‘Branded webseries’. Acciones estratégicas del anunciante basadas en la ficción ‘online’ corporativa y el ‘marketing’ de contenidos

Desde antaño, anunciantes y marcas se han adherido a los contenidos audiovisuales, televisivos y cinematográficos, a través del patrocinio de producción, emplazamiento publicitario y bartering. Se trata de una estrategia básicamente accesible a presupuestos prominentes. Pero los cambios en la comunicación y la democratización de la creación y difusión de contenidos han abierto esta táctica al resto de anunciantes cuyas partidas publicitarias tratan de unir valores de marca y entretenimiento a través de las branded webseries. Se presenta un estudio de carácter exploratorio sobre la creación, difusión, promoción, recepción y socialización de webseries, historias de marcas basadas en la ficción y en el uso de Internet. Desde la triangulación metodológica, se aborda el estudio del caso de Risi y las tres temporadas de la webserie ¿Por qué esperar? mediante las entrevistas en profundidad con sus creadores, el análisis descriptivo de estas, así como el análisis cuantitativo de la audiencia y sus interacciones. Los resultados comparativos permiten describir el uso de la creatividad, los personajes famosos afines al público objetivo y el efecto generado por este tipo de historias generadoras de engagement.

Estrategias determinantes para la competitividad de un destino de sol y playa. El caso de Mazatlán, Sinaloa, México

El presente estudio se realizó con el propósito de dar un entendimiento global de la situación actual en lo referente a la competitividad de Mazatlán como destino turístico; conocer las particularidades del destino permite aplicar procedimientos innovadores y participativos en la búsqueda de competitividad, lo que favorece un mejor desarrollo turístico. El principal valor de esta investigación radica en la necesidad de identificar las estrategias para lograr competitividad y convertir el turismo de sol y playa en una palanca de desarrollo económico y generadora de empleos. El estudio se realizó bajo la perspectiva metodológica cualitativa ejecutada a través de diferentes métodos; por un lado, el enfoque de triangulación implicó análisis documental para contextualizar la competitividad turística del destino y por otro lado, análisis de datos generados de las discusiones en grupos focales con los actores de la actividad turística del destino. Se revisaron los fundamentos teóricos de la competitividad sistémica, con referencia especial al Índice de Competitividad Sistémica de las Ciudades Mexicanas (ICSar-ciudades) únicamente para definir indicadores o categorías analíticas que fueron incluidos en la discusión (marco regulatorio, ambiente de negocios e infraestructura y recursos humanos, culturales y naturales). Entre los principales resultados, se destaca la necesidad empaquetar los atractivos turísticos del destino, lo cual permita constituir un producto turístico, tarifado y publicado como un elemento completo; la necesidad de contar con adecuados canales de distribución y comercialización; un adecuado sistema de movilidad en el destino que cubra las necesidades de los turistas; el fortalecimiento de la infraestructura turística para maximizar los flujos turísticos; colaboración de todos los niveles de gobierno e Instituciones, sectores públicos o privados en el diseño e implementación de planes de marketing.

O marca-passo das emoções no ritmo de crianças portuguesas com necessidades educativas especiais (estudo de caso)

Estudo de caso (metodologia qualitativa) realizado em 2013sobre inteligência emocional em alunos portugueses, frequentando 1.º ciclo educação básica, com idades de 6-7 anos de 2 escolas urbanas:2 crianças (M=microcefalia, A=autismo atípico); 2 crianças (N= criança normal, H= perturbação de hiperatividade com défice de atenção). Os objetivos pretenderam: Demonstrar a importância das emoções na aprendizagem; identificar e lidar com as emoções em situações; propor estratégias para cada criança, aquando dos resultados obtidos com aplicação do teste projetivo e utilização material didático. Metodologia: atividades com ―Uma caixa cheia de emoções‟; prova projetiva ―Era uma vez…‖ Teresa Fagulha; ficha de anamnese aos pais; análise documental aos processos; observação participante; notas de campo e triangulação. Os resultados permitiram estabelecer estratégias para diminuir os fatores de distratibilidade, facilitar a atenção com material visualmente atrativo e manuseável e fornecer instruções acompanhadas de observação. Houve dificuldades nos sujeitos em identificar a ‘ira’ e ‘raiva‘.

