Uma gota de suor e o universo da Educação Física: um olhar semiótico para as práticas corporais

This essay raises problems around the possible relationships of Semiotics, understood as science that investigates the life of signs, with Physical Education. It emphasizes the Semiotics or the General Logic of Signs elaborated by Charles S. Peirce (1839-1914), and presents its fundamentals, applications and implications for research in the field of Physical Education. It concludes that Semiotics allows launching new epistemic looks at the analysis and intervention in Physical Education, in order to: comprehend all its manifestations as expressive, meaningful and communicative; review the existing dichotomies in Physical Education; claim for the enhancement of looking at the subjects, their conducts and living motion situations as producers of language, and, therefore, of communication with the world.

A semiose peirceana no jornalismo colaborativo online

The purpose of this article is to think the online collaborative journalism from the perspective of semiosis in Charles Sanders Peirce. It seeks to define the formal elements of language hypermedia web, beyond the concepts of semiosis, sign, object and interpretant. Thus, paths are indicated for understanding how different aspects of the news can emerge and coexist in mediating the journalistic own website, marked by the decentralization of the production and dissemination of media content, as opposed to mediation system based on broadcast journalism. There is also a small survey of the evolution of Brazilian collaborative journalism on the web, showing that there is still a tendency to keep the logic of journalism massive unidirectional.

Função estética dos signos artísticos para promover processos discursivos em sala de aula

The study investigated the use of an artistic work as mediator to trigger and sustain discursive participation of high school students in the classroom. Since the discursive dimension is an essential factor in constructivist teaching orientation, the general idea behind the work seeks to make use of the aesthetic function of signs to enhance the participation of learners discourse. With this goal in mind, the artistic sign painting Water Fall of the artist Maurits Cornelis Escher is employed for teaching physics concept of conservation of mechanical energy. The study compares two methods of a teacher who tries to promote students interactivity discursive. One methodology is guided only by formulating questions and other uses also an artistic sign along with the questions. The work shows that the teacher gets more successfully discursive participation of their students using the second methodology.

Design de superfície - abordagem qualitativa para fachadas corporativas

This paper reports the stage of a research on the corporate identity in commercial buildings. The objective of the research is to develop a system that aims to help the designer to enhance the transmission of the brand identity on the construction. At this step, we looked for the ascertainment of the variables that contribute to it in buildings considered as icons of brand identification in the building. And this paper also presents an analysis of a flagship located in Tokyo, from the Dior brand, which we used Surface Design techniques, combining cultural studies to geometric modeling, to Gestalt and Semiotics.

Conceitos ecológicos estruturantes: investigando o pensamento de futuros professores de Ciências Biológicas

Pós-graduação em Educação para a Ciência - FC

Alguns procedimentos na poética de João Cabral e sua relação com a poesia contemporânea (década de 80 e 90)

Pós-graduação em Letras - IBILCE

Referenciação multimodal: a construção de objetos-de-discurso no jornal impresso Folha de S. Paulo

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Linguagens sincréticas e construção da identidade na Revista Unesp Ciência: um estudo semiótico

Pós-graduação em Linguística e Língua Portuguesa - FCLAR

Narrativas interativas em audiovisual panorâmico para dispositivos móveis

Pós-graduação em Comunicação - FAAC

CHARLES PEIRCE, GILLES DELEUZE E A CIÊNCIA DA INFORMAÇÃO

It presents the pragmatic philosophy of Charles Peirce and his theory of signs, as well as the modifications made by Gilles Deleuze in such theory, to be able to visualize the appropriation possible for Information Science in relation to both theories. Highlights the theory of signs peircian as space signs ones, suitable for Information Science while the deleuzian signs as time ones, suitable for a Philosophy of Information Science.

