Can You Hear the Eco? : A Study of How Swedish Municipalities Can Market their CSR-Activities

Background: In an increasingly globalised world, municipalities more than ever have to compete with each other. Thus, the need to create a brand image has become vital for municipalities. Place branding is the tool that has enabled municipalities to create a brand image in order to attract stakeholders such as potential visitors, residents and businesses. The sustainability phenomenon Corporate Social Responsibility (CSR) has recently become an attractive factor within place branding. Although, the concept of CSR is most commonly implemented within the private sector, CSR initiatives within the public sector are recognised as an integral part. Therefore, the issue of how municipalities can market and communicate their CSR-actives has arisen.  Purpose: The aim of this research is to explore how Swedish municipalities can market their CSR-activities, in order to gain competitive advantages as attractive cities. In further details, this research focuses on how municipalities can use place branding to market their CSR-activities and how they can communicate this to current and potential stakeholders. Method: In order to fulfil this purpose, an interpretivist methodology was adopted with an abductive approach. In regard to this, an exploratory design was developed. More specifically, it was conducted with a mixed method, using a quantitative content analysis and qualitative indepth interviews with knowledgeable experts within CSR from the most relevant departments in the municipalities. Conclusion: The findings indicate that the use of place branding can help municipalities with a sustainable profile to gain competitive advantages. Furthermore, it became apparent that the use of place branding strategies, such as slogan, logotypes, events and cooperation with stakeholders, could enhance the brand image of municipalities and enable them to attract potential stakeholders. In regards to the communication channels, the findings suggest municipalities to communicate their CSR-activities through websites, social media, press conferences, seminars and events.

You play your part – participatory media and older women.

This chapter will examine participatory and collaborative production strategies that create opportunities for older women to participate in media production. It draws on practice-led research in participatory and community-based media in the Govan area of Glasgow, Scotland. In particular, it examines the production process of a participatory documentary I produced and directed with senior citizens who are members of the Govan Seniors Film Club, based at the Portal Arts Centre in Govan.You Play Your Part is a 20-minute documentary about campaigning women in and around Govan.

Meningococcal ACWY Vaccines -- MenACWY and MPSV4 : What You Need to Know

This paper describes meningococcal disease and the vaccines used to treat it. Topics include: Why get vaccinated?, Meningococcal ACWY vaccines, some people should not get this vaccine, risks of a vaccine reaction, the National Vaccine Injury Compensation Program and how to learn more.

Revitalização dos saberes e práticas Kaingang sobre as plantas tradicionais como proposta de educação ambiental na terra indígena Ligeiro

O presente trabalho objetiva investigar a Revitalização dos Saberes e Práticas Kaingang Sobre as Plantas Tradicionais como Proposta de Educação Ambiental na comunidade Terra Indígena de Ligeiro no município de Charrua - RS. Trata-se de uma pesquisa de campo que busca melhor compreender o que provocou o abandono e esquecimento desses saberes, bem como possíveis alternativas teóricas e práticas para que a revitalização dos saberes culturais ancestrais seja realizada. Justifica-se pelo fato da utilização de plantas medicinais para o tratamento de enfermidades estar enraizada nas culturas indígenas e poder assim suprir, em parte, a deficiente atenção à saúde e as realidades da fome em muitas T.I. Foram realizadas visitas a campo para análise da situação atual e coleta de informações, com aplicação de entrevistas com vários indígenas, bem como com kujà e curandeiras; se implantou um horto medicinal com várias plantas, ervas e se distribuíram mudas de plantas frutíferas nativas. Para este projeto, dois alunos indígenas do IFRS - Campus Sertão atuaram na implantação deste Horto, assim como outros alunos indígenas da Escola Estadual Indígena de Ensino Médio Fág Mág (Pinheiro Grande) trabalharam e apoiaram na execução dessa ação. Através da realização de fotos e vídeos, foram analisadas também as expressões atuais da cultura Kaingang na conjuntura, os elementos significativos que estão guardados ao longo das gerações e apontamos os desafios de permanecer na comunidade e revitalizar com sustentabilidade os saberes e práticas Kaingang, sempre com um olhar incondicional pela natureza. Foram sistematizadas as denominações específicas da cada planta, em correspondência com seu nome científico e com o seu nome tradicional da cosmologia dual Kaingang (kam e kanhru). Conclui-se a partir dessa investigação que houve efetivamente o abandono e a falta de valorização de saberes e práticas relacionadas com a educação ambiental, pelas pressões da sociedade branca, o desejo de alguns indígenas de ser moderno e aceito na sociedade branca e pela ausência de trabalho de um educador ambiental. As iniciativas de revitalização são possíveis; o uso de plantas e alimentos tradicionais estão relacionadas com atividades que precisam ser vivenciadas primordialmente na escola, na relação com os kujà tradicionais e no desenvolvimento de projetos específicos e na motivação permanente para a responsabilidade ambiental, preservando a cultura e os costumes Kaingang que ainda são preciosos, especialmente na promoção da saúde da comunidade

