Análise dialógica do discurso publicitário

From the questions raised by Bakhtin Circle, especially those intended to gender and dialogue, this work aims to study the relationships of meaning that are established between the statements present in commercial advertising discourse. For each sphere of production, circulation and reception of discourses, genres are appropriate, therefore, all discourse requires a different choice of language resources, which determines, among other things, the style of the message. The advertising genre, a genre characterized as complex, as it works, reframes and incorporates primary genres, has the central objective of building the next one idea being to buy something more frequent. This process occurs mainly through the use of persuasive speeches, compelling, authoritative, imperative and seduction. Our goal is to analyze an advertising piece, discussing how the resources used in advertising participate in the process of enunciation and persuasion and the manner in which the voices of others (previous authors, recipients hypothetical ) mingle with the voice of the subject's explicit enunciation. (Bakhtin, 2010, p. XXVII). Thus, based on Bakhtinian studies, we will think about the relation of the dialogical voices raised in question in advertising, and attend to the role of the other, with his active responsive understanding, how to be active and modifying agent

O legado da tradição clássica no século XIX: Castilho José, tradutor de Catulo

Seeking to contribute to the research of classical Greek and Roman translations into Portuguese and to the reception of these texts in Brazilian literature, this study intends to inventory, study and promote the work of translation of José Feliciano de Castilho, a distinguished Luso-Brazilian who has lived in Rio de Janeiro from 1847 until his death in 1879. Focusing on the poetic translations of Catullus, this study shows our intent to put together the learning of Latin language and approaches of history of translation

Ótica e a visão humana

Optics consists in the study of interaction of light with physical systems. The human vision is a product of the interaction of light with the eye (a very peculiar physical system). Here we present a basic study of the relationship between the optics and human vision, including: - The fundaments and physicals properties who characterize the light and the colors and the characteristics of the incidence mediums. - The basics laws of geometrical optics, based in the rectilinear propagation of light in the form of a light ray, in the independence of light rays and in the principle of reversibility of the light beams. This principle is present in the process of image formations in lenses and mirrors and applied in the study of image formation in the human eye. - The refraction and reflection laws and types of lenses, who permits the construction of optics devices for the study of physical universe, and the appliances to correct vision diseases. - Presents the human vision process as consisting in the reception of light (electromagnetic radiation in the zone of wavelength visible to us) through the eye and the sending of information obtained by the retina to the brain where it is interpreted. The vision involves a biophysical relation between the light and the biological structure of the eye who is constituted by cornea, iris, crystalline and retina. Analyzes is made of how some parts of the eye performs a function in the reception and sending of information of the images to the brain

Requalificação das Praças Monsenhor Sarrion e Nove de Julho e o novo Terminal Urbano de Integração

The Center squares of the middle cities many times don’t have adapted forms to the uses, which change time-to-time, then they turn abased. Through the study case of the Squares Monsenhor Sarrion and Nove de Julho, public squares on Presidente Prudente downtown, where many types of uses occur in the same space with function of organization and reception of several fluxes generated because the centrality caused from downtown. In this context, is necessary re-project the squares, with new purpose of an urban and landscape project, which generates harmonic spaces of passage and permanence, which values the public edifications in the around areas and re-qualified the form of the squares, adapting to the new uses: To organize the public transportation traffic, the urban terminal; to organize the vehicles traffic, the lowering of the Avenue Coronel Marcondes and, mainly, to organize the traffic of pedestrian, the continuity and the physic integration of the squares, through new forms, urban furniture and design to the downtown public spaces

A pluralidade narrativa do cinema e a crítica negligente: estudo de caso : anticristo e melancolia, de Lars Von Trier

The cinematographic language is notedly plural and heterogeneous. There are many filmic elements that “narrate” all the time, in different ways. Besides enumerating some of them, this study seeks to analyse if the criticism is attentive to all of these tools or if it sticks only to some of them. It’s also reflects if this activity uses more objectives or subjectives aspects as basis for its conclusions. Here, a very specific field was chosen: the study is done by a comparative analysis of the reception of Brazilian’s and European’s criticism from two Lars Von Trier’s films, Antichrist and Melancholia. After explaining how the narrative elements are used in the cinema, it’s demonstrated that, in general, the criticism is negligent and does not analyze all of those tools. In some cases, the analysis of some elements is done in a superficial way, so others aspects can be highlighted

A proximidade discursiva nas cartas dos romances A correspondência de Fradique Mendes, de Eça de Queiroz e Nação crioula: A correspondência secreta de Fradique Mendes, de José Eduardo Agualusa

Pós-graduação em Letras - FCLAS

Metaformose das metamorfoses: Leminski reinventa Ovídio

This article provides an analysis of Leminski’s Metaformose that establishes a remarkable re-reading of Ovid’s Metamorphoses. It is a poetic narrative published posthumously in 1994. * is work, which received “Prêmio Jabuti de Poesia” in 1995, was found among the papers of the author along with many essays, short stories, poems and a novel. * rough the author’s own theoretical conceptions, one seeks to interpretating the way the myth of Arachne is approached by him, re' ecting on the reinvention and reinterpretation of both Greek and Latin mythology and Literature in contemporary writing.

