Marketing desportivo, envolvimento, lealdade e compromisso psicológico

O presente trabalho pretende estudar a relação existente entre o consumo de ações de marketing desportivo e o envolvimento clubístico, compromisso psicológico e a lealdade clubística. O estudo procura apresentar as ações de marketing desportivo que influenciam a criação e fortalecimento das ligações psicológicas entre os fãs desportivos e os seus clubes favoritos com o objetivo de atingir uma fidelização. Criar uma ampla base de fãs fidelizados é importante para os clubes desportivos, pois tem uma influência direta na sua imagem e receita financeira. Numa primeira fase, foi realizado um levantamento bibliográfico sobre estudos já realizados na área que se pretende estudar. Num segundo momento, realizou-se uma fase experimental através da aplicação de questionários que foram analisados quantativamente, numa amostra de 164 participantes. Os resultados obtidos demonstraram uma forte relação entre as dimensões estudadas (envolvimento, compromisso psicológico e lealdade) e o consumo de ações de marketing desportivo e permitiram ainda concluir que os fãs homens e os fãs jovens são os mais consumidores de ações de marketing desportivo. Os resultados postulam ainda que os estudos realizados nesta área são limitados, de modo que o aprofundamento no assunto aguarda por investigações futuras.

Imagine the Possibilities: Information without Overload

Information is often modelled as a set of relevant possibilities, treated as logically possible worlds. However, this has the unintuitive consequence that the logical consequences of an agent's information cannot be informative for that agent. There are many scenarios in which such consequences are clearly informative for the agent in question. Attempts to weaken the logic underlying each possible world are misguided. Instead, I provide a genuinely psychological notion of epistemic possibility and show how it can be captured in a formal model, which I call a fan. I then show how to use fans to build formal models of being informed, as well as knowledge, belief and information update.

Reframing Scottish Football: Strategy and the short-term nature of the football industry.

Despite football being deeply entrenched in Scottish culture it is under-researched from a business perspective. This research develops a conceptual framework that views professional football clubs from a number of different perspectives. It draws on strategic management literature since this views the firm as the intersection between internal competence, customer perception and competition within an industry. A review of previous sports business research highlighted five main themes that were used to create a structure for the analysis: on-field performance, attendance, finance, the playing squad and the manager. These themes were used as frames to view the firms within the industry from a number of different perspectives. Each frame allows a different aspect of the firm to be considered singly in turn and then collectively to develop a deeper understanding of the existing frames in use within the industry. The research is based on a pragmatic philosophy that allows mixed methods to be combined to provide both an objective and subjective view of the industry. The subjective view was drawn from five interviews with senior figures within Scottish professional football. These participants were from a number of different roles and organisations within the industry to provide a balance of experiences. The views were triangulated with a descriptive analysis of secondary data from a number of industry sources to establish patterns within and between these frames. A peer group of six clubs was selected as they competed in the Scottish Premier League in each of the seasons within an eleven-year period (2000-2011). The peer group clubs selected were: Aberdeen, Dundee United, Heart of Midlothian (Hearts), Hibernian, Kilmarnock and Motherwell. By focussing on a small group of clubs with a similar on-field record a broad study across the five frames could be carried out in detail without the findings being influenced by the impact of relegation to a lower division or sustained participation in European football. Within each of the original five frames a number of sub-components were identified and linked to the framework; this expanded the content to reflect the findings of this project. There appeared to be little link between on-field performance and attendance although progress to the later stages of cup competitions allowed clubs to connect with fans who do not regularly attend. The relationship between a club’s income and wage bill should be expanded to include interest repayments since this expenditure can be used to highlight future financial problems caused by increased debt levels. Although all of the interview participants spoke with pride of the players that had progressed from the club’s youth academy to success at the highest level the peer group clubs only produced one player each season that played more than ten matches for the club. Almost half of the players signed from the youth academy left the club without playing for the 1st Team. The importance of the relationship between the manager and club chairman was highlighted, although the speed with which managers were appointed suggests that little consideration was given to this before offering a contract. Once appointed there appeared to be little clarity over the job description and areas of responsibility. Several of the interviewees brought experience from other businesses to football but admitted that short-term decision making and entrenched behaviour made change difficult. The conclusion of the research is that by taking a firm-wide view of the club, longer-term decisions can be taken within football. Player development and supporter relationships were both identified as long-term processes that are impacted by the current short-termism. With greater role clarity for managers and a mixture of short and long-term objectives those involved in the industry are more likely to have opportunities to learn from experience and performance, across the different frames, will improve as a result.

