Neuromarketing e o consumidor virtual

As neurociências aliadas ao marketing, constituem um novo paradigma com grande potencial, no que diz respeito ao conhecimento profundo do consumidor e do seu comportamento de compra: o Neuromarketing. O Neuromarketing tem uma forte componente científica que estuda e define fisiologicamente os mecanismos subjacentes à cognição, com foco específico nas bases neurais dos processos mentais e suas manifestações comportamentais e uma componente económica e social em que os Marketeers se questionam acerca dos métodos tradicionais para conhecer profundamente o seu cliente e aplicar em toda a sua potencialidade o marketing one-to-one, criar relações de fidelidade e evitar a falta de diferenciação que ainda se verifica em algumas empresas. Na óptica do consumidor este tema é ainda desconhecido e podemos afirmar com alguma certeza que também será um pouco assustador pensar que seja possível conhecer tão bem o nosso cérebro e a nossa maneira de pensar enquanto consumidores, que nos consigam “manipular” no momento da decisão de compra. O presente estudo tem como finalidade perceber o que pensa o consumidor desta nova área, o que sente em relação aos métodos usados em Neuromarketing e se já têm alguma percepção de que diariamente já são confrontados com técnicas de Neuromarketing e ainda, o que pensam delas.

The involvement of CDH1 in cancer angiogenesis

Dissertação para obtenção do Grau de Mestre em Biotecnologia

Implementação de alertas de interações medicamentosas na construção de uma farmácia online

Os sistemas de apoio à decisão clinica têm-se revelado essenciais no dia-a-dia da população, nomeadamente dos profissionais e dos pacientes. Estes sistemas podem ser aplicados com diferentes objetivos: como sistemas de alerta; de prevenção de doenças; sistemas para dosagem de medicação e prescrição; entre outras. Atualmente é notório o aumento de interesse por parte da população em entender e em possuir um papel ativo nas decisões médicas. Para conseguirem fazê-lo necessitam de procurar informação. O meio mais utilizado para obter essa informação é a internet, onde a informação se encontra em grande quantidade e muito dispersa. Para além da quantidade é imprescindível encontrar informação credível, para que não haja indução da pessoa em erro. Para ajudar a solucionar estes problemas surgiram os sistemas de recomendação na saúde. Estes sistemas foram idealizados para fornecer informações às quais os utilizadores podem recorrer para tomar decisões conscientes e seguras sobre a sua saúde. Também os sistemas de alerta se têm revelado importantes na área da saúde. Estes sistemas podem ser usados em diferentes contextos e sobre diferentes assuntos, como por exemplo, a alteração do estado clínico de um paciente monitorizado, em tempo real, ou em interações medicamentosas. As interações medicamentosas podem advir da automedicação do utente ou da larga quantidade de medicação que, a partir de determinada idade, os utentes ingerem. Pode ter como causa medicação que administrem regularmente, ou até mesmo diariamente, ou doenças/estados que o utente possua que, em simultâneo com determinada medicação pode causar reações adversas. Neste trabalho foi desenvolvido um protótipo de uma farmácia online (FoAM) que fornece, ao utilizador, alertas quando há possibilidade de interações. As causas de interações consideradas foram os medicamentos que o utilizador consuma e/ou doenças/estados que possua. O objetivo é alertar para o caso das causas que o utilizador possui interagirem com o(s) medicamento(s) que este deseja adquirir. Para alcançar esse objetivo foi necessário selecionar os medicamentos a disponibilizar assim como as suas interações. Essa seleção foi baseada no prontuário terapêutico 2013 disponibilizado pelo INFARMED. Depois de recolhida e analisada a informação, foi possível compreender que informações clínicas o sistema necessita para que consiga identificar os medicamentos que não são aconselháveis adquirir. Para isso, é necessário que o utilizador forneça essas informações clínicas pessoais, necessidade que vai de encontro à posição defendida por diversos autores que apontam o uso de registos eletrónicos de saúde muito benéfico para conseguir alertas mais personalizados suprindo assim as necessidades do utilizador. É também preponderante que o utilizador perceba o porquê de determinado medicamento não ser aconselhável, por isso, ao ser emitido o alerta é também apresentada a justificação do mesmo, ou seja, é disponibilizado ao utilizador qual a causa que indicou no formulário responsável pela interação.

