Older Consumers’ Adoption of Online Shopping

The thesis is concerned with the online shopping behavior of older adults, who in this study are at least 60 years old. At the moment, the population is ageing and consumers are buying more and more via the Internet. The objective of the thesis is to understand the large group of older adults in Finland as online customers.The study explores older consumers’ adoption of online shopping with a qualitative research, and it is situated in the research tradition of hermeneutic phenomenology. Phenomenology focuses on the life-world of people. The empirical data was collected by three focus groups with 13 participants altogether. The focus group conversations brought forth that there is not tremendous difference in the motives of older consumers to shop online compared to other age groups. The study strengthened the previous conception of a change toward more ageless market. However, online stores should be designed to accommodate some special needs of older consumers as they occasionally struggle with the logic of websites. Finnish older consumers have adopted online shopping because of perceived convenience and because of tolerable perceived risk during first online shopping experience. Positive experiences strengthen positive attitude toward electronic channel.

Generating competitive advantage through competitor information systems

This pro gradu –thesis discusses generating competitive advantage through competitor information systems. The structure of this thesis follows the structure of the WCA model by Alter (1996). In the WCA model, business process is influenced by three separate but connected elements: information, technology, and process participants. The main research question is how competitor information can be incorporated into or made into a tool creating competitive advantage. Research subquestions are: How does competitor information act as a part of the business process creating competitive advantage? How is a good competitor information system situated and structured in an organisation? How can management help information generate competitive advantage in the business process with participants, information, and technology? This thesis discusses each of the elements separate, but the elements are connected to each other and to competitive advantage. Information is discussed by delving into competitor information and competitor analysis. Competitive intelligence and competitor analysis requires commitment throughout the organisation, including top management, the desire to perform competitive intelligence and the desire to use the end products of that competitive intelligence. In order to be successful, systematic competitive intelligence and competitor analysis require vision, willingness to strive for the goals set, and clear strategies to proceed. Technology is discussed by taking a look into the function of the competitor information systems play and the place they occupy within an organization. In addition, there is discussion about the basic infrastructure of competitor information systems, and the problems competitor information systems can have plaguing them. In order for competitor information systems to be useful and worthy of the resources it takes to develop and maintain them, competitor information systems require on-going resource allocation and high quality information. In order for competitor information systems justify their existence business process participants need to maintain and utilize competitor information systems on all levels. Business process participants are discussed through management practices. This thesis discusses way to manage information, technology, and process participants, when the goal is to generate competitive advantage through competitor information systems. This is possible when information is treated as a resource with value, technology requires strategy in order to be successful within an organization, and process participants are an important resource. Generating competitive advantage through competitor information systems is possible when the elements of information, technology, and business process participants all align advantageously.

Kuivajätehuollon hiilijalanjälki ja kustannukset sekä kuljetusten kilpailutus – Etelä-Karjalan aluekeräyspisteverkoston päivitys

