The contributions of netnography in new product development

Netnography has been studying in various aspects (e.g. definitions of netnography, application of netngoraphy, conducting procedure…) within different industrial contexts. Besides, there are many studies and researches about new product development in various perspectives, such as new product development models, management of new product development project, or interaction between customers and new product design, and so on. However, the connection and the interaction between netnography and new product development have not been studied recently. This opens opportunities for the writer to study and explore unrevealed issues regarding to applying netnography in new product development. In term of the relation between netnography and new product development, there are numerous of matters need to be explored; for instance, the process of applying netnography in order to benefit to new product development, the involvement degree of netnography in new product development process, or eliminating useless information from netnography so that only crucial data is utilized, and so on. In this thesis, writer focuses on exploring how netnography is applied in new product development process, and what benefits netnography can contribute to the succeed of the project. The aims of this study are to understand how netnography is conducted for new product development purpose, and to analyse the contributions of netnography in the new product development process. To do so, a case-study strategy will be conducted with triple case studies. The case studies are chosen bases on many different criteria in order to select the most relevant cases. Eventually, the writer selected three case studies, which are Sunless tanning product project (HYVE), Listerine (NetBase), and Nivea co-creation and netnography in black and white deodorant. The case study strategy applied in this thesis includes four steps e.g. case selection, data collection, case study analysis, and generating the research outcomes from the analysis. This study of the contributions of netnography in the new product development process may be useful for the readers in many ways. It offers the fundamental knowledge of netnography market research method and basic understanding of new product development process. Additionally, it emphasizes the differences between netnography and other market research methods in order to explain the reasons why many companies and market research agents recently utilized netnography in their market research projects. Furthermore, it highlights the contributions of netnography in the new product development process in order to indicate the importance of netnography in developing new product. Thus, the potential readers of the study can be students, marketers, researchers, product developers, or business managers.

Mobiilialan Start-up -yrityksen jakelukanavan valinta

Diplomityössä tutkitaan mobiilisovellusten keskitettyjä jakelukanavia Start-up – yritysten näkökulmasta. Työssä selvitetään, mitkä tekijät vaikuttavat Start-up – yrityksen jakelukanavan valintaan ja millä perusteilla valinta tehdään. Työn tuloksena saatiin 318 sovelluskehittäjän arvio kymmeneen valintakriteeriin. Merkittävin yksittäinen tekijä Start-up –yrityksille on laitekannan koko. Lisäksi Start-up –yritykset arvostavat muita enemmän sovellusten löydettävyyttä, odotettuja tulovirtoja ja omaa asiantuntemustansa. Mielipiteet Start-up –yritysten kesken jakaa kuitenkin valittu jakelukanava. Suurin yksittäinen päätöskriteeri on markkinatutkimus, yksin tai yhdessä media- ja lehdistötietojen kanssa.

Microenterprise success and failure factors

The purpose of this study is to identify factors contributory to success or failure of a microenterprise. Microenterprise is an enterprise with less than10 employees. About 99 % of all Finnish enterprises fall in this category. Earlier studies do not provide a comprehensive view on microenterprise success and failure factors. The theoretical part discusses the definition of success and failure, previous research and results already established about the topic and categories of business environment. The empirical part is founded on quantitative survey results from 204 Finnish microenterprises. The questions of the survey were based on previous surveys, literature and intuition. Both success and failure factors were enquired. Summary of the results was made and the results were compared among successful and unsuccessful enterprises. In open-end questions, the most important factors mentioned to affect enterprise performance positively were "Employees", "Customers" and "Skills, knowledge, education and experience." The most important factors affecting enterprise performance negatively were "Economical situation", "Employees availability and attitudes" as well as "Political decisions and passed laws". In Likert-scale set of questions, the most significant factors from the point of view of enterprise performance were "Product and / or service good quality", "Good reputation of the company" and "Staff's strong skills". The least significant factors were "Effect of marketing and promotion", "Conflicts" and "Differences of points of views of different generations". By Likert-scale set of questions, it was also tested which operations the enterprises perform, and according to the results, successful enterprises found "Performing a market research", "Use of distribution channel in sales" and "Expanding to new markets" less important than unsuccessful enterprises. The tests proved that the age of the enterprise correlates with the level of success of the enterprise: The younger the enterprise, the more successful it is. In addition, the results show that if the enterprise is family based, the less successful it is. In addition, there was also slight correlation between success and the level of growth, indicating that higher the level of growth the more successful the enterprise is. From the business environment point of view, the key finding was that internal factors affect more on the success of an enterprise than external factors, and that external factors affect more on the failure of an enterprise than internal factors.