O ciclo da comunicação científica na semiosfera

Este ensaio apresenta a construção de um objeto de pesquisa com base na teoria da semiótica da cultura. São feitas reflexões sobre os sistemas modelizantes envolvidos no ciclo da comunicação científica em grupo de pesquisa de universidade, desde a busca da informação até a publicação dos resultados dos estudos. As linguagens naturais (idiomas) e artificiais (linguagem de busca em computadores e vocabulários controlados) são identificadas. A partir disso, o objeto se delineia como o conjunto de textos da cultura e a própria semiosfera, representada pelos diálogos dos sujeitos da cultura e o processo de comunicação envolvido. Alguns desafios se apresentam, como: a necessidade de aprofundamento na teoria da semiótica da cultura, a participação do pesquisador também como sujeito da pesquisa e o trabalho com a interdisciplinaridade para estudar um objeto com as vertentes da ciência da informação, biomedicina, semiótica e outras disciplinas a elas relacionadas.

Ricezione e Finzione. Una teoria della lettura tra struttura e risposta estetica

Attraverso l’analisi di teorie della lettura “centripete” e “centrifughe”, tra fenomenologia, semiotica e teoria della risposta estetica, questa ricerca punta a definire la lettura come un’esperienza estetica di una variabile e plurale letterarietà, o per essere più precisi, come una relazione estetica ad una funzione nel linguaggio, che di volta in volta diviene immanente e trascendente rispetto al linguaggio, immanente nella percepibilità espressiva del segno e trascendente nella sua ristretta finzionalità o fittività, aperta alla dimensione del senso. Così, la letterarietà è vista, dal punto di vista di una teoria della lettura, come una funzione che nega o sovverte il linguaggio ordinario, inteso come contesto normale, ma anche una funzione che permette il supplemento di senso del linguaggio. Ciò rende la definizione di cosa sia letteratura e di quali testi siano considerabili come letterari come una definizione dipendente dalla lettura, ed anche mette in questione la classica dicotomia tra linguaggio standard e linguaggio deviante, di secondo grado e figurativo, comportamento che distinguerebbe la letteratura. Questi quattro saggi vorrebbero dimostrare che la lettura, come una pratica estetica, è l’espressione di una oscillazione tra una Finzione variabile nei suoi effetti ed una Ricezione, la quale è una risposta estetica controllata dal testo, ma anche una relazione estetica all’artefatto a natura verbale. Solo in questo modo può essere compresa la caratteristica paradossale della lettura, il suo stare tra una percezione passiva ed un’attiva esecuzione, tra un’attenzione aspettuale ed una comprensione intenzionale. Queste modalità si riflettono anche sulla natura dialettica della lettura, come una dialettica di apertura e chiusura, ma anche di libertà e fedeltà, risposta ad uno stimolo che può essere interpretato come una domanda, e che presenta la lettura stessa come una premessa dell’interpretazione, come momento estetico. Così una teoria della lettura dipende necessariamente da una teoria dell’arte che si presenta come funzionale, relativa più al Quando vi è arte?/Come funziona? piuttosto che al Che cosa è Arte?, che rende questo secondo problema legato al primo. Inoltre, questo Quando dell’Arte, che definisce l’opera d’arte come un’arte- all’-opera, dipende a sua volta, in un campo letterario, dalla domanda Quando vi è esperienza estetica letteraria? e dalla sue condizioni, quelle di finzione e ricezione.

La questione percettiva in semiotica. Linee fondamentali e sviluppi della ricerca

This dissertation deals with the problems and the opportunities of a semiotic approach to perception. Is perception, seen as the ability to detect and articulate an coherent picture of the surrounding environment, describable in semiotic terms? Is it possibile, for a discipline wary of any attempt to reduce semiotic meaning to a psychological and naturalized issue, to come to terms with the cognitive, automatic and genetically hard-wired specifics of our perceptive systems? In order to deal with perceptive signs, is it necessary to modify basic assumptions in semiotics, or can we simply extend the range of our conceptual instruments and definitions? And what if perception is a wholly different semiotic machinery, to be considered as sui generis, but nonetheless interesting for a general theory of semiotics? By exposing the major ideas put forward by the main thinkers in the semiotic field, Mattia de Bernardis gives a comprehensive picture of the theoretical situation, adding to the classical dichotomy between structuralist and interpretative semiotics another distinction, that between homogeneist and etherogeneist theories of perception. Homogeneist semioticians see perception as one of many semiotic means of sign production, totally similar to the other ones, while heterogeneist semioticians consider perceptive meaning as essentially different from normal semiotic meaning, so much so that it requires new methods and ideas to be analyzed. The main example of etherogeneist approach to perception in semiotic literature, Umberto Eco’s “primary semiosis” is then presented, critically examined and eventually rejected and the homogeneist stance is affirmed as the most promising path towards a semiotic theory of perception.