Tutkimuksen tavoitteena oli yhtenäistää Etelä-Karjalan alueen erilaisia tapoja toimia alueke-räyksen suhteen. Aluekeräyksellä tarkoitetaan jätteiden keräystä pisteiltä, joihin kotitaloudet, jotka eivät kuulu kiinteistökohtaiseen keräykseen, voivat tuoda syntypaikkalajitellun kuiva- eli sekajätteensä. Tavoitteena oli myös saada tietoa siitä, minkälaiset ovat eri kuivajätehuoltovaihtoehtojen ilmastonmuutos- ja kustannusvaikutukset. Lisäksi tavoitteena oli selvittää, miten ympäristönäkökohdat voidaan ottaa huomioon kuljetuskilpailutuksissa. Tutkimuksessa kerättiin tietoa internetistä, opinnäytetöistä ja tieteellisistä artikkeleista sekä yritysten edustajilta. Kasvihuonekaasupäästöjen laskennassa hyödynnettiin GaBi 6.0 -elinkaariarviointiohjelmaa. Tutkimuksen perusteella aluekeräyspisteet kannattaa sijoittaa reiteille, joita asukkaat käyttävät vähintään kerran viikossa ja mitkä ovat optimaalisesti myös kuljetusurakoitsijan kannalta. Taajama-alueelle ei nähty suositeltavaksi sijoittaa aluekeräyspisteitä. Suositeltavina astioina aluekeräyspisteille nähtiin syväkeräyssäiliöt, joiden tyhjennys onnistuu samalla keräyskalustolla kuin kiinteistöjen jäteastioiden, kun ajoneuvo on varustettu puominosturilla. Suositeltavaksi nähtiin myös harventaa jäteastioiden talvityhjennystiheyksiä, jos tyhjennystiheys on vakio ympäri vuoden, sillä pääosa aluekeräyspisteiden käyttäjistä on loma-asukkaita. Tyhjennystiheyksien harvennuksella olisi mahdollista saavuttaa kustannussäästöjä. Tutkimuksessa laskettiin kuivajätteen elinkaarenaikaisia kasvihuonekaasupäästöjä kuivajätteen keräyksestä loppusijoitukseen ja energiahyötykäyttöön. Energiahyötykäyttökohteiksi valittiin Riihimäen, Kotkan sekä Leppävirran (suunnitteilla) jätteenpolttolaitokset. Tulosten pohjalta kuivajätteen energiahyötykäyttö oli loppusijoitusta selkeästi parempi vaihtoehto. Kuivajätteen keräys- ja kuljetuspäästöjen vaikutus oli pieni. Kuivajätteen kuljetusmatkan pituus jätteenpolttolaitokselle ei ole siis ratkaisevassa roolissa kokonaiskasvihuonekaasupäästöjä tarkasteltaessa. Etäisyyttä suurempi vaikutus onkin kuivajätteen koostumuksella, polttolaitosten vuosihyötysuhteilla ja korvattavilla polttoaineilla. Jatkossa suositellaan selvittämään vielä vaihtoehtoisia käsittelytapoja kuivajätteen sisältämälle sekamuovijakeelle, jonka poltosta aiheutuu merkittävä osuus (noin 74 %) kuivajätteen polton kasvihuonekaasupäästöistä. Ajankohtaisia kuljetuskilpailutuksia varten tarkasteltiin vielä tarkemmin keräys- ja kuljetuspäästöjä. Tulosten pohjalta havaittiin, että keräys- ja kuljetuspäästöjä on mahdollista vähentää reilusti (46–74 %) siirtymällä dieselistä biopolttoaineiden käyttöön. Tuloksiin vaikuttaa kuitenkin merkittävästi, minkälaisista raaka-aineista biopolttoaineet on valmistettu. Kuivajätteen keräyspäästöjä on mahdollista pienentää myös päivittämällä aluekeräyspisteverkostoa. Tutkimuksessa tarkasteltiin kustannuksia aluekeräyspisteiden astioiden uusinnasta tai korjauksesta kuivajätteen loppusijoitukseen tai energiahyötykäyttöön asti. Merkittävimmät kustannukset aiheutuivat kuivajätteen loppusijoituksesta, energiahyötykäytöstä sekä keräyksestä. Kustannusten näkökulmasta keräyksen rooli oli siis suurempi. Työn lopussa annettiin vielä vinkkejä, joiden avulla jätehuoltoyritykset voivat tehdä jätekuljetushankintoja ympäristönäkökohdat huomioiden. Usein selkein tapa huomioida ympäristönäkökohdat kuljetuskilpailutuksissa on asettaa riittävän tiukkoja pakollisia vaatimuksia, jolloin voi valita hinnaltaan halvimman vaihtoehdon. Kuljetuspalvelun hankinnassa tulee huomioida ainakin energiankulutus, hiilidioksidi-, typenoksidi-, hiilivety- ja hiukkaspäästöt. Lainsäädäntö ei määrää vähimmäistasoja, vaan hankintaa tehdessä kannattaa kartoittaa markkinatilanne, jotta vaatimukset osaa asettaa oikealle tasolle. Markkinoille kannattaa myös tiedottaa tulevaisuuden tarpeista ja suunnitelmista. Suuria hankintakokonaisuuksia suositellaan pilkottavan pienempiin osiin, jotta pienet ja keskisuuret yritykset pystyvät myös osallistumaan tarjouskilpailuihin. Kannustus innovaatioiden huomioimiseen hankinnoissa on lisääntynyt myös jätehuollon alalla. Selvitettyjen kasvihuonekaasupäästöjen perusteella oli merkille pantavaa, miten suuri vaikutus polttolaitoksen valinnalla oli kasvihuonekaasupäästöihin. Oleellista onkin huomioida ympäristönäkökohdat myös energiahyötykäyttökohdetta valittaessa.

