Gestão da satisfação e fidelidade do cliente: um estudo em uma instituição de ensino superior

This Master of Science Thesis deals with the customer satisfaction and loyalty focusing on a private higher education institution in Belém city, Brazil. The literature review focuses on costumer satisfaction and loyalty concepts and theory, models of quality managing systems and methodologies of costumer satisfaction measurement. The research was a survey with a random stratified sample of 329 undergraduate students of Business Administration at the Faculdade do Pará , in the morning and the night periods. The data analysis was made through the descriptive statistics and multiple regression analysis. The main findings are that the model was satisfactory and the main factors affecting Satisfaction to the School were Best Professor Didatics (beta=0.297), Courses Contents (beta=0.280), Clerks Sympathy (beta=0.201), and Number of Students in Classroom (beta=0,187) with a adjusted R2 = 0,47. The main factors affecting School Loyalty with an adjusted R2 = 0,43 were School Image (beta=0.383), Affective Commitment (beta=0.255), and Satisfaction with Professors (beta=0,218). The findings suggest also that may be differences between the set of students and those that complain for something

Gestão de satisfação e fidelidade do cliente: um estudo com turistas em hotéis

This Thesis deals with a study on customer satisfaction and loyalty focusing on a model of factors antecedents of customer satisfaction and loyalty. The model is based on a Satisfaction Index model adopted in Norway developed by Johnson et al.(2001) and the service quality drivers from the literature. It is surveyed a sample of tourist in Natal. It is used a survey questionnaire applied at the airport in the departure moment of the tourist. The final sample results on 198 cases. Is is used a multiple regression analysis as the method to verify the factor affecting satisfaction and loyalty. Two models arise from the analysis. The first model concerning satisfaction results with cleaness and hygiene of the bathroom, leisure facilities, employees promptness, and price as the significant factors affecting satisfaction. The model has a R2 of 0.6430 and the also check in service, cleaness of the apartment and the hotel in general, bedroom setting have colinearity with some factors entering the model. The loyalty model results with satisfaction, affective commitment as the main factors affecting loyalty, with a R2 0.5396, and also image has collinearity with satisfaction. A small part of the sample has complained and this factor was not considered in the models. The results are consistent with the literature in term of quality as the main driver of the satisfaction and that it is not the only one factor to explain loyalty

Estratégia de marketing ambiental no varejo de alimentos: um estudo sobre as variáveis utilizadas pelo consumidor na decisão de compra de produtos orgânicos

Demand for organic foods within in Brazil are growing, characterizing itself for if constituting in a new strategical segment of commercialization. In this context, the objective of this research was to investigate the variables used by consumers in the purchase decision of organic products, aiming to characterize the level of competitiveness of these products, assisting in the creation of environmental strategies for the development of the activity and contributing in the increment of the knowledge about the subject, that can assist it in the increase of the commercialization and the consumption of these foods. From data collected in the city of Natal/RN, it was used a survey research, of exploratory and descriptive character. The sample was obtained using 401 questionnaires, in which was realized: the Test of Comparison of Averages, Descriptive analysis, analysis of Cluster and Qui-square. The results found in this study indicate that the main reasons for the organic food purchase are the absence of chemical pesticides in the product, followed by the care with own health and of the household. The main characteristics in the consumers of supermarkets, that are associates with purchase frequency of organic foods are the environmental behavior and lifestyle. Among the profile characteristics, gender, age and number of children are associates with the purchase frequency of these foods and the income and level education not showed association

A gestão de empreendimentos da agricultura familiar e os impactos para a sustentabilidade: um estudo de caso na rede xique xique

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior

Gestão de satisfação e fidelidade do cliente: um estudo dos fatores que afetam a satisfação e fidelidade dos compradores de automóveis

This Master s thesis presents a discussion on customer satisfaction models investigating the relations of antecedent variables service quality, price index, complaint handling, image, affective and calculative commitment, with satisfaction and loyalty. The scope of the research is the influence of service dimensions in the car buyer s satisfaction and loyalty. A sample of 91 customers was surveyed among new cars buyers of one brand in Natal city, Brazil, and the data was analyzed using multiple regression analysis. The literature review covers subjects such as customer satisfaction, management system, customer satisfaction measurement index models. The main findings suggest that satisfaction with the car brand is mainly influenced by customization of the service, time for accomplishing servicing, and the way the dealer handle complains. Regarding the dealer itself the main variable related to satisfaction is also time for accomplishing servicing. Considering customer loyalty, the customer satisfaction with the dealer explain strongly the loyalty with the brand/manufacturer. Also, the satisfaction, affective commitment and complains handling were found related to loyalty, as the stronger variables explaining the loyalty variance. One main conclusion is that service provided by dealers is one key factor influencing the customer satisfaction and loyalty in auto industry

