Black's picturesque tourist and road and railway guide book through England and Wales. With a general travelling map; charts of roads, railroads, and interesting localities, engraved views of picturesque scenery; and a comprehensive index, embracing a list of hotels and inns.

Mode of access: Internet.

The 13th District : a story of a candidate / by Brand Whitlock.

Advertisements on p. [1]-[22] at end.

Der brand im Opernhaus, ein nachtstück in drei aufzügen

Mode of access: Internet.

Brand;

Mode of access: Internet.

Wages and hours in hotels and other establishments offering lodging for hire, New York State, 1947.

Mode of access: Internet.

Report of the Industrial Commissioner to the Hotel Minimum Wage Board, relating to wages and other conditions of employment of women and minors in hotels and other lodging establishments.

Mode of access: Internet.

Cash wages and value of tips of tipped employees in eating and drinking places and hotels and motels; data pertinent to an evaluation of the tip allowance available under the Fair labor standards act.

Cover title.

De Levensgeschiedenis van President J.H. Brand;

Mode of access: Internet.

New England vacation resorts, [season 1907] : illustrated, descriptive : a list of hotels and boarding houses located on the Boston and Maine Railroad.

Includes index.

New England vacation resorts, [season 1908] : illustrated, descriptive : a list of hotels and boarding houses reached via the Boston & Maine R.R., including steamer connections.

Includes index.

California brand book /

Has occasional supplements.

Fifteenth census of the United States. Census of hotels, 1930.

Mode of access: Internet.

Event marketing: an innovative promotional tool and its impact on consumer memory and brand awareness

Event Marketing represents a common promotional strategy that involves direct contact between brands and consumers at special events, namely concerts, festivals, sporting events and fairs. Brands have been investing in sponsorship as a means of associating themselves with particular events, essentially with the goal to enhance brand image and brand awareness. Interestingly, the response of consumers to event marketing has not yet been fully understood. This dissertation fills this gap. More specifically, it intends to determine the extent to which sponsoring brands at events favors brand awareness (recall and recognition) and how it relates to brand attitude. Based on three Portuguese music festivals, two studies were conducted to ascertain event sponsorship’s impact on consumer memory, notably Brand Recall and Brand Recognition, and correlation with attitudes towards the brands such as familiarity and liking. The key findings of these studies show that recognition is much higher for those respondents who attended the festivals, presenting a score of 73,9%, in comparison with recall, presenting a much lower score of 37,5%. Further, and surprisingly, it suggests that the ability to recall and recognize sponsoring brands is not associated to consumer attitudes towards the brands. Instead, it relates to the time consumers dedicated to these particular events, that is, the number of music festivals attended.

Consumption of luxury goods in Brazil: purchasing motives and values of Brazilian consumers and implications for marketing

Aiming at success in the currently challenging Brazilian market, luxury firms must consider a number of factors. Not only the adaptation to certain economic and political conditions but also the understanding of Brazilian luxury consumers’ characteristics as well as their value perceptions towards luxury are crucial in order to create an effective marketing strategy. This study investigated the value perceptions and purchasing motives of 428 Brazilian consumers. Brazilians purchase luxury goods in order to conspicuously put them on show to certain social reference group or to the general public. Thus, they display their wealth, income and social status. Social groups therefore play a distinct role in the purchasing decision process. Moreover, Brazilians are found to be hedonic consumers, seeking pleasurable moments and the reduction of stress when consuming luxury products. In addition to that, they use luxurious products to express their own personality. Brazilians hence place a much higher importance on self-expressive, emotional product benefits rather than on rational, functional product benefits. Marketers of luxury goods are advised to make use of this knowledge in order to adequately address consumers’ needs, wants and beliefs. The study focuses on consumers living in Rio de Janeiro and does not take into account different value perceptions on different luxury product categories. Therefore, suggestions for further research include replicating the study in different Brazilian regions and probing for differences among product categories.