996 resultados para Digital preservation
Resumo:
Digital microfluidics (DMF) is a field which has emerged in the last decade as a re-liable and versatile tool for sensing applications based on liquid reactions. DMF allows the discrete displacement of droplets, over an array of electrodes, by the application of voltage, and also the dispensing from a reservoir, mixing, merging and splitting fluidic operations. The main drawback of these devices is due to the need of high driving volt-ages for droplet operations. In this work, alternative dielectric layers combinations were studied aiming the reduction of these driving voltages. DMF chips were designed, pro-duced and optimized according to the theory of electrowetting-on-dielectric, adopting different combinations of parylene-C and tantalum pentoxide (Ta2O5) as dielectric ma-terials, and Teflon as hydrophobic layer. With both devices configurations, i.e., Parylene as single dielectric, and multilayer chips combining Parylene and Ta2O5, it was possible to perform all the fluidic opera-tions in the microliter down to hundreds of nanoliters range. Multilayer chips presented significant reduction on driving voltages for droplet op-erations in silicone oil filler medium: from 70 V (parylene only) down to 30 V (parylene/Ta2O5) for dispensing; and from 50 V (parylene only) down to 15 V (parylene/Ta2O5) for movement. Peroxidase colorimetric reactions were successfully performed as proof-of-concept, using multilayer configuration devices.
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This thesis is one of the first reports of digital microfluidics on paper and the first in which the chips circuit was screen printed unto the paper. The use of the screen printing technique, being a low cost and fast method for electrodes deposition, makes the all chip processing much more aligned with the low cost choice of paper as a substrate. Functioning chips were developed that were capable of working at as low as 50 V, performing all the digital microfluidics operations: movement, dispensing, merging and splitting of the droplets. Silver ink electrodes were screen printed unto paper substrates, covered by Parylene-C (through vapor deposition) as dielectric and Teflon AF 1600 (through spin coating) as hydrophobic layer. The morphology of different paper substrates, silver inks (with different annealing conditions) and Parylene deposition conditions were studied by optical microscopy, AFM, SEM and 3D profilometry. Resolution tests for the printing process and electrical characterization of the silver electrodes were also made. As a showcase of the applications potential of these chips as a biosensing device, a colorimetric peroxidase detection test was successfully done on chip, using 200 nL to 350 nL droplets dispensed from 1 L drops.
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WEB DESIGN COMO FERRAMENTA DE COMUNICAO DIGITAL: DESIGN E DESENVOLVIMENTO DE SITES, UTILIZANDO O GESTOR DE CONTEDOS WORDPRESS; DESIGN DE CONTEDOS VISUAIS PARA O FACEBOOK DE UMA MARCA
Resumo:
Digital Businesses have become a major driver for economic growth and have seen an explosion of new startups. At the same time, it also includes mature enterprises that have become global giants in a relatively short period of time. Digital Businesses have unique characteristics that make the running and management of a Digital Business much different from traditional offline businesses. Digital businesses respond to online users who are highly interconnected and networked. This enables a rapid flow of word of mouth, at a pace far greater than ever envisioned when dealing with traditional products and services. The relatively low cost of incremental user addition has led to a variety of innovation in pricing of digital products, including various forms of free and freemium pricing models. This thesis explores the unique characteristics and complexities of Digital Businesses and its implications on the design of Digital Business Models and Revenue Models. The thesis proposes an Agent Based Modeling Framework that can be used to develop Simulation Models that simulate the complex dynamics of Digital Businesses and the user interactions between users of a digital product. Such Simulation models can be used for a variety of purposes such as simple forecasting, analysing the impact of market disturbances, analysing the impact of changes in pricing models and optimising the pricing for maximum revenue generation or a balance between growth in usage and revenue generation. These models can be developed for a mature enterprise with a large historical record of user growth rate as well as for early stage enterprises without much historical data. Through three case studies, the thesis demonstrates the applicability of the Framework and its potential applications.