Spatial genetic structure within natural populations of Machaerium villosum Vog. (Leguminosae) at Moji-Guaçu region, SP, Brazil

A spatial autocorrelation study of enzyme loci detected by starch gel electrophoresis was performed to verify the occurrence of spatial genetic structure within two natural populations of Machaerium villosum Vog. The sampled populations were termed "Antropic Model (MA)" and "Natural Model (MN)" and they are situated in Campininha Farm areas, at Moji-Guaçu municipality, 22°10'43''-22°18'19'' S and 47°8'5"-47°11'34" W, in the state of São Paulo. Ten polymorphic loci in the MA population and nine polymorphic loci in the MN population were assessed by Moran's I autocorrelation statistic. No spatial autocorrelation was detected among individuals within sampled populations. Results are in line with other studies in woody species from tropical rain forest.

Diversity and structure of the tree community of a fragment of tropical secondary forest of the brazilian Atlantic Forest domain 15 and 40 years after logging

Two adjacent tracts of tropical secondary forest, situated in Itambé do Mato Dentro, south-eastern Brazil, which had been regenerating for 15 and 40 years after clearing, were compared with the purpose of detecting differences in species diversity and composition, species guild composition (regeneration, stratification and dispersion), and stand structure. Four and three 1,125 m² plots laid on the 15- and 40-year-old stands, respectively, sampled 2,430 trees with diameter at the base of the stem > 5 cm. The number of species (S = 199) was high for this forest type and significantly higher for the older stand. Tree density was significantly higher in the younger stand, particularly for smaller trees, whereas the two stands did not differ in both basal area and volume per hectare. Trees of shade-tolerant and understory species were significantly more abundant in the older stand. Though sharing a large proportion of species (49%), the two stands differed significantly in the abundance of many species. Live stumps probably contributed to the relatively quick restoration of some forest characteristics, particularly species diversity, basal area and volume.

Effects of nutrient impoverishment on phytoplankton biomass: a mesocosms experimental approach in a shallow eutrophic reservoir (Garças Pond), São Paulo, southeast Brazil

Nutrient impoverishment in mesocosms was carried out in a shallow eutrophic reservoir aiming to evaluate the nutrient removal technique as a method for eutrophication reduction. Garças Pond is located in the Parque Estadual das Fontes do Ipiranga Biological Reserve situated in the southeast region of the municipality of São Paulo. Three different treatments were designed, each consisting of two enclosures containing 360 liters of water each. Mesocosms were made of polyethylene bags and PVC pipes, and were attached to the lake bottom. Treatment dilutions followed Carlson's trophic state index modified by Toledo and collaborators, constituting the oligotrophic, mesotrophic, and eutrophic treatments. Ten abiotic and 9 biological samplings were carried out simultaneously. Trophic states previously calculated for the treatments were kept unaltered during the entire experiment period, except for the mesotrophic mesocosms in which TP reached oligotrophic concentrations on the 31st day of the experiment. In all three treatments a reduction of DO was observed during the study period. At the same time, NH4+ and free CO2 rose, indicating decomposition within the enclosures. Nutrient impoverishment caused P limitation in all three treatments during most of the experiment period. Reduction of algal density, chlorophyll a, and phaeophytin was observed in all treatments. Competition for nutrients led to changes in phytoplankton composition. Once isolated and diluted, the mesocosms' trophic state did not change. This led to the conclusion that isolation of the allochthonous sources of nutrients is the first step for the recovery of the Garças Pond.

Floristics, structure and soil of insular vegetation in four quartzite-sandstone outcrops of "Chapada Diamantina", Northeast Brazil

Soil islands on rocky surfaces often harbor aggregated vegetation that consists of insular plant communities. These islands are typical of the rocky outcrops and in various parts of Brazil form the so-called "campos rupestres" vegetation. Four of such sites have been selected in the state of Bahia, Northeast Brazil, for this comparative study on floristics and vegetation structure: three areas situated inside the "Parque Nacional da Chapada Diamantina" (Guiné, Fumaça and "Gerais da Fumaça") and one is at the border of the Environmental Protection Area of "Marimbus-Iraquara" ("Mãe Inácia"). All occurring vegetation islands were studied in four random plots of 10 × 10 m per site. Soil was often shallow, sandy and acidic. Vascular plant species were determined, with respective life forms and canopy coverage areas. The total number of species when all four sites were added was 135, and the number of species per island varied from 2 to 32. The areas of the 214 soil islands varied from 0.015 to 91.9 m², totaling 568 m² in the four sites. Monocotyledon families were dominant, essentially Velloziaceae, as well as Orchidaceae, Bromeliaceae, Amaryllidaceae and Cyperaceae. Among the eudicotyledons, dominant families were mainly Clusiaceae, Asteraceae and Melastomataceae. The biological spectra revealed that phanerophytes and hemicryptophytes predominated among the life forms, while chamaephytes had the largest coverage area. Epilithic and desiccant chamaephytes composed the most conspicuous interspecific associations, and were probably related to early successional processes. Sites closest to one another were not the most similar in structure, indicating that other factors more relevant than distance might be involved in the abundance of species in space.