Testo e memoria tra semiotica e scienze cognitive: una situazione sperimentale intorno al ricordo di un film

The research project presented in this dissertation is about text and memory. The title of the work is "Text and memory between Semiotics and Cognitive Science: an experimental setting about remembering a movie". The object of the research is the relationship between texts or "textuality" - using a more general semiotic term - and memory. The goal is to analyze the link between those semiotic artifacts that a culture defines as autonomous meaningful objects - namely texts - and the cognitive performance of memory that allows to remember them. An active dialogue between Semiotics and Cognitive Science is the theoretical paradigm in which this research is set, the major intend is to establish a productive alignment between the "theory of text" developed in Semiotics and the "theory of memory" outlined in Cognitive Science. In particular the research is an attempt to study how human subjects remember and/or misremember a film, as a specific case study; in semiotics, films are “cinematographic texts”. The research is based on the production of a corpus of data gained through the qualitative method of interviewing. After an initial screening of a fulllength feature film each participant of the experiment has been interviewed twice, according to a pre-established set of questions. The first interview immediately after the screening: the subsequent, follow-up interview three months from screening. The purpose of this design is to elicit two types of recall from the participants. In order to conduce a comparative inquiry, three films have been used in the experimental setting. Each film has been watched by thirteen subjects, that have been interviewed twice. The corpus of data is then made by seventy-eight interviews. The present dissertation displays the results of the investigation of these interviews. It is divided into six main parts. Chapter one presents a theoretical framework about the two main issues: memory and text. The issue of the memory is introduced through many recherches drown up in the field of Cognitive Science and Neuroscience. It is developed, at the same time, a possible relationship with a semiotic approach. The theoretical debate about textuality, characterizing the field of Semiotics, is examined in the same chapter. Chapter two deals with methodology, showing the process of definition of the whole method used for production of the corpus of data. The interview is explored in detail: how it is born, what are the expected results, what are the main underlying hypothesis. In Chapter three the investigation of the answers given by the spectators starts. It is examined the phenomenon of the outstanding details of the process of remembering, trying to define them in a semiotic way. Moreover there is an investigation of the most remembered scenes in the movie. Chapter four considers how the spectators deal with the whole narrative. At the same time it is examined what they think about the global meaning of the film. Chapter five is about affects. It tries to define the role of emotions in the process of comprehension and remembering. Chapter six presents a study of how the spectators account for a single scene of the movie. The complete work offers a broad perspective about the semiotic issue of textuality, using both a semiotic competence and a cognitive one. At the same time it presents a new outlook on the issue of memory, opening several direction of research.

Letteratura postmoderna e comunicazione pubblicitaria, problemi teorici e analisi testuali

