Termalismo - As lógicas do consumo na entropia da ordem cultural, o exemplo das Caldas da Rainha

Tendo o termalismo como pano de fundo, analisou-se o contexto da cidade de Caldas da Rainha, visando entender a viabilidade do património termal centenário, enquanto atrativo turístico num futuro próximo. Focou-se a atenção na lógica das mudanças culturais, motivadas por paradigmas associados ao consumo do espaço, fazendo análise de conteúdo de imagens e palavras utilizadas na sua referência, tanto institucional quanto individualmente. Apesar de o tratamento com águas termais, na cidade de Caldas da Rainha, ter entrado em situação de marasmo, verificou-se que o património termal e toda a imagética a ele associada ainda se constitui como referência de identidade, devendo ser salvaguardado a sua integridade e genuinidade para benefício das futuras gerações de utilizadores. A ordem da degradação do património termal de Caldas da Rainha pode ser revertida, utilizando sinergia de cientistas, entidades públicas e privadas e ser uma mais-valia, não somente para o município e a população local, mas também para toda a região do oeste e para o país.

Malacological survey of Biomphalaria snails in municipalities along the Estrada Real in the southeast of the State of Minas Gerais, Brazil

INTRODUCTION: The increasing practice of ecotourism and rural tourism in the State of Minas Gerais, Brazil, highlights the importance of studies concerning the occurrence of potential intermediate hosts of Schistosoma mansoni. This study aimed to identify species of Biomphalaria snails in municipalities along the Estrada Real, an important Brazilian tourism project. METHODS: The specimens were collected in different water collections of 36 municipalities along the Estrada Real in the southeast of the State of Minas Gerais. Biomphalaria species were characterized using both morphological and molecular approaches. The research was conducted between August 2005 and September 2009 and all the sites visited were georeferenced using GPS. RESULTS: Six Biomphalaria species were found in 30 of the 36 municipalities studied: glabrata, tenagophila, straminea, peregrina, occidentalis and schrammi. The first three species of Biomphalaria, recognized as intermediate hosts of S. mansoni, were present in 33.3%, 47.2% and 8.3% of the municipalities studied, respectively. The mollusks were found in different types of water collections and no infection by S. mansoni was detected. The highest occurrence of Biomphalaria concentration was verified in the area covered by the Caminho Novo route (Diamantina/MG to Rio de Janeiro/RJ). CONCLUSIONS: Considering the occurrence of schistosomiasis in the State of Minas Gerais and the socioeconomic repercussions involved in the Estrada Real Project, this work focuses on the vulnerability of water collections due to the presence of Biomphalaria mollusks and emphasizes the need for epidemiological surveillance and sanitary and educational measures integrated with the local community and tourism sectors.

Investing beyond the core: The case of Soares da Costa

This study aims to analyze how Grupo Soares da Costa, a diversified group centered on construction, behaved in terms of strategy to the current crisis. More specifically, it purposes to understand why Soares da Costa was forced to abandon its strategic plan “Ambições Renovadas”, which was about diversification and internationalization, to decide to focus on it core business. This study uses a SWOT analysis, the examination of the strategic plans and annual reports and the conclusions of two interviews that were carried out. Being the construction sector such a traditional and significant sector to the Portuguese economy, it is important to understand what a company can do to overcome such circumstances. To deal with all the negative circumstances, Soares da Costa should give priority to projects that require low levels of initial capital and diversify geographically to markets with similar characteristics of Angola and Mozambique, where Soares da Costa already excels.

Marketing plan: How to benefit from the European population ageing and attract the affluent senior segment to choose Lisbon as a tourism destination?

NSBE - UNL

How to increase and attract more tourists into Kenya throught experiental marketing

This marketing plan project is a culmination of extensive strategies with the use of experiential marketing to address issues confronting the Kenyan tourism industry in order to have a sustainable tourism sector. Following the terrorist attack carried out by Islamist militants’ belonging to al-Shabaab terrorist organization on Nairobi’s Westgate shopping mall in September 2013, tourist forecast has gone down sharply with an average of 20% fall in tourists’ arrivals which is likely to have an impact on the tourism sector in Kenya. Even before the deadly attack on Westgate, the most lethal attack by Islamist terrorists in 15 years in Kenya, the government through the Kenya tourist board had announced that in 2013 tourist arrivals were down by 12%, at 495,978, according to an October 2013 report by Bloomberg. Tourism revenues were also down by 7.4%, over FY12/13 (July-June) to reach KES96.24bn, according to a September 2013 report on the local Capital FM website. Beyond 2013, much will depend on how quickly the Kenya tourist board can regain control of the situation. The Kenyan government believes that the Westgate mall attack was a 'one-off' incident, with a low probability of a similar event happening again over the short term period. Germany, United States, United Kingdom, Australia, Italy, France and Canada continue to be the key source market however; the Kenya tourist board can make continued growth stronger from new emerging markets in order to increase new arrivals into the country. The marketing plan outlines the objectives to be implemented and provides the implementation strategy, activity plans, monitoring and evaluation plans, financial requirements projections and proposes a new structure of experiential marketing. A number of regional forces are identified that will impact tourism into the country including global, social and economic forces, emerging trends in visitor motivations and behavior, emerging forces in experiential marketing. A major component of the strategy identifies target markets for Kenya to commensurate with the level of resources that will be available for marketing and promotion, in keeping with the forces and trends identified and the nature of the Kenya tourism environment. The agreed upon target market segments are: generic/mass travel, experiential travel, creative travel, adventure seeking travel, senior/extended/long stay travel, and business related travel. The strategy phases the development of the target markets over the years of the marketing strategies in order to yield the best opportunity for results. A core activity in developing a marketing strategy is determining the nature of experiences Kenya offers in tourism. The strategy’s experience development process will continue to develop within the context of the products identified which will be promoted regionally: culture/heritage, nature, community-based. Each county in the country has a significant number of attractions and experiences and the challenge of the country is to bring these together in a creative and innovative way in order to encourage tourists to visit more than one county in Kenya.