New York Bay and Harbor, and vicinity, 1844 (Image 2 of 6) (Raster Image)

This layer is a georeferenced raster image of the historic paper map entitled: Map of New-York Bay and Harbor and the environs : sheet no. 2, founded upon a trigonometrical survey under the direction of F.R. Hassler, superintendent of the Survey of the Coast of the United States ; triangulation by James Ferguson and Edmund Blunt, assistants ; the hydrography under the direction of Thomas R. Gedney, lieutenant U.S. Navy ; the topography by C. Renard and T.A. Jenkins assists. It was published by Survey of the Coast of the United States in 1844-1845. Scale 1:30,000. This layer is image 2 of 6 total images of the six sheet source map, representing the southeast portion of the map. The image inside the map neatline is georeferenced to the surface of the earth and fit to the Universal Transverse Mercator (UTM) Zone 18N NAD83 projection. All map collar and inset information is also available as part of the raster image, including any inset maps, profiles, statistical tables, directories, text, illustrations, or other information associated with the principal map. This map shows coastal features such as lighthouses, buoys, beacons, rocks, channels, points, coves, islands, bottom soil types, wharves, and more. Includes also selected land features such as roads, drainage, land cover, forts, selected buildings, towns, and more. Relief shown by hachures. Depths are shown by soundings and shading. Includes text, table of currents and stations, notes, sailing directions, 4 coastal panoramas and 2 views of Sandy Hook Light. This layer is part of a selection of digitally scanned and georeferenced historic maps from The Harvard Map Collection as part of the Imaging the Urban Environment project. Maps selected for this project represent major urban areas and cities of the world, at various time periods. These maps typically portray both natural and manmade features at a large scale. The selection represents a range of regions, originators, ground condition dates, scales, and purposes.

New York Bay and Harbor, and vicinity, 1844 (Image 1 of 6) (Raster Image)

This layer is a georeferenced raster image of the historic paper map entitled: Map of New-York Bay and Harbor and the environs : sheet no. 1, founded upon a trigonometrical survey under the direction of F.R. Hassler, superintendent of the Survey of the Coast of the United States ; triangulation by James Ferguson and Edmund Blunt, assistants ; the hydrography under the direction of Thomas R. Gedney, lieutenant U.S. Navy ; the topography by C. Renard and T.A. Jenkins assists. It was published by Survey of the Coast of the United States in 1844-1845. Scale 1:30,000. This layer is image 1 of 6 total images of the six sheet source map, representing the southwest portion of the map. The image inside the map neatline is georeferenced to the surface of the earth and fit to the Universal Transverse Mercator (UTM) Zone 18N NAD83 projection. All map collar and inset information is also available as part of the raster image, including any inset maps, profiles, statistical tables, directories, text, illustrations, or other information associated with the principal map. This map shows coastal features such as lighthouses, buoys, beacons, rocks, channels, points, coves, islands, bottom soil types, wharves, and more. Includes also selected land features such as roads, drainage, land cover, forts, selected buildings, towns, and more. Relief shown by hachures. Depths are shown by soundings and shading. Includes text, table of currents and stations, notes, sailing directions, 4 coastal panoramas and 2 views of Sandy Hook Light. This layer is part of a selection of digitally scanned and georeferenced historic maps from The Harvard Map Collection as part of the Imaging the Urban Environment project. Maps selected for this project represent major urban areas and cities of the world, at various time periods. These maps typically portray both natural and manmade features at a large scale. The selection represents a range of regions, originators, ground condition dates, scales, and purposes.