Pancreatic involvement in fatal human leptospirosis: clinical and histopathological features

Hyperamylasemia has been reported in more than 65% of patients with severe leptospirosis, and the true diagnosis of acute pancreatitis is complicated by the fact that renal failure can increase serum amylase levels. Based on these data we retrospectively analyzed the clinical and histopathological features of pancreas involvement in 13 cases of fatal human leptospirosis. The most common signs and symptoms presented at admission were fever, chills, vomiting, myalgia, dehydratation, abdominal pain and diarrhea. Trombocytopenia was evident in 11 patients. Mild increased of AST and ALT levels was seen in 9 patients. Hyperamylasemia was recorded in every patient in whom it was measured, with values above 180 IU/L (3 cases). All patients presented acute renal failure and five have been submitted to dialytic treatment. The main cause of death was acute respiratory failure due to pulmonary hemorrhage. Pancreas fragments were collected for histological study and fat necrosis was the criterion used to classify acute pancreatitis. Histological pancreatic findings were edema, mild inflammatory infiltrate of lymphocytes, hemorrhage, congestion, fat necrosis and calcification. All the patients infected with severe form of leptospirosis who develop abdominal pain should raise the suspect of pancreatic involvement.

Hand Involvement in Ollier Disease and Maffucci Syndrome: a Case Series

Ollier Disease and Maffucci Syndrome are two rare diseases that can cause tumors in several organs, having a special predilection for the hand. However, there have been very few reports in the literature focusing on hand manifestations of these diseases. We report the cases of three female patients: one with Ollier Disease, and two other with Maffucci Syndrome. All patients had hand involvement as their initial primary complaint. The Ollier Disease patient developed chondrosarcomas of two digits and had to have these fingers amputated. One of the Maffucci patients died one year after presentation from a brain glioblastoma. These cases emphasize the importance of early diagnosis of Ollier Disease and Maffucci Syndrome, as these two conditions are associated not only to crippling hand deformity, but also to a significant risk of chondrosarcoma, and other malignant tumors.

Renal involvement in human rabies: clinical manifestations and autopsy findings of nine cases from northeast of Brazil

A retrospective study was conducted in nine patients with rabies admitted to a hospital of Fortaleza, Brazil. Autopsy was performed in all cases. The ages ranged from three to 81 years and six were males. They all were bitten by dogs. The time between the accident and the hospital admission ranged from 20 to 120 days (mean 45 ± 34 days). The time until death ranged from one to nine days (mean 3.3 ± 5.5 days). The signs and symptoms presented were fever, hydrophobia, aerophobia, agitation, disorientation, dyspnea, sialorrhea, vomiting, oliguria, sore throat, pain and hypoesthesia in the site of the bite, headache, syncope, cough, hematemesis, mydriasis, hematuria, constipation, cervical pain and priapism. In three out of six patients, there was evidence of acute renal failure, defined as serum creatinine > 1.4 mg/dL. The post-mortem findings in the kidneys were mild to moderate glomerular congestion and mild to intense peritubular capillary congestion. Acute tubular necrosis was seen in only two cases. This study shows some evidence of renal involvement in rabies. Histopathologic findings are nonspecific, so hemodynamic instability, caused by autonomic dysfunction, hydrophobia and dehydration must be responsible for acute renal failure in rabies.

The pattern of immune cell infiltration in chromoblastomycosis: involvement of macrophage inflammatory protein-1 alpha/CCL3 and fungi persistence

Chromoblastomycosis (CR) is a subcutaneous chronic mycosis characterized by a granulomatous inflammatory response. However, little is known regarding the pattern of leukocyte subsets in CR and the pathways involved in their recruitment. The objective of this study was to assess the cellular subsets, chemokine, chemokine receptors and enzymes in CR. The inflammatory infiltrate was characterized by immunohistochemistry using antibodies against macrophages (CD68), Langerhans'cells (S100), lymphocytes (CD3, CD4, CD8, CD45RO, CD20 and CD56) and neutrophils (CD15). The expression of MIP-1alpha (Macrophage inflammatory protein-1alpha), chemokine receptors (CXCR3 and CCR1) and enzymes (superoxide dismutase-SOD and nitric oxide synthase-iNOS) was also evaluated by the same method. We observed an increase in all populations evaluated when compared with the controls. Numbers of CD15+ and CD56+ were significantly lower than CD3+, CD4+, CD20+ and CD68+ cells. Statistical analysis revealed an association of fungi numbers with CD3, CD45RO and iNOS-positive cells. Furthermore, MIP-1alpha expression was associated with CD45RO, CD68, iNOS and CXCR3. Our results suggest a possible role of MIP-1alpha and fungi persistence in the cell infiltration in CR sites.

