Application of Open Innovation Paradigm in Small and Medium Enterprises in Russia

The objective of this study is to explore how the Open Innovation paradigm is applied in by small and medium-size enterprises in Russia. The focus of the study is to understand how the processes of research and development and commercialization proceed in these kind of companies and to which extent they apply open innovation principles. Russian leadership makes certain steps for transition from the export of raw materials to an innovative model of economic growth. The research aims to disclose actual impact of these attempts. The closed innovation model and the erosion factors which lead to the destruction of an old one and emergence of new model are described. Features of open innovation implementation and intellectual property rights protection in small and medium enterprises are presented. To achieve the objective, a qualitative case study approach was chosen. Research includes facts and figures, views and opinions of management of studied companies related to innovation process in the company and in Russia in general. The research depicts the features of Open Innovation implementation by SMEs in Russia. A large number of research centers with necessary equipment and qualified personnel allow case companies to use external R&D effectively. They cooperate actively with research institutes, universities and laboratories. Thus, they apply inbound Open Innovation. On the contrary, lack of venture capital, low demand for technologies within the domestic market and weak protection of intellectual property limit the external paths to new markets. Licensing-out and creation of spin-off are isolated cases. Therefore, outbound Open Innovation is not a regular practice.

Improvement of open innovation processes: case Nokia

Open innovation is becoming increasingly popular in academic literature and in business life, but even if people heard about it, they might not understand what it really is, they may over-estimate it thinking that it is savior or underestimate it, concentrating on limitations and risks. Current work sheds light on most important concepts of open innovation theory. Goal of current research is to offer business processes improvement for both inbound and outbound modes in case company. It is relevant as open innovation proved to affect firms‘ performance in general case and in case company, and Nokia planned to develop open innovation implementation since 2008 but still competitors succeed in it more, therefore analysis of current situation with open innovation in Nokia and recommendations how to improve it are topical. Case study method was used to answer the question ―How open innovation processes can be improved?‖. 11 in-depth interviews with Nokia senior managers and independent consultants were used to reach the goal of the thesis, as well as secondary sources. Results of current work are as-is and to-be models (process models of today and best practices models) of several open innovation modes, and recommendation for case company, which will be presented to company representatives and checked for practical applicability.

Treinar cirurgiões: hoje como sempre?

Este artigo pretende discutir a metodologia de treinamento dos novos cirurgiões, considerando a realidade do momento atual e propondo uma reflexão orientada baseada em evidências a respeito das expectativas dos cirurgiões jovens e da realidade do mercado de trabalho em cirurgia. As descobertas cientificas e tecnológicas, o grande volume de informação imposto rotineiramente e as expectativas de administração logistica e de custos modificaram de forma radical a atividade do cirurgião com relação aos cirurgiões formados nas concepções clássicas. Há um reposicionamento da autoridade do médico frente ao paciente e à sociedade. A cultura contemporânea leva os jovens a ter expectativas próprias quanto à própria qualidade de vida e perspectivas profissionais. Tornou-se necessário modificar os padrões de treinamento dos cirurgiões para que se adeqüem à necessidade de aprendizado contínuo e adaptação a novos instrumentos tecnológicos e para que estejam aptos a uma interação social adequada à expectativa atual quanto à relação médico-paciente e entre profissionais de saúde. Estas adaptações estruturais são fundamentais para manter o interesse dos profissionais jovens em cirurgia.

Vastaanottoprosessin nopeuttaminen ja virheiden eliminointi RFID-tekniikan avulla