FORGET WHAT YOU KNOW ABOUT THE RCAA2: RDA NOW

It presents a brief overview of what is involved with materials documenting Anglo-American Cataloging Rules and the changes that will be generated using the new RDA. It also notes the importance of introducing new terms such as: work, expression, manifestation and item.

KEY COMPONENTS OF TEAMWORK AND THE SERVICE (TO) YOU (A) (A) DOMESTIC (A) AND EXTERNAL (A)

The article examines a range of components for the customer service from the point of view of marketing.It start with the explanation of several features that are required for a company to crystallize teamwork that finally, after all, will be provided by the success or failure of that company.These features are named: engagement, cooperation, companionship, communication, motivation and leadership.Subsequently, this article presents a section which explores human relationships and conflict management within organizations, with emphasis on attitudes, skills and personality types that present human beings as part of its essence.Finally, this text includes a section that highlights concepts related to customer service and sales techniques that exist today.

Don’t expect me to vote for you just because I like you, even if you do make me feel warm inside: a comparison of the validity of non-ipsative measures of party support

The inclusion of non-ipsative measures of party preference (in essence ratings for each of the parties of a political system) has become established practice in mass surveys conducted for election studies. They exist in different forms, known as thermometer ratings or feeling scores, likes and dislikes scores, or support propensities. Usually only one of these is included in a single survey, which makes it difficult to assess the relative merits of each. The questionnaire of the Irish National Election Study 2002 (INES2002) contained three different batteries of non-ipsative party preferences. This paper investigates some of the properties of these different indicators. We focus in particular on two phenomena. First, the relationship between non-ipsative preferences and the choices actually made on the ballot. In Ireland this relationship is more revealing than in most other countries owing to the electoral system (STV) which allows voters to cast multiple ordered votes for candidates from different parties. Second, we investigate the latent structure of each of the batteries of party preferences and the relationships between them. We conclude that the three instruments are not interchangeable, that they measure different orientations, and that one –the propensity to vote for a party– is by far preferable if the purpose of the study is the explanation of voters’ actual choice behaviour. This finding has important ramifications for the design of election study questionnaires.

"I’ll call you when we are ready" (One family’s experience of critical care and end of life decision making)

The purpose of this paper is to explore through narrative accounts one family's expérience of critical care, after the admission of a family member to an Intensive Care Unit (ICU) and their subséquent death five weeks later. Numerous studies support the need for effective communication and clear information to be given to the family. In this instance it was évident from their stories that there were numerous barriers to communication, including language and a lack of insight into the needs of the family. Many families do not understand the complexities of nursing care in an ICU so lack of communication by nursing staff was identified as uncaring behavior and encounters. Facilitating a family's proximity to a dying patient and encouraging them to participate in care helps to maintain some sensé of personal control. Despite a commitment to involving family members in care, which was enshrined in the Unit Philosophy, relatives were banished to the waiting room for hours. They experienced feelings of powerlessness and helplessness as they waited with other relatives for news following investigations or until 'the doctor had completed his rounds'. Explanations of "we must make 'the patient' comfortable" was no consolation for those who wished to be involved in care. The words "I'il call you when we are ready" became a mantra to the forgotten families who waited patiently for those with power to admit them to the ICU. Implications are this family felt they were left alone to cope with the traumatic expériences leading up to and surrounding the death. They felt mainly supported by the priest, who not only administered the last rites but provided spiritual support to the family and dealt sensitively with many issues. Paternalism in décision making when there is a moral obligation to ensure that discussions on end of life dilemmas are an inclusive process with families, doctors, nurses was not understood, therefore it caused conflict within the family over EOL décision making. The family felt that the opportunity to share expériences through telling and retelling their stories would enable them to reconfigure the past and create purpose in the future.