Tapes, Transgression and Mundanity: the participatory engenderment of death metal and grindcore

Since its origins in the early 1980s, the popular rise of extreme metal throughout the globe has been phenomenal. The emergence of extreme metal's most sonically transgressive subgenres of death metal and grindcore between the mid 1980s and the early 1990s, however, was not an easy one. Indeed, during this period, the only way for globally dispersed extreme metal fans and unsigned extreme metal bands to stay musically connected was via the underground practice of tape-trading. The aim of this study is to illuminate the impact of tape-trading upon the global spread of extreme metal. The study will situate the historical context of extreme metal tape-trading by exploring how it emerged, and why it was necessary in the first place. Utilising the concept of 'extreme metal scene', the study will focus on the central scenic discourse of transgression and explore how this was negotiated into the mundane scenic practice of tape-trading. In relation to this, and utilising the concept of participatory culture, the study will further explore how the music arose and spread throughout the globe via the socially networked practice of both musician and non-musician tape-traders in relation to the tape cassette technology itself. Ethnographic interviews were undertaken with both types of traders in order to gain a deeper understanding of the phenomenon in question. The research concludes that the tape-traders were able to challenge the status quo of record company gatekeepers, by facilitating the engenderment and global distribution (including the later commercial distribution) of death metal and grindcore. Such powerfully affective music via its continual global spread, offers as it did for the original tape-traders, a pleasurable and empowering communal/personal space for disempowered people throughout the globe. Further research into extreme metal tape-trading would require deeper exploration into other extreme metal subgenres, especially black metal, tape-traders situated outside of North America and Europe, women tape-traders as well as exploration of the phenomenon after the early 1990s.

Análise crítica do consumo de energia na indústria de faiança

Com este trabalho pretende-se analisar o consumo de energia na indústria de faiança e identificar medidas de poupança energética. Em 2014, o consumo específico foi de 191 kgep/t e a intensidade carbónica 2,15 tCO2e/t, tendo havido uma redução de, respectivamente, 50,2% e 1,3%, comparativamente a 2010. O consumo total correspondeu a 1108 tep, sendo 66% relativo ao consumo de gás natural. Foi utilizado um analisador de energia eléctrica nos principais equipamentos consumidores, e na desagregação de consumos térmicos, efectuaram-se leituras no contador geral de gás natural e foram utilizados dados das auditorias ambiental e energética. O processo de cozedura é responsável por 58% do consumo térmico da instalação, seguido da pintura com 24%. A conformação é o sector com maior consumo de energia eléctrica, correspondendo a 23% do consumo total. As perdas térmicas pelos gases de exaustão dos equipamentos de combustão e pela envolvente do forno, considerando os mecanismos de convecção natural e radiação, correspondem a cerca de 6% do consumo térmico total, sendo necessário tomar medidas a nível do isolamento térmico e da redução do excesso de ar. A instalação de variadores de velocidade nos ventiladores do ar de combustão do forno poderia resultar em poupanças significativas, em particular, no consumo de gás natural – redução de 4 tep/ano e cerca de 2500€/ano– tendo um tempo de retorno do investimento inferior a 1 ano. Deverá ser, no entanto, garantida a alimentação de ar combustão a todos os queimadores, bem como, a combustão completa do gás natural. O funcionamento contínuo do forno poderia resultar no aumento da sua eficiência energética, com redução de custos de operação e manutenção, sendo necessário avaliar os custos adicionais de stock e de mão de obra. Verificou-se que as medidas relacionadas com a monitorização de consumos, eliminação de fugas de ar comprimido e a instalação de variadores de velocidade nos ventiladores do ar de combustão do forno poderiam resultar em reduções de consumo de 26 tep e de emissões de 66tCO2e, num total de quase 14 000€.

Geomorphological constraining of tsunami (?) run-up in the Alcantarilha coastal lowland (Central Algarve, Portugal)