Lean Innovation in Large Companies: a Case of Implementation in R&D

The main objective of the study is to evaluate the impact of Lean Innovation management philosophy on the creativity potential of the large multinational enterprise. A theory of Lean Innovation indicates that the modern company in any industry can successfully combine both waste-decreasing approach and innovative potential promotion through creativity cultivation or, at least, preservation. The theoretical part of the work covers the main factors, pros and cons of Lean thinking and Innovation management separately, along with generalized new product development overview. While the modern international market becomes more accessible for entrepreneural initiatives, small enterprises and start-ups, large international corporations are more subject to adopt the Lean Innovation approach in both operational and product development sectors due to extended resources and capabilities. Moreover, a multinational enterprise is a highly probable pioneer in Lean innovation implementation. The empirical part of the thesis refers to a case of large European enterprise, operating in many markets around the globe, that currently undergoes innovation management adjustments and implementations in product development while already have related themselves with operational process optimization process through Lean thinking. A goal of the work is to understand what kind of difficulties and consequences a large international firm faces when dealing with Lean Innovation to improve own performance, if they can be sealed for generalized approach.

Craft distillery internationalization - Case: Kyrö Distillery Company

The purpose of this thesis is to identify attractive foreign markets for Kyrö Distillery Company. A small company with limited resources, it needs to make the right choices in their internationalization process to be able to succeed. Market research is needed. The amassed theory at the beginning gives insight and a general framework that we follow later in the empirical part; should they go abroad, where should the go and how are answered. After analyzing the company, the industry and all the necessary forces affecting the environment it was evident that they are ready to start their internationalization process and that the time is opportune. They have a quality brand that will not shy away even under closer inspection and their biggest impediment is access to distribution channels. After concluding that the company is fit to enter foreign markets a system of ranking countries in our target region was formed. Market data was painstakingly collected and analyzed resulting in an a priori list of attractive foreign market options to aid in the company's decision making. Finally we concluded that according to the transaction cost theory, it is beneficial for Kyrö Distillery Company to engage in partnerships, where local companies handle logistics and sales on their behalf.

Tilintarkastuksen odotuskuilu ja keinot odotuskuilun kaventamiseen kansainvälisten tieteellisten tutkimusten näkökulmasta

Tilintarkastuksen odotuskuilua on tutkittu pitkään ja yhtämittaisesti jo vuosikymmenten ajan ympäri maailmaa. Kansainvälisiä tutkimuksia tilintarkastuksen odotuskuilusta on valtava määrä, mutta tutkimustulokset odotuskuilun muodostumiseen vaikuttavista syistä ovat osittain epäselviä. Tämän pro gradu -tutkielman tavoitteena on koota yhteen kansainvälisten tutkimusten tuloksien pohjalta keskeisimmät syyt odotuskuilun muodostumiselle ja keinot odotuskuilun kaventamiseen käyttäen lähdemateriaalina 2000-luvulla ja sen jälkeen julkaistuja tutkimuksia. Tutkimus on toteutettu systemaattisena kirjallisuuskatsauksena. Lähdeaineisto haettiin systemaattisesti EBSCO-tietokannasta, jonka kautta lopulliseen aineistoon valikoitui yhteensä 31 tutkimusta. Tutkimustulokset osoittavat, että tilintarkastuksen odotuskuilu muodostuu ensisijaisesti johtuen yleisön kohtuuttomista odotuksista ja yleisön tietämättömyydestä tilintarkastajien velvollisuuksista. Todennäköisinä keinoina odotuskuilun kaventamisessa ovat tilintarkastusraportoinnin laajentaminen sekä yleisön kouluttaminen erityisesti tilintarkastajien roolista heitä koskevista velvollisuuksista. Tutkimustulokset eivät kuitenkaan osoittaneet yksimielistä keinoa siihen, kuinka yleisön kouluttaminen pitäisi toteuttaa.

Technological properties of precooked flour containing coffee powder and rice by thermoplastic extrusion

Although Brazil is a country of tradition in both the production and consumption of coffee, the most of the coffee is consumed as a beverage, which reduces greatly the competitiveness on international market, for reducing the chances of supplying the product under other forms of consumption. Owing to that, the aim of this study was developing a precooked mixed flour containing coffee powder and rice for use in coffee flavored products. Mixtures of rice and coffee in the proportions of 900:100, 850:150 and 800:200 g, respectively, were processed in a single screw extruder (Brabender DS-20, Duisburg, German) and the effect of the extrusion process on the variables moisture content (16%, 18% and 20%) and temperature in the third extruding zone (140 °C, 160 °C and 180 °C) was studied. The results for expansion index ranged from 2.91 to 11.11 mm in diameter; the water absorption index from 4.59 to 6.33 g gel/g sample and the water solubility index varied from 4.05% to 8.57%. These results showed that, despite coffee powder influenced the variables studied, the expanded product after milling resulted in a extruded mixture with good absorption and water solubility indices, which favors the use of the precooked mixed flour for human consumption.