Työn tavoitteena oli tutkia ja kehittää saapuvan tavaran vastaanottoprosessia poistaen siitä Lean-oppien mukaisesti hukkaa. Kehitys tehtiin lisäämällä vastaanoton tiedonsiirtoautomatiikkaa, ja toteutus tehtiin RFID-tekniikan avulla. Tutkielman teoreettisena taustana ovat Lean-opit, joiden avulla tavoitteena oli eliminoida hukka, suunnitella vastaanottoprosessi uudelleen ja kehittää sitä edelleen. Keskeisenä tehtävänä oli löytää ne tekniikan valintaan vaikuttavat tekijät, joilla case-yrityksessä saatiin käyttövarma RDIF-tekniikka käyttöön. Tutkielmassa kerrotaan myös, miten tekniikan käyttöönotto toteutettiin. Lopuksi esitetään tuloksia ja päätelmiä uudistetusta prosessista ja kerrotaan niistä jatkotoimenpiteistä, joiden avulla teknologian käyttöä voidaan edelleen laajentaa. The aim of this study was analyze and develop the inbound receiving process of removing waste according of Lean-thinking. Development was done by raising inbound transmission automation implementation done by RFID- technology. The theoretical background was Lean –thinking; how to re-design process further development to eliminate waste. The main task was to find a reliable RFID- technology and the choice of technology factors were taken into account in the case company and how the technology was implemented. Finally, the presented results and conclusions of re-design process and possibilities to expand the technology to the case company processes.

Linking supplier delivery risk to outbound delivery service performance improvement

Customer satisfaction should be the main focus for all of the parts of the business. Usually supply chain behind the business is in a key role when this focus is pursued especially in repair service business. When focusing on the materials that are needed to make repairs to equipment under service contracts, the time aspect of quality is critical. Do late deliveries from supplier have an effect on the service performance of repairs when distribution center of a centralized purchasing unit is acting as a buffer between suppliers and repair service business? And if so, how should the improvement efforts be prioritized? These are the two main questions that this thesis focuses on. Correlation and linear regression was tested between service levels of supplier and distribution center. Percentage of on-time deliveries were compared to outbound delivery service level. It was found that there is statistically significant correlation between inbound and outbound operations success. The other main question of the thesis, improvement prioritization, was answered by creating material availability based supplier classification and additional to that, by developing the decision process for the analysis of most critical suppliers. This was built on a basis of previous supplier and material classification methods.

Logistiikkakeskuksen uuden sijainnin vaikutukset logistisiin prosesseihin

Diplomityössä tarkoituksena oli tutkia miten potkurilaitteita valmistavan yrityksen logistiikkakeskuksen siirtyminen kokoonpanotehtaan viereen vaikuttaisi yrityksen logistisiin prosesseihin. Tutkimuskohteena olevan yrityksen logistiikkakeskus muodostuu keskusvarastosta ja pakkaamosta. Nykytilanteen selvityksen pohjalta kartoitettiin logistiikkakeskuksen ja kokoonpanotehtaan väliset nykytilan logistiset prosessit, niissä esiintyvät ongelmat sekä vaiheiden vaatimat resurssit. Käsiteltävät prosessit koostuvat pääasiassa tulo- ja lähtölogistiikan toiminnoista sekä sisäisistä materiaalisiirroista. Tutkimuksen perusteella logistiikkakeskuksen uudella sijainnilla kohdeyrityksen on mahdollista tehostaa monia logistisia toimintojaan ja näin parantaa logistista kilpailukykyään. Lisäksi monia nykytoiminnoissa esiintyviä ongelmia ja niiden aiheuttamia lieveilmiötä on mahdollista poistaa sijainnin muutoksen myötä.

Evaluating Performance of Content Marketing: YouTube Marketing in Finnish Food and Drink Industry

The purpose of this research was to define content marketing and to discover how content marketing performance can be measured especially on YouTube. Further, the aim was to find out what companies are doing to measure content marketing and what kind of challenges they face in the process. In addition, preferences concerning the measurement were examined. The empirical part was conducted through multiple-case study and cross-case analysis methods. The qualitative data was collected from four large companies in Finnish food and drink industry through semi-structured phone interviews. As a result of this research, a new definition for content marketing was derived. It is suggested that return on objective, or in this case, brand awareness and engagement are used as the main metrics of content marketing performance on YouTube. The major challenge is the nature of the industry, as companies cannot connect the outcome directly to sales.