Sähköverkosta irti olevan pienhybridijärjestelmän toteutus

Lappeen siniset –partiolippukunnalla on käytössään leiripaikka Humaljärvellä, Lappeenrannassa. Leiripaikalla ei ole liityntää sähköverkkoon, joten leiripaikalle on asennettu kaksi erillistä aurinkovoimalla toimivaa sähköjärjestelmää. Leiripaikan sähköistetyt rakennukset ovat pääkämppä ja saunan sekä vanhan kämpän muodostama kokonaisuus. Aurinkopaneeleilla tuotettu sähköenergia varastoidaan akustoihin. Lippukunta on havainnot käytössä, ettei talvella tuotettu aurinkoenergia riitä kattamaan pääkämpän sähkönkulutusta, joten leiripaikalle on päätetty hankkia tuulivoimala lisäämään tuotantoa. Tässä kandidaatin työssä esitellään hybridijärjestelmään kuuluvien aurinko- ja tuulivoiman toimintaperiaatteita sekä näiden komponentteja. Aurinko- ja tuulivoimalla tuotetulle sähköenergialle lasketaan arviot, joita verrataan leiripaikan sähköjärjestelmän arvioituun kulutukseen. Leiripaikalle tulevaa tuuliturbiinia ja sen lataussäädintä testataan laboratoriossa, jotta varmistutaan niiden soveltuvuudesta sekä toimivuudesta kohteeseen. Testausten ja laitteiden datalehtien avulla suunnitellaan leiripaikalle toimiva hybridijärjestelmä, joka kattaa leiripaikan ympärivuotisen sähkönkulutuksen.

Floristic composition and phytogeography of the tree component of Araucaria Forest fragments in southern Brazil

The present study examined the floristic composition of three fragments of Araucaria Forest (AF) in the Planalto Catarinense region of southern Brazil as well as the floristic contextualization of these areas in relation to other remnant AF sites. Three AF fragments at different altitudes were analyzed in the municipalities of Campos Novos, Lages, and Painel. Fifty 200 m² plots were examined in each fragment and all of the trees with CBH (circumference at breast height) > 15.7 cm were identified. In order to floristically contextualize the study fragments, comparisons were made with other remnant AF sites by way of dendrograms and NMDS (Non-metric multidimensional scaling). Environmental and spatial variables were plotted on the diagram produced by the NMDS to evaluate their influence on the floristic patterns encountered. The forest fragments studied demonstrated high floristic heterogeneity, indicating that AFs cannot be considered homogeneous formations and they could be classified into 3 phytogeographical categories: i) high altitude areas influenced by cloud cover/fog, including the Painel region; ii) areas of lesser altitude and greater mean annual temperatures situated in the Paraná River basin, and iii) areas situated in the Paraná and Upper-Uruguay river basins and the smaller basins draining directly into the southern Atlantic, near Campos Novos and Lages. The environmental variables most highly correlated with species substitutions among the sites were altitude, mean annual temperature, and the mean temperature of the most humid trimester.

Strong magnetic field pulse generator

High magnetic fields and extremely low temperatures are essential in the study of new semiconductor materials for example in the field of spintronics. Typical phenomenons that arise in such conditions are: Hall Effect, Anomalous Hall effect and Shubnikov de-Haas effect. In this thesis a device capable for such conditions was described. A strong magnetic field pulse generator situated in the laboratory of physics and the Lappeenranta University of Technology was studied. The device is introduced in three parts. First one is the pulsed field magnetic generator, which is responsible for generating the high magnetic field. Next one is the measurement systems, which are responsible for monitoring the sample and the system itself. The last part describes the cryostat system, which allows the extremely cold temperatures in the system.

