959 resultados para Promotional messages
Resumo:
The main objective of this paper is to evaluate the key elements in the construction of cosistent organisational messages over time. In order to accomplish that, we propose the aligment of several elements: vision, misson, objectives, cultural values, optimal identity attributes, positioning, type of messages, communication style and means, and image...
Resumo:
A evolução tecnológica, associada às mudanças sociais a que temos assistido, nomeadamente nas últimas décadas, originou mudanças significativas na forma como os utentes interagem com as instituições, passando a privilegiar a utilização de meios electrónicos, tais como as mensagens de correio electrónico, em detrimento de formas mais tradicionais, como a carta e o telefone. Neste contexto, sendo o ISEP uma instituição de ensino superior que alberga milhares de alunos e recebe centenas de novos alunos todos os anos, necessita de ter condições para que possa responder de forma atempada às inúmeras mensagens de correio electrónico que recebe. Esta necessidade fez com que surgisse um projecto, de nome SiRAC, que servisse para auxiliar na resposta a essas mensagens. O SiRAC tem como objectivo responder a mensagens de correio electrónico de forma automática. De salientar que se admite não ser possível responder a todas as mensagens, privilegiando-se aquelas que são recorrentemente colocadas à Divisão Académica. Assim será possível encurtar o tempo de comunicação entre os diversos intervenientes, criando uma relação mais próxima entre o ISEP e o público que o contacta. O SiRAC analisa as mensagens e procura responder de forma automática sempre que o seu conteúdo possa ser classificado como fazendo parte de um conjunto de questões previamente identificadas pelos recursos humanos da Divisão Académica como recorrentes e para as quais já exista uma resposta tipo. As questões constantes da mensagem são identificadas através de palavras e expressões normalmente associadas aos diferentes tipos de questão. O envio da resposta pressupõe a identificação correcta dos tipos associados e de acordo com requisitos mínimos definidos, de forma a evitar enviar uma resposta errada a uma mensagem. A implementação do SiRAC permite a libertação de recursos humanos da Divisão Académica que anteriormente estavam afectas à resposta de mensagens para o desempenho de outras funções.
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Objectives - Identify radiographers’ postures during frequent mammography procedures related to the mammography equipment and patient characteristics. Methods - A postural task analysis was performed using images acquired during the simulation of mammography positioning procedures. Simulations included craniocaudal/(CC) and mediolateral-oblique/(MLO) positioning in three different settings: radiographers and patients with similar statures, radiographers smaller than the patients and radiographers taller than the patients. Measurements of postural angles were performed by two raters using adequate software and classified according to the European Standard EN1005-4:2005 + A1:2008. Results - The simulations revealed that the most awkward posture in mammography is during the positioning of MLO projection in short-stature patients. Postures identified as causing work-related musculoskeletal disorder (WRMSD) risk were neck extension, arms elevated and the back stooped, presenting angles of 87.2, 118.6 and 63.6, respectively. If radiographers were taller than patients, then the trunk and arm postures were not acceptable. Conclusions - Working in a mammography room leads to awkward postures that can have an impact on radiographers’ health, namely WRMSDs. The results in this study showed that there are non-acceptable postures associated with frequent working procedures in mammography. MLO is the most demanding procedure for radiographer postures and may be related to WRMSDs. Mammography devices should be redesigned considering adjustability for radiographers. Main Messages: • Mammography constraints for radiographers in mammography procedures have not been well studied. • Performing mammography leads to awkward postures that can impact radiographers’ health. • MLO, the most demanding procedure for radiographers, is possibly related to WRMSDs.
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No passado, as acções publicitárias eram rotuladas como above the line e below the line, referindo-se à dicotomia de pontos de contacto com os públicos-alvo via Meios de Comunicação Social ou via Ponto de Venda. A esta dicotomia de meios e instrumentos, os anos 90 vieram trazer um terceiro ponto de contacto, crescentemente omnipresente e hegemónico, a world wide web ou rede, a que se acedia via computador. As acções de marketing e comunicação passaram então a rotular-se como online e offline, passando, não já a referir-se aos pontos de contacto, mas aos canais pelos quais circulavam as mensagens e acções das marcas. Desde o início deste século, o poder do digital veio crescendo, em software e hardware, em terminais e tecnologias, assistindo-se a uma transferência de esforços de comunicação, da esfera real para a esfera do digital. O deslumbramento pelo digital conquistou mesmo algumas marcas de dimensão mundial que hoje apostam integralmente o seu orçamento nesta forma de marketing, nas suas múltiplas facetas. Contudo, e porque se tem tornado óbvio que os públicos distribuem os seus favores por múltiplos touch points, para maximizar o impacto, assiste-se agora a um fenómeno único, potenciado por novas tecnologias que surgem todos os dias: em estratégias que se podem denominar de all-line, verifica-se a fusão entre dois mundos, mundo real e mundo digital, em múltiplas actividades de marketing que fazem convergir estas duas realidades em plataformas que vão do computador ao tablet, do smartphone à vending machine interactiva, do facebook ao Google maps, da imprensa tradicional ao pinterest. É esta convergência mundo real - mundo digital que abre agora novas oportunidades à comunicação publicitária, potenciando os ingredientes das marcas de sucesso no futuro: sensações (estímulo dos sentidos), intimidade e mistério, num cocktail suportado por uma nova criatividade.