The Alcantarilha lowland, partly barred by a well developed barrier, including foredunes covering Pleistocene-Holocene beachrock and aeolianite, develops across the Alcantarilha infilled estuary, the beach-dune extending further SE until the Salgados lagoon. A topographic and coring survey revealed a peculiar feature at the leeward toe of the dune ridge close to the inlet area: a sandy fan with location, shape and morphology suggesting emplacement by single or multiple overwash of the barrier tip rather than tidal forcing. Its storm or tsunami origin and age are under investigation, and the only time-constrain available at present is that it should post-date ca. 6600 cal BP, the most recent in situ aeolianite (Moura et al., 2007) dated so far. METHODS, DATA SET AND RESULTS The fan boundaries are distinctive in aerial photos and satellite images: it is roughly ellipsoidal, ~200 m wide and ~300 m elongated paralleling the shoreline, rising ~ 0.9-1.2 m above the surrounding floodplain surface. Detailed topography shows that its short axis aligns with SW-NE elongated (though irregular) depressions in the dune crest, which link the beach with the fan. This could have favoured funnelling of, or erosion by, water overtopping the barrier but, in either case, the fan should correspond to extreme and abrupt event(s) of coastal flooding. 18 trenches and cores were performed in the exposed area of the fan and nearby flood plain to obtain samples and data on its sedimentology, lithostratigraphy and geometry. The fan consists of well sorted and rounded sand (Fig. 2). It thins away and wedges out landwards of the apex (located near Alc29T) where it is partly covered by dune sand. Its lower boundary is undulating and marked by textural contrast between sand (fan) and underlying mud (alluvial/lagoonal); an accumulation of marine-sourced perforated pebbles showing limited lateral continuity may pinpoint this boundary near the foredune (core Alc 25, ca. 80 m westward of profile in Fig.1); mud-balls were also observed immediately above this surface in cores and trenches. As the washover was probably emplaced in a barred lagoonal/estuarine floodplain setting, the fan’s northern outer belt is enclosed by low-energy sediments (not shown in Fig. 2).

Superlattice structures in twisted bilayers of folded graphene

The electronic properties of bilayer graphene strongly depend on relative orientation of the two atomic lattices. Whereas Bernal-stacked graphene is most commonly studied, a rotational mismatch between layers opens up a whole new field of rich physics, especially at small interlayer twist. Here we report on magnetotransport measurements on twisted graphene bilayers, prepared by folding of single layers. These reveal a strong dependence on the twist angle, which can be estimated by means of sample geometry. At small rotation, superlattices with a wavelength in the order of 10 nm arise and are observed by friction atomic force microscopy. Magnetotransport measurements in this small-angle regime show the formation of satellite Landau fans. These are attributed to additional Dirac singularities in the band structure and discussed with respect to the wide range of interlayer coupling models.

Conflictos de interés, riesgo y presiones que enfrenta a diario el periodista en La Troncal y sus sectores aledaños

El presente trabajo Riesgos y presiones del Periodista en La Troncales de trascendental importancia en el sentido que en nuestra ciudad, no existe un periodismo de vanguardia. El periodista en La Troncal, tiene un campo de acción que está empezando, está todo por hacerse; sin embargo, no deja de ser menos notorio los riesgos y presiones. Por lo tanto, no deja de ser peligrosa esta actividad para quien la ejerce. Una muestra del riesgo latente, constituye los casos que presentamos aquí en esta tesina. Así por ejemplo, el hecho de Byron Baldeón, fue un suceso que causó conmoción a nivel internacional por la crueldad con la que se actuó. Este asesinato sigue todavía en investigación, pues hasta la vez no se ha llegado a encontrar a los culpables. Así mismo, el caso de Carlos Bejarano Ramos que pasó el susto de su vida y quien estuvo a punto de morir con toda su familia se salvaron por un milagro, la bomba que fue lanzada a su morada no estalló. En conclusión, este tema que presentamos en la tesina es interesante porque el periodista en este sector se desempeña en un ambiente de mucho riesgo y lo que es peor sin apoyo de su patrono y de ninguna asociación, pues laboran algunos hasta sin seguro social lo cual hace más dramática la situación en que se hallan la mayoría de los aficionados y profesionales del periodismo tanto como de La Troncal y El Triunfo.

Investigating the role of fan club membership on perceptions of team brand equity in football

Researchers have suggested that brand equity is vital for professional sport teams by focusing on the examination of sport fans in general. The current study aims to examine the differences in team brand equity perceptions between fan club members and nonmembers, and the predictive role of brand equity dimensions on behavioral intentions. Data were collected from fans of a professional football league (n = 2287) with an adapted version of the spectator-based brand equity scale. The results gathered through a confirmatory factor analysis provide evidence of fair psychometric properties of the measurement scale. A multi-group CFA analysis showed factorial stability of the model in both groups, while the latent mean comparisons revealed significant differences in the dimensions of brand mark, social interaction, commitment, team history, organizational attributes, team success, head coach, management, stadium, and internalization. In addition, a multi-group SEM analysis revealed that the relationships between brand equity dimensions and behavioral intentions are not significantly different among the groups. Social interaction, team success and internalization were the significant positive predictors of behavioral intentions among the overall sample. These findings highlight the importance of studying different types of consumers and suggest managerial implications, such as the need for clubs to establish reciprocal relationships with fans in order to increase their levels of internalization and contribute to increased behavioral intentions.

