1000 resultados para merchandising no ponto de venda


Relevância:

20.00% 20.00%

Publicador:

Resumo:

A autora defende a hipótese de que o conceito de ponto de vista em Semiótica diluiu-se no corpo da teoria, porém ressurgiu sob outra roupagem a partir das reflexões sobre a tensividade. Utilizando como objeto de análise a novela A hora da estrela, de Clarice Lispector, ela procura estabelecer as origens desse conceito e seguir seus traços de permanência, verificando ainda como a noção de ponto de vista substituída pela noção de campo de presença opera em uma narrativa concreta. A escolha de A hora da estrela de modo algum foi aleatória. Para a autora, a novela fornece informações relevantes para o enfoque da pesquisa, por apresentar, por exemplo, uma construção enunciativa complexa, atravessada por diferentes pontos de vista. A fundamentação teórica empregada na análise é aquela preconizada pela Semiótica francesa em seus desdobramentos mais atuais, desenvolvidos principalmente por Claude Zilberberg e Jacques Fontanille. Muito devido ao trabalho deles, se em um primeiro momento a Semiótica focou-se nos conteúdos inteligíveis do discurso, atualmente aborda os seus conteúdos sensíveis, abrindo novas perspectivas para a disciplina

Relevância:

20.00% 20.00%

Publicador:

Resumo:

Pós-graduação em Educação - FFC

Relevância:

20.00% 20.00%

Publicador:

Resumo:

Pós-graduação em Matemática em Rede Nacional - IBILCE

Relevância:

20.00% 20.00%

Publicador:

Resumo:

Pós-graduação em Letras - FCLAS

Relevância:

20.00% 20.00%

Publicador:

Resumo:

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Relevância:

20.00% 20.00%

Publicador:

Resumo:

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Relevância:

20.00% 20.00%

Publicador:

Resumo:

The way one conceives disabled people seems to influence the actions directed toward them. Occupational therapists constitute a part of health professionals that direct their actions based on a comprehensive view of disability. The aim of this study was to identify and analyze the conception of disability from the standpoint of occupational therapists. Fifteen university teachers of Occupational Therapy undergraduate courses participated in this study: seven from public universities and eight from private institutions, located in mid-sized municipalities in the state of São Paulo. The data were collected by means of a scale denominated “Escala de Avaliação da Concepção de Deficiência” (Rating Scale for Conception of Disability). The results show that the subjects tend to follow interactional, social conceptions of disability. This study yields contributions to understand the conception of disability held by teachers of Occupational Therapy. This conception certainly guides their teaching performance and affects the training of future professionals.

Relevância:

20.00% 20.00%

Publicador:

Resumo:

This work has the purpose to explain how the sugar and alcohol sector works, detail all the processes which uses pumps and assist in the selection and specification of pumps attached with engines, that will make part in important industry processes in the manufacture of sugar and alcohol. A bibliographic revision about the working of sugar and alcohol sector and about pumps were made to help the analysis of a case. This case had the purpose to analyze the selected pumps that were part of a initial project of an industry which aimed a future expansion. The pumps that were selected to made part of the initial project were over dimensioned and were operating out of the best performance point, making the pumps inefficient because the expansion didn't happened. The solution was to select another pump with bigger performance and less power consumption to have a decrease in the energy consumption and in the operational costs of the industry and using the extra electric energy in the industry or selling it

Relevância:

20.00% 20.00%

Publicador:

Resumo:

The present study sought to identify which are the facilitators and restrictive in the creation and management of franchises from the point of view of process factors franchisees. For this, we first proposed to critically analyze its creation and management.The specific objectives of this work are: a) to understand in the light of the theory , the basic requirements for creating franchises b ) identify, from the literature review , facilitators and restrictive factors in the process of franchise management , c) develop a survey tool to critically analyze the processes of creating and managing a franchise from the point of view of the franchisee , and d ) to review the process of creating and managing franchises , from the perspective of four franchised food services in the municipalities of Ribeirão Preto and Sao Jose do Rio Preto - SP . A descriptive qualitative work, which found the most important features about the franchises, through a study of 4 franchises in the food industry of São Paulo was performed. To complete the survey was conducted a semi-structured interview, containing questions regarding the main elements of a business: creating, planning, organization, direction and control. It was found that franchising is a business model with controversies. There are people who deal well with the system and that through him realize dreams such as owning their own business. Others need to think many times before embarking in business since the entrepreneurship factor can be so intense that it hinders the acceptance of norms and duties to the system. This causes some factors such as communication, measurement of outcomes, implementation plan and among others are considered restrictive or facilitators in the process of strategy management of franchises