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O presente trabalho enquadra-se na área das redes de computadores, fazendo referência aos protocolos e ao conjunto de equipamentos e softwares necessários para a administração, controlo e monitorização desse tipos de infra-estruturas. Para a gestão de uma rede de dados, é essencial dispor de conhecimentos e documentação de nível técnico para representar da forma mais fiel possível a configuração da rede, seguindo passo a passo a interligação entre os equipamentos existentes e oferecendo assim uma visão o mais fidedigna possível das instalações. O protocolo SNMP é utilizado em larga escala sendo praticamente um standard para a administração de redes baseadas na tecnologia TCP/IP. Este protocolo define a comunicação entre um administrador e um agente, estabelecendo o formato e o significado das mensagens trocadas entre ambos. Tem a capacidade de suportar produtos de diferentes fabricantes, permitindo ao administrador manter uma base de dados com informações relevantes da monitorização de vários equipamentos, que pode ser consultada e analisada por softwares NMS concebidos especialmente para a gestão de redes de computadores. O trabalho apresentado nesta dissertação teve como objectivo desenvolver uma ferramenta para apoiar à gestão da infra-estrutura de comunicações do Aeroporto Francisco Sá Carneiro que permitisse conhecer em tempo real o estado dos elementos de rede, ajudar no diagnóstico de possíveis problemas e ainda apoiar a tarefa de planeamento e expansão da rede instalada. A ferramenta desenvolvida utiliza as potencialidades do protocolo SNMP para adquirir dados de monitorização de equipamentos de rede presentes na rede do AFSC, disponibilizando-os numa interface gráfica para facilitar a visualização dos parâmetros e alertas de funcionamento mais importantes na administração da rede.
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With the advent of Web 2.0, new kinds of tools became available, which are not seen as novel anymore but are widely used. For instance, according to Eurostat data, in 2010 32% of individuals aged 16 to 74 used the Internet to post messages to social media sites or instant messaging tools, ranging from 17% in Romania to 46% in Sweden (Eurostat, 2012). Web 2.0 applications have been used in technology-enhanced learning environments. Learning 2.0 is a concept that has been used to describe the use of social media for learning. Many Learning 2.0 initiatives have been launched by educational and training institutions in Europe. Web 2.0 applications have also been used for informal learning. Web 2.0 tools can be used in classrooms, virtual or not, not only to engage students but also to support collaborative activities. Many of these tools allow users to use tags to organize resources and facilitate their retrieval at a later date or time. The aim of this chapter is to describe how tagging has been used in systems that support formal or informal learning and to summarize the functionalities that are common to these systems. In addition, common and unusual tagging applications that have been used in some Learning Objects Repositories are analysed.
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We propose a schedulability analysis for a particular class of time division multiple access (TDMA) networks, which we label as TDMA/SS. SS stands for slot skipping, reflecting the fact that a slot is skipped whenever it is not used. Hence, the next slot can start earlier in benefit of hard real-time traffic. In the proposed schedulability analysis, we assume knowledge of all message streams in the system, and that each node schedules messages in its output queue according to a rate monotonic policy (as an example). We present the analysis in two steps. Firstly, we address the case where a node is only permitted to transmit a maximum of one message per TDMA cycle. Secondly, we generalise the analysis to the case where a node is assigned a budget of messages per TDMA cycle it may transmit. A simple algorithm to assign budgets to nodes is also presented.
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Profibus networks are widely used as the communication infrastructure for supporting distributed computer-controlled applications. Most of the times, these applications impose strict real-time requirements. Profibus-DP has gradually become the preferred Profibus application profile. It is usually implemented as a mono-master Profibus network, and is optimised for speed and efficiency. The aim of this paper is to analyse the real-time behaviour of this class of Profibus networks. Importantly, we develop a new methodology for evaluating the worst-case message response time in systems where high-priority and cyclic low-priority Profibus traffic coexist. The proposed analysis constitutes a powerful tool to guarantee prior to runtime the real-time behaviour of a distributed computer-controlled system based on a Profibus network, where the realtime traffic is supported either by high-priority or by cyclic poll Profibus messages.
