856 resultados para product offering


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Creation of lifecycle value - a balance of performance with cost and other attributes - represents a challenge for the development of aerospace products in the twenty-first century. This paper examines the concept of lifecycle value that stems from existing approaches of value management and analysis, lifecycle costing, and systems engineering. To ascertain common characteristics of lifecycle value creation, case studies were done for four aircraft programs: F/A- 18E/F, JAS 39 Gripen, F-16C/D, and B-777. A lifecycle value creation framework is introduced, comprised of three phases: value identification, value proposition, value delivery. Based upon observed practices in the four case studies, six value creation attributes were identified. Capability maturity models for the six attributes and three value creation phases are presented. The resulting framework represents a starting point for programs seeking to create lifecycle value for aerospace products.

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Due to a dramatic reduction in defense procurement, the benchmark for developing new defense systems today is performance at an affordable cost. In an attempt to encircle a more holistic perspective of value, lifecycle value has evolved as a concept within the Lean Aerospace Initiative, LAI. The implication of this is development of products incorporating lifecycle and long-term focus instead of a shortsighted cost cutting focus. The interest to reduce total cost of ownership while still improving performance, availability, and sustainability, other dimensions taken into account within the lifecycle value approach, falls well within this context. Several factors prevent enterprises from having a holistic perspective during product development. Some important aspects are increased complexity of the products and significant technological uncertainty. The combination of complexity in system design and the limits of individual human comprehension typically prevent a best value solution to be envisioned. The purpose of this research was to examine relative contributions in product development and determine factors that significantly promote abilities to consider and achieve lifecycle value. This paper contributes a maturity matrix based on important practices and lessons learned through extensive interview based case studies of three tactical aircraft programs, including experiences from more than 100 interviews.

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“What is value in product development?” is the key question of this paper. The answer is critical to the creation of lean in product development. By knowing how much value is added by product development (PD) activities, decisions can be more rationally made about how to allocate resources, such as time and money.

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The descriptions below and the attached diagrams are outputs of the 1998 LAI Product Development Focus Team workshop on the Value Chain in Product Development. A working group at that workshop was asked to model the product development process: in terms of the phases of product development and their interfaces, boundaries and outputs. Their work has proven to be generally useful to LAI researchers and industry members, and so is formalized here.

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The essence of lean is very simple, but from a research and implementation point of view overwhelming. Lean is the search for perfection through the elimination of waste and the insertion of practices that contribute to reduction in cost and schedule while improving performance of products. This concept of lean has wide applicability to a large range of processes, people and organizations, from concept design to the factory floor, from the laborer to the upper management, from the customer to the developer. Progress has been made in implementing and raising the awareness of lean practices at the factory floor. However, the level of implementation and education in other areas, like product development, is very low.

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-Definitions -Value concepts -Value creation framework -Value creation and product development

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This paper explores the concept of Value Stream Analysis and Mapping (VSA/M) as applied to Product Development (PD) efforts. Value Stream Analysis and Mapping is a method of business process improvement. The application of VSA/M began in the manufacturing community. PD efforts provide a different setting for the use of VSA/M. Site visits were made to nine major U.S. aerospace organizations. Interviews, discussions, and participatory events were used to gather data on (1) the sophistication of the tools used in PD process improvement efforts, (2) the lean context of the use of the tools, and (3) success of the efforts. It was found that all three factors were strongly correlated, suggesting success depends on both good tools and lean context. Finally, a general VSA/M method for PD activities is proposed. The method uses modified process mapping tools to analyze and improve process.

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This paper explores the concept of Value Stream Analysis and Mapping (VSA/M) as applied to Product Development (PD) efforts. Value Stream Analysis and Mapping is a method of business process improvement. The application of VSA/M began in the manufacturing community. PD efforts provide a different setting for the use of VSA/M. Site visits were made to nine major U.S. aerospace organizations. Interviews, discussions, and participatory events were used to gather data on (1) the sophistication of the tools used in PD process improvement efforts, (2) the lean context of the use of the tools, and (3) success of the efforts. It was found that all three factors were strongly correlated, suggesting success depends on both good tools and lean context. Finally, a general VSA/M method for PD activities is proposed. The method uses modified process mapping tools to analyze and improve process.