Suitability of LiDAR technology for forest inventory in Russia

LiDAR is an advanced remote sensing technology with many applications, including forest inventory. The most common type is ALS (airborne laser scanning). The method is successfully utilized in many developed markets, where it is replacing traditional forest inventory methods. However, it is innovative for Russian market, where traditional field inventory dominates. ArboLiDAR is a forest inventory solution that engages LiDAR, color infrared imagery, GPS ground control plots and field sample plots, developed by Arbonaut Ltd. This study is an industrial market research for LiDAR technology in Russia focused on customer needs. Russian forestry market is very attractive, because of large growing stock volumes. It underwent drastic changes in 2006, but it is still in transitional stage. There are several types of forest inventory, both with public and private funding. Private forestry enterprises basically need forest inventory in two cases – while making coupe demarcation before timber harvesting and as a part of forest management planning, that is supposed to be done every ten years on the whole leased territory. The study covered 14 companies in total that include private forestry companies with timber harvesting activities, private forest inventory providers, state subordinate companies and forestry software developer. The research strategy is multiple case studies with semi-structured interviews as the main data collection technique. The study focuses on North-West Russia, as it is the most developed Russian region in forestry. The research applies the Voice of the Customer (VOC) concept to elicit customer needs of Russian forestry actors and discovers how these needs are met. It studies forest inventory methods currently applied in Russia and proposes the model of method comparison, based on Multi-criteria decision making (MCDM) approach, mainly on Analytical Hierarchy Process (AHP). Required product attributes are classified in accordance with Kano model. The answer about suitability of LiDAR technology is ambiguous, since many details should be taken into account.

Check all that apply (CATA) as an instrument for the development of fish products

Abstract The objective of this paper is to develop a fish-based product. Through the innovative sensorial check all that apply (CATA) technique, employed in two stages of the development of the product – market research and the sensorial and hedonistic characterization of the final product – the aim was to develop a fish by-product that could respond to the needs of the consumer market. Results showed that the CATA technique is an important instrument for researching the consumer market and indicated the kind of fish by-product to be developed and its desired features. Nugget was the resulting by-product. The second application of CATA made possible the sensorial description of the by-product as being crisp, with little fish odor, light in color, well-seasoned and tasty. Therefore, the CATA technique proved to be an important research instrument in the fish consumption market as well as a quick technique for the complete description of fish nuggets.

O mercado brasileiro do século XIX: uma visão por meio do comércio de cabotagem

The Brazilian market in the XIX century: an approach through the cabotage commerce. The maritime commerce consisted of the main way of circulation of the goods between the Brazilian provinces until the second half of century XIX. Although the relatively big importance of the flows of commerce with the exterior, we note significant exchange of goods by sea between the Brazilian regions since the colonial period. A part of these exchanges derived from products destined in last instance to the foreigner or imported of the exterior. However, another part elapsed of national goods that had not arrived at be exported to the international market. Many goods for the colonial and imperial consumption had circulated by the Brazilian coasts in expressive sums. From the information raised for the imperial period, especially the decades of 1860 and 1870, we verify that most of the goods commercialized between the provinces consisted of national products destined to the internal consumption.

Pk-yrityksen kansainvälistyminen – Case Hakaniemen Metalli Oy

Tutkimuksen tavoitteena oli selvittää kansainvälistymisteorioiden toimivuus laadittaessa kohdeyrityksen hankkimalle juustolaiteliiketoiminnalle kansainvälistymisstrategian linjaukset. Taustamateriaalina tutkittiin laajalti kohdeyrityksen näkökulmasta valittujen kansainvälistymisteorioiden esille tuomia kansainvälistymisen haasteita, edellytyksiä sekä toteuttamismuotoja. Lisäksi tutkittiin kohdeyrityksen juustolaiteliiketoiminnan historian aikana toteutuneet kansainvälistymisvaiheet ja verrattiin niitä vastaaviin kansainvälistymisteorioihin. Juustolaiteliiketoiminnan kansainvälistymistä varten haastateltiin juustoalan asiantuntijoita, juustoliiketoiminnan entisiä avainhenkilöitä sekä kohdeyrityksen johtoa ja hallituksen jäseniä. Juustomarkkinoiden laajuus ja houkuttelevuus sekä alan tärkeimmät kilpailijat analysoitiin tehdyn markkinaselvityksen avulla. Kerätyn tutkimusmateriaalin perusteella laadittiin kohdeyrityksen juustolaiteliiketoiminnalle kansainvälistymisstrategian linjaukset. Johtopäätöksenä todetaan aikaisemmin tehtyjen tunnettujen kansainvälistymisteorioiden yhdistelemisen käyttökelpoisuus tapauskohtaisesti sovellettuna useimpien teollisuudenalan pk-yritysten kansainvälistymissuunnitelmien laadinnassa. Jatkotutkimuksia ehdotetaan tehtäväksi globalisaation ja digitalisoitumisen avatessa uusia kansainvälistymismahdollisuuksia.

