Planejamento financeiro: levantamento de casos na indústria cinematográfica

Este estudo exploratório teve como objetivo investigar os principais mecanismos de gestão utilizados no planejamento na indústria cinematográfica. Para tanto, foi realizado um estudo de casos múltiplos, envolvendo quatro produtoras cinematográficas, das quais três estão localizadas no estado do Rio de Janeiro e uma em São Paulo. Os dados foram obtidos a partir de entrevistas focalizadas com profissionais dessas quatro empresas. Os casos foram analisados sob à luz de teorias sobre planejamento e controle em ambientes incertos e nas indústrias culturais. Os resultados indicam que o orçamento e controle dos filmes é feito de forma rigorosa. Todas as produtoras efetuam revisões orçamentárias durante a produção dos filmes. A maior incerteza relatada por todas as empresas foi a estimativa da receita e para isso, duas produtoras indicaram o uso de cenários para auxiliá-los nesta tarefa. Além disso, duas produtoras relataram a elaboração de carteiras de projetos a fim de reduzir o risco das produções. Por fim, um caso especificamente trouxe um elemento novo em relação aos demais casos ao incluir sócio em busca de investimento de risco na composição acionária do filme. Este modelo de negócio acarretou orçamentos em patamares menores do que nos demais casos.

Logística reversa numa empresa de laminação de vidros: um estudo de caso

Este trabalho apresenta uma aplicação da Logística Reversa numa empresa multinacional que atua na área de laminação de vidros no Brasil. Na empresa estudada, a sucata gerada pelos seus clientes pode ser usada para realimentar o seu processo de produção. Inicialmente, são discutidos os principais aspectos relacionados ao tema, tais como, definição de Logística Reversa, ciclo de vida do produto, motivos e destinos do retorno, além dos fatores que influenciam a eficiência de um processo de Logística Reversa. A seguir, ilustradas pelo estudo de caso, são apresentadas e comentadas as etapas para uma implementação de um sistema de Logística Reversa ser bem sucedida. Finalmente, comentam-se as dificuldades, ganhos e vantagens competitivas obtidas por empresas que adotaram soluções da Logística Reversa, em particular na empresa em que o estudo de caso foi desenvolvido.

Sob a vigência da Ancine (2001-2011): trajetória, mecanismos e a ingerência da economia da cultura na cinematografia

Pós-graduação em Ciências Sociais - FCLAR

O projeto de criação e a implantação da ANCINE - Agência Nacional de Cinema: caminhos da política para o fomento e a proteção dos audiovisuais no Brasil (2000-2006)

Pós-graduação em História - FCLAS

Literatura e cinema: representações do feminino em Washington Square, Daisy Miller e The Europeans

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Entre o Pavilhão Mexicano e o Cine Azteca: cultura visual e formação de identidade no Brasil e México na primeira metade do século XX

The article seeks to reflect from a visual history of the elaboratión imaginary political and national identities and transnational comparative perspective between Brazil and Mexico in the first half of the twentieth century. The main focus is Mexican participation in the exhibition commemorating the centennial of Brazilian independence in 1922 and the dialogues in the film industry of both countries in the second half of the 1940s and beginning of 1950s.

Poe tornado fellini: adaptação literária no cinema autoral

The purpose of this article is to assess Federico Fellini’s adaptation of an Edgar Allan Poe story for the screen. The film “Spirits of the Dead” is Fellini’s adaptation of Poe’s story “Never Bet the Devil your Head”, but it is very far from being a faithful rendering. The “infidelity” of the Italian film director to the American writer occurred in the context of the enormous prestige enjoyed by what was known as “authorism”, a phase which the film industry was going through at the end of the 1960s, whereby great value was placed on the aesthetic idiosyncrasies of individual film directors.

La carriera degli attori italiani di prosa dalla scena allo schermo (1909-1916)

Most actors of the Italian silent cinema in the early 1910s have a theatrical training. Some of them are already asserted or famous actors (like Cesare Dondini, Ermete Novelli, Ermete Zacconi, Giovanni Grasso) who are invited “to pose” for the cinema following their reputation, according to a strategy of an aesthetic and cultural legitimacy launched in 1909 by film d'art of the Pathé Consortium. I think it is the proverbial readiness and strength of the stage Italian actors that create a decisive contribution to the rapid development of the national cinema industry, despite its serious structural deficiencies, from the protoindustrialized phase (1909) to the golden age of divismo (starting in 1913), until the first signs of decadence (1919), and the so-called “fall” of the UCI production and distribution system. This is the main topic of the thesis: an investigation on the Italian stage actors engaged in the film industry (“from stage to screen” as the Italian title says, but in a “post-Vardac” approach) through many different sources: periodicals, memories, personal and business letters, and also contracts, found in several archive funds. A specific chapter is dedicated to the artistic career of Febo Mari (1881-1939), real name Alfredo Rodriguez, witch is a time-sample symptomatic of deep ties established between the growing film publishing and the Italian theatrical production system in the 1910s. The Mari debut in cinema and his ascent toward screen “divo” status coincides with the parable that leads from emergence to decadence of divismo in Italy.

