Aquaculture marketing

Aquaculture production is meaningless unless distributed and consumed. Most of the time, the technology generated addresses production, never mind distribution and consumption. Experts say that if production is to be increased, distribution 'from the point of production to the point of consumption must complement the increase.' As fish production increases, marketing must be efficient to allow it to expand.

The marketing, processing and distribution implications of trawling on Lake Victoria

Work which has been carried out by exploratory and stock assessment scientists indicates that some 200,000 metric tons of freshwater fish could be harvested annually from Lake Victoria. Haplochromis forms approximately 83 per cent of the total stocks

Final report of the baseline data reconstruction for the Quality Assurance for Fish Marketing Project

A baseline survey for the project which had been conducted in 2009 had gaps that could not allow assessment of project performance in the outcome and impact indicators to be made. This study was, therefore, commissioned to reconstruct the baseline data, aligned to the impact and outcome indicators on the project logframe and results framework, against which project achievements could be assessed. The purpose and scope of the study was to reconstruct the baseline data and analysis describing the situation prior to QAFM Project inception, taking 2008 as the baseline year, which was aligned to the project logframe outcome and impact indicators; to collect data on current status to compare project outcome (and where possible impact) in improved fish handling sites in comparison with the baseline as well as with comparable non-improved fish landing sites as control group. The study was conducted through secondary data search from sources at NaFIRRI, DFR and ICEIDA. Field data collection was carried out using a sample survey covering 312 respondents including boat and gear owners, crew members, processors and traders at eight project and two control landing sites. Key Informant Interviews were conducted with DFOs and BMU leaders in the study districts and landing sites respectively.

The process of making the business case for technology: A sales and marketing perspective for technologists

Technological investment is a key driver of innovation and the evaluation of technology potential is becoming increasingly important in this context. There is a range of approaches and tools for developing an understanding of the value of technology. However the process of communicating this potential to possible customers is not well documented in terms of theory and practice and falls outside the skill set of many technologists. This paper seeks to integrate the concepts of marketing and consultative selling into making business cases for new technologies. It describes an exploratory study which results in an outline process activity model for technologists wishing to build an effective business case for securing investment internally or when selling a technology externally. Following a review of literature, we suggest that there is potential to learn from market research and consultative sales techniques, and propose a five step process. The work has been industrially validated and forms a novel foundation for further development. © 2012 Elsevier Inc.

O consumo de café expresso no Brasil (2000).

Nos ultimos anos, o consumo mundial de cafe tem-se modificado substancialmente. Observa-se crescente procura por produtos de boa qualidade, tornando possivel a segmentacao do mercado com produtos de alto valor agregado. As projecoes indicam que o consumo mundial de cafe para o ano 2010 sera de 120 milhoes de sacas, sendo 70% da especie arabica e 30%, da robusta. Do consumo total estimado, 15% sao de cafes especiais, ou seja: cerca de 18 milhoes de sacas (Anuario Estatistico do Cafe, 1998). O conjunto de cafes especiais engloba, principalmente, as seguintes classes: expresso, organico, ecologico, descafeinado, aromatizado e cappuccino. O cafe expresso e um dos principais responsaveis pelo crescimento do segmento de cafes especiais. Seu consumo tomou impulso no Brasil a partir da decada de 1980, com a proliferacao de shopping centers por todo o Pais. Atualmente, domina boa parte do mercado interno nas principais cidades brasileiras, ocupando aproximadamente 100% dos pontos de vendas em shopping centers e em cafeterias (coffee-shops). Mesmo em restaurantes e padarias, tradicionais usuarios do cafe de coador, o expresso conquistou um espaço importante. O trabalho visa a analisar as informacoes estatisticas existentes no agronegocio do cafe com enfase no cafe expresso. Teve como referencias: informacoes de 1991 e 1997, obtidas da base de dados da InterScience - Informacao e Tecnologia Aplicada; pesquisa realizada pela Associacao Brasileira da Industria de Cafe (ABIC), em 1998, observando o perfil da industrializacao e da producao de cafe expresso; e Anuario Estatistico do Cafe (1998 e 1999). Com base nas informacoes estatisticas de consumo, industrializacao e participacao brasileira na producao e observando os dados de producao de cafes especiais, fez-se uma sintese das informacoes estatisticas existentes no agronegocio do cafe, para visualizar, com base na situacao atual, as perspectivas de mercado para o consumo do cafe expresso no Brasil. Esse consumo tem dado sinais de recuperacao nos ultimos anos visto que no periodo de 1990 a 1998 passou de 8,2 para 12,5 milhoes de sacas, aumentando 52,3%. O agronegocio do cafe brasileiro tem uma crescente oportunidade nos mercados interno e externo para o cafe expresso. Seus agentes devem estar atentos a esse importante mercado com perspectivas de expansao nos proximos anos. O aumento nos investimentos em marketing e necessario para criar o habito de adquirir produtos de boa qualidade, aumentando o mercado do cafe expresso que atualmente responde por 5% do consumo de cafe no Brasil.

E-marketing and SMEs: Operational lessons for the future

Gilmore, A.; Gallagher, D.; and Henry, S. (2007). E-marketing and SMEs: Operational lessons for the future. European Business Review. 19(3), pp.234-247 RAE2008

Constructing a myth of purity: the marketing of Welsh water

Roberts, Owen. 'Constructing a myth of purity: the marketing of Welsh water', in: 'A history of Water. Vol. iii: the world of water', (London: I.B. Tauris, 2006), pp.254-268 RAE2008

Plan de marketing de "Casa Rural Aramendía"

De acuerdo a la normativa de TFEs el repositorio no puede dar acceso a este trabajo. Para consultarlo póngase en contacto con el tutor del trabajo. Puede acceder al resumen del mismo pinchando en el pdf adjunto

Plan de marketing para Sutek S.L.

De acuerdo a la normativa de TFEs el repositorio no puede dar acceso a este trabajo. Para consultarlo póngase en contacto con el tutor del trabajo. Puede acceder al resumen del mismo pinchando en el pdf adjunto