Effects of Environmental Organochlorine Pesticides on Human Breast Cancer: Putative Involvement on Invasive Cell Ability

Human exposure to persistent organic pollutants (POPs) is a certainty, even to long banned pesticides like o,p′-dichlorodiphenyltrichloroethane (o,p′-DDT), and its metabolites p,p′-dichlorodiphenyldichloroethylene (p,p′-DDE), and p,p′-dichlorodiphenyldichloroethane (p,p′-DDD). POPs are known to be particularly toxic and have been associated with endocrine-disrupting effects in several mammals, including humans even at very low doses. As environmental estrogens, they could play a critical role in carcinogenesis, such as in breast cancer. With the purpose of evaluating their effect on breast cancer biology, o,p′-DDT, p,p′-DDE, and p,p′-DDD (50–1000 nM) were tested on two human breast adenocarcinoma cell lines: MCF-7 expressing estrogen receptor (ER) α and MDA-MB-231 negative for ERα, regarding cell proliferation and viability in addition to their invasive potential. Cell proliferation and viability were not equally affected by these compounds. In MCF-7 cells, the compounds were able to decrease cell proliferation and viability. On the other hand, no evident response was observed in treated MDA-MB-231 cells. Concerning the invasive potential, the less invasive cell line, MCF-7, had its invasion potential significantly induced, while the more invasive cell line MDA-MB-231, had its invasion potential dramatically reduced in the presence of the tested compounds. Altogether, the results showed that these compounds were able to modulate several cancer-related processes, namely in breast cancer cell lines, and underline the relevance of POP exposure to the risk of cancer development and progression, unraveling distinct pathways of action of these compounds on tumor cell biology.

Influence of Firms’ Environmental Management and Community Involvement Programs in their Employees and in the Community

To assure enduring success, firms need to generate economic value with respect for the environment and social value. They also need to be aware of the needs and expectations of relevant stakeholders and incorporate them in their business strategies and programs. These challenges imply that engineers should take into consideration societal, health and safety,environmental and commercial issues in their professional activity. This investigation accesses the influence of firms’ environmental management programs and community involvement programs on their own employees and in the community, with a focus on small and medium companies. Based on a quantitative research, the findings suggest that firms that invest both in environmental management programs and in community involvement programs have a higher involvement of their own employees with the community, while at the same time receiving more feedback (positive, but also negative) from the community, stressing the need to pay special attention to their communication policies.

Decision Support for Energy Contracts Negotiation with Game Theory and Adaptive Learning

This paper presents a decision support methodology for electricity market players’ bilateral contract negotiations. The proposed model is based on the application of game theory, using artificial intelligence to enhance decision support method’s adaptive features. This model is integrated in AiD-EM (Adaptive Decision Support for Electricity Markets Negotiations), a multi-agent system that provides electricity market players with strategic behavior capabilities to improve their outcomes from energy contracts’ negotiations. Although a diversity of tools that enable the study and simulation of electricity markets has emerged during the past few years, these are mostly directed to the analysis of market models and power systems’ technical constraints, making them suitable tools to support decisions of market operators and regulators. However, the equally important support of market negotiating players’ decisions is being highly neglected. The proposed model contributes to overcome the existing gap concerning effective and realistic decision support for electricity market negotiating entities. The proposed method is validated by realistic electricity market simulations using real data from the Iberian market operator—MIBEL. Results show that the proposed adaptive decision support features enable electricity market players to improve their outcomes from bilateral contracts’ negotiations.

