Aspectos prosódicos da fala de sujeitos parkinsonianos

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

A circulação do discurso da Amway: do controle à prática discursiva

In this paper, we intend to contribute to the debate about the circulation of the discourses. To do that, we analyze aspects regarding the circulation of Amway's discourse, a North-American network sales company that has been working in Brazil for a while. Precisely, we analyze the conditions of this circulation at the time it was more intensively, ie, in the 90s, when there were thousands of people in several parts of the country selling the company's products or consuming them. This study has been based on French Discourse Analysis with focus on both Michel Foucault's insights on the control mechanisms of discourse and Maingueneau's reformulated notion of discursive practice. The analysis reveals that Amway's discourse displays features of a doctrine, and, as a discursive practice, it cannot be conceived of as separated from the subjects who convey it, nor from its hierarchical organization, nor from the events that the company promotes and those which are promoted under its name. In these terms, the analysis shows how the discourse is not only a set of texts, but also concerns to the institutional network related to the social group that the enunciation of discourse presupposes and makes it possible.

Cenas de enunciação e ethos discursivo: análise do discurso de autoajuda para adolescentes

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Análise Documental de obras de ficção: aspectos metodológicos de aplicabilidade

The methodological aspects of the content analysis of fiction with information retrieval purposes are discussed with a focus on the study of textual analysis for the identification of the themes treated in stories. It is assumed that the methodological procedures used for indexing scientific works do not produce satisfactory results when applied to narrative fiction documents. The aim of this paper is to present the gerative sense course as a methodology to extract themes from works of fiction, and to study its application to the indexing of tales by indexers. The methodology used is the construction of gerative sense course, identifying both the narrative level structures (manipulation, competence, performance and punishment) and the discourse level (themes and figures) in order to obtain the theme of the document. The results demonstrated the feasibility of the application of the gerative sense course to the documentary content analysis of works of fiction, in the sense that it provided a clear annotations of the theme of the document that was being indexed by the cataloguers. Several questions related to this procedure require further clarification and also a preliminary study with professionals in the form of a pilot project.

Os contributos da semiótica para o desenvolvimento do pensamento jurídico dos séculos XX e XXI: possibilidades de abordagem das problemáticas de positivismo e o pós-positivismo a partir da semiótica jurídica

Pós-graduação em Direito - FCHS

Empresariado industrial e desenvolvimento socioeconômico: estudo do discurso do empresariado calçadista paulista frente ao mundo globalizado (1995-2010)

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

O trabalho como estratégia de atenção em saúde mental: cartografias do conceito Trabalho nas políticas públicas de saúde

Pós-graduação em Psicologia - FCLAS

De Estocolmo, 1972 a Rio+20, 2012: o discurso ambiental e as orientações para a educação ambiental nas recomendações internacionais

Pós-graduação em Educação Escolar - FCLAR

Análise dialógica do discurso publicitário

From the questions raised by Bakhtin Circle, especially those intended to gender and dialogue, this work aims to study the relationships of meaning that are established between the statements present in commercial advertising discourse. For each sphere of production, circulation and reception of discourses, genres are appropriate, therefore, all discourse requires a different choice of language resources, which determines, among other things, the style of the message. The advertising genre, a genre characterized as complex, as it works, reframes and incorporates primary genres, has the central objective of building the next one idea being to buy something more frequent. This process occurs mainly through the use of persuasive speeches, compelling, authoritative, imperative and seduction. Our goal is to analyze an advertising piece, discussing how the resources used in advertising participate in the process of enunciation and persuasion and the manner in which the voices of others (previous authors, recipients hypothetical ) mingle with the voice of the subject's explicit enunciation. (Bakhtin, 2010, p. XXVII). Thus, based on Bakhtinian studies, we will think about the relation of the dialogical voices raised in question in advertising, and attend to the role of the other, with his active responsive understanding, how to be active and modifying agent

O discurso da mídia para a temática da violência escolar

Sabendo-se da importância da mídia em informar e difundir a cultura, faz-se necessário uma análise de suas influências junto a seus receptores. Para tanto, o presente trabalho propôs verificar a maneira como a temática da violência escolar é abordada por três mídias impressas, escolhidas para a pesquisa. Foram investigadas três mídias de circulação nacional, com periodicidades semanais, quinzenais e mensais e com públicos-alvo direcionados ou não. Os alvos de reflexão para a pesquisa foram o tema violência escolar e o discurso da mídia sobre esse tema a fim de verificar sua possível contribuição para a resolução dos problemas relacionados à violência nas escolas. Também foi feita uma análise bibliográfica acerca do assunto pesquisado para fundamentar a análise dos dados coletados. Diante dos objetos estudados a pesquisa apresentou alguns dados indicativos positivos, porém observou-se que ainda é preciso avançar no conteúdo das questões e assuntos que abordam a violência escolar.