Geoprocessamento aplicado a gestão de informações territoriais do município de Grossos-RN :estudo multitemporal do uso e ocupação do solo

The present work was carried through in the Grossos city - RN and had as main objectives the elaboration of an physicist-ambient, socioeconomic survey and execution a multisecular evaluation of 11 years, between 1986 and 1996, using remote sensing products, to evaluate the modifications of the land use, aiming at the generation of an information database to implementation a geographical information system (GIS) to management the this city. For they had been in such a way raised given referring the two Demographic Censuses carried through by the IBGE (1991 and 2000) and compared, of this form was possible to the accomplishment of an evaluation on the demographic aspects (degree of urbanization, etária structure, educational level) and economic (income, habitation, vulnerability, human development). For the ambient physical survey the maps of the natural resources had been confectioned (simplified geology, hydrography, geomorphologi, veget covering, ground association, use and occupation), based in comments of field and orbital products of remote sensoriamento (images Spot-HRVIR, Landsat 5-TM and IKONOS - II), using itself of techniques of digital picture processing. The survey of these data and important in the identification of the potentialities and fragilities of found ecosystems, therefore allows an adequate planning of the partner-economic development by means of an efficient management. The project was part of a partnership between the Grossos city hall the municipal City hall of Grossos - RN and the Geoscience post-graduate program of the UFRN, more specifically the Geomatica laboratory LAGEOMA

Um enfoque psicológico da educação ambiental no contexto da gestão: uma experiência de Fernando de Noronha

Currently, many companies pay attention to the necessities of change of attitude in relation to the use of the natural resources and the environment quality of its products, mainly to keep a positive and competitive image in the market. This new concept of management associates the productive activities to the care with environment using the education of environment as a tool of programs of qualification directed toward the promotion of pro-environment behaviors. For effectiveness of this management it is essential the attachment of the employees and the major understanding of the importance of the preservation of the environment. This was the objective of the qualification process carried out in a lodge in Fernando de Noronha island. The purpose of this study, therefore, was to verify the power of this management system which fulfills the objectives of the environmental education. It was applied questionnaires to employees of three Inns and carried out a interview, in one Inn, with the participants of the program of qualification. The analysis of the data showed that the actions as care with the environment are strongly associates to the management system, which includes garbage control, as well water economy. It was observed that the environment accomplishment (EcoAntro) of the employees with environment decreases in proportion to their qualification. In the same way, as higher the instruction level, of the speaker and/or of the father, less is the apathy for environmental questions. It was also noticed that the knowledge about the development sustainability was very poorly used by the interviewed. The pro-environment behavior mentioned before, is not necessarily related to a local autonomy posture that could express a behavior related to job but not to environment it self. Therefore, a complete understanding about the reverberation of environment information an all the placed factors in a life stile facing a construction of sustainability remains as a question to be studied in future researches

Avaliação de impacto ambiental e gestão dos recursos natuarias no estuário Apodi Mossoró, nordeste do Brasil

