intensa y un análisis con el Ciclo de Vida de una cooperativa alcanzando resultados sobre la diversidad en las formas de integración y la evolución económico-financiera, social y organizacional que los acompañan, todo ello utilizando una perspectiva histórica de al menos nueve ejercicios ulteriores a los procesos de integración. Las tres cooperativas hortofrutícolas objeto de análisis desarrollan su actividad en el Sureste de la Península Ibérica. Con la identificación de aquellos aspectos más relevantes que pueden haber influido en el desarrollo de estos procesos, el análisis arroja resultados de interés que indican que la legislación actual promueve formas de crecimiento de las cooperativas basadas en la dimensión, sin tener en cuenta otros factores manifiestos de heterogeneidad. La apuesta por la especialización de la empresa cooperativa, incluso recurriendo a la limitación de socios, es una forma de crecimiento sostenible en determinados casos. Como también lo es una mayor implicación de los socios y el desarrollo de mecanismos ágiles para responder rápidamente a los incentivos de un mercado cambiante. La sostenibilidad y la mejora de la salud en los procesos de integración deben apoyarse en mecanismos que generen mayor participación e implicación de su masa social en las estructuras de gobierno para evitar la pérdida de capital social. ABSTRACT In any business growth is a dynamic dimension, in more or less continuous movement, while the size represents a static view of it. In recent years and particularly in the recent period (2014-2020) programming policies to support rural development, are being used to intervene on the agrifood cooperative sector, prioritizing and promoting growth processes by the criterion of size in particular. This research work Doctoral Thesis has aimed to delve into this issue from a micro approach. To this are discussed at the level of cooperative, the main growth formulas developed by a sector of horticultural cooperatives, not with the intention of presenting it as a global phenomenon or policy prescription of the food cooperative, but as emerging specificities of the cooperative growth are not based only in the size of companies, as often it is shown from the authorities, but also consider the transformations and changes that these organizations should develop in the dynamic process of growth. For it dealt with special attention the legal implications in each case and, in this context, they have been contemplated several studies linked to the development of cooperative legislation in relation to their growth forms in the food field. The contextualization of the sector and growth processes is performed at European and state level, paying special attention to horticulture, for which they have been taken as support reports the reports prepared within the project funded by the European Commission: Support for Farmers cooperatives (Bijman et al, 2012) and available databases. The methodology has relied on various techniques of social research to address an empirical micro-level analysis based on three cases selected as paradigmatic integration of cooperatives, on which intensive survey and analysis with the Life Cycle of a cooperative made achieving results on the diversity in the forms of integration and economic and financial, social and organizational evolution that accompany them, all using a historical perspective of at least nine subsequent years to the integration processes. The three analyzed horticultural cooperatives are based in the southeast of the Iberian Peninsula. With the identification of the most relevant aspects that may have influenced the development of these processes, the analysis yields interesting results that indicate that the current legislation promotes growth forms of cooperatives based on the dimension regardless of other factors of apparent heterogeneity or socio-cultural barriers. The commitment to specialization of the cooperative enterprise, including through limiting partners is a form of sustainable growth in certain cases. As it is also a greater involvement of partners and the development of efficient mechanisms to respond quickly to changing market incentives. Sustainability and health improvement in growth processes must rely on mechanisms that generate greater participation and involvement of its membership in the structures of government, to avoid the lost of social capital.

ANÁLISE DAS MUDANÇAS DOS FATORES DETERMINANTES DA ESTRUTURA DE CAPITAL EM FUNÇÃO DO CICLO DE VIDA DAS EMPRESAS BRASILEIRAS