New York Bay and Harbor, and vicinity, 1844 (Image 4 of 6) (Raster Image)

This layer is a georeferenced raster image of the historic paper map entitled: Map of New-York Bay and Harbor and the environs : sheet no. 4, founded upon a trigonometrical survey under the direction of F.R. Hassler, superintendent of the Survey of the Coast of the United States ; triangulation by James Ferguson and Edmund Blunt, assistants ; the hydrography under the direction of Thomas R. Gedney, lieutenant U.S. Navy ; the topography by C. Renard and T.A. Jenkins assists. It was published by Survey of the Coast of the United States in 1844-1845. Scale 1:30,000. This layer is image 4 of 6 total images of the six sheet source map, representing the southwest portion of the map. The image inside the map neatline is georeferenced to the surface of the earth and fit to the Universal Transverse Mercator (UTM) Zone 18N NAD83 projection. All map collar and inset information is also available as part of the raster image, including any inset maps, profiles, statistical tables, directories, text, illustrations, or other information associated with the principal map. This map shows coastal features such as lighthouses, buoys, beacons, rocks, channels, points, coves, islands, bottom soil types, wharves, and more. Includes also selected land features such as roads, drainage, land cover, forts, selected buildings, towns, and more. Relief shown by hachures. Depths are shown by soundings and shading. Includes text, table of currents and stations, notes, sailing directions, 4 coastal panoramas and 2 views of Sandy Hook Light. This layer is part of a selection of digitally scanned and georeferenced historic maps from The Harvard Map Collection as part of the Imaging the Urban Environment project. Maps selected for this project represent major urban areas and cities of the world, at various time periods. These maps typically portray both natural and manmade features at a large scale. The selection represents a range of regions, originators, ground condition dates, scales, and purposes.

New York Bay and Harbor, and vicinity, 1844 (Image 1 of 6) (Raster Image)

This layer is a georeferenced raster image of the historic paper map entitled: Map of New-York Bay and Harbor and the environs : sheet no. 3, founded upon a trigonometrical survey under the direction of F.R. Hassler, superintendent of the Survey of the Coast of the United States ; triangulation by James Ferguson and Edmund Blunt, assistants ; the hydrography under the direction of Thomas R. Gedney, lieutenant U.S. Navy ; the topography by C. Renard and T.A. Jenkins assists. It was published by Survey of the Coast of the United States in 1844-1845. Scale 1:30,000. This layer is image 3 of 6 total images of the six sheet source map, representing the southwest portion of the map. The image inside the map neatline is georeferenced to the surface of the earth and fit to the Universal Transverse Mercator (UTM) Zone 18N NAD83 projection. All map collar and inset information is also available as part of the raster image, including any inset maps, profiles, statistical tables, directories, text, illustrations, or other information associated with the principal map. This map shows coastal features such as lighthouses, buoys, beacons, rocks, channels, points, coves, islands, bottom soil types, wharves, and more. Includes also selected land features such as roads, drainage, land cover, forts, selected buildings, towns, and more. Relief shown by hachures. Depths are shown by soundings and shading. Includes text, table of currents and stations, notes, sailing directions, 4 coastal panoramas and 2 views of Sandy Hook Light. This layer is part of a selection of digitally scanned and georeferenced historic maps from The Harvard Map Collection as part of the Imaging the Urban Environment project. Maps selected for this project represent major urban areas and cities of the world, at various time periods. These maps typically portray both natural and manmade features at a large scale. The selection represents a range of regions, originators, ground condition dates, scales, and purposes.