Plataforma digital de promoción y difusión musical

La industria musical a nivel mundial atraviesa una etapa de transición en varios procesos análogos a digitales y también de formatos físicos, como CD´s por mp3, esto representa para los artistas, nuevos caminos para generar ingresos y facilidades de introducción en la industria. En Ecuador, no se puede hablar de industria musical pues, lo que se ha desarrollado hasta este momento es solo una “escena musical” en donde los artistas intentan salir hacia mercados extranjeros utilizando diferentes herramientas de difusión tanto tradicionales como digitales, siendo pocos quienes consiguen este objetivo y además, rentabilidad en sus carreras musicales. El proyecto de intervención denominado “Construcción de una plataforma digital para la promoción y difusión de artistas musicales del género pop y rock de la ciudad de Cuenca, fundamentado en estrategias digitales creadas bajo el concepto ‘Mezcla de comunicaciones de marketing’, período 2015 -2016”, genera un modelo de negocio experimental basado en soportes digitales y estrategias de marketing y comunicación que benefician la difusión, venta y promoción de los artistas y su material musical. Todo esto con miras a aportar al desarrollo de la escena musical en Ecuador. El modelo de negocio experimental se basa en tres actividades que el Staff 4.32 (nombre de la plataforma digital) brindará como servicios a sus consumidores: 1) generador de contenidos con temáticas referentes a la industria musical, 2) distribución digital de música en tiendas online y 3) sello representante de artistas que forman parte del catálogo de músicos del Staff.

Investigation of Escape and Negative Student Behaviors Related to Florida State High Stakes Test Preparation in Miami-Dade County Public High Schools, having been approved in respect to style and intellectual content, is referred to you for judgment

The purpose of this study was to determine whether there was a relationship between pressure to perform on state mandated, high-stakes tests and the rate of student escape behavior defined as the number of school suspensions and absences. The state assigned grade of a school was used as a surrogate measure of pressure with the assumption that pressure increased as the school grade decreased. Student attendance and suspension data were gathered from all 33 of the regular public high schools in Miami-Dade County Public Schools. The research questions were: Is the number of suspensions highest in the third quarter, when most FCAT preparation takes place for each of the 3 school years 2007-08 through 2009-10? How accurately does the high school’s grade predict the number of suspensions and number of absences during each of the 4 school years 2005-06 through 2008-09? The research questions were answered using repeated measures analysis of variance for research question #1 and non-linear multiple regression for research question #2. No significant difference could be found between the numbers of suspensions in each of the grading periods nor was there a relationship between the number of suspensions and school grade. A statistically significant relationship was found between student attendance and school grade. When plotted, this relationship was found to be quadratic in nature and formed a loose inverted U for each of the four years during which data were collected. This indicated that students in very high and very low performing schools had low levels of absences while those in the midlevel of the distribution of school performance (C schools) had the greatest rates of absence. Identifying a relationship between the pressures associated with high stakes testing and student escape behavior suggests that it might be useful for building administrators to reevaluate test preparation activities and procedures being used in their building and to include anxiety reducing strategies. As a relationship was found, it sets the foundation for future studies to identify whether testing related activities are impacting some students emotionally and are causing unintended consequences of testing mandates.

Blackwater river of South Carolina : an interactive guide to the blackwater river ecosystem

This interactive site describes the various inhabitants of a blackwater ecology system. It has a watercolor illustration with birds, animals and fish which you click and information about the animal is described by scientific name, size, description, habitat, range, diet and behavior.