Autoradiography reveals regional metabolic differences in the endometrium of pregnant and nonpregnant mice

The rodent endometrium undergoes remarkable modifications during pregnancy, resulting from a redifferentiation of its fibroblasts. During this modification (decidualization), the fibroblasts transform into large, polyhedral cells that establish intercellular junctions. Decidualization proceeds from the subepithelial stroma towards the deep stroma situated next to the myometrium and creates regions composed of cells in different stages of differentiation. We studied by autoradiography whether cells of these different regions have different levels of macromolecular synthesis. Radioactive amino acids or radioactive sulfate were administered to mice during estrus or on different days of pregnancy. The animals were killed 30 min after injection of the precursors and the uteri were processed for light microscope autoradiography. Silver grains were counted over cells of different regions of the endometrium and are reported as the number of silver grains per area. Higher levels of incorporation of amino acids were found in pregnant animals as compared to animals in estrus. In pregnant animals, the region of decidual cells or the region of fibroblasts transforming into decidual cells showed the highest levels of synthesis. Radioactive sulfate incorporation, on the other hand, was generally higher in nonpregnant animals. Animals without decidual cell transformation (nonpregnant and 4th day of pregnancy) showed a differential incorporation by subepithelial and deep stroma fibroblasts. This study shows that regional differences in synthetic activity exist in cells that are in different stages of transformation into decidual cells as well as in different regions of the endometrium of nonpregnant mice

Identification of the main generator source of longitudinal muscle contraction in the earthworm ventral nerve cord

The main generator source of a longitudinal muscle contraction was identified as an M (mechanical-stimulus-sensitive) circuit composed of a presynaptic M-1 neuron and a postsynaptic M-2 neuron in the ventral nerve cord of the earthworm, Amynthas hawayanus, by simultaneous intracellular response recording and Lucifer Yellow-CH injection with two microelectrodes. Five-peaked responses were evoked in both neurons by a mechanical, but not by an electrical, stimulus to the mechanoreceptor in the shaft of a seta at the opposite side of an epidermis-muscle-nerve-cord preparation. This response was correlated to 84% of the amplitude, 73% of the rising rate and 81% of the duration of a longitudinal muscle contraction recorded by a mechano-electrical transducer after eliminating the other possible generator sources by partitioning the epidermis-muscle piece of this preparation. The pre- and postsynaptic relationship between these two neurons was determined by alternately stimulating and recording with two microelectrodes. Images of the Lucifer Yellow-CH-filled M-1 and M-2 neurons showed that both of them are composed of bundles of longitudinal processes situated on the side of the nerve cord opposite to stimulation. The M-1 neuron has an afferent process (A1) in the first nerve at the stimulated side of this preparation and the M-2 neuron has two efferent processes (E1 and E3) in the first and third nerves at the recording side where their effector muscle cell was identified by a third microelectrode.

Evidence of hemispheric specialization in marmosets (Callithrix penicillata) using tympanic membrane thermometry

Recent studies have employed tympanic thermometry to assess lateralization of cognitive and emotional functions in primates. However, no studies using this technique have investigated the possibility of hemispheric specialization in New World monkeys. Therefore, the aim of the present study was to investigate tympanic membrane (TM) temperature asymmetries and their possible correlation with stress responses in marmosets (Callithrix penicillata). Infrared TM thermometry was completed bilaterally in 24 animals (14 males and 10 females) during a stressful situation of capture and restraint. There were no significant differences between gender. A significant negative correlation was observed between TM temperature of the right ear and the number of captures (r = -0.633; P<0.001). Subjects with a more frequent previous history of captures (5 to 9 captures; N = 11) showed lower TM temperature when compared to those with fewer previous captures (1 to 4 captures; N = 13). No differences were observed for the left TM temperature. These results suggest that under intense emotional challenge (capture and restraint) there is a stronger activation of the neural structures situated in the right brain hemisphere. Taken together, the data reveal for the first time evidence of hemispheric specialization in emotional physiological processing in a New World monkey.

Show me your brain! Stories of interdisciplinary knowledge creation in practice. Experiences and observations from Aalto Design Factory, Finland.

