Análise da implantação

his article is the result of an empirical research on the technology and market development resulting from the deployment of Digital TV in Brazil. Two aspects were selected to discuss the proposed question: the economic and political motivations that led to the digitization of broadcast TV in Brazil and the preliminary analysis of the effects on popularization of cyberculture in the Brazilian audiovisual scenario, changes can be observed in the production, dissemination and enjoyment of audiovisual content. For the development of the analysis the following theoretical and analytical tools were used: Theory Empirical Approach (Wolf, 1987), the Cultural Studies (Zallo, 1988; 1992), the digitalization media process (Lemos), the transition from television to cyberculture studies (Manovich, 2005) and (Fechine, 2013).

Design de superfície - abordagem qualitativa para fachadas corporativas

This paper reports the stage of a research on the corporate identity in commercial buildings. The objective of the research is to develop a system that aims to help the designer to enhance the transmission of the brand identity on the construction. At this step, we looked for the ascertainment of the variables that contribute to it in buildings considered as icons of brand identification in the building. And this paper also presents an analysis of a flagship located in Tokyo, from the Dior brand, which we used Surface Design techniques, combining cultural studies to geometric modeling, to Gestalt and Semiotics.

O Ensino de História, Cultura Africana e Afro-Brasileira, na perspectiva da Lei Nº 10.639/2003: análise de políticas públicas na EE. Prof. Hélio Palermo, cidade de Franca SP

Pós-graduação em Planejamento e Análise de Políticas Públicas - FCHS

Entram em cena as tecnologias de subjetivação: Corpos e Desejos na cinematografia brasileira pela ótica de diretoras de cinema no período de 2002 a 2012 e suas implicações para (des)construção dos gêneros

Pós-graduação em Psicologia - FCLAS

O Brasil que não é bem assim: representações do Brasil na cobertura da Copa do Mundo 2014 pelo jornal The Guardian

Pós-graduação em Comunicação - FAAC

Contesting Sphere Boundaries Online: Private/Technical/Public Discourses in Polycystic Ovarian Syndrome Discussion Groups

The internet is fast becoming a means for people to obtain information, creating a unique forum for the intersection of the public, technical, and private spheres. To ground my research theoretically, I used Jürgen Habermas’s sphere theory. Habermas (1987) explains that the technical sphere colonizes the private sphere, which decreases democratic potential. In particular, the internet is a place for altering technical colonization of the private and public spheres. My research focuses on women’s health because it is a particularly useful case study for examining sphere tensions. Historically, the biomedical health establishment has been a powerful agent of colonization, resulting in detrimental effects for women and their health. The purpose of this study is to examine how the internet encourages expert and female patient deliberation, which empowers women to challenge the experts and, thus, make conversations between the private/technical spheres more democratic. I used PCOS (Polycystic Ovarian Syndrome) as a case to observe the changing sphere boundaries by studying the discourse that took place on multiple patient and doctor websites over a four-year period. Through my research, I found that the PCOS women challenge the biomedical model by appropriating medical language. By understanding the medical talk, the women are able to feel confident when discussing their health conditions with the doctor and with each other. The PCOS women also become lay-experts who have personal and medical experience with PCOS, reducing private sphere colonization. This case study exemplifies how female empowerment can influence expert culture, challenging our conventional understanding of democracy.

An Assessment of Local Peoples Opinions of Community Conservation Initiatives in Relation to Livelihood Strategies in Kenya

Abstract This paper analyzed the changing livelihood strategies in Kenya, and their cultural impacts via a literature review. I then combined this understanding with the data I collected while in Kenya to examine the opinions local people have of community conservation initiatives, based on their changing livelihood strategies. I expected to find that the following factors would have an affect on the opinions local community members have of community conservation initiatives: livelihood strategy, gender, ethnicity, whether or not they believe the distribution of benefits coming from wildlife conservation is equitable, what issues they would like to see improved within community conservation initiatives, and their overall satisfaction with community conservation initiatives. Through correlation tests done using SPSS (Statistical Package for Social Scientists) I found that all five of these factors do influence the perceptions local community members have of community conservation initiatives within the Amboseli region in Kenya.

An Ardent Flame: Witness to Distant Suffering, Human Rights and Unworthy Victims in the Coverage by The New York Times and Two Journals of the Religious Left of the 1980s Civil Wars in El Salvador and Nicaragua

Scholars have investigated witness to distant suffering (WTDS) almost entirely in visual media. This study examines it in print. This form of reporting will be examined in two publications of the religious left as contrasted with the New York Times. The thesis is that, more than any technology, WTDS consists of the journalist’s moral commitment and narrative skills and the audience’s analytical resources and trust. In the religious journals, liberation theology provides the moral commitment, the writers and editors the narrative skills and trust and the special vision of the newly empowered poor the analytical foundation. In bearing witness to those who have suffered state or guerilla terrorism in El Salvador and Nicaragua during the 1980s, we will investigate a distinction between “worthy” and “unworthy victims.” This last issue has a special ethical and political significance. Media witnessing to the suffering of strangers can help them become known, and so “worthy.” It can help them, and their plight and cause, become better recognized. This is the power of the media.