Análise do contexto histórico-social e das marcas deixadas no discurso pelo enunciador em diferentes versões do conto de fadas cinderela

Bettelheim (2007), analyzing the infant psyche concluded that for the child to gain self-esteem and develop a balanced sense of self, need to learn to take certain decisions on a daily basis, which will be facilitated by identifying their problems, designed in the stories that are told (or read). Thus, it could find solutions and feel safer. Based on the reading of fairy tales, we dealt with this research, the resumption of fairy tales in homes and schools, in order to help parents and teachers to get parameters to work thinking of their children and students, from such stories, awakening the taste of children by reading and text production. The proposal considered different versions of the fairy tale Cinderella, noting as the moralizing process the messages each approach, and explores the plot and determines which versions would be appropriate for the psycho-cognitive development of children. We also investigated aspects pertinent to the narrative structure, based on literary theory, in order to work in comparative literature. From the discourse analysis, sought to address the marks left by the utterer, capable of denoting its cargo and its ideological worldview projected in the story, although he re-create the history and environment on real facts of a particular period (MARTINS, 2007)

Propaganda e inclusão social: uma análise dialógica do discurso publicitário

The means of mass communication are powerful tools to the spread of a concept as persuasion is a strong characteristic of discourses that gather around the sphere of communication, especially in advertising discourses. By the end of the 90’s, the advertisement “Down: the worst syndrome is prejudice”, did great success approaching prejudice / pre-concept in a subtle and innovative way, due its outstanding purpose and style inserting two boys in a carousel, one is a street child, the other a Down syndrome patient. The advertisement reveals a speak project of diffusion and spread of ideas that down syndrome patients are capable of dealing and supporting a routine full of activities, making a opposition to the campaigns and ideas that, in spite of raising the respect towards these kids, only contributed with the attenuation of their handicaps. Our objective is to investigate the presence of these social values in the quoted audio-visual material, and for that we’ve searched the contextualization of the advertisement in its own time period. The theory and methodological aspects got their base in Bakhtinian studies and concepts; we used the concepts of discourse gender, chronotope and mainly dialogism and enunciation. We analyzed the style utilized in the advertisement, the dialogue between the politically correct and the prejudice speeches, the verbal discourse of the music that flows with the progress of the enunciation, the non-verbal discourse of the photography (nostalgic, producing effects of sense in its relation with memory), the chronotope present in the utilization of the carousel and its significations. We concluded that the accession of the recipient, in it responsive comprehension of the enunciation at hand, is an effect produced by the well-succeded addition of these different types of discourses

O discurso publicitário em foco: questões sobre dialogismo e gênero do dicurso

The subject of this research is the publicity discourse, in its configuration as speech genres, according to theoretical-methodological perspective in Bakhtinian Studies. Considering that there are infinite fields of human communication, Bakhtin says that there is also infinity of speech genres. However, according to the author, every sphere of human activity produces, and even requires, certain genres, with theirs thematic, compositional and stylistics aspects defined according to social-ideological values that materialize in that sphere and in the dialogue in which the texts are produced. The objective of this research is to study, according to this theoretical-methodological perspective, a print advertising piece by the Brazilian Federal Government, conveyed in the Língua Portuguesa magazine, with themes concerning the national public education. We analyze how the image of author is built and how the image of the Other is outlined by that author. It is assumed that the gender to which an advertising piece belongs intends to sell a product or idea. One of the specific objectives of this research is to identify what is being sold in the advertising piece that we analyze and what discursive and stylistic resources are utilized to achieve success in what it intends to promote. The results show that the author (in the voice of the Federal Government), while adopting the position of information-holder, also puts himself in the same plane of the reader, where everyone is responsible for the development of education in the country. The advertising piece intends to project a positive image of the Government, and this project of saying is realized, in the analysis, in the compositional aspects of the text as well in the stylistic aspects

Do papel para a tela: aspectos enunciativos no reconto infantil

O objetivo deste artigo é discutir aspectos enunciativos em reconto infantil produzido por crianças na faixa etária de 07 a 09 anos, em contexto escolar, em suportes distintos, a saber, no papel e na tela do computador com acesso à internet. De um ponto de vista teórico, que privilegia estudos da Enunciação e do Discurso (BAKHTIN, 1997; CORRÊA, 2004), procura-se refletir sobre modificações no texto/discurso dada a mudança do suporte material, segundo a hipótese de que, ao enunciar no papel ou na tela, as diferentes projeções que o escrevente faz da imagem do outro, da de si próprio e da dos suportes utilizados no processo de textualização podem ser investigadas na relação sujeito-linguagem. Metodologicamente, este trabalho apoia-se no paradigma indiciário, o qual permite conceber fenômenos da linguagem como indícios representativos de fenômenos mais gerais. A análise, de cunho qualitativo-interpretativo, privilegia, portanto, o estudo de marcas linguísticas que indiciam diferentes projeções de imagens que os escreventes produzem com diferentes interlocutores em suportes distintos.

A literatura carpentieriana e a história: aspectos metaficcionais historiográficos em concerto barroco

This work is set in the context of the Hispanic-American literature of the twentieth century (in particular, Alejo Carpentier) viewed in a historical perspective. For this task, we focus on a specific writer’s work: the novel Baroque Concert (1974). The text is divided into three parts: the first deals with some topics concerning the intersection between sui generis Literature and History. Next, we focus on the Hispanic-American literary context, discussing it in an analytical perspective, with regard to its connections with the historical discourse. Finally, we analyze the novel Baroque Concert, by means of the basic concepts of the theory of historiographic metafiction.