Six thinking hats: A novel metalearner for intelligent decision support in electricity markets

The energy sector has suffered a significant restructuring that has increased the complexity in electricity market players' interactions. The complexity that these changes brought requires the creation of decision support tools to facilitate the study and understanding of these markets. The Multiagent Simulator of Competitive Electricity Markets (MASCEM) arose in this context, providing a simulation framework for deregulated electricity markets. The Adaptive Learning strategic Bidding System (ALBidS) is a multiagent system created to provide decision support to market negotiating players. Fully integrated with MASCEM, ALBidS considers several different strategic methodologies based on highly distinct approaches. Six Thinking Hats (STH) is a powerful technique used to look at decisions from different perspectives, forcing the thinker to move outside its usual way of thinking. This paper aims to complement the ALBidS strategies by combining them and taking advantage of their different perspectives through the use of the STH group decision technique. The combination of ALBidS' strategies is performed through the application of a genetic algorithm, resulting in an evolutionary learning approach.

Municipal solid waste management system: decision support through systems analysis

Thesis submitted to the Universidade Nova de Lisboa, Faculdade de Ciências e Tecnologia for the degree of Doctor of Philosophy in Environmental Engineering

Lagochilascariasis leading to severe involvement of ocular globes, ears and meninges

A case report of a 31 year-old woman from Paraíba State (North-Eastern Brazil) that presented severe involvement of ocular globes, ears and meninges. Diagnosis was established after enucleation of her left eye, when adult worms were seen in the midst of a granulomatous inflammatory process. Her response to the initial treatment with levamisole and cambendazole was good, but there was a relapse after the fifth month of treatment even with maintenance doses of both medications. She later received ivermectin and albendazol and responded well.

Potencialidades de uma abordagem com Interdisciplinaridade entre matemática e estudo do meio e centrada no ambiente

O presente estudo partiu do problema “Como promover aprendizagens da Matemática e do Estudo do Meio numa perspetiva interdisciplinar, explorando o mundo real?”. Neste sentido, tem como objetivos: selecionar recursos e atividades que se revelem motivadoras para os alunos; demonstrar a relevância da inter-relação de diferentes conceitos e a importância da sua ligação com as vivências dos alunos; ativar o envolvimento dos alunos para a aprendizagem da Matemática através do Estudo do meio e de situações do mundo real; estimular a perceção do aluno da presença da Matemática nos conteúdos de Estudo do Meio; fomentar a compreensão da relação dos conteúdos de Matemática e estudo do Meio. Com este propósito formularam-se as seguintes questões: (1) Que tipo de atividades se poderão proporcionar de forma a motivar os alunos para os conteúdos do Estudo do Meio e da Matemática? (2) De que forma a exploração das situações/conceções do quotidiano poderá promover o envolvimento dos alunos na aprendizagem da Matemática e do Estudo do Meio? (3) De que forma o Ensino Experimental das Ciências numa perspetiva interdisciplinar pode contribuir para desenvolver tanto as competências conceptuais (fatores do ambiente: temperatura e humidade/OTD/números racionais), como capacidades de pensamento crítico e tomada de decisão inerente? Tendo em vista os objetivos do estudo, desenvolveram-se, com uma turma do 2º ano de escolaridade, quatro situações formativas, que envolveram as disciplinas de Matemática e Estudo do Meio. O domínio de conteúdos preponderante na área de Estudo do Meio foi À descoberta do Ambiente Natural, enquanto na Matemática os domínios predominantes foram Organização e tratamento de dados e Números e operações. Foram realizadas diversas atividades experimentais, onde os alunos tiveram um papel ativo na construção dos seus conhecimentos. A investigação segue uma metodologia qualitativa, centrando-se num estudo de caso, onde se caracteriza uma experiência interdisciplinar que envolveu as disciplinas de Matemática e Estudo do Meio. Os dados foram recolhidos pela professora investigadora através de gravações de vídeo e áudio, fotografias, trabalhos dos alunos e de registos da professora investigadora. Os resultados demonstraram como os alunos mobilizaram e apropriaram os conteúdos de Matemática e Estudo do Meio. Os dados, através da análise de conteúdo, parecem iv sugerir que houve uma evolução no desempenho dos alunos a vários níveis, nomeadamente: no trabalho cooperativo, no envolvimento da tarefa, nas interações estabelecidas e na motivação para a aprendizagem da Matemática e Estudo do Meio.