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“What is value in product development?” is the key question of this paper. The answer is critical to the creation of lean in product development. By knowing how much value is added by product development (PD) activities, decisions can be more rationally made about how to allocate resources, such as time and money. In order to apply the principles of Lean Thinking and remove waste from the product development system, value must be precisely defined. Unfortunately, value is a complex entity that is composed of many dimensions and has thus far eluded definition on a local level. For this reason, research has been initiated on “Measuring Value in Product Development.” This paper serves as an introduction to this research. It presents the current understanding of value in PD, the critical questions involved, and a specific research design to guide the development of a methodology for measuring value. Work in PD value currently focuses on either high-level perspectives on value, or detailed looks at the attributes that value might have locally in the PD process. Models that attempt to capture value in PD are reviewed. These methods, however, do not capture the depth necessary to allow for application. A methodology is needed to evaluate activities on a local level to determine the amount of value they add and their sensitivity with respect to performance, cost, time, and risk. Two conceptual tools are proposed. The first is a conceptual framework for value creation in PD, referred to here as the Value Creation Model. The second tool is the Value-Activity Map, which shows the relationships between specific activities and value attributes. These maps will allow a better understanding of the development of value in PD, will facilitate comparison of value development between separate projects, and will provide the information necessary to adapt process analysis tools (such as DSM) to consider value. The key questions that this research entails are: · What are the primary attributes of lifecycle value within PD? · How can one model the creation of value in a specific PD process? · Can a useful methodology be developed to quantify value in PD processes? · What are the tools necessary for application? · What PD metrics will be integrated with the necessary tools? The research milestones are: · Collection of value attributes and activities (September, 200) · Development of methodology of value-activity association (October, 2000) · Testing and refinement of the methodology (January, 2001) · Tool Development (March, 2001) · Present findings at July INCOSE conference (April, 2001) · Deliver thesis that captures a formalized methodology for defining value in PD (including LEM data sheets) (June, 2001) The research design aims for the development of two primary deliverables: a methodology to guide the incorporation of value, and a product development tool that will allow direct application.

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We compare a broad range of optimal product line design methods. The comparisons take advantage of recent advances that make it possible to identify the optimal solution to problems that are too large for complete enumeration. Several of the methods perform surprisingly well, including Simulated Annealing, Product-Swapping and Genetic Algorithms. The Product-Swapping heuristic is remarkable for its simplicity. The performance of this heuristic suggests that the optimal product line design problem may be far easier to solve in practice than indicated by complexity theory.

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Recommender systems attempt to predict items in which a user might be interested, given some information about the user's and items' profiles. Most existing recommender systems use content-based or collaborative filtering methods or hybrid methods that combine both techniques (see the sidebar for more details). We created Informed Recommender to address the problem of using consumer opinion about products, expressed online in free-form text, to generate product recommendations. Informed recommender uses prioritized consumer product reviews to make recommendations. Using text-mining techniques, it maps each piece of each review comment automatically into an ontology

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Consumer reviews, opinions and shared experiences in the use of a product is a powerful source of information about consumer preferences that can be used in recommender systems. Despite the importance and value of such information, there is no comprehensive mechanism that formalizes the opinions selection and retrieval process and the utilization of retrieved opinions due to the difficulty of extracting information from text data. In this paper, a new recommender system that is built on consumer product reviews is proposed. A prioritizing mechanism is developed for the system. The proposed approach is illustrated using the case study of a recommender system for digital cameras

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El proyecto de grado de Administración de Negocios Internacionales expuesto en este trabajo académico, tiene su marco estructural en la empresa Tropical Paradise, comercializadora de cócteles tropicales liofilizados sin alcohol, con el cual se busca demostrar la factibilidad y viabilidad de que Colombia exporte un producto innovador en contrapuesta de los productos que exporta tradicionalmente a nivel mundial. Dentro del plan exportador de la empresa Tropical Paradise, Alemania será el primer país importador de cócteles tropicales liofilizados sin alcohol y se constituirá como distribuidor del producto al interior del país y a otros países de la Unión Europea.