This dissertation centres on the themes of knowledge creation, interdisciplinarity and knowledge work. My research approaches interdisciplinary knowledge creation (IKC) as practical situated activity. I argue that by approaching IKC from the practice-based perspective makes it possible to “deconstruct” how knowledge creation actually happens, and demystify its strong intellectual, mentalistic and expertise-based connotations. I have rendered the work of the observed knowledge workers into something ordinary, accessible and routinized. Consequently this has made it possible to grasp the pragmatic challenges as well the concrete drivers of such activity. Thus the effective way of organizing such activities becomes a question of organizing and leading effective everyday practices. To achieve that end, I have conducted ethnographic research of one explicitly interdisciplinary space within higher education, Aalto Design Factory in Helsinki, Finland, where I observed how students from different disciplines collaborated in new product development projects. I argue that IKC is a multi-dimensional construct that intertwines a particular way of doing; a way of experiencing; a way of embodied being; and a way of reflecting on the very doing itself. This places emphasis not only the practices themselves, but also on the way the individual experiences the practices, as this directly affects how the individual practices. My findings suggest that in order to effectively organize and execute knowledge creation activities organizations need to better accept and manage the emergent diversity and complexity inherent in such activities. In order to accomplish this, I highlight the importance of understanding and using a variety of (material) objects, the centrality of mundane everyday practices, the acceptance of contradictions and negotiations well as the role of management that is involved and engaged. To succeed in interdisciplinary knowledge creation is to lead not only by example, but also by being very much present in the very everyday practices that make it happen.

Affektitehdas. Työn rationalisoinnin historiallisia jatkumoita

Affektit, kapitalismi ja työn rationalisointi yhdistyvät toisiinsa erottamattomasti. Nykykeskusteluissa työstä ja työelämästä rationalisointi jaetaan usein tekniseen fordistiseen rationalisointiin ja sitä tunteellisempaan postfordistiseen rationalisointiin. Tämä tutkimus osoittaa, affektiivisen rationalisoinnin käsitteen kautta, että työn vanhat ja uudet tieteet asettuvat jatkumoon. Työn tieteissä tietoa työläisestä tuotetaan asettamalla ominaisuuksia aina uudelleen määriteltävään työläisen luokittuneeseen ja sukupuolittuneeseen affektiiviseen figuuriin. Tiedon tuottamisen näkökulmasta muun muassa tayloristiset työn tehostamisen fantasiat, ihmissuhdekoulukunnan ideologiat sekä uuden työn autonomiset järjestykset sisältävät yhtenäisiä piirteitä. Tutkimuksen pääkysymys on: miten affekteja rationalisoidaan työssä, työn tieteissä ja niiden kerrostumissa. Tutkimuksessa kysytään myös, miten affekti kiinnittää luokittuneet ja sukupuolittuneet subjektit työn rationalisoinnin aatteeseen ja millaisia mahdollisuuksia työläiseksi tulemiseen niissä tarjotaan. Kysymystä lähestytään monipuolisen aineiston ja lukuisten teemojen kautta. Aineistoina toimivat muun muassa rationalisoinnin klassikko-teokset, operaismo-vaikutteisen prekariaattiliikkeen pamfletit, ajatushautomoiden uuden työn visiot, self-help-teokset uranaisille sekä Helsingin Sanomien työelämäkeskustelut. Tutkimuksen monipuolista aineistoa lähiluetaan ja tulkitaan siihen luodun erityisen metodologian kautta, joka koostuu kolmesta osa-alueesta: historiallistaminen, paikantuminen ja figuurit. Kaksi ensimmäistä korostavat kontekstien ja position merkitystä tiedon tuotannossa, kolmas osoittaa tiedon tuottamisen valtasuhteita. Työn tieteiden visiot ideaalityöläisestä materialisoituvat figuurien kautta negaatioina kuvaten sitä, millainen ideaalityöläinen ei ole. Väitöskirja aineistoineen paikantuu Suomeen, mutta se osoittaa työn tieteiden ja affektiivisen rationalisoinnin globaaliutta sekä sidonnaisuutta Yhdysvaltoihin, sen yrityskulttuuriin ja esimerkiksi työtehotutkimuksiin Hawthornen elektroniikkatehtaalla vuosina 1924–1933. Väitöskirja tuo uusia näkökulmia nykykeskusteluun työstä, työläisistä, kapitalismista ja affekteista. Se osoittaa, että itsen tuntemisen ja kertomisen tieteitä, kuten psykologiaa, tarjotaan usein ratkaisuksi kapitalistisen tuotannon aiheuttamiin suuriin ja pieniin kurjuuksiin, vaikka terapeuttinen tunnekulttuuri itsessään on muodostunut osana rationalisoinnin ja kapitalismin ambivalentteja kehiä. Tutkimus myös muistuttaa, että työn järjestyksien keskiössä säilyy työläisen ja affektitehtaan konflikti silloinkin, kun fordistinen imperatiivi ”älä!” vaihtuu postfordistiseen kehotukseen ”tunne”.