Content marketing performance measurement system in the context of customer acquisition

This thesis examines how content marketing is used in B2B customer acquisition and how content marketing performance measurement system is built and utilized in this context. Literature related to performance measurement, branding and buyer behavior is examined in the theoretical part in order to identify the elements influence on content marketing performance measurement design and usage. Qualitative case study is chosen in order to gain deep understanding of the phenomenon studied. The case company is a Finnish software vendor, which operates in B2B markets and has practiced content marketing for approximately two years. The in-depth interviews were conducted with three employees from marketing department. According to findings content marketing performance measurement system’s infrastructure is based on target market’s decision making processes, company’s own customer acquisition process, marketing automation tool and analytics solutions. The main roles of content marketing performance measurement system are measuring performance, strategy management and learning and improvement. Content marketing objectives in the context of customer acquisition are enhancing brand awareness, influencing brand attitude and lead generation. Both non-financial and financial outcomes are assessed by single phase specific metrics, phase specific overall KPIs and ratings related to lead’s involvement.

Digital Content Marketing in the Business-to-Business Context. A Case Study on Marketing Communications Agencies.

Marketing has changed because of digitalization. Marketing is moving towards digital channels and more companies are transitioning from “pushing” advertising messages to “pull” marketing, that attracts audience with the content that interests and benefits the audience. This kind of marketing is called content marketing or “inbound” marketing. This study focuses on how marketing communications agencies utilize digital content marketing and what are the best practices with the selected digital content marketing channels. In this study, those channels include blogs, Facebook, Twitter, and LinkedIn. The qualitative research method was utilized in order to examine the phenomenon of digital content marketing in-depth. The chosen data collecting method was semi-structured interviewing. A total of seven marketing communications agencies, who currently utilize digital content marketing, were selected as case companies and interviewed. All the case companies are from the marketing communications industry because that industry can be assumed to be well adapted to digital content marketing techniques. There is a research gap about digital content marketing in the B2B context, which increases the novelty value of this research. The study examines what is digital content marketing, why B2B companies use digital content marketing, and how should digital content marketing be conducted through blogs and social media. The informants perceived digital marketing to be a fundamental part of their all marketing. They conduct digital content marketing for the following reasons: to increase sales, to improve their brand image and to demonstrate their own skills. Concrete results of digital content marketing for the case companies include sales leads, new clients, better brand image, and that recruiting is easier. The most important success factors with blogs and social media are the following: 1) Audience-centric thinking. All content planning should start from figuring out which themes interests the target audience. Social media channel choices should be based on where the target audience can be reached. 2) Companies should not talk only about themselves. Instead, content is made about themes that interests the target audience. On social media channels, only a fragment of all shared content is about the company. Rather, most of the shared content is industry-specific content that helps the potential client.

An analysis of students' travel motivations and images of China as a tourist destination

Despite China's rapid growth in inbound tourism, the nature of its Canadian tourist market has been insufficiently studied. In response to this need, the objectives of this study are to identify China's destination image in Canadian students' minds, their possible internal motivations for visiting China as well as examining demographic influences on people's destination image formation. The study reviews image formation process and travel motivation categorisation, discusses their relationship, and implements Baloglu and McCleary's (1999) perceptual and affective image formation model and "push and pull factors" theory as its framework. A self-administered survey was applied to 424 undergraduate students in a Canadian university in early 2004. Exploratory factor analyses were conducted to identify perceived images and travel motivation. Summated means were calculated to illustrate the affective attitudes. A series of f-test and ANOVA tests were employed to examine the influence of demographics. An open-ended question format was adopted to analyse other images, motivations and visitation barriers that students may have. Findings demonstrate that cultural and natural attractions are the predominant image which the Canadian students have of China'; some stereotypes and negative images still influence the students' perception; travel service quality is largely unknown; increasing knowledge and seeking excitement and fun are the significant motivators in the likelihood of the Canadian students choosing to visit China; and personal interests may be a factor that significantly influences an individual's destination image and travel motivation. Raising awareness and increasing familiarity through promotion are suggested as methods to create a positive destination image of China.

SUPPLY CHAIN MANAGEMENT IN INDIAN PETROLEUM REFINING INDUSTRY

Model development for selection of location for refinery in India and identification of characteristics to be looked into when configuring it and to develop models for integrated supply chain planning for a refinery. Locating and removing inbound, internal and outbound logistic problems in an existing refinery and overall design of a logistic information system for a refinery are the main objectives of the study. A brief description of supply chain management (SCM), elements of SCM and their significance, logistics cost in petroleum industry and its impacts, and dynamics of petroleum its logistic practices are also to be presented. Scope of application of SCM in petroleum refinery will also be discussed. A review of the investigations carried out by earlier researches in the area of supply chain management in general and with specific reference to petroleum refining.

