Irvin C. (Ernie) Chapman at the Chapman College 124th Anniversary, Orange, California, March 4, 1985.

Irvin C. (Ernie) Chapman at the Chapman College 124th Anniversary, Orange, California, March 4, 1985.

Liz Lin and Irvin C. (Ernie) Chapman at the Chapman College 124th Anniversary, Orange, California, March 4, 1985

Liz Lin and Irvin C. (Ernie) Chapman at the Chapman College 124th Anniversary, Orange, California, March 4, 1985.

Irvin C. (Ernie) Chapman at the Chapman College 124th Anniversary, Orange, California, March 4, 1985.

Irvin C. (Ernie) Chapman at the Chapman College 124th Anniversary, Orange, California, March 4, 1985.

Irvin C. (Ernie) Chapman at the Chapman College 124th Anniversary, Orange, California, March 4, 1985.

Irvin C. (Ernie) Chapman at the Chapman College 124th Anniversary, Orange, California, March 4, 1985.

How can strategic philanthropy contribute to innovation for companies

This investigation proposes to explore the existing link between a strategic conception of philanthropy and innovation. Indeed, the nature of the research question relies on an unexplored field in the CSR and Innovation management academic literature. It starts with the interest to know which the benefits are for a firm encouraged to invest strategically in philanthropy. In this regard, the analysis contributes in fitting this gap by following different objectives in an exploratory perspective. Throughout the research it will be analyzed the concept and the current and past contributions on the different branches of innovation (product innovation, managerial innovation, technological innovation), to accentuate the relation between an accurate strategic approach to philanthropy and the impact on the organizational value. Indeed, analyzing philanthropic innovation may provide insights about business opportunities and notions related to social investments and profit. That aspect includes the link between those strategic decisions that a firm can use to maximize those investments as it was part of their core business. It also proves the existing link between CSR and innovation, and the possibilities that the enterprises have towards this subject.

Factores de riesgo del comportamiento y readiness de aficionados inscritos a carreras atléticas de fondo de 18-64 años en Bogotá D.C., 2014”

La participación en carreras atléticas de calle ha aumentado; esto requiere detectar riesgos previos al esfuerzo físico. Objetivo. Identificar factores de riesgo del comportamiento y readiness de inscritos a una carrera. Método. Estudio transversal en aficionados de 18-64 años. Encuesta digital con módulos de IPAQ, PARQ+ y STEP. Muestreo aleatorio sistemático con n=510, para una inactividad física esperada de 35% (±5%). Se evaluó nivel de actividad física, consumo de alcohol (peligroso), de fruta, verdura, tabaco y sal, y readiness. Resultados. El cumplimiento de actividad física fue 97,4%; 2,4% consume nivel óptimo de fruta o verdura (diferencias por edad, sexo y estrato), 3,7% fuma y 44,1% consumo peligroso de alcohol. El 19,8% reportó PARQ+ positivo y 5,7% requiere supervisión. Hay diferencias por trabajo y estudio. Discusión. Los aficionados cumplen el nivel de actividad física; pero no de otros factores. Una estrategia de seguridad en el atletismo de calle es evaluar los factores de riesgo relacionados con el estilo de vida así como el readiness.