999 resultados para vantagem competitiva


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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Estudo de caso da empresa Natura, unidade fabril localizado no município de Benevides, Pa. O trabalho objetivou analisar o conceito de sustentabilidade e estratégia empresarial aplicada pela empresa Natura. A pesquisa teve caráter descritivo e nível de análise organizacional. Utilizou-se como fontes de evidências, materiais de arquivos disponibilizados pela web, transcrições de entrevistas, relatórios anuais. A pesquisa permitiu identificar que a empresa optou pela valorização da economia regional, buscando parcerias profissionais com cooperativas. Desta forma, entende-se que a empresa trabalha o conceito de sustentabilidade, ao estabelecer parcerias com pequenos agricultores. Conclui-se nesta pesquisa, que a empresa também recebe benefícios ao estabelecer-se próximo à fonte de matéria prima, como economia de custos de transporte. Por ser a primeira empresa de grande porte no segmento de perfumaria, a estabelecer-se na região amazônica, a empresa tem uma vantagem competitiva ao manter um contato com os agricultores familiares e utilizando-se de uma imagem de sustentabilidade como ferramenta de marketing.

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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ISO 26000, published in 2010, focuses on corporate social responsibility. This study presents a systematic review conducted in ISI Web of Knowledge (Web of Science) and Elsevier's Scopus databases to answer the following question: What are the barriers and motivators affecting the adoption of ISO 26000 by organizations? The articles were selected using filters that applied two inclusion criteria. The data were summarized in a table covering the concepts of ISO 26000, the motivators, and the barriers. The motivators were globalization or competition in international markets, congruence with management systems, reputation or image, relationship with employees and improvement of the organizational environment, improvement in the relationship with external stakeholders, competitive advantage and strategy, guide to corporate social responsibility (CSR), and reduction of business risks. The barriers were lack of alignment between CSR and organizational strategy; business (national and international); unfamiliarity with ISO 26000; lack of communication, tools and sensitivity to the subject; short-term focus; knowledge management; fear of not fulfilling the standard; and financial resources. Finally, an agenda for future studies was prepared.

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Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

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In the current economic scenario of constant changes, industries seek to increase their profitability decreasing inventory levels. Maintenance and maintenance management, combined with the inventory management of spare parts, has assumed a position of competitive advantage in business. Stock only what you need has become a difficult decision for managers, who are faced with the lack of models and criteria to assist this decision-making. This work proposes a method which supports decision making, on a MATLAB modeling, using criteria established by an expert and his maintenance workers team, focusing on no regular demand of spare parts. The proposed model was adequate to the needs of the company and the maintenance manager in the decision on the storage

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The work presents a literature review on the topic of internal communication as an innovation factor in Micro and Small Business. The objective is to discuss how internal communication can be an essential factor in the pursuit of innovation and the consequent competitive advantage in the Micro and Small Enterprises scenario. We present the concepts of integrated communication, organizational communication, internal communication, whether crafted by a philosophy of Public Relations, can lead these companies to gain competitive advantage and overcome the limitations and challenges imposed on them

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The search for better performance and competitive advantage in the current market scenario has made organizations keep their focus on quality planning and the use of effective techniques aimed at continuous improvement and optimization of processes and resources. The situation is not different for the painting process in the automotive industry, which has a significant amount of variables and influential external factors. This work, developed at General Motors in São José dos Campos, aims to analyze the feasibility of changing the painting process of the pickup S10 railings in the Antracite color located in the main line to the another line located in a Painting Repair Booth at the plant and, therefore, to study the possibility about reducing the window of cure for Antracite’s enamel by using Design of Experiments’ techniques. Applying this method is possible to find the best arrangement among studied factors of Painting Repair Booth that are, in this case, the Temperature, in Celsius degrees, and Skid’s Steps, in seconds, and it’s also possible to get their behavior according to quality requirements specified by GM rules for the Brightness and Paint Adhesion on the part. As a result, it can conclude that is possible to paint the S10 Antracite railings in the painting process’ line of Painting Repair Booth, and with the new configuration obtained by the Design of Experiments for the process variables, there are significant gains related to the parts’ quality, costs reduction and the optimization of production capacity, much in the main line as in the line of the Painting Repair Booth

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In this era of globalization, with fierce competition in the labor market, using the reduction cost strategy and resources optimization, has become a competitive advantage. In this graduation study, it will be exposed in form of case study the DMAIC project (Define Measure Analyze Improve Control) execution, using of Six Sigma's tools, statistical and quality knowledge, with intent of analyze, improve and control the processes of a selected problem, always demonstrating good practice of methodologies. In an auto parts multinational branch, It was identified a high scrap rate in one of his production lines. This work will study this problem to improve their processes and ensure that these improvements are perpetual. As a result, reached the stipulated goals, increasing Corporation's Intellectual, thereby providing a competitive advantage