As várias teorias acerca da estrutura de capital despertam interesse motivando diversos estudos sobre o assunto sem, no entanto, ter um consenso. Outro tema aparentemente pouco explorado refere-se ao ciclo de vida das empresas e como ele pode influenciar a estrutura de capital. Este estudo teve como objetivo verificar quais determinantes possuem maior relevância no endividamento das empresas e se estes determinantes alteram-se dependendo do ciclo de vida da empresa apoiada pelas teorias Trade Off, Pecking Order e Teoria da Agência. Para alcançar o objetivo deste trabalho foi utilizado análise em painel de efeito fixo sendo a amostra composta por empresas brasileiras de capital aberto, com dados secundários disponíveis na Economática® no período de 2005 a 2013, utilizando-se os setores da BM&FBOVESPA. Como resultado principal destaca-se o mesmo comportamento entre a amostra geral, alto e baixo crescimento pelo endividamento contábil para o determinante Lucratividade apresentando uma relação negativa, e para os determinantes Oportunidade de Crescimento e Tamanho, estes com uma relação positiva. Para os grupos de alto e baixo crescimento alguns determinantes apresentaram resultados diferentes, como a singularidade que resultou significância nestes dois grupos, sendo positiva no baixo crescimento e negativa no alto crescimento, para o valor colateral dos ativos e benefício fiscal não dívida apresentaram significância apenas no grupo de baixo crescimento. Para o endividamento a valor de mercado foi observado significância para o Benefício fiscal não dívida e Singularidade. Este resultado reforça o argumento de que o ciclo de vida influência a estrutura de capital.

Managing innovation under constraints: a glimpse on the brazilian conditions for innovation

To generate innovation in Brazil becomes a high level priority in the last two decades. Innovation, according to the Presidential speech, is the right way to conduce the nation towards the development of technological competitive capabilities through the high technology-based products and services. Although the nation has come a long way, Brazil has to face the challenge of overcoming obstacles in infrastructure conditions for innovation. This paper aims to describe the main conditions to manage innovation in Brazil. This work offers a quantitative analysis of the main factors that impact innovation. This is a documental research based on data collected from high reliability international sources complemented by a research field applied to a sample of technology–based firms located in São José dos Campos, Brazil. The results indicated that entrepreneurs deal with difficulties to develop managerial competences in order to manage the business growth while developing new products and services. The lack of qualified human resources to manage business in technological environment is also a matter.

ANÁLISE DAS MUDANÇAS DOS FATORES DETERMINANTES DA ESTRUTURA DE CAPITAL EM FUNÇÃO DO CICLO DE VIDA DAS EMPRESAS BRASILEIRAS SÃO BERNARDO DO CAMPO

As várias teorias acerca da estrutura de capital despertam interesse motivando diversos estudos sobre o assunto sem, no entanto, ter um consenso. Outro tema aparentemente pouco explorado refere-se ao ciclo de vida das empresas e como ele pode influenciar a estrutura de capital. Este estudo teve como objetivo verificar quais determinantes possuem maior relevância no endividamento das empresas e se estes determinantes alteram-se dependendo do ciclo de vida da empresa apoiada pelas teorias Trade Off, Pecking Order e Teoria da Agência. Para alcançar o objetivo deste trabalho foi utilizado análise em painel de efeito fixo sendo a amostra composta por empresas brasileiras de capital aberto, com dados secundários disponíveis na Economática® no período de 2005 a 2013, utilizando-se os setores da BM&FBOVESPA. Como resultado principal destaca-se o mesmo comportamento entre a amostra geral, alto e baixo crescimento pelo endividamento contábil para o determinante Lucratividade apresentando uma relação negativa, e para os determinantes Oportunidade de Crescimento e Tamanho, estes com uma relação positiva. Para os grupos de alto e baixo crescimento alguns determinantes apresentaram resultados diferentes, como a singularidade que resultou significância nestes dois grupos, sendo positiva no baixo crescimento e negativa no alto crescimento, para o valor colateral dos ativos e benefício fiscal não dívida apresentaram significância apenas no grupo de baixo crescimento. Para o endividamento a valor de mercado foi observado significância para o Benefício fiscal não dívida e Singularidade. Este resultado reforça o argumento de que o ciclo de vida influência a estrutura de capital