Recepção de Odorico Mendes: (a)casos de crítica de tradução no séc. XIX

This paper aims at gathering evidences about the reception of Odorico Mendes Greek andRoman translations among his contemporaries. Some of the most celebrated lusophone writersof the 19th Century such as Joaquim Manoel de Macedo, Gonçalves Dias and AntónioFeliciano de Castilho left us their reviews on the work of Mendes, the most productiveand controversial Brazilian translator of the time. The analysis of those data provides valuabledocuments of translation criticism that could constitute evidence of translation practices andmethods in an historical period in which Ancient Literature poetic translations were mostlyproduced.

O ensino da recepção estético-lierária e a formação humana

In this article are defended the possibility and the necessity of the teaching of the reception of art works in school education. Firstly, some relations between art and the development of both the human species and the individual are analysed in Georg Lukács and Lev Vygotsky’s works. In order to put in question the old assumption that opposes education and instruction, the discussion made by Gramsci on the grammatical teaching of Latin and Greek in the traditional school education is explored. In the article is concluded its path analysing the intentional and systematic formation of the reception of art works provided by school education based on Aleksei N. Leontiev’s works on the appropriation process of culture by the individual.

Círculo de Bakhtin: uma análise dialógica de discurso

This article proposes a reflection on a place for epistemological studies about the Bakhtin Circle, as well as it also reflects on the perspectives of Brazilian approaches to that. It also sheds light to the issues concerning the production, the circulation and the reception of works of the Russian Circle in order to understand why, in Brazil, we can speak of Dialogic Discourse Analysis (DDA), affiliating the so-called dialogical philosophy of language to an analytical theory, grounded in the relation between linguistics and cross-linguistics. In order to do that, this paper focuses on the notions of dialogue, ideological sign, subject and exotopia. The hypothesis put forward is that, unlike other Analyzes of Discourses, the theoretical-analytical method of the Circle is dialogical. This is the peculiarity of its proposal.

Acogimiento en el proceso de formación de los odontologos en Brasil: un analisis en el contexto del Sistema Unico de Salud (SUS)

To define the profile of Dentistry’s academics, on the welcoming reception of patients/users attended in the Public Institution, under the guidelines of the SUS. Methods: A structured questionnaire was applied to 163 students, which contained questions that covered five variables (reception, dialogue and listening, action and care first contact, professional identity) and conducted an interview to associate to responses obtained during the first phase. Quantitative data were tabulated and analyzed by descriptive statistics in SPSS 16.0 and qualitative data analyzed through discourse of the collective subject. Results: It was observed that, intellectually, the most of student (70.7%) understand the concept and the repercussion of the welcoming reception process in health and many have caring characteristics. However, the pedagogic system formation makes it difficult or systemizes an integral and spontaneous welcoming action. Conclusions: The academics have the embracement profile but it is need more motivation in the humanization of the university teaching.

Desenvolvimento de uma aplicação para suporte ao t-learning

Pós-graduação em Televisão Digital: Informação e Conhecimento - FAAC

O uso do rádio e da TV por instituições religiosas: um fenômeno crescente nos mais variados canais de comunicação

In the present study aimed to study the use of radio and television in Brazil by the various Christian aspects rooted in the country. The main objective was to analyze how the churches define the orientation or the use of strategies of both comprehensive and traditional media vehicles, which are still the most popular mass media, both for the formation of culture and national public opinion in both states and municipalities, which demarcate and retain regional traits that differentiate culturally, economically and socially diverse Brazilian populations. Christian churches are increasingly seeking loopholes and legal facilities, public spaces and broadcast media to facilitate the achievement of followers of their theological ideologies. On the radio, on television and also through social networks of the Internet, pastors, priests, bishops and lay Christians to seek their potential both in public space and home individually, using old and new individual devices and portable reception of audiovisual content. All preachers fiercely competing for space leased the open television networks, in national and local radio stations and invest in the organization of broadcasters Community legalized or informal. The work also aims to study the radio and television concessions in Bauru, to show the failures that occur in broadcasting spectrum management by the federal government and also for the reader to understand what the Constitution says about the use of these vehicles public concession by religious institutions

Até os ossos: escavando o último romance de Graciliano Ramos

Starting from the set wherein Vidas Secas (1938) stands out, it is possible to establish parameters that make of Graciliano Ramos’ oeuvre the overcoming of realism due to the scope of representation and the quality of formal handling developed by the author, imbibed in the Brazilian and universal literary tradition, and whose result the criticism of Antonio Candido, skilful in taking into account the former critique, points out with precision. Perusing the facts that mark the creation and reception of Vidas Secas (including the production of the movie by Nelson Pereira dos Santos in 1963), the present work is a preamble for analyses that take into account the coherence of Graciliano Ramos with the absorption of expressive resources used by American and European practitioners of a literature engaged in adjusting the expression of contrasts and in reformulating the so-called regionalism

Literatura, leitor e mass media: um estudo sobre a recepção de A Metamorfose, de Franz Kafka

Pós-graduação em Letras - IBILCE