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O presente relatrio o resultado de uma reflexo que tem como base um estgio de trs meses na redaco do jornal Expresso, nomeadamente na seco do Dirio e do Online. A partir de uma anlise s publicaes dedicadas cultura, pretende-se explorar as potencialidades digitais como contributo para uma narrativa dinmica, interactiva e imersiva. Procura-se compreender se, de facto, os elementos multimdia ganham mais possibilidades criativas quando aplicados no jornalismo cultural. Para esse efeito, este relatrio encontra-se dividido em quatro partes consoante o enquadramento dos temas analisados. Primeiramente estabelece-se um enquadramento terico que conceptualiza as duas temticas centrais deste relatrio: jornalismo cultural e jornalismo digital. Numa segunda fase descrita a experincia de um estgio no Expresso, bem como se contextualizam os seus anos de estrias. De seguida, surgem as questes de investigao devidamente aplicadas no mbito de anlise. Atravs de uma reflexo qualitativa s publicaes do Expresso Online e Dirio dedicadas a temticas culturais e publicadas durante o perodo de um ms, conclui-se que o jornalismo cultural pode possibilitar ao leitor uma experincia completa. As potencialidades digitais servem como contributo para o despertar de sensaes, para uma narrativa abrangente e reflexiva. H falta de activismo jornalstico ou, antes, de explorao das capacidades da rea que vo muito para alm do carcter informativo
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O intuito desta dissertao investigar em que medida a Teoria Moderna do Portflio pode ser aplicada seleco de um portflio de canais ou de tcticas de Marketing Digital, de modo a obter o melhor compromisso entre o retorno esperado do investimento e o respectivo risco. Anteriores aplicaes da teoria do portflio ao Marketing, enquanto meio de racionalizar a seleco do portflio, concentraram-se no uso deste modelo em decises relacionadas com portflios de produtos, de clientes e segmentos de clientes, de formatos de retalho e de promoes de preo. No se encontraram evidncias de que a abordagem proposta neste texto tenha j sido tentada. A evoluo tecnolgica nas ltimas duas dcadas trouxe a adopo generalizada de smartphones e tablets e tambm a revoluo da internet, originando a proliferao do e-mail, dos blogs e dos sites de redes sociais. Devido infinidade de meios para chegar aos consumidores, os marketers enfrentam actualmente grandes desafios no planeamento e na definio das suas estratgias de Marketing. Em resposta, consultoras detm ferramentas para a anlise de portflios de canais de Marketing que permitem s empresas e aos marketers, em particular, melhorar o desempenho da sua actividade e maximizar o rendimento da sua despesa de Marketing. Contudo, alm de dispendiosas e estritamente analticas, estas ferramentas so muito sofisticadas, baseando-se em algoritmos e raciocnios complexos que nem sempre so evidentes para os marketers, o que dificulta a sua compreenso e consequentemente a sua adopo. Sem uma ferramenta de anlise, frequente os marketers fundamentarem as suas decises nos resultados das campanhas online anteriores, registados pelas Web Analytics, e na sua experincia profissional. Assim, cr-se que a Teoria Moderna do Portflio, baseando-se em conceitos estatsticos simples, possa representar para os marketers uma ferramenta til no apoio seleco do conjunto de canais ou de tcticas de Marketing Digital que melhor se adequa aos interesses e aos objectivos estratgicos das organizaes. A Teoria Moderna do Portflio tem como principais vantagens a anlise e seleco de portflios com base na sua combinao de retorno esperado e risco de investimento (retorno ajustado ao risco), por oposio a considerar exclusivamente o retorno esperado, e a simplicidade estatstica do modelo, por oposio aos softwares das consultoras. O presente estudo fundamentou-se na literatura existente acerca da Teoria Moderna do Portflio, concebida em 1952 por Harry Markowitz, bem como no conceito de Sharpe Ratio, por William Sharpe, tendo-se revisto tambm conceitos genricos de Marketing e Marketing Digital. Dado que a medio do retorno financeiro do investimento em Marketing central ao estudo no to linear quanto a medio dos retornos de activos financeiros, revelou-se necessrio introduzir algumas alteraes teoria do portflio original. Estas alteraes tomaram em considerao as principais concluses dos estudos anteriores sobre a aplicao do modelo a outras reas. Para desenvolver o modelo proposto, utilizou-se o Microsoft Excel. Seguidamente, procedeu-se sua prova de conceito atravs de uma abordagem emprica, utilizando dados de uma empresa portuguesa de Marketing Digital. Concluiu-se que possvel aplicar a Teoria Moderna do Portflio seleco de canais ou tcticas de Marketing Digital de uma empresa, com as devidas adaptaes, para determinar as parcelas do oramento de comunicao de uma organizao a alocar a cada tipo de canal ou tctica.