Essays on Development Policy and the Political Economy of Conflict

Electoral Rules and Leader Selection: Experimental Evidence from Ugandan Community Groups. Despite a large body of work documenting how electoral systems affect policy outcomes, less is known about their impact on leader selection. We study this by comparing two types of participatory decision making in Ugandan community groups: (i) vote by secret ballot and (ii) open discussion with consensus. Random assignment allows us to estimate the causal impact of the rules on leader types and social service delivery. Vote groups are found to elect leaders more similar to the average member while discussion group leaders are positively selected on socio-economic characteristics. Further, dropout rates are significantly higher in discussion groups, particularly for poorer members. After 3.5 years, vote groups are larger in size and their members save less and get smaller loans. We conclude that the secret ballot vote creates more inclusive groups while open discussion groups favor the already economically successful. Preparing for Genocide: Community Meetings in Rwanda. How do political elites prepare the civilian population for participation in violent conflict? We empirically investigate this question using data from the Rwandan Genocide in 1994. Every Saturday before 1994, Rwandan villagers had to meet to work on community infrastructure. The practice was highly politicized and, according to anecdotal evidence, regularly used by the political elites for spreading propaganda in the years before the genocide. This paper presents the first quantitative evidence of this abuse of the community meetings. To establish causality, we exploit cross-sectional variation in meeting intensity induced by exogenous weather fluctuations. We find that an additional rainy Saturday resulted in a five percent lower civilian participation rate in genocide violence. Selection into Borrowing: Survey Evidence from Uganda. In this paper, I study how changes to the standard credit contract affect loan demand and selection into borrowing, using a representative sample of urban micro enterprises, most with no borrowing experience. Hypothetical loan demand questions are used to test whether firm owners respond to changes in loans' contractual terms and whether take-up varies by firms' risk type and other firm owner characteristics. The results indicate that contracts with lower interest rates and less stringent collateral requirements attract less risky borrowers, suggesting that there is scope for improvement of standard financial contract terms. Credit Contract Structure and Firm Growth: Evidence from a Randomized Control Trial. We study the effects of credit contract structure on firm outcomes among small and medium sized firms. A randomized control trial was carried out to distinguish between some of the key constraints to efficient credit use connected to the firms' business environment and production function, namely (i) backloaded returns (ii) uncertain returns and (iii) indivisible fixed costs. Each firm was followed for the 1-year loan cycle. We describe the experiment and present preliminary results from the first 754 out of 2,340 firms to have completed the loan cycle. Firms offered a grace period have higher profits and higher household income than firms receiving a rebate later on as well as the control group. They also increased the number of paid employees  and reduced the number of unpaid employees, an effect also found among firms that received a cash subsidy at the beginning of the loan cycle. We discuss potential mechanisms behind these effects.

Board gender diversity in UK firms – recent trends and performance eEffects

This paper provides an overview of the position of women directors in UK firms. Based on data for all UK firms with more than three directors, this data provides a comprehensive picture of the position of women in UK business leadership and contributes to our understanding of progress towards achieving greater gender balance in the boardroom. Five key points emerge. •Female directors account for around 1:4 directors in UK firms but only around 1:10 businesses in the UK are female controlled. •Only 1:226 larger firms in this category have a majority of female directors. •The overall proportion of female directors in the UK has grown in recent years but slowly. At the rate of progress achieved over the 2003-2005 period, it will be the year 2225 before gender balance in company directorships is achieved in the UK. •There are a significant and interesting group of 12, 600 sisterhood companies in the UK – those wholly owned and led by women. Although they are predominantly services, these do firms exist in all business sectors with a focus on smaller companies. These firms represent an interesting potential focus for future research. •Our analysis of board gender diversity and business growth suggests that there is a business cost to gender balance in terms of foregone growth.