Norton de Matos, o improvável republicano: Um olhar sobre Portugal e o império entre Afonso Costa e Salazar

Discutir o papel político de José Norton de Matos (1867-1955) na galáxia republicana portuguesa entre 1910 e 1955 é o objectivo principal desta tese. A alteração do prisma de análise mais habitual quando se fala de Norton, do colonial para o político, foi acompanhada pela opção de privilegiar os seus escritos contemporâneos, em detrimento das muitas análises retrospectivas posteriormente publicadas, e de cotejar a sua voz com múltiplas vozes de Portugal e do império, entre muitas outras com que se cruzou. Tentámos compreender como é que um liberal como Norton, monárquico de tradição embora não de filiação, usa as suas credenciais coloniais para entrar na política republicana à boleia da polémica do cacau escravo e da Sociedade Portuguesa Anti-Esclavagista. Com a aproximação a Bernardino Machado, aos Jovens Turcos, à maçonaria e à facção do PRP dominada por Afonso Costa, insere-se na órbita democrática e afonsista e ganha o cargo de governador-geral de Angola. Aos africanos, cuja definição legislativa como uma categoria distinta da de cidadão (o indígena) antecipa em 1913, leva as luzes da educação laica e a liberdade de trabalho mas paradoxalmente convive com as escolas das missões e o trabalho forçado. A fibra de político que revela na gestão das tensões entre as elites coloniais e metropolitanas irá ser apurada como ministro da Guerra. Discutimos, em especial, o seu papel político num ambicioso projecto: transformar dezenas de milhares de portugueses, pobres, analfabetos e vindos de meios rurais com parcas simpatias republicanas, em cidadãos e soldados da República. A improvisação, que possibilitou que o Corpo Expedicionário Português fosse combater em França ao lado dos britânicos, teve o rasgo de asa e os problemas inerentes à megalomania que o caracterizava. No Verão de 1917, o prestígio com que regressa à capital após difíceis negociações com o governo de Lloyd George torna-o um sério concorrente de Afonso Costa embora com ele partilhe também o ónus da crescente impopularidade da guerra. Reencontrar-se-ão, após o exílio sidonista, na Conferência da Paz em Paris mas, ao contrário de Costa, que não regressará à política activa, Norton tornar-se-á o altocomissário mais marcante e polémico da nova República do pós-guerra. Após a queda do regime e dois novos exílios, será Norton de Matos a fazer os compromissos necessários para permanecer no país e, aí, combater a Ditadura Militar e o Estado Novo de Salazar. Quando, em 1931, consegue unir a oposição em torno da Aliança Republicano-Socialista, começa a impor-se como símbolo da I República. É com esse estatuto que integrará as frentes unidas antifascistas dos anos 40 que culminarão na sua candidatura à Presidência da República em 1948/1949. O modo como consegue fazer a ponte entre os vários ciclos e gerações da oposição e, simultaneamente, resistir às pressões para romper a unidade com os comunistas na fase mais crispada da Guerra Fria será uma última manifestação do seu talento político, cuja análise poderá ajudar a enriquecer o debate sobre essa realidade plural e multipolar que foi a galáxia republicana na primeira metade do século XX.

Board independence and innovation

Legislation introduced in the U.S. in 2002/2003 significantly changed board composition of public firms by imposing a 50% independent directors’ ratio. Research on the effect of independent directors is not consensual, implying that this exogenous shock is a unique opportunity to study their importance. This study answers the question of whether or not independent directors can effectively mitigate agency conflicts between shareholders and the management, having a positive impact on the choice of successful R&D projects. We find that an increase of board independence has a positive impact on patent counts. Hence, the results support that independent directors truly spur innovation and risk taking.

Almirante: Evaluating the board game: Board game, startup, discounted cash flow, venture capital method, real options

This thesis evaluates a start-up company (Jogos Almirante Lda) whose single asset is a board game named Almirante. It aims to conclude whether it makes sense to create a company or just earn copyrights. The thesis analyzes the board game’s market, as part of the general toy’s market, from which some data exists: European countries as well as the USA. In this work it is analyzed the several ways to finance a start-up company and then present an overview of the valuation of the Jogos Almirante based on three different methods: Discounted Cash Flow, Venture Capital Method and Real Options.

Charming Estoril B&B: business plan tourism

UNL - NSBE

Turning Lisbon into a tourism and luxury shopping destination for Chinese travellers

Branding Lab

How to take advantage of wine tourism: Creation of a new concept for central Alentejo based on its potential and worldwide success factors

Wine Tourism is gaining importance in today’s world and more destinations and establishments have been arising. After understanding the importance of this economic activity and the factors it must have to succeed, a new project was conceived for Central Alentejo taking into account its potential. This project is an example of how to take advantage of Wine Tourism in wine regions that are underexplored, such as Aldeias de Montoito, the village near Redondo to which a Business Plan will be created, explaining the strategies to pursue in order to have a successful Wine Tourism destination.

Cruise tourism in Lisbon - Cruise tourism activity and its impact on the city

Field lab: Tourism

Healthcare and medical tourism - Cascais Municipality case study

The purpose of this work project is to evaluate Cascais’ potential of becoming a reference in Health Care and Medical Tourism in the near future. It is done a careful research about the industry, followed by a thorough analysis of the region. It is concluded that it holds many key characteristics and conditions for the development of this kind of clusters, even though it lacks consumers’ perception regarding this product. Some guidelines are suggested in order to position Cascais as a competitive player in this field.