Fuori dai binari. Tradurre le identita non binarie nel romanzo Young Adult I Wish You All the Best di Mason Deaver

The goal of this final dissertation is to propose a partial translation of the Young Adult novel I Wish You All the Best by nonbinary author Mason Deaver, which was published in the United States by PUSH in 2019 and is currently still unpublished in Italy. The book follows the story of eighteen-year-old Ben De Backer. After coming out as nonbinary to their parents, they are kicked out of their home; thanks to the help of their older sister, they will manage to get back on their feet and start a new life, although their trauma will continue to pose a great obstacle to their growth and happiness. I Wish You All the Best is one of the first novels with a nonbinary protagonist in the Young Adult category and is particularly interesting from a linguistic standpoint. The first chapter serves as introduction to the author, Mason Deaver, their life and their relationship with gender identity and writing; and also as an introduction to the book itself and how its main characters and themes are developed in relation to the plot. The second chapter looks at the Young Adult genre as a whole; it explores its origins and development through the years and seeks to find a definition for this type of literature which has often been misrepresented both in the eyes of literary critics and the general public. Additionally, the chapter will describe some of the main characteristics of YA literature and analyze them in relation to I Wish You All the Best. The third chapter aims to examine the role of language, and how it can be inclusive to people outside of the gender binary. It will also touch upon the sociocultural contexts in which the speakers of different languages operate. The fourth and final chapter will present the translation of several passages taken from the novel I Wish You All the Best and offer an analysis of the most interesting and difficult aspects of this translation process.

How to get an equation named after you (part I)

Abstract|IT Nelle lauree triennali le pubblicazioni scientifiche non vengono studiate. Per quanto possa rivelarsi un piccolo intervento, lo scopo di questa tesi è invece quello di rendere più accessibili ai pochi interessati alcune vecchie e polverose pubblicazioni. Inoltre, la presente tesi non dovrebbe essere trattata come un lavoro a se stante, ma come il primo mattone di un progetto che comprende tutte le maggiori pubblicazioni della storia. How to get an equation named after you (Part I) in particolare discute la serie di pubblicazioni del 1926 di Schrödinger "Quantisierung als Eigenwertproblem" e l’articolo del 1928 di Dirac "The Quantum Theory of the Electron", ovvero quei lavori dove le equazioni di Schrödinger e Dirac vennero per prime derivate. La serie di articoli del 1926 sommano ad un totale di oltre 100 pagine. Inizialmente Schrödinger dimostra come ciò su cui è basata la sua teoria possa spiegare correttamente fenomeni conosciuti come l’atomo di idrogeno e l’effetto Stark, per poi derivare la famosa equazione d’onda complessa del secondo ordine. I procedimenti matematici, in questi articoli, sono complicati e molte delle dimostrazioni non vengono mostrate oppure risultano inutilmente lunghe. La pubblicazione di Dirac invece ha principalmente a che fare con la derivazione dell’equazione, la sua generalizzazione e l’invarianza relativistica. Dimostra inoltre che tale equazione è compatibile con passate teorie. La lettura di Dirac è molto più sistematica, dato il largo utilizzo di dimostrazioni matematiche laddove Schrödinger avrebbe usato parole.

Programas de educação de jovens e adultos e pesquisa acadêmica: a contribuição dos estudos do letramento

The purpose of this article is to introduce elements that allow building an interface between the academic research and the programs of basic education for youngsters and adults. It discusses contributions to these programs that can be found in the results of qualitative research studies. To this end, results of a five-year long project on teacher education are used, which aim was that of analyzing the interaction between teacher and student in youngster and adult literacy classes. The research project was conducted in natural contexts with the purpose of understanding a given social reality, and not of establishing general laws. Therefore, the credibility of its results was built through the observation of multiple contexts, and the gathering of data was made through various methods, from the perspective of several participants observed during a prolonged period of time. This empirical basis was used to evaluate recommendations contained in the report commissioned by Unesco to the International Literacy Institute for presentation at the World Forum on Education held in 2000 in Dakar. This report proposed that the continuous attendance of students to basic education programs is one of the great challenges of the new millennium. With respect to the problem of adult evasion from courses and programs, the article discusses the motivation and accessibility factors, pointed out in official documents as relevant factors to the success or failure of the programs.

A dança na formação docente em educação física

Universidade Estadual de Campinas . Faculdade de Educação Física