Dynamic capabilities as enablers of value co-creation between an MBA school and its students

This study presents an understanding of how a U.S. based, international MBA school has been able to achieve competitive advantage within a relatively short period of time. A framework is built to comprehend how the dynamic capability and value co-creation theories are connected and to understand how the dynamic capabilities have enabled value co-creation to happen between the school and its students, leading to such competitive advantage for the school. The data collection method followed a qualitative single-case study with a process perspective. Seven semi-structured interviews were made in September and October of 2015; one current employee of the MBA school was interviewed, with the other six being graduates and/or former employees of the MBA school. In addition, the researcher has worked as a recruiter at the MBA school, enabling to build bridges and a coherent whole of the empirical findings. Data analysis was conducted by first identifying themes from interviews, after which a narrative was written and a causal network model was built. Thus, a combination of thematic analysis, narrative and grounded theory were used as data analysis methods. This study finds that value co-creation is enabled by the dynamic capabilities of the MBA school; also capabilities would not be dynamic if value co-creation did not take place. Thus, this study presents that even though the two theories represent different level analyses, they are intertwined and together they can help to explain competitive advantage. The MBA case school’s dynamic capabilities are identified to be the sales & marketing capabilities and international market creation capabilities, thus the study finds that the MBA school does not only co-create value with existing students (customers) in the school setting, but instead, most of the value co-creation happens between the school and the student cohorts (network) already in the recruiting phase. Therefore, as a theoretical implication, the network should be considered as part of the context. The main value created seem to lie in the MBA case school’s international setting & networks. MBA schools around the world can learn from this study; schools should try to find their own niche and specialize, based on their own values and capabilities. With a differentiating focus and a unique and practical content, the schools can and should be well-marketed and proactively sold in order to receive more student applications and enhance competitive advantage. Even though an MBA school can effectively be treated as a business, as the study shows, the main emphasis should still be on providing quality education. Good content with efficient marketing can be the winning combination for an MBA school.

A reaction engineering approach to homogeneously catalyzed glycerol hydrochlorination

The production of biodiesel through transesterification has created a surplus of glycerol on the international market. In few years, glycerol has become an inexpensive and abundant raw material, subject to numerous plausible valorisation strategies. Glycerol hydrochlorination stands out as an economically attractive alternative to the production of biobased epichlorohydrin, an important raw material for the manufacturing of epoxy resins and plasticizers. Glycerol hydrochlorination using gaseous hydrogen chloride (HCl) was studied from a reaction engineering viewpoint. Firstly, a more general and rigorous kinetic model was derived based on a consistent reaction mechanism proposed in the literature. The model was validated with experimental data reported in the literature as well as with new data of our own. Semi-batch experiments were conducted in which the influence of the stirring speed, HCl partial pressure, catalyst concentration and temperature were thoroughly analysed and discussed. Acetic acid was used as a homogeneous catalyst for the experiments. For the first time, it was demonstrated that the liquid-phase volume undergoes a significant increase due to the accumulation of HCl in the liquid phase. Novel and relevant features concerning hydrochlorination kinetics, HCl solubility and mass transfer were investigated. An extended reaction mechanism was proposed and a new kinetic model was derived. The model was tested with the experimental data by means of regression analysis, in which kinetic and mass transfer parameters were successfully estimated. A dimensionless number, called Catalyst Modulus, was proposed as a tool for corroborating the kinetic model. Reactive flash distillation experiments were conducted to check the commonly accepted hypothesis that removal of water should enhance the glycerol hydrochlorination kinetics. The performance of the reactive flash distillation experiments were compared to the semi-batch data previously obtained. An unforeseen effect was observed once the water was let to be stripped out from the liquid phase, exposing a strong correlation between the HCl liquid uptake and the presence of water in the system. Water has revealed to play an important role also in the HCl dissociation: as water was removed, the dissociation of HCl was diminished, which had a retarding effect on the reaction kinetics. In order to obtain a further insight on the influence of water on the hydrochlorination reaction, extra semi-batch experiments were conducted in which initial amounts of water and the desired product were added. This study revealed the possibility to use the desired product as an ideal “solvent” for the glycerol hydrochlorination process. A co-current bubble column was used to investigate the glycerol hydrochlorination process under continuous operation. The influence of liquid flow rate, gas flow rate, temperature and catalyst concentration on the glycerol conversion and product distribution was studied. The fluid dynamics of the system showed a remarkable behaviour, which was carefully investigated and described. Highspeed camera images and residence time distribution experiments were conducted to collect relevant information about the flow conditions inside the tube. A model based on the axial dispersion concept was proposed and confronted with the experimental data. The kinetic and solubility parameters estimated from the semi-batch experiments were successfully used in the description of mass transfer and fluid dynamics of the bubble column reactor. In light of the results brought by the present work, the glycerol hydrochlorination reaction mechanism has been finally clarified. It has been demonstrated that the reactive distillation technology may cause drawbacks to the glycerol hydrochlorination reaction rate under certain conditions. Furthermore, continuous reactor technology showed a high selectivity towards monochlorohydrins, whilst semibatch technology was demonstrated to be more efficient towards the production of dichlorohydrins. Based on the novel and revealing discoveries brought by the present work, many insightful suggestions are made towards the improvement of the production of αγ-dichlorohydrin on an industrial scale.