Relevância:

20.00% 20.00%

Publicador:

Resumo:

The present study aims to investigate the interrelationship between the Relationship Marketing and Public Relations areas, high lighting its strategic value. The main goal is to discuss how the public relations professional can manage the customer loyalty by improving the after-sales services provided, applying it to a specific market such as business a viation. To establish the foundation to support the hypotheses, a revision of the subject literature was made, seeking to break down the barriers between marketing-mainly of relationship and public relations knowledge fields. A consult of the relevant literature was a continuous activity throughout the work. Divided into three chapters, the two first ones of fundamentals concepts, presents an after-sales services scenario, emphasizing the importance of the relationship and the definition of audiences in this area, in addition to a detailed description of the luxury market, a business aviation reality. The third chapter ends the discussion with a relationship proposal for Embraer Executive Jets, through actions based on the studied concepts. By gathering ideas and reflecting about the subject, using them to develop the proposal, a conclusion was resulted: the public relations professional is prepared and essential to build an effective after-sales relationship, since it's concerned about the communication excellence and knows the audiences significance in this process

Relevância:

20.00% 20.00%

Publicador:

Resumo:

This work was developed in order to reduce the discrepancy found between the stock data of an item in the system and the amount found physically in stock in the company presented on this study case. Therefore, this paper makes a study on system of information that can assist in the collection, control and manipulation of data regarding the company's stock. It is very important to do the inventory management, so we can control the level of this sub-product to meet sales orders and production. In the study discussed below, we used the Six Sigma methodology to identify points that had flaws in the process and thus improve their work where the results show grater process control and provide a reliable database to the point where no further problems of lack of components in stock

Relevância:

20.00% 20.00%

Publicador:

Resumo:

Esse trabalho buscou contribuir teoricamente para o tema, com uma pesquisa bibliográfica sobre a Economia Institucional e a teoria de Veblen sobre consumo e racionalidade. Nesse trabalho foram identificados os principais conceitos do Institucionalismo, como divergem da Economia Neoclássica e a questão do consumo conspícuo abordado por Veblen

Relevância:

20.00% 20.00%

Publicador:

Resumo:

The question of the solid waste is without a doubt one of the biggest problems faced for the world-wide population in the present time, resulting in the call “collapse of the garbage”. In this direction that appears the composting, in the scope of the treatment of organic waste origin, that in Brazil, approximately correspond 50% of the generated volume. However, the rare plants of selection and composting (UTC) existing at least do not obtain auto-to support themselves, increasing to each day the number of deactivations, almost always related the financial questions. In this direction, the present research brings the analysis of the economic viability of the implantation of a UTC for the city of Rio Claro-SP, relating it with the thick organic composition sales, for the cultures of vegetables cultivated in a ray of 30 km of the study area. For in such a way, they had been carried through, calculations concerning the regional demand for organic composition, and the verification of the implantation costs and operation of the plant. The reached results had been the flow of box for the first year of functioning of the UTC, as well as the break-even point between the gotten expenditures and prescriptions. From this relation investment profitability, it was verified that the UTC is presented impracticable under the economic point of view.

Relevância:

20.00% 20.00%

Publicador:

Resumo:

The aim is to analyze a corpus of remote sensing in order to identify acronyms in English and then search for their equivalents in Portuguese. The research is based on the approach of Corpus-Based Translation Studies (BAKER, 1995), Corpus Linguistics (BERBER SARDINHA, 2004), and Phraseology (PAVEL, 2003). The program WordSmith Tools version 6.0 is used. The results show that there is no standardization in these translations.