New York Bay and Harbor, and vicinity, 1844 (Image 5 of 6) (Raster Image)

This layer is a georeferenced raster image of the historic paper map entitled: Map of New-York Bay and Harbor and the environs : sheet no. 5, founded upon a trigonometrical survey under the direction of F.R. Hassler, superintendent of the Survey of the Coast of the United States ; triangulation by James Ferguson and Edmund Blunt, assistants ; the hydrography under the direction of Thomas R. Gedney, lieutenant U.S. Navy ; the topography by C. Renard and T.A. Jenkins assists. It was published by Survey of the Coast of the United States in 1844-1845. Scale 1:30,000. This layer is image 5 of 6 total images of the six sheet source map, representing the southwest portion of the map. The image inside the map neatline is georeferenced to the surface of the earth and fit to the Universal Transverse Mercator (UTM) Zone 18N NAD83 projection. All map collar and inset information is also available as part of the raster image, including any inset maps, profiles, statistical tables, directories, text, illustrations, or other information associated with the principal map. This map shows coastal features such as lighthouses, buoys, beacons, rocks, channels, points, coves, islands, bottom soil types, wharves, and more. Includes also selected land features such as roads, drainage, land cover, forts, selected buildings, towns, and more. Relief shown by hachures. Depths are shown by soundings and shading. Includes text, table of currents and stations, notes, sailing directions, 4 coastal panoramas and 2 views of Sandy Hook Light. This layer is part of a selection of digitally scanned and georeferenced historic maps from The Harvard Map Collection as part of the Imaging the Urban Environment project. Maps selected for this project represent major urban areas and cities of the world, at various time periods. These maps typically portray both natural and manmade features at a large scale. The selection represents a range of regions, originators, ground condition dates, scales, and purposes.

New York Bay and Harbor, and vicinity, 1844 (Image 6 of 6) (Raster Image)

This layer is a georeferenced raster image of the historic paper map entitled: Map of New-York Bay and Harbor and the environs : sheet no. 6, founded upon a trigonometrical survey under the direction of F.R. Hassler, superintendent of the Survey of the Coast of the United States ; triangulation by James Ferguson and Edmund Blunt, assistants ; the hydrography under the direction of Thomas R. Gedney, lieutenant U.S. Navy ; the topography by C. Renard and T.A. Jenkins assists. It was published by Survey of the Coast of the United States in 1844-1845. Scale 1:30,000. This layer is image 6 of 6 total images of the six sheet source map, representing the southwest portion of the map. The image inside the map neatline is georeferenced to the surface of the earth and fit to the Universal Transverse Mercator (UTM) Zone 18N NAD83 projection. All map collar and inset information is also available as part of the raster image, including any inset maps, profiles, statistical tables, directories, text, illustrations, or other information associated with the principal map. This map shows coastal features such as lighthouses, buoys, beacons, rocks, channels, points, coves, islands, bottom soil types, wharves, and more. Includes also selected land features such as roads, drainage, land cover, forts, selected buildings, towns, and more. Relief shown by hachures. Depths are shown by soundings and shading. Includes text, table of currents and stations, notes, sailing directions, 4 coastal panoramas and 2 views of Sandy Hook Light. This layer is part of a selection of digitally scanned and georeferenced historic maps from The Harvard Map Collection as part of the Imaging the Urban Environment project. Maps selected for this project represent major urban areas and cities of the world, at various time periods. These maps typically portray both natural and manmade features at a large scale. The selection represents a range of regions, originators, ground condition dates, scales, and purposes.

New York, N.Y. and vicinity, 1899 (Raster Image)

This layer is a georeferenced raster image of the historic paper map entitled: New York City and vicinity, H.M. Wilson, geographer in charge ; triangulation by U.S. Coast and Geodetic Survey ; topography by S.H. Bodfish ... [et al. and] U.S. Coast and Geodetic Survey, N.Y. City Government and the Geological Survey of New Jersey. It was published by U.S.G.S. in 1899. Scale 1:62,500. The image inside the map neatline is georeferenced to the surface of the earth and fit to the Universal Transverse Mercator (UTM) Zone 18N NAD83 projection. All map collar and inset information is also available as part of the raster image, including any inset maps, profiles, statistical tables, directories, text, illustrations, index maps, legends, or other information associated with the principal map. This map shows features such as roads, railroads, drainage, cities and towns, villages, forts, cemeteries, aqueducts, boundaries, and more. Relief is shown with standard contour intervals of 20 feet. This layer is part of a selection of digitally scanned and georeferenced historic maps from The Harvard Map Collection as part of the Imaging the Urban Environment project. Maps selected for this project represent major urban areas and cities of the world, at various time periods. These maps typically portray both natural and manmade features at a large scale. The selection represents a range of regions, originators, ground condition dates, scales, and purposes.