Studien zur Geschichte des deutschen Filmplakats von den Anfängen bis 1945

Plakate begleiten den Film auch in Deutschland schon seit seinen Anfängen 1895/96. Filmplakate sollen Filminhalte in einem grafischen Kürzel zusammenfassen. Aufraggeber ist zumeist der Filmverleih bzw. die Filmgesellschaft, seltener einzelne Kinos. Filmplakate sind im wesentlichen bildlich-figürlich bestimmt, viele illustrieren auf naive Art eine Szene des Films, verbunden mit der Darstellung der Schauspieler. Die Grafiker können sich oft lediglich anhand von Inhaltsangaben und Fotos einen Eindruck von der zu bewerbenden Sache verschaffen. Zunächst werben sie für Programme, weniger für einzelne Filme. Das ändert sich mit der zunehmenden Länge der Produktionen. Neben zahlreichen anonymen Zeichnern werden schon bald auch namhafte Plakatkünstler mit Filmplakaten beschäftigt, wie Klinger, Deutsch, Kainer, Hohlwein, Erdt, die jeweils verschiedene Plakatauffassungen vertreten. Plakate für Asta Nielsen oder Henny Porten dokumentieren frühe Stardarstellungen, diejenigen für frühe Detektivfilme stehen für ein Genre. Mit dem Namen Fenneker steht das expressionistische Filmplakat um 1920 in Verbindung. Grafiker wie Matejko; Leonard, oder Kupfer-Sachs arbeiten eher naturalistisch. Konstruktivistische Plakate entwirf Tschichold. 1927 für den Münchener „Phoebus-Palast“. Zwischen 1930 und 1945 ist der Plakatstil des Ufa-Werbedienstes maßgebend. Abweichend davon kann Pewas Fotomontageplakate gestalten.. Sehr früh beginnt die Zensur sich der Filmplakate anzunehmen. Zunächst in unterschiedlichen Rechtstiteln enthalten, wird die Plakatzensur 1920 im „Reichslichtspielgesetz“ verankert.

Videogame localization. A case study: Final Fantasy XII

Globalization has influenced all economic sectors and the demand for translation services has increased like never before. The videogame industry has become a worldwide phenomenon worth billions. Many people around the globe, male and female, children and adults alike, choose this leisure activity and enjoy it like reading or watching a film. It is a global phenomenon capable of producing as much revenue and anticipation as the film industry. Most games are developed in Japanese or English and the new global market requires this product to be translated into many other languages. The scenario has brought about a new field of specialization in translation studies, commonly known as videogame localization. The emergence of this new field calls not only for a review of translation studies, but also a shift in the role that some translators and translated products are expected to play within a globalized world. The aim of this dissertation is to provide an overview of videogame localization and its challenges under the guidance of a professional translator such as Alexander O. Smith, who agreed to provide counsel through several Skype interviews. This provided a first-hand insight into how translation decisions are carried out by game translators. Alexander O. Smith was a former translator for Square Enix, one of the biggest Japanese videogame developer, publisher and distribution company in the market. He now works as an independent translator and in 2003 he founded the localization agency called Kajiya Productions with his friend and fellow translator Joseph Reeder. Together with Alexander O. Smith, the twelfth installment of the Final Fantasy series by Square Enix has been chosen as a very good example of the issues and challenges brought on by videogame localization. The game which revealed itself to be one of the most fun, challenging and rewarding professional experiences of Alexander O. Smith.

Nollywood in der Schweiz. Ein Blick auf die transnationalen Dimensionen des von Nollywood inspirierten Filmschaffens

The Nigerian video film industry known as Nollywood forms one of the world’s biggest entertainment industries today. In its stories, Nollywood reflects the values, desires and fears of African viewers and shows them new postcolonial forms of performative self-expression. In that way, it has become a point of reference for a wide range of people. As such, it not only excites a large number of viewers inside and outside Nigeria but also inspires some of them to make their own films. This nascent phenomenon of Nollywood inspired filmmaking is the starting point of my doctoral thesis and this article. By applying the methods of shared anthropology and performance ethnography I study a group of African migrants making their own film in Switzerland.