Men's experiences of receiving objective feedback on physical activity and other indicators of health risk, within the context of a gender-sensitised weight loss intervention

Receiving personalised feedback on body mass index and other health risk indicators may prompt behaviour change. Few studies have investigated men’s reactions to receiving objective feedback on such measures and detailed information on physical activity and sedentary time. The aim of my research was to understand the meanings different forms of objective feedback have for overweight/obese men, and to explore whether these varied between groups. Participants took part in Football Fans in Training, a gender-sensitised, weight loss programme delivered via Scottish Professional Football Clubs. Semi-structured interviews were conducted with 28 men, purposively sampled from four clubs to investigate the experiences of men who achieved and did not achieve their 5% weight loss target. Data were analysed using the principles of thematic analysis and interpreted through Self-Determination Theory and sociological understandings of masculinity. Several factors were vital in supporting a ‘motivational climate’ in which men could feel ‘at ease’ and adopt self-regulation strategies: the ‘place’ was described as motivating, whereas the ‘people’ (other men ‘like them’; fieldwork staff; community coaches) provided supportive and facilitative roles. Men who achieved greater weight loss were more likely to describe being motivated as a consequence of receiving information on their objective health risk indicators. They continued using self-monitoring technologies after the programme as it was enjoyable; or they had redefined themselves by integrating new-found activities into their lives and no longer relied on external technologies/feedback. They were more likely to see post-programme feedback as confirmation of success, so long as they could fully interpret the information. Men who did not achieve their 5% weight loss reported no longer being motivated to continue their activity levels or self-monitor them with a pedometer. Social support within the programme appeared more important. These men were also less positive about objective post-programme feedback which confirmed their lack of success and had less utility as a motivational tool. Providing different forms of objective feedback to men within an environment that has intrinsic value (e.g. football club setting) and congruent with common cultural constructions of masculinity, appears more conducive to health behaviour change.

De la muerte del autor al colapso de la industria. Prácticas y discursos en la música digital

La reciente aprobación de la ley Sinde en medio de un profundo y profuso debate público ha puesto de manifiesto que las ambiciones de las industrias de la cultura no están en sintonía con las de consumidores y ciudadanos. Se ha discutido la necesidad de reformular las leyes de propiedad intelectual, contraponiendo el derecho de los creadores a rentabilizar su trabajo con los derechos de los ciudadanos a la circulación de la cultura. Se hace necesario analizar los términos de este debate, además de los elementos ausentes en la discusión. La participación de los ciudadanos parece limitarse meramente a circular materiales culturales fuera de los cauces comerciales, pero no aparecen tematizadas las prácticas creativas, cada vez más comunes, que también infringen las leyes de propiedad intelectual. Los blogs mantenidos por fans sobre personajes de comic, las versiones dobladas de trailers de películas, el uso de samplers o mashups en la música popular, etc… Prácticas que implican la reelaboración creativa de textos preexistentes que cuestionan la centralidad del autor en su acepción clásica (la protegida por la legislación de derechos de autor). Proponemos contrastar los discursos en torno al derecho de los ciudadanos a la cultura que entienden este ejercicio como mero intercambio de archivos con las citadas prácticas intertextuales que suponen una forma de empoderamiento de las ciudadanos que discuten los límites de la creatividad y la originalidad. El análisis pretende dar algunas pistas para entender dos cuestiones: a) el alcance los derechos culturales de la ciudadanía democrática en la sociedad de la información y b) la necesidad de reelaborar las leyes de propiedad intelectual para dar cabida a las nuevas prácticas de la cultura digital.

Tapes, Transgression and Mundanity: the participatory engenderment of death metal and grindcore