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Esta dissertao pretende analisar as prticas de dois artistas contemporneos, Ryan Trecartin e Jacolby Satterwhite, nomeadamente a nvel do modo como trabalham a interseco do vdeo digital e da performance como forma de manifestao de corporalizaes queer atravs do corpo masculino. Mais concretamente, interessa-nos focar processos de queerificao e de produo de corpos que emergem intrinsecamente pelo mdium digital, e que exploram as possibilidades transformativas do mdium tanto a nvel de representao, criao e mutao de formas, como a nvel comunicacional e de possibilidades de subjectivao e corporalizaes mltiplas. Para tal, partimos dos dois campos tericos que se mostraram mais pertinentes relativamente aos processos artsticos em anlise, nomeadamente: a teoria queer pelo modo como definiu o carcter performativo das normas de gnero e as categorizaes identitrias sexuais como suporte da heteronormatividade, identificando estratgias para a sua re-significao; e o pensamento sobre a relao do corpo com o mdium digital, pelo modo como delineou processos de corporalizao atravs da tecnologia digital. A anlise dos processos artsticos de Ryan Trecartin e Jacolby Satterwhite demonstra como a arte contempornea um territrio frtil no apenas para a exposio de matrizes normativas de opresso, mas tambm para a criao de mundos radicalmente queer em que, fazendo uso do potencial transformativo do mdium digital, se manifestam realidades e corpos onde a normatividade totalmente implodida.
Resumo:
In the following text I will develop three major aspects. The first is to draw attention to those who seem to have been the disciplinary fields where, despite everything, the Digital Humanities (in the broad perspective as will be regarded here) have asserted themselves in a more comprehensive manner. I think it is here that I run into greater risks, not only for what I have mentioned above, but certainly because a significant part, perhaps, of the achievements and of the researchers might have escaped the look that I sought to cast upon the past few decades, always influenced by my own experience and the work carried out in the field of History. But this can be considered as a work in progress and it is open to criticism and suggestions. A second point to note is that emphasis will be given to the main lines of development in the relationship between historical research and digital methodologies, resources and tools. Finally, I will try to make a brief analysis of what has been the Digital Humanities discourse appropriation in recent years, with very debatable data and methods for sure, because studies are still scarce and little systematic information is available that would allow to go beyond an introductory reflection.
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A revista de bordo um produto editorial bem conhecido do passageiro areo. Ela faz parte do universo da aviao h vrias dcadas, servindo tanto o propsito de distrair os passageiros com medo de voar, como o de veicular artigos de viagem de qualidade a amantes deste tipo de narrativa. Mas a crise financeira de 2008 e o aumento do preo do petrleo comearam a mudar a maneira como os gestores das companhias areas olham para este produto to familiar aos passageiros. O novo sculo traz novos desafios e pe em causa a continuao deste tipo de publicao, pelo custo que representa para as companhias e para o meio ambiente. Mas a evoluo da tecnologia e a crise que o prprio jornalismo atravessa na transio para o online podem conter a chave para este problema. Uma publicao de bordo nativa digital pode oferecer potencialidades nicas aos passageiros, ao mesmo tempo que lidera o caminho da inovao jornalstica.