Finding a voice - Nollywood inspired filmmaking practices in Switzerland

Under the name Nollywood a unique video film industry has developed in Nigeria in the last few decades, which now forms one of the world’s biggest entertainment industries. With its focus on stories reflecting „the values, desires and fears” (Haynes 2007: 133) of African viewers and its particular way of production, Nollywood brings „lived practices and its representation together in ways that make the films deeply accessible and entirely familiar to their audience“ (Marston et al. 2007: 57). In doing so, Nollywood shows its spectators new postcolonial forms of performative self‐expression and becomes a point of reference for a wide range of people. However, Nollywood not only excites a large number of viewers inside and outside Nigeria, it also inspires some of them to become active themselves and make their own films. This effect of Nigerian filmmaking can be found in many parts of sub‐Saharan Africa as well as in African diasporas all over the world – including Switzerland (Mooser 2011: 63‐66). As a source of inspiration, Nollywood and its unconventional ways of filmmaking offer African migrants a benchmark that meets their wish to express themselves as minority group in a foreign country. As Appadurai (1996: 53), Ginsburg (2003: 78) and Marks (2000: 21) assume, filmmakers with a migratory background have a specific need to express themselves through media. As minority group members in their country of residence they not only wish to reflect upon their situation within the diaspora and illustrate their everyday struggles as foreigners, but to also express their own views and ideas in order to challenge dominant public opinion (Ginsburg 2003: 78). They attempt to “talk back to the structures of power” (2003: 78) they live in. In this process, their audio-visual works become a means of response and “an answering echo to a previous presentation or representation” (Mitchell 1994: 421). The American art historian Mitchell, therefore, suggests interpreting representation as “the relay mechanism in exchange of power, value, and publicity” (1994: 420). This desire of interacting with the local public has also been expressed during a film project of African, mainly Nigerian, first-generation migrants in Switzerland I am currently partnering in. Several cast and crew members have expressed feelings of being under-represented, even misrepresented, in the dominant Swiss media discourse. In order to create a form of exchange and give themselves a voice, they consequently produce a Nollywood inspired film and wish to present it to the society they live in. My partnership in this on‐going film production (which forms the foundation of my PhD field study) allows me to observe and experience this process. By employing qualitative media anthropological methods and in particular Performance Ethnography, I seek to find out more about the ways African migrants represent themselves as a community through audio‐visual media and the effect the transnational use of Nollywood has on their form of self‐representations as well as the ways they express themselves.

CRÍTICOS & CRITICADOS A CRÍTICA CINEMATOGRÁFICA E SUA RELAÇÃO COM OS CINEASTAS DA RETOMADA

O objetivo deste estudo é analisar a crítica cinematográfica durante o período chamado de Retomada do cinema nacional. Foram escolhidos os maiores veículos de circulação da região Sudeste do País, os jornais O Globo (Rio de Janeiro), Folha de S.Paulo e O Estado de S.Paulo (São Paulo) e a revista Veja para fazer uma análise de conteúdo das críticas das seis maiores bilheterias da Retomada para, em seguida, conferir a recepção das mesmas pelos diretores desses filmes, por meio de entrevistas semi-estruturadas. A intenção é analisar quais conflitos permeiam a relação entre os críticos de cinema e os cineastas, a fim de contribuir para o melhor entendimento do trabalho de dois elementos dos mais importantes da área de cinema. O confronto do material da análise com as entrevistas confirmou a hipótese da existência de conflitos de valores e opiniões entre os dois lados e permitiu identificar pré-julgamentos, simpatias e antipatias, análises emotivas e não-fundamentadas de alguns críticos e cineastas, mas também opiniões e valores fundamentados de outros, demonstrando uma rica diversidade que não se encaixa em uma única definição.(AU)

CRÍTICOS & CRITICADOS A CRÍTICA CINEMATOGRÁFICA E SUA RELAÇÃO COM OS CINEASTAS DA RETOMADA

O objetivo deste estudo é analisar a crítica cinematográfica durante o período chamado de Retomada do cinema nacional. Foram escolhidos os maiores veículos de circulação da região Sudeste do País, os jornais O Globo (Rio de Janeiro), Folha de S.Paulo e O Estado de S.Paulo (São Paulo) e a revista Veja para fazer uma análise de conteúdo das críticas das seis maiores bilheterias da Retomada para, em seguida, conferir a recepção das mesmas pelos diretores desses filmes, por meio de entrevistas semi-estruturadas. A intenção é analisar quais conflitos permeiam a relação entre os críticos de cinema e os cineastas, a fim de contribuir para o melhor entendimento do trabalho de dois elementos dos mais importantes da área de cinema. O confronto do material da análise com as entrevistas confirmou a hipótese da existência de conflitos de valores e opiniões entre os dois lados e permitiu identificar pré-julgamentos, simpatias e antipatias, análises emotivas e não-fundamentadas de alguns críticos e cineastas, mas também opiniões e valores fundamentados de outros, demonstrando uma rica diversidade que não se encaixa em uma única definição.(AU)