Letter - John Ralston Saul to Donald Ziraldo, 2002

A letter from His Excellency John Ralston Saul 2 May, 2002. He comments on the efforts made by Mr. Ziraldo to protect the agricultural land of Niagara. He also discusses the role of Canadian wine in the international market and tourism in the area.

La gouvernance des réseaux de politique publique : le cas du programme VIH en Haïti

Cette thèse concerne la gouvernance des réseaux de politique publique. Elle cherche à mieux comprendre le phénomène par l’analyse des caractéristiques du réseau d’acteurs impliqués, les défis qui se posent relativement au processus de gouverne, et l’influence qui en résulte pour les interventions. Le cadre d’analyse s’appuie essentiellement sur deux théories de la sociologie des organisations, en l’occurrence la théorie de l’acteur stratégique (Crozier et Friedberg 1977), et la théorie des réseaux de politique publique (Rhodes 1997). Il s’agit d’une étude de cas portant sur le programme VIH/Sida en Haïti, celui-ci étant documenté à partir de données d’entretiens, d’observations et de groupes de discussion. Les résultats de la recherche sont structurés en quatre articles. Le premier article rend compte de l’étape préliminaire, mais non moins importante, de la recherche, c’est-à-dire le travail de terrain. Il présente les défis méthodologiques et éthiques inhérents à la rencontre entre chercheur et participants pour la coconstruction des savoirs, notamment dans le contexte de la recherche en santé mondiale. Le deuxième article analyse les caractéristiques du réseau d’acteurs et montre la nécessité de prendre en compte les attributs propres des acteurs en plus de la structure de leurs interactions pour comprendre la gouvernance des réseaux de politique publique. La plupart des analyses, surtout celles s’appuyant sur l’approche réseau, cherchent à comprendre comment la structure des relations entre les acteurs influence la gouverne, le contenu ou les résultats de politiques. Or, dans le cas du programme VIH en Haïti, il apparaît que ce sont en réalité les attributs des acteurs en termes de ressources et de pouvoir, qui orientent leurs interactions avec les autres acteurs. Le troisième article présente un cadre d’analyse et illustre, à partir de celui-ci, l’influence des outils et des structures, ainsi que du contexte sociopolitique et économique sur la gouvernance du programme VIH/Sida en Haïti. Il argumente ensuite sur les défis que cela pose à la coordination des interventions et à la mise en place des relations de partenariat au sein du réseau d’acteurs. Le quatrième article se penche sur l’émergence de besoins nouveaux chez les personnes vivant avec le VIH (PVVIH) et met en lumière la faiblesse des processus de planification à les cibler. Il renouvelle l’intérêt de l’approche participative, notamment dans le contexte des pays en développement, où il devient crucial d’adapter les interventions au contexte local en utilisant le potentiel et les ressources des communautés. L’étude a donc permis de montrer : 1) les liens qui existent entre les attributs des acteurs, la configuration particulière de leurs interactions et le processus de gouverne; 2) les défis qui résultent de l’influence des outils et structures mis en place, ainsi que des facteurs socioéconomiques et politiques sur le processus de gouverne, et enfin; 3) le lien qui existe entre le mode de gouvernance – via la participation - et la prise en compte des besoins émergents des PVVIH.