O Brasil que não é bem assim: representações do Brasil na cobertura da Copa do Mundo 2014 pelo jornal The Guardian

Pós-graduação em Comunicação - FAAC

The identities of the Brazilian female athlete: the "points of temporary attachment" of women in sports

The aim of this study is to analyze the formation of the Brazilian Olympic female athletes' identities and the construction of this social role both in the Olympic scene as in Brazilian social context. The results, when compared with previous researches and the theoretical approach allows to conclude that even after inclusion of the growing Brazilian women in several sports - including pointing out that this did not occur in the form of confrontation, just as in other countries - this does not represent a rethinking of the social roles of the female and male letting to the athletes maintain a separation between sports life and life as a woman.

Perdere la testa. La morte di Orfeo, Gustave Moreau, l'arte simbolista: itinerari transculturali

Considerando la figura di Orfeo, si mette in luce la ricezione del mito della morte di questo personaggio leggendario nell’arte simbolista, con particolare attenzione per Gustave Moreau. Il lavoro di ricerca vuole approfondire anche la natura epistemologica e metodologica dello studio della sopravvivenza dei classici, prediligendo i processi di tipo comparatistico e quelli che si rifanno alla grande categoria dei Cultural Studies, intendendo attraversare i confini, le barriere, le frontiere, i limiti delle discipline tradizionalmente intese. Viene cosí presa in considerazione anche l’interazione tra cultura verbale, scritta, letteraria e cultura visuale, sottolineando i meccanismi di transtestualità, nelle loro valenze e potenzialità di ibridazione e contaminazione. Si punta, dunque, non solo sulla superificie tematica specifica ma anche sulla filigrana dei procedimenti di legittimazione scientifica e della prasseologia di questa specifica area filologica transdisciplinare.

Brasilien als "vorgestellte Gemeinschaft"?

Die Formation Brasiliens über ein dynastisches Reich vollzog sich auf einem historischen Sonderweg, der innerhalb des neuweltlichen Kontextes als Abhängigkeit von der Metropole und «Dephasierung» interpretiert wird. In Andersons viel beachteter These von der Nation als imagined community, die es ermöglichte, die neuweltlichen Republiken als Avantgarde der Idealisierung und diskursiven Konstruktion der Nation zu betrachten (creole pioneers), bleibt Brasilien aus diesem Grund als «interessante Ausnahme» ausgeklammert. Die hier unternommene Untersuchung Brasiliens als vorgestellte Gemeinschaft zeigt, dass seit der Kolonialzeit eine auf den brasilianischen Raum bezogene Makronarrative existierte, welche positive Elemente des europäischen Neuweltdiskurses binden und zur Vision eines idealisierten neuen Imperiums formieren konnte. Diese «Brasilienerzählung» orientierte die politische Emanzipation von Europa (als inversão brasileira statt Bruch mit der Metropole) und konstituierte sich als monarchischer Legitimitätsdiskurs in einer Alteritätsbeziehung zu Hispanoamerika. Die Tradition ersetzte in der Gründungsliteratur weitgehend eine nationale Neuschreibung Brasiliens und zeigte sich später sogar mit dem modernisierenden Nationalismusdiskurs der Republik vereinbar. Demnach existierte parallel zu den kreolisch-republikanischen Konstruktionen in Form der traditionellen, kontinuierlichen und integrativen Makronarrative «Brasilien» eine weitere neuweltliche Erzählung mit Pioniercharakter, die ebenfalls gemeinschaftliche Sinnstiftung befördern und die offizielle Legitimitätsgrundlage gleichermaßen von Reich und Nation bilden konnte.

Rap et homosexualite: retranchement homophobe ou changement de cap?

With the advent of the law about same-sex marriage in France, the aim of this dissertation is to analyse the relationship between homosexuality and rap music in the country and to determine to which degree this musical genre can influence people on this matter. Islam has flavoured rap from its beginnings because the vast majority of rappers has a Muslim culture. It is true that, Islam goes beyond the mere disapproval of homosexuality affirming that it is a vile fornication punishable by death. This leads rappers to a rejection of homosexuality in their songs. And, thanks to mass media, these songs contributed to the spreading of the stigma of homophobia upon the “mainstream”. Nevertheless, since 2009, a growing crop of rappers began to support the LGBT community with their work. Rap songs became in this way the anthem of the LGBT campaigns, out from the classic mass media. The result of this dissertation is that rap can have a strong influence upon population and can help them change their mind upon certain subjects, as it was the case for the homosexual cause.

Revisioning a Japanese Spiritual Recovery Through Manga: Kobayashi Yoshinori’s ‘Gōmanism’ as Aesthetics and Ideology

This essay provides a critical analysis of the aesthetic ideology of “Gomanism” in the manga of Kobayashi Yoshinori (b. 1953), particularly Yasukuniron (On Yasukuni, 2005) and Tennōron (On the Emperor, 2009), in order to flesh out the implications of the author’s “revisionist” approach to Japanese religion, politics and history.