San Francisco Bay Area, California, Nautical Chart, 1877 (Raster Image)

This layer is a georeferenced raster image of the historic paper map entitled: Entrance to San Francisco Bay, California, from a trigonometrical survey under the direction of A.D. Bache, Superintendent of the Survey of the Coast of the United States ; triangulation by R.D. Cutts, asst. & A.F. Rodgers, sub-asst. ; topography by R.D. Cutts, asst., A.M. Harrison & A.F. Rodgers, sub-assts. ; hydrography by the party under the command of Lieut. Comdg. James Alden, U.S.N. assist. It was published by The Survey in 1877. Scale 1:50,000. Covers the San Francisco Bay Area. The image inside the map neatline is georeferenced to the surface of the earth and fit to the California Zone III State Plane Coordinate System NAD83 (in Feet) (Fipszone 0403). All map collar and inset information is also available as part of the raster image, including any inset maps, profiles, statistical tables, directories, text, illustrations, index maps, legends, or other information associated with the principal map. This map shows coastal features such as lighthouses, buoys, beacons, rocks, channels, points, coves, islands, bottom soil types, wharves, and more. Includes also selected land features such as roads, railroads, drainage, land cover, selected buildings, towns, and more. Relief shown by hachures and spot heights; depths by sounding, shading, and contours. Includes inset map: Sub-sketch of entrance to San Francisco Bay (Scale 1:400,000), and inset views: View of the entrance to San Francisco Bay, Alcatraz N.E. by E. 1/2 (by compass 10 miles) -- View of the entrance to San Francisco Bay from Yerba Buena Id. -- View of the entrance to San Pablo Bay from near Angel Id. Also includes text and tables. This layer is part of a selection of digitally scanned and georeferenced historic maps from The Harvard Map Collection as part of the Imaging the Urban Environment project. Maps selected for this project represent major urban areas and cities of the world, at various time periods. These maps typically portray both natural and manmade features at a large scale. The selection represents a range of regions, originators, ground condition dates, scales, and purposes.

Atacama Desert and Puna de Atacama Region, Chile and Argentina, 1892 (Raster Image)

This layer is a georeferenced raster image of the historic paper map entitled: Carta jeogràfica del desierto i cordilleras de Atacama, levantada por la Comisión Esploradora de Atacama ; dibo. N. Boloña ; grabo A. Németh ; Lit. Alemana, Santiago. It was published by Dirección General de Obras Públicas. Seccion de Jeografia y Minas in 1892. Scale 1:1,000,000. Covers the Atacama Desert and Puna de Atacama region, Chile and Argentina. Map in Spanish. The image inside the map neatline is georeferenced to the surface of the earth and fit to the 'Mercator' projection. All map collar and inset information is also available as part of the raster image, including any inset maps, profiles, statistical tables, directories, text, illustrations, index maps, legends, or other information associated with the principal map. This map shows features such as drainage, human settlements, roads, railroads, mines and mineral location, water lines, points of triangulation, territorial boundaries, shoreline features, ports, and more. Relief shown by hachures. Includes 5 insets depiciting mountain ranges entitled : Royeccion Vertical, vista Panorámica ; 2 plans entitled: Rada de Antofagasta -- Plano de la ciudad de Copiapó. This layer is part of a selection of digitally scanned and georeferenced historic maps from the Harvard Map Collection and the Harvard University Library as part of the Open Collections Program at Harvard University project: Organizing Our World: Sponsored Exploration and Scientific Discovery in the Modern Age. Maps selected for the project correspond to various expeditions and represent a range of regions, originators, ground condition dates, scales, and purposes.