Regional flows of domestic tourism in Spain = Flujos regionales del turismo doméstico en España

The paper analyses the regional flows of domestic tourism that took place in Spain in year 2000, contributing to the state of knowledge on tourism required by authorities and private firms when faced with decision making, for example, for regional infrastructure planning. Although tourism is one of the main income-generating economic activities in Spain, domestic tourism has received little attention in the literature compared to inbound tourism. The paper uses among others, gravitational model tools and concentration indices, to analyse regional concentration of both domestic demand and supply; tourism flows among regions, and the causes that may explain the observed flows and attractiveness between regions. Among the most remarkable results are the high regional concentration of demand and supply, and the role of population and regional income as explanatory variables. Also remarkable are the attractiveness of own region and neighbour ones, and that domestic tourism may be acting as a regional income redistributing activity

Analisis logistico interno de la Sociedad Portuaria Regional de Barranquilla

El transporte marítimo en el ámbito mundial se ha caracterizado por ser un sector de gran dinamismo en su desarrollo tecnológico y comercial. Evidentemente el mar se ha constituido en una vía excelente para el movimiento de mercancías ya que sus conexiones con otras vías acuáticas naturales o artificiales es posible el acceso al interior de muchos países [Proexport, 2008]. Las actividades marítimas juegan un papel muy importante para el desarrollo económico de cualquier país, especialmente para Colombia, dónde se ha visto reflejado lo relevante que éstas han sido para el mismo. La presente tesis busca analizar la situación actual de la Sociedad Portuaria Regional de Barranquilla, identificando qué ventajas, carencias y problemas presenta, para saber así cómo éstas se podrían suplir y mejorar mediante el uso de herramientas como los diagramas de recorrido y flujo o el simulador promodel.

La cooperación estratégica de Centros Comerciales

El presente trabajo desarrolla el concepto de cooperación empresarial aplicado al sector económico de Centros Comerciales. Se parte del supuesto que tanto los seres vivos como las organizaciones sociales son esencialmente cooperantes. Se confirma tal apreciación por los postulados de la biología y las ciencias económicas a través de los conceptos del apoyo mutuo, la sociobiología, las teorías de los costos de transacción y la agencia, entre otras. Así mismo, se aborda las diferentes escuelas de estrategia, su relación con la gestión organizacional y sus implicaciones y alcances con la cooperación interfirmas. Seguidamente se analizan los diferentes tipos de cooperación, las principales variables a tener en cuenta en la selección de las formas cooperativas. Posteriormente se hace un análisis a la luz del caso Colombiano de las diferentes experiencias colaborativas de la mediana y gran empresa. En la parte final del proyecto se presenta un diagnóstico del sector de Centro Comerciales donde se analizan sus principales indicadores tales como truput, tráfico, inversión de mercadeo entre otros. Así mismo, se presentan los resultados de una investigación aplicada a los gerentes de los Centros Comerciales para medir el grado de acogida que puede tener una iniciativa colaborativa. Todo esto con el propósito de formular un modelo de colaboración estratégica que se aplicara al sector, en su análisis se presentan sus factores condicionantes, su estructura organizativa, sus ejes estratégicos y su agenda de prioridades.

Estudio sistémico del sector de transporte terrestre de carga en Colombia - Caso Servientrega S.A

Las organizaciones que componen los distintos sectores productivos en Colombia contribuyen, en mayor o en menor medida, a la economía del país y de ellos depende la solidez con que este se muestre ante las demás naciones. Empresas como Servientrega, perteneciente al sector de transporte terrestre de carga, es un claro ejemplo de cómo se deben aprovechar las oportunidades convertir las ventajas competitivas en objetivos de negocio con el fin de fidelizar la marca y ganar participación en el mercado. Por medio de un Análisis Estructural de Sectores Estratégicos (AESE) y un Estudio de Prospectiva se comprueba los nichos de mercado que faltan por explorar y cuál es el escenario más conveniente para llevar a cabo sus estrategias.