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Dorcé es una idea de negocio que responde de manera directa a la necesidad de vestir de las mujeres a través de su innovador sistema operativo “Diseño y confección a tu manera” el cual tiene como objetivo revolucionar la tradicional forma de adquirir prendas de vestir femeninas en la ciudad de Villavicencio. Desde su creación y ejecución, se ha observado una gran aceptación de dicho sistema operativo por parte de los clientes antiguos generando muy buenos resultados económicos partiendo de sus actividades principales, el diseño, la confección y venta de prendas de vestir femeninas. Es por esto que el desarrollo de este trabajo de grado va dirigido a organizar de una manera más administrativa los diferentes procesos que se llevan a cabo dentro de la organización a fin de conseguir incrementar la producción y llegar así a un grupo más amplio de clientes con base en sus necesidades y a las actuales tendencias de la moda. Esta labor tiene como fin, responder y satisfacer a la mujer villavicense en términos de moda, servicio y confección, agregándole un valor adicional en cuanto a menores tiempos de entrega, altos estándares de calidad y exclusividad. Todo lo anterior, en un solo lugar. El sistema operativo (factor diferenciador) de esta idea de negocio consiste en ofrecer a los clientes, diferentes modelos de las partes (cuello, manga, contorno, falda y panty) que componen las prendas que fabrica Dorcé (Blusa, vestido y traje de baño). Con el fin de que el cliente pueda armar la prenda a su gusto teniendo el plus de ir “a la medida”. Dicha prenda de carácter exclusivo, es confeccionada y entregada al cabo de un máximo de 3 días dependiendo de la complejidad que tenga para ser elaborada, garantizándole al cliente no solo la originalidad del diseño de su prenda sino también fabricarla en menor tiempo que la competencia. Es un producto y un servicio innovador que va dirigido a mujeres de quince a setenta años de edad de la ciudad de Villavicencio, mujeres de media y alta sociedad que se caracterizan por su gusto por la moda y la calidad. Una vez se satisfacen las necesidades de nuestros clientes se da lugar a nuevas ventas dentro del grupo social de cada una de ellas, una vez nos refieran de manera positiva con sus amigas y conocidas. Este tipo de publicidad (voz a voz) es la que ha llevado a Dorcé a crecer a través de los años sin perder la exclusividad de su mercado; sin embargo, en la actualidad, la idea de negocio carece de estructura empresarial adecuada, de estrategias que garanticen su crecimiento y sostenibilidad, también carece de recursos financieros inmediatos que faciliten la ampliación y adecuación de la planta de producción y del almacén. Es por ello que las actuales empresarias de esta idea de negocio tienen como objetivo, mediante la elaboración de este plan de empresa, desarrollar, organizar y mejorar las estrategias, acciones, objetivos, alianzas, cambios, inversiones, que se tienen y necesitan para el mejoramiento interno y externo de la compañía. Para el desarrollo de dicho plan, Dorcé cuenta con Doris Blanco, una diseñadora de modas de 25 años de experiencia en el sector textil y confección en la ciudad de Villavicencio, quien está a cargo del área de producción de la empresa, dos estudiantes de Administración de Negocios Internacionales, Fernanda Montes y Juliana Villamizar, quienes están a cargo de la parte administrativa, comercial y estratégica de la empresa. De igual forma cuenta con el conocimiento del mercado textil y de confección, así mismo amplias relaciones que se han venido fortaleciendo a través del tiempo con los diferentes proveedores de materia prima en la ciudad, maquinaria y materia prima inicial, cerca de sesenta mujeres que se han vinculado a la empresa como clientes fieles a la idea de negocio promocionándolo de manera positiva día a día, así como también el interés, empuje y compromiso por parte de las involucradas en desarrollar, ejecutar y sostener esta idea de negocio como proyecto de vida.

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Este proyecto hace parte de un convenio entre la Gobernación de Cundinamarca y la Universidad del Rosario para desarrollar el proyecto Municipio Saludable como Polo de Desarrollo Local en tres municipios de Cundinamarca: Machetá, Sesquilé y Mesitas de El Colegio. Dicho programa tiene cuatro ejes, de los cuales la Facultad de Administración desarrolla el primer eje que se relaciona con la Generación de empleo e Ingresos. La investigación, objeto de estudio se llevó a cabo en el municipio de Machetá, donde se trabajó el tema lácteo con pequeños productores y se desarrolló el módulo de marco lógico, en el que se llevaron a cabo las siguientes actividades: a) Contacto con la comunidad, visitas periódicas al Municipio. b) Elaboración y aplicación de encuestas a funcionarios de la Alcaldía, vendedores de plaza y productores. c) Procesamiento y análisis de resultados. d) Construcción de árbol de problemas con la comunidad, e) Construcción de árbol de objetivos. f) Socialización con la comunidad. g) Elaboración de estrategias. h) Conclusiones y recomendaciones. Para mejorar las condiciones de vida de los pequeños productores de leche se recomienda la organización de una cooperativa u otro tipo de asociación que les permita ofertar un producto con cantidades, con la calidad que requieren las empresas procesadoras o entrar en un proceso mas elaborado que implica el montaje de un tanque de enfriamiento con capacidad mínima de 3.000 litros/diarios y /o procesar la leche para producir quesos y otros productos derivados de leche. Obtener esto, estabilizaría precios, ingresos y les daría poder de negociación que es algo con lo que no cuentan actualmente los pequeños productores.