Since its origins in the early 1980s, the popular rise of extreme metal throughout the globe has been phenomenal. The emergence of extreme metal's most sonically transgressive subgenres of death metal and grindcore between the mid 1980s and the early 1990s, however, was not an easy one. Indeed, during this period, the only way for globally dispersed extreme metal fans and unsigned extreme metal bands to stay musically connected was via the underground practice of tape-trading. The aim of this study is to illuminate the impact of tape-trading upon the global spread of extreme metal. The study will situate the historical context of extreme metal tape-trading by exploring how it emerged, and why it was necessary in the first place. Utilising the concept of 'extreme metal scene', the study will focus on the central scenic discourse of transgression and explore how this was negotiated into the mundane scenic practice of tape-trading. In relation to this, and utilising the concept of participatory culture, the study will further explore how the music arose and spread throughout the globe via the socially networked practice of both musician and non-musician tape-traders in relation to the tape cassette technology itself. Ethnographic interviews were undertaken with both types of traders in order to gain a deeper understanding of the phenomenon in question. The research concludes that the tape-traders were able to challenge the status quo of record company gatekeepers, by facilitating the engenderment and global distribution (including the later commercial distribution) of death metal and grindcore. Such powerfully affective music via its continual global spread, offers as it did for the original tape-traders, a pleasurable and empowering communal/personal space for disempowered people throughout the globe. Further research into extreme metal tape-trading would require deeper exploration into other extreme metal subgenres, especially black metal, tape-traders situated outside of North America and Europe, women tape-traders as well as exploration of the phenomenon after the early 1990s.

A Influência dos adeptos nas Organizações Desportivas

Este trabalho de investigação procura entender como as organizações desportivas utilizam a marca como estratégia e com que objetivos e fins poderão obter. Tendo como principal foco o estudo de um dos maiores clubes de Portugal, o Sport Lisboa e Benfica, com uma pequena abordagem sobre a realidade vivida na Associação Académica de Coimbra, estudando, o que os Adeptos procuram e pensam sobre a Marca Benfica e Académica. A análise é feita a partir do contexto das organizações desportivas, de forma a contribuir, quer para o aprofundamento do conhecimento cientifico existente sobre a identidade clubística e a marca, quer para obtenção de informação que permita a adequação de estratégias de intervenção aos próprios clubes. É neste sentido que, após a revisão da literatura relevante na área, foram estudados o Sport Lisboa e Benfica e a Associação Académica de Coimbra, de forma a compreender o papel dos adeptos e sócios. Considerando como objeto de estudo a realidade dos adeptos dentro dos clubes, os objetivos da investigação são: perceber se o valor da marca resulta do sentido de identidade clubística dos seus associados e das associações, lealdade e fidelidade que estes mantêm à marca, contribuindo desse modo para o reforço e valorização dessa marca e averiguar a influência da idade, género e tempo de afiliação dos sócios nas suas representações sobre o clube. Assim, o valor da marca Benfica e marca Académica, resulta do sentido de identidade clubística dos seus adeptos e sócios e das associações, lealdade e fidelidade à marca que estes mantêm à marca, sendo o papel social e os usos das instalações que potenciam esta relação, ajudando desse modo a reforçar e valorizar a marca Benfica e marca Académica.

Modelagem da propagação sonora em dutos : abordagem matemática no domínio da frequência e do tempo utilizando transformada de laplace

Dissertação (mestrado)—Universidade de Brasília, Faculdade UnB Gama, Faculdade de Tecnologia, Programa de Pós-graduação em Integridade de Materiais da Engenharia, 2016.

Le sous titrage en français des séries télévisées américaines : normes linguistiques et pratiques professionnelles

De nos jours, les séries télévisées américaines représentent une part incontournable de la culture populaire, à tel point que plusieurs traductions audiovisuelles coexistent au sein de la francophonie. Outre le doublage qui permet leur diffusion à la télévision, elles peuvent être sous titrées jusqu’à trois fois soit, en ordre chronologique : par des fans sur Internet; au Québec, pour la vente sur DVD en Amérique du Nord; et en France, pour la vente sur DVD en Europe. Pourtant, bien que ces trois sous titrages répondent aux mêmes contraintes linguistiques (celles de la langue française) et techniques (diffusion au petit écran), ils diffèrent dans leur traitement des dialogues originaux. Nous établissons dans un premier temps les pratiques à l’œuvre auprès des professionnels et des amateurs. Par la suite, l’analyse des traductions ainsi que le recours à un corpus comparable de séries télévisées françaises et québécoises permettent d’établir les normes linguistiques (notamment eu égard à la variété) et culturelles appliquées par les différents traducteurs et, subsidiairement, de définir ce que cache l’appellation « Canadian French ». Cette thèse s’inscrit dans le cadre des études descriptives et sociologiques. Nous y décrivons la réalité professionnelle des traducteurs de l’audiovisuel et l’influence que les fansubbers exercent non seulement sur la pratique professionnelle, mais aussi sur de nouvelles méthodes de formation de la prochaine génération de traducteurs. Par ailleurs, en étudiant plusieurs traductions d’une même œuvre, nous démontrons que les variétés de français ne sauraient justifier, à elles seules, la multiplication de l’offre en sous titrage, vu le faible taux de différences purement linguistiques.