The aim of this study is to investigate the eco-environmental vulnerability, its changes, and its causes to develop a management system for application of eco-environmental vulnerability and risk assessment in the Apodi-Mossory estuary, Northeast Brazil. This analysis is focused on the interference of the landscape conditions, and its changes, due to the following factors: the oil and natural gas industry, tropical fruits industry, shrimp farms, marine salt industry, occupation of the sensitive areas; demand for land, vegetation degradation, siltation in rivers, severe flooding, sea level rise (SLR), coastal dynamics, low and flat topography, high ecological value and tourism in the region and the rapid growth of urbanization. Conventional and remote sensing data were analyzed using modeling techniques based on ArcGIS, ER-Mapper, ERDAS Imagine and ENVI software. Digital images were initially processed by Principal Component Analysis and transformation of the maximum fraction of noise, and then all bands were normalized to reduce errors caused by bands of different sizes. They were integrated in a Geographic Information System analysis to detect changes, to generate digital elevation models, geomorphic indices and other variables of the study area. A three band color combination of multispectral bands was used to monitor changes of land and vegetation cover from 1986 to 2009. This task also included the analysis of various secondary data, such as field data, socioeconomic data, environmental data and prospects growth. The main objective of this study was to improve our understanding of eco-environmental vulnerability and risk assessment; it´s causes basically show the intensity, its distribution and human-environment effect on the ecosystem, and identify the high and low sensitive areas and area of inundation due to future SLR, and the loss of land due to coastal erosion in the Apodi-Mossoró estuary in order to establish a strategy for sustainable land use. The developed model includes some basic factors such as geology, geomorphology, soils, land use / land cover, vegetation cover, slope, topography and hydrology. The numerical results indicate that 9.86% of total study area was under very high vulnerability, 29.12% high vulnerability, 52.90% moderate vulnerability and 2.23% were in the category of very low vulnerability. The analysis indicates that 216.1 km² and 362.8 km² area flooded on 1m and 10m in sea levels respectively. The sectors most affected were residential, industrial and recreational areas, agricultural land, and ecosystems of high environmental sensitivity. The results showed that changes in eco-environmental vulnerability have a significant impact on the sustainable development of the RN state, since the indicator is a function of sensitivity, exposure and status in relation to a level of damage. The model were presented as a tool to assist in indexing vulnerability in order to optimize actions and assess the implications of decisions makers and policies regarding the management of coastal and estuarine areas. In this context aspects such as population growth, degradation of vegetation, land use / land cover, amount and type of industrialization, SLR and government policies for environmental protection were considered the main factors that affect the eco-environmental changes over the last three decades in the Apodi-Mossoró estuary.

A coordenação entre as políticas fiscal e ambiental no Brasil: a perspectiva dos governos estaduais

Incluye Bibliografía

Um estudo sobre a relação entre o sistema de gestão da qualidade ISO 9001 e a inovação em empresas industriais do Estado de São Paulo

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Parque estadual do Rio Turvo: um estudo sobre a percepção e interpretação ambiental da comunidade moradora do entorno da BR 116

Pós-graduação em Geografia - IGCE

A gestão de resíduos sólidos em contextos intraorganizacionais: um estudo a partir da UFPA

Esta dissertação centra esforços em responder à seguinte pergunta: Como se deu o processo de implantação do Programa Coleta Seletiva Solidária na Universidade Federal do Pará? O referido programa foi instituído pelo Decreto Federal nº 5.940 do dia 25 de outubro de 2006 e visa à destinação do material reciclável produzido nos órgãos públicos federais da administração direta e indireta às associações e cooperativas de catadores. Esta ação, apesar de restrições quanto a sua destinação, vem contribuir com a diminuição da pobreza e o impacto ambiental em áreas naturais. O objetivo desta pesquisa é conhecer e analisar o processo de implantação do Programa Coleta Seletiva Solidária na UFPA. Teve o apoio das bases teóricas do Neoinstitucionalismo em Hall e Taylor e comparações das abordagens teóricas de Olson e Ostrom sobre a Teoria Comportamental da Ação Coletiva na produção de um Bem Público. A metodologia utilizada foi de caráter descritivo e qualitativo. A teoria conduziu ao trabalho de campo para as técnicas de observação, entrevistas semiestruturadas e pesquisa documental. Foram realizadas 25 entrevistas com técnicos da Prefeitura da Cidade Universitária da UFPA, diretores e coordenadores de Unidades Acadêmicas além de funcionários dos serviços gerais. Como resultado, foi constatada a necessidade de um trabalho de interação dentro das próprias Unidades Acadêmica, destas entre si e, paralelamente, com a Administração Superior. Em Ostrom, encontrou-se o apoio ao direcionamento teórico em razão de sua concepção de uso comum e as decisões coletivas de cooperação baseadas na reciprocidade e confiança entre as pessoas. Ela acrescenta elementos à Teoria da Ação Coletiva de Olson e mostra que trabalhos em busca do bem comum são possíveis desde que haja regras nas quais todos estão sujeitos aos benefícios das externalidades advindas. Com as abordagens institucionais e de ação coletiva apresentadas, este estudo pretende contribuir com a aplicação da Gestão Ambiental na Administração Pública. Os resultados alcançados podem levar à prática da Coleta Seletiva Solidária da UFPA, incentivando os gestores do interior do Estado a engajarem-se ao programa.