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A onda de protestos globais de 2011 reacendeu o debate sobre as potencialidades e limitaes que derivam da incorporao de novas tecnologias de informao e comunicao (TIC) por parte dos movimentos sociais. Que caractersticas diferenciam os movimentos sociais tradicionais dos contemporneos? Quais os efeitos transformativos da apropriao das novas tecnologias por parte dos grupos de ao coletiva? De que modo as tecnologias digitais podem contribuir para o engajamento cvico e poltico? Esta dissertao pretende refletir sobre estas questes, atravs da anlise de distintos casos de estudo onde que se incluem os mais mediticos movimentos sociais dos ltimos anos: a revoluo tunisina e egpcia enquanto exemplos ilustrativos da Primavera rabe; o caso islands, onde as manifestaes culminaram num inovador projeto de e-democracy; e o movimento espanhol 15M/Indignados, que mobilizou milhares de pessoas em prol de uma renovao do sistema democrtico.
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Fundao para a Cincia e a Tecnologia (FCT), Fundao Millennium bcp, Direco Geral do Livro e das Bibliotecas/MC, Instituto de Estudos Medievais FCSH/UNL
Resumo:
Financial crisis have happened in the past and will continue to do so in the future. In the most recent 2008 crisis, global equities (as measured by the MSCI ACWI index) lost a staggering 54.2% in USD, on the year. During those periods wealth preservation becomes at the top of most investors concerns. The purpose of this paper is to develop a strategy that protects the investment during bear markets and significant market corrections, generates capital appreciation, and that can support Millennium BCPs Wealth Management Unit on their asset allocation procedures. This strategy extends the Dual Momentum approach introduced by Gary Antonacci (2014) in two ways. First, the investable set of securities in the equities space increases from two to four. Besides the US it will comprise the Japanese, European (excl. UK) and EM equity indices. Secondly, it adds a volatility filter as well as three indicators related to the business cycle and the state of the economy, which are relevant to decide on the strategys exposure to equities. Overall the results attest the resiliency of the strategy before, during and after historical financial crashes, as it drastically reduces the downside exposure and consistently outperforms the benchmark index by providing higher mean returns with lower variance.
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Both culture coverage and digital journalism are contemporary phenomena that have undergone several transformations within a short period of time. Whenever the media enters a period of uncertainty such as the present one, there is an attempt to innovate in order to seek sustainability, skip the crisis or find a new public. This indicates that there are new trends to be understood and explored, i.e., how are media innovating in a digital environment? Not only does the professional debate about the future of journalism justify the need to explore the issue, but so do the academic approaches to cultural journalism. However, none of the studies so far have considered innovation as a motto or driver and tried to explain how the media are covering culture, achieving sustainability and engaging with the readers in a digital environment. This research examines how European media which specialize in culture or have an important cultural section are innovating in a digital environment. Specifically, we see how these innovation strategies are being taken in relation to the approach to culture and dominant cultural areas, editorial models, the use of digital tools for telling stories, overall brand positioning and extensions, engagement with the public and business models. We conducted a mixed methods study combining case studies of four media projects, which integrates qualitative web features and content analysis, with quantitative web content analysis. Two major general-interest journalistic brands which started as physical newspapers The Guardian (London, UK) and Pblico (Lisbon, Portugal) a magazine specialized in international affairs, culture and design Monocle (London, UK) and a native digital media project that was launched by a cultural organization Notodo, by La Fbrica were the four case studies chosen. Findings suggest, on one hand, that we are witnessing a paradigm shift in culture coverage in a digital environment, challenging traditional boundaries related to cultural themes and scope, angles, genres, content format and delivery, engagement and business models. Innovation in the four case studies lies especially along the product dimensions (format and content), brand positioning and process (business model and ways to engage with users). On the other hand, there are still perennial values that are crucial to innovation and sustainability, such as commitment to journalism, consistency (to the reader, to brand extensions and to the advertiser), intelligent differentiation and the capability of knowing what innovation means and how it can be applied, since this thesis also confirms that one formula doesnt suit all. Changing minds, exceeding cultural inertia and optimizing the memory of the websites, looking at them as living, organic bodies, which continuously interact with the readers in many different ways, and not as a closed collection of articles, are still the main challenges for some media.
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Field lab: Business project