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In this paper, we analyse the ability of Profibus fieldbus to cope with the real-time requirements of a Distributed Computer Control System (DCCS), where messages associated to discrete events must be made available within a maximum bound time. Our methodology is based on the knowledge of real-time traffic characteristics, setting the network parameters in order to cope with timing requirements. Since non-real-time traffic characteristics are usually unknown at the design stage, we consider an operational profile where, constraining non-real-time traffic at the application level, we assure that realtime requirements are met.
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Fieldbus communication networks aim to interconnect sensors, actuators and controllers within process control applications. Therefore, they constitute the foundation upon which real-time distributed computer-controlled systems can be implemented. P-NET is a fieldbus communication standard, which uses a virtual token-passing medium-access-control mechanism. In this paper pre-run-time schedulability conditions for supporting real-time traffic with P-NET networks are established. Essentially, formulae to evaluate the upper bound of the end-to-end communication delay in P-NET messages are provided. Using this upper bound, a feasibility test is then provided to check the timing requirements for accessing remote process variables. This paper also shows how P-NET network segmentation can significantly reduce the end-to-end communication delays for messages with stringent timing requirements.
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In this paper we survey the most relevant results for the prioritybased schedulability analysis of real-time tasks, both for the fixed and dynamic priority assignment schemes. We give emphasis to the worst-case response time analysis in non-preemptive contexts, which is fundamental for the communication schedulability analysis. We define an architecture to support priority-based scheduling of messages at the application process level of a specific fieldbus communication network, the PROFIBUS. The proposed architecture improves the worst-case messages’ response time, overcoming the limitation of the first-come-first-served (FCFS) PROFIBUS queue implementations.
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Controller area network (CAN) is a fieldbus network suitable for small-scale distributed computer controlled systems (DCCS), being appropriate for sending and receiving short real-time messages at speeds up to 1 Mbit/sec. Several studies are available on how to guarantee the real-time requirements of CAN messages, providing preruntime schedulability conditions to guarantee the real-time communication requirements of DCCS traffic. Usually, it is considered that CAN guarantees atomic multicast properties by means of its extensive error detection/signaling mechanisms. However, there are some error situations where messages can be delivered in duplicate or delivered only by a subset of the receivers, leading to inconsistencies in the supported applications. In order to prevent such inconsistencies, a middleware for reliable communication in CAN is proposed, taking advantage of CAN synchronous properties to minimize the runtime overhead. Such middleware comprises a set of atomic multicast and consolidation protocols, upon which the reliable communication properties are guaranteed. The related timing analysis demonstrates that, in spite of the extra stack of protocols, the real-time properties of CAN are preserved since the predictability of message transfer is guaranteed.
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Controller Area Network (CAN) is a fieldbus network suitable for small-scale Distributed Computer Controlled Systems, being appropriate for transferring short real-time messages. Nevertheless, it must be understood that the continuity of service is not fully guaranteed, since it may be disturbed by temporary periods of network inaccessibility [1]. In this paper, such temporary periods of network inaccessibility are integrated in the response time analysis of CAN networks. The achieved results emphasise that, in the presence of temporary periods of network inaccessibility, a CAN network is not able to provide different integrity levels to the supported applications, since errors in low priority messages interfere with the response time of higher priority message streams.
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This paper provides a comprehensive study on how to use Profibus fieldbus networks to support real-time industrial communications, that is, on how to ensure the transmission of real-time messages within a maximum bound time. Profibus is base on a simplified timed token (TT) protocol, which is a well-proved solution for real-time communication systems. However, Profibus differs with respect to the TT protocol, thus preventing the application of the usual TT protocol real-time analysis. In fact, real-time solutions for networks based on the TT protocol rely on the possibility of allocating specific bandwidth for the real-time traffic. This means that a minimum amount of time is always available, at each token visit, to transmit real-time messages, transversely, with the Profibus protocol, in the worst case, only one real-time message is processed per token visit. The authors propose two approaches to guarantee the real-time behavior of the Profibus protocol: (1) an unconstrained low-priority traffic profile; and (2) a constrained low-priority traffic profile. The proposed analysis shows that the first profile is a suitable approach for more responsive systems (tighter deadlines), while the second allows for increased nonreal-time traffic throughput
Resumo:
The paper provides a comprehensive study on how to use Profibus networks to support real time communications, that is, ensuring the transmission of the real time messages before their deadlines. Profibus is based on a simplified Timed Token (TT) protocol, which is a well proved solution for real time communication systems. However, Profibus differences from the TT protocol prevent the application of the usual TT analysis. The main reason is that, conversely to the TT protocol, in the worst case, only one high priority message is processed per token visit. The major contribution of the paper is to prove that, despite this shortcoming, it is possible to guarantee communication real time behaviour with the Profibus protocol