Área de proteção ambiental da Ilha do Combu, Belém/PA: desafios de implantação e de gestão de uma unidade de conservação

Esta dissertação de mestrado constitui-se em um estudo de caso do processo de criação, implementação e gestão da Área de Proteção Ambiental da Ilha do Combu (APA Combu) localizada no município de Belém no estado do Pará, delimitada temporalmente a partir do ato de sua criação no ano de 1997 ao período atual, ano de 2010. Como principais objetivos pretenderam-se analisar e refletir sobre os principais desafios e possibilidades da gestão ambiental da Área de Proteção Ambiental da Ilha do Combu; identificar as principais mudanças ocorridas na Ilha do Combu após o processo de criação da APA e identificar os principais problemas existentes na APA da Ilha do Combu. Os problemas que pretendemos responder são: Quais os principais desafios colocados e as possibilidades de uma gestão ambiental na APA da Ilha do Combu no contexto atual? Como se deu processo de criação da APA da Ilha do Combu na ótica do órgão gestor e das lideranças locais? E o que significou para a população da Ilha do Combu na ótica das lideranças locais a criação da APA? A pesquisa é de cunho qualitativo e de caráter interdisciplinar por abordar o problema na ótica de várias disciplinas buscando uma visão holística. Para a sua realização foi realizado levantamento bibliográfico, consultas e análises de fontes documentais, visitas de campo, trilhas no interior da ilha, observação simples em reuniões e oficinas e entrevistas com as lideranças locais da APA, gestores e técnicos do órgão ambiental. Utilizamo-nos também da cartografia como recurso metodológico para entender a dinâmica desse território e para georreferenciar a configuração atual da APA por meio de marcação de pontos através de GPS. As principais conclusões apontam para a fragilidade da gestão em unidades de conservação. Os desafios referem-se aos aspectos relacionados às demandas, aspecto cultural, órgão gestor e conselho e uma atenta visão de futuro. As possibilidades encontram-se na manutenção de uma floresta ainda bem conservada, a existência de um significativo arranjo institucional e lideranças comprometidas com o lugar. Não partiu da população local a criação da APA e nem houve um conhecimento por todos da sua criação. A criação da APA não teve muito significado para o cotidiano da sua população porque nenhuma mudança foi percebida desde a sua criação. Mas, salienta que a partir de dois anos para cá já é sentido algumas tímidas intervenções do órgão gestor responsável, inclusive com grande expectativa na construção da sede da APA na ilha.

Implementação de um sistema de informação voltado à sensibilidade ambiental ao óleo do litoral sul paulista e avaliação das ações de resposta a derramamentos de óleo

Oil spills cause serious damage to the cost life and environments. Those impacts affect ecologic and socio-economic resources (like fishing and tourism). Within this background, response actions have two main objectives: the contaminant removal, with the less additional impacts, and enhance environment restoration in order to make this process complete in the shortest time possible. The present work proposes to contribute for the emergency environmental management in cases of oil spills by systematization of relevant information for oil spill environmental sensitivity maps. The next stage was to insert all these data on a geographic database, which allows data access by web. Beside that, this work aimed to recommend suitable clean-up techniques for the ecosystems located on the study area, composed by the municipalities: Praia Grande, Mongaguá, Itanhaém and Peruíbe, belonging to Baixada Santista and Iguape, Cananéia and Ilha Comprida, south cost of São Paulo state. This area is situated between two important Brazilian ports: Santos and Paranaguá, and that make it under considerable accident risks. The results were all data inserted on the geodatabase and available to user recover the information by web consulting. With that, this work wishes to contribute to individual emergencial planning of the region.

Modelagem matemática e simulação computacional de derrames de óleo em corpos d'água: um estudo de caso na região do Porto de Santos

The objective of this work is to accomplish studies of mathematical modeling and computational simulation of oil spills in water bodies. For this reason, a case study in the region of the Port of Santos was developed using the softwares SisBAHIA and ADIOS2 for the simulation of different hypothetical scenarios of oil spilling on the surface of water, aiming to obtain information that contribute to the reduction of the possible environmental impacts that can be caused by such accidents. The results generated in the different simulations had shown that the obtained data can be extremely useful to subsidize the elaboration of mitigation plans, the mapping of risk areas or even the proposal of emergencial strategies in cases of real accidents, configuring the modeling and the simulation as important and modern tools for the environmental planning and management.