Creative credits:a randomized controlled industrial policy experiment

This report examines the results of a pilot study, which used a method of evaluation called randomised control trials (RCTs) to see if a popular business support scheme called Creative Credits worked effectively. The pilot study, which began in Manchester in 2009, was structured so that vouchers, or 'Creative Credits', would be randomly allocated to small and medium-sized businesses applying to invest in creative projects such as developing websites, video production and creative marketing campaigns, to see if they had a real effect on innovation. The research found that the firms who were awarded Creative Credits enjoyed a short-term boost in their innovation and sales growth in the six months following completion of their creative projects. However, the positive effects were not sustained, and after 12 months there was no longer a statistically significant difference between the groups that received the credits and those that didn’t. The report argues that these results would have remained hidden using the normal evaluation methods used by government, and calls for RCTs to be used more widely when evaluating policies to support business growth.

Experimenting with supply chain learning (SCL):supplier diversity and ethnic minority businesses

This paper reports on an innovative UK-based ‘Supply Chain Learning’ (SCL) initiative to encourage the corporate sector to consider supplier diversity in respect of ethnic minority businesses. This follows academic and policy interest in programmes to empower ethnic minority enterprises to achieve breakout to mainstream markets and business growth. The first phase of the initiative, entitled Supplier Development East Midlands (SDEM) is examined. By adopting an inter-organisational action learning approach, some of the key attributes of the programme are delineated, focusing on the recurrent action-reflection cycle taking place in a learning group comprising SDEM, LPOs (Large Purchasing Organisations) and small EMSs (Ethnic Minority Suppliers).

Estudo dos determinantes do crescimento das empresas familiares portuguesas

No presente estudo procuramos analisar os determinantes do crescimento das empresas familiares portuguesas, através de uma amostra de empresas familiares membros da Associação de Empresas Familiares, durante o período de 2006 a 2014. Com vista ao teste das hipóteses em estudo foram utilizados dados em painel, com modelos de efeitos fixo e aleatório. A variável dependente definida foi o crescimento das vendas. As variáveis independentes definidas foram: dimensão; idade; endividamento; endividamento de curto prazo; endividamento de médio longo prazo; produtividade da mão-de-obra; estrutura do ativo; variável dummy da crise financeira; variável dummy da administração pertencer à família; e variável dummy do género do administrador. Os resultados obtidos confirmam a dimensão, a idade e o endividamento como determinantes do crescimento; ABSTRACT: In the present study we analyzed the determinants of growth of family businesses through a sample of family businesses members of the Family Business Association, during the period between 2006 and 2014. In order to test the hypotheses under study were used panel data, with models of fixed and random effects. The Sales growth was defined as the dependent variable. The independent variables were defined: size; age; debt; short-term debt; medium and long term debt; labor productivity; asset structure; dummy variable of the financial crisis; dummy administration belong to the family; and dummy administrator gender variable. The results confirm the size, age, and debt as determinants of growth.

Bonnita

Bonnita es una empresa que nace en el año 2015 en el mes de marzo, su actividad económica se clasifica bajo el código CIIU 4751, comercio al por menor de productos textiles en establecimientos especializados, actualmente cuenta con un establecimiento de comercio ubicado en el barrio Kennedy de la ciudad de Bogotá, la inversión realizada para esta empresa se realizo en su totalidad con recursos propios, los resultados obtenidos hasta el momento han llenado la expectativas de los inversionistas y en el mes de agosto del presente año se abrirá una nueva tienda que mejorara las utilidades de la empresa. Las tiendas Bonnita enfocan todo su modelo de negocio a crear una experiencia de compra para su segmento objetivo que son las mujeres entre los 18 y 40 años de edad, de estrato 2 – 3 medio - bajo, por medio de estrategias de merchandising propias, que generan una actitud diferente y mas impulsiva dentro de la tienda, utilizando elementos sensoriales y psicológicos que el consumidor no percibe pero influye en su decisión y manera de comprar, haciendo de esta más rentable para las tiendas Bonnita. El segmento objetivo es grande en la ciudad de Bogotá, los competidores más representativos del mercado emplean modelos de negocio diferentes y no existe un líder en este segmento ya que muchas de estas empresas diversifican con respecto al género al que enfocan sus esfuerzos, Bonnita se dirige únicamente a la mujer, la rotación de sus productos es rápida debido al manejo de inventarios justo a tiempo, lo que permite ser competitivos frente al precio y innovación en los productos.