Premise: In the literary works of our anthropological and cultural imagination, the various languages and the different discursive practices are not necessarily quoted, expressly alluded to or declared through clear expressive mechanisms; instead, they rather constitute a substratum, a background, now consolidated, which with irony and intertextuality shines through the thematic and formal elements of each text. The various contaminations, hybridizations and promptings that we find in the expressive forms, the rhetorical procedures and the linguistic and thematic choices of post-modern literary texts are shaped as fluid and familiar categories. Exchanges and passages are no longer only allowed but also inevitable; the post-modern imagination is made up of an agglomeration of discourses that are no longer really separable, built up from texts that blend and quote one another, composing, each with its own specificities, the great family of the cultural products of our social scenario. A literary work, therefore, is not only a whole phenomenon, delimited hic et nunc by a beginning and an ending, but is a fragment of that complex, dense and boundless network that is given by the continual interrelations between human forms of communication and symbolization. The research hypothesis: A vision is delineated of comparative literature as a discipline attentive to the social contexts in which texts take shape and move and to the media-type consistency that literary phenomena inevitably take on. Hence literature is seen as an open systematicity that chooses to be contaminated by other languages and other discursive practices of an imagination that is more than ever polymorphic and irregular. Inside this interpretative framework the aim is to focus the analysis on the relationship that postmodern literature establishes with advertising discourse. On one side post-modern literature is inserted in the world of communication, loudly asserting the blending and reciprocal contamination of literary modes with media ones, absorbing their languages and signification practices, translating them now into thematic nuclei, motifs and sub-motifs and now into formal expedients and new narrative choices; on the other side advertising is chosen as a signification practice of the media universe, which since the 1960s has actively contributed to shaping the dynamics of our socio-cultural scenarios, in terms which are just as important as those of other discursive practices. Advertising has always been a form of communication and symbolization that draws on the collective imagination – myths, actors and values – turning them into specific narrative programs for its own texts. Hence the aim is to interpret and analyze this relationship both from a strictly thematic perspective – and therefore trying to understand what literature speaks about when it speaks about advertising, and seeking advertising quotations in post-modern fiction – and from a formal perspective, with a search for parallels and discordances between the rhetorical procedures, the languages and the verifiable stylistic choices in the texts of the two different signification practices. The analysis method chosen, for the purpose of constructive multiplication of the perspectives, aims to approach the analytical processes of semiotics, applying, when possible, the instruments of the latter, in order to highlight the thematic and formal relationships between literature and advertising. The corpus: The corpus of the literary texts is made up of various novels and, although attention is focused on the post-modern period, there will also be ineludible quotations from essential authors that with their works prompted various reflections: H. De Balzac, Zola, Fitzgerald, Joyce, Calvino, etc… However, the analysis focuses the corpus on three authors: Don DeLillo, Martin Amis and Aldo Nove, and in particular the followings novels: “Americana” (1971) and “Underworld” (1999) by Don DeLillo, “Money” (1984) by Martin Amis and “Woobinda and other stories without a happy ending” (1996) and “Superwoobinda” (1998) by Aldo Nove. The corpus selection is restricted to these novels for two fundamental reasons: 1. assuming parameters of spatio-temporal evaluation, the texts are representative of different socio-cultural contexts and collective imaginations (from the masterly glimpses of American life by DeLillo, to the examples of contemporary Italian life by Nove, down to the English imagination of Amis) and of different historical moments (the 1970s of DeLillo’s Americana, the 1980s of Amis, down to the 1990s of Nove, decades often used as criteria of division of postmodernism into phases); 2. adopting a perspective of strictly thematic analysis, as mentioned in the research hypothesis, the variations and the constants in the novels (thematic nuclei, topoi, images and narrative developments) frequently speak of advertising and inside the narrative plot they affirm various expressions and realizations of it: value ones, thematic ones, textual ones, urban ones, etc… In these novels the themes and the processes of signification of advertising discourse pervade time, space and the relationships that the narrator character builds around him. We are looking at “particle-characters” whose endless facets attest the influence and contamination of advertising in a large part of the narrative developments of the plot: on everyday life, on the processes of acquisition and encoding of the reality, on ideological and cultural baggage, on the relationships and interchanges with the other characters, etc… Often the characters are victims of the implacable consequentiality of the advertising mechanism, since the latter gets the upper hand over the usual processes of communication, which are overwhelmed by it, wittingly or unwittingly (for example: disturbing openings in which the protagonist kills his or her parents on the basis of a spot, former advertisers that live life codifying it through the commercial mechanisms of products, sons and daughters of advertisers that as children instead of playing outside for whole nights saw tapes of spots.) Hence the analysis arises from the text and aims to show how much the developments and the narrative plots of the novels encode, elaborate and recount the myths, the values and the narrative programs of advertising discourse, transforming them into novel components in their own right. And also starting from the text a socio-cultural reference context is delineated, a collective imagination that is different, now geographically, now historically, and from comparison between them the aim is to deduce the constants, the similarities and the variations in the relationship between literature and advertising.