Puget Sound and Seattle, Washington, 1889 (Raster Image)

This layer is a georeferenced raster image of the historic paper map entitled: Seattle Harbor : Puget Sound Washington territory, issued May 1870 C.P. Patterson, superintendant; verification J.E. Hilgard, assistant in charge of the office; triangulation by J. S. Lawson assistant in 1874 based upon the primary triangulation by George Davidson, assistant in 1855-6; topography and hydrography by J.S. Lawson, assistant in 1874 & 5; resurvey of city of Seattle and water front by assist. J.J. Gilbert in 1886; additions by asst. Pratt in 1889; verifications of hydrology by Lieut. Comdr. W. H. Brownson U.S.N. inspector of hydrography. It was published by United States Coast and Geodetic Survey in July 1889. Scale 1:20,000. The image inside the map neatline is georeferenced to the surface of the earth and fit to the Washington State Plane North Coordinate System HARN NAD83 (in Feet) (Fipszone 4601). All map collar and inset information is also available as part of the raster image, including any inset maps, profiles, statistical tables, directories, text, illustrations, index maps, legends, or other information associated with the principal map. This map shows coastal features such as lighthouses, rocks, channels, points, coves, islands, bottom soil types, flats, wharves, and more. Includes also selected land features such as roads, railroads, drainage, land cover, selected buildings, towns, and more. Relief shown by contours and spot heights; depths by soundings. Includes notes, tables, and list of authorities. This layer is part of a selection of digitally scanned and georeferenced historic maps from The Harvard Map Collection as part of the Imaging the Urban Environment project. Maps selected for this project represent major urban areas and cities of the world, at various time periods. These maps typically portray both natural and manmade features at a large scale. The selection represents a range of regions, originators, ground condition dates, scales, and purposes.

Notificação de incidentes e segurança do doente : perceção dos enfermeiros

Enquadramento: A segurança do doente é um problema internacional e uma prioridade das políticas de saúde de múltiplos organismos/instituições nacionais de saúde. Neste âmbito, surgem os sistemas de notificação de incidentes. Objetivo: Conhecer a perceção dos enfermeiros sobre a notificação de incidentes e sobre a segurança do doente. Métodos: Recorremos a uma triangulação metodológica constituída por um estudo quantitativo (estudo A) e outro qualitativo (estudo B). O estudo A é analítico, transversal, realizado com 182 enfermeiros. Os dados foram recolhidos por questionário, constituído por variáveis sociodemográficas e profissionais e escalas para avaliar doze dimensões da notificação e segurança do doente. O estudo B é exploratório, realizado com 18 enfermeiros, através de entrevista semiestruturada. Resultados: Para os enfermeiros todos os incidentes devem ser notificados, mas a frequência de notificação é baixa e diminui com a gravidade do dano, 65,0% não registou qualquer ocorrência no último ano e 82,3% desconhece o sistema de notificação. Os principais obstáculos à notificação são o receio de punição e os principais fatores facilitadores são os benefícios que advêm da notificação para o doente, a ausência de retaliações no trabalho, uma relação positiva com os superiores hierárquicos, o anonimato e a perceção de resultados da notificação. Aproximadamente 60,0% dos enfermeiros tem uma perceção geral da segurança do doente positiva. Conclusão: A perceção dos enfermeiros sobre a notificação de incidentes reflete desconhecimento da temática, elevado receio de punição, originando baixa frequência de notificação. A perceção sobre a segurança do doente é positiva. É necessário melhorar a cultura de segurança da organização e o conhecimento dos enfermeiros sobre o papel da notificação. Palavras-Chave: segurança do doente, notificação de incidentes, enfermeiros.

Technical report[s]

Contract no DA-44-009 Eng. 2435, Department of the Army Project no. 8-35-11-101.