Abordagem quantitativa do coolhunting ao sector da iluminação

Vivemos um momento de crise, com profundas mudanças globais, a nível político, económico-social e tecnológico, que afetam todos os setores de atividade de forma transversal. A iluminação não está de forma alguma imune a estas alterações. A sobrevivência das empresas requer uma atenção permanente às mudanças do mercado. As formas tradicionais de olhar os mercados e os consumidores, podem tornar-se insuficientes face à rapidez com que as mudanças ocorrem. Algumas metodologias heterodoxas de abordagem ao mercado, como é o caso do coolhunting, começam a ser olhadas de outra forma. Uma das limitações apresentadas na literatura relativamente ao coolhunting é o peso da intuição ou de outras metodologias subjetivas nos resultados obtidos. Numa altura de escassez de recursos, poderá ser problemático para um empresário apostar recursos sem poder contar com números na tomada de decisão, mas apenas em imagens e conceitos. Partindo dos resultados qualitativos de um relatório de coolhunting, este Projeto de Mestrado propõe-se criar e testar uma metodologia que seja capaz de fazer uma análise quantitativa desses resultados de forma que seja possível responder à questão: num determinado mercado que conceitos-chave poderão ter um maior potencial de difusão? Um conjunto de países, de entre os chamados BRIC e os PALOP, foram escolhidos para testar a metodologia. Foi assim possível obter valores em forma de índice comparativo desse potencial de difusão. A metodologia utilizada tem ainda um grande potencial de aperfeiçoamento. Na parte final é apresentada um conjunto de pistas com este objetivo.

Pourquoi l'augmentation répétée de la compétence de la Cour des petites créances est-elle associée à une diminution constante des dossiers ouverts?

Les ressources rares tendent naturellement à la création de marchés et les marchés tendent généralement à s'équilibrer par un mécanisme ou un autre. Le prix nominal est sans contredit le mécanisme d'équilibre le plus courant et le plus étudié par la science économique. Or, lorsque celui-ci est déterminé de façon exogène, d'autres mécanismes entrent en ligne de compte pour équilibrer le marché. Pensons aux files d'attente, dans lesquelles le coût d'opportunité d'attendre physiquement permet de contrôler les excès de demande. Par ailleurs, certaines listes d'attente sont qualifiées d'in abstentia, c'est- à-dire que l'agent économique peut vaquer à toutes ses autres occupations pendant qu'il est dans l'attente de l'obtention du bien ou du service voulu. Ce genre de marché a été particulièrement étudié dans le contexte médical, où on a supposé que c'était la diminution dans le temps de la valeur présente du service obtenu qui permettait de contrôler les surplus de demande. Posé simplement, lorsqu'il y a excès de demande, les délais augmentent, ce qui ferait diminuer la quantité demandée. Dans le cadre de notre étude, nous reprenons cette intuition et l'adaptons au marché des services judiciaires civils québécois. Les différents tarifs sont déterminés de façon exogène par l'administration provinciale et l'offre présente un caractère fixe ou très rigide, ce qui permet de croire que toute augmentation de demande devrait se traduire par une augmentation des délais judiciaires. En nous basant sur un modèle théorique développé dans le cadre des listes d'attente médicales, nous développons un modèle qui illustre de quelle façon les délais peuvent jouer le rôle de prix sur le marché des services judiciaires civils et ainsi permettre à ce dernier de s'équilibrer. Il s'agit à notre avis du premier modèle algébrique de ce genre. Nous disposons de données empiriques pour les districts judiciaires québécois durant la période 1995-2007 qui appuient nos hypothèses initiales. Notre étude revêt en quelque sorte un caractère d'expérience naturelle puisque durant cette période, la compétence maximale de certains tribunaux a été augmentée substantiellement, ce qui s'apparente à un choc de demande permanent. Tout spécialement au niveau des petites créances, le seuil maximal d'éligibilité est passé de 3000 $ à 7000 $ en 2002. À supposer que le marché ne s'équilibre pas par un mécanisme quelconque, le nombre de justiciables dans la liste d'attente devrait avoir augmenté et cette augmentation devrait s'être maintenue durant les années subséquentes, faisant exploser la liste d'attente. Or, ce n'est pas du tout ce qui est observé, d'où la pertinence de fournir une explication sur le fonctionnement du marché des services judiciaires civils. Notre modèle concilie le fait que la demande pour les services judiciaires civils ait augmenté continuellement avec le temps mais que la quantité demandée ait diminué par le fait même. Nous suggérons en effet que la quantité demandée et la quantité offerte sont corrélées négativement avec les délais, ce qui permettrait en bout de ligne d'envisager une diminution constante du nombre de dossiers ouverts à l'équilibre, de pair avec une augmentation des délais.

Assisting digital forensic analysis via exploratory information visualisation

Background: Digital forensics is a rapidly expanding field, due to the continuing advances in computer technology and increases in data stage capabilities of devices. However, the tools supporting digital forensics investigations have not kept pace with this evolution, often leaving the investigator to analyse large volumes of textual data and rely heavily on their own intuition and experience. Aim: This research proposes that given the ability of information visualisation to provide an end user with an intuitive way to rapidly analyse large volumes of complex data, such approached could be applied to digital forensics datasets. Such methods will be investigated; supported by a review of literature regarding the use of such techniques in other fields. The hypothesis of this research body is that by utilising exploratory information visualisation techniques in the form of a tool to support digital forensic investigations, gains in investigative effectiveness can be realised. Method:To test the hypothesis, this research examines three different case studies which look at different forms of information visualisation and their implementation with a digital forensic dataset. Two of these case studies take the form of prototype tools developed by the researcher, and one case study utilises a tool created by a third party research group. A pilot study by the researcher is conducted on these cases, with the strengths and weaknesses of each being drawn into the next case study. The culmination of these case studies is a prototype tool which was developed to resemble a timeline visualisation of the user behaviour on a device. This tool was subjected to an experiment involving a class of university digital forensics students who were given a number of questions about a synthetic digital forensic dataset. Approximately half were given the prototype tool, named Insight, to use, and the others given a common open-source tool. The assessed metrics included: how long the participants took to complete all tasks, how accurate their answers to the tasks were, and how easy the participants found the tasks to complete. They were also asked for their feedback at multiple points throughout the task. Results:The results showed that there was a statistically significant increase in accuracy for one of the six tasks for the participants using the Insight prototype tool. Participants also found completing two of the six tasks significantly easier when using the prototype tool. There were no statistically significant different difference between the completion times of both participant groups. There were no statistically significant differences in the accuracy of participant answers for five of the six tasks. Conclusions: The results from this body of research show that there is evidence to suggest that there is the potential for gains in investigative effectiveness when information visualisation techniques are applied to a digital forensic dataset. Specifically, in some scenarios, the investigator can draw conclusions which are more accurate than those drawn when using primarily textual tools. There is also evidence so suggest that the investigators found these conclusions to be reached significantly more easily when using a tool with a visual format. None of the scenarios led to the investigators being at a significant disadvantage in terms of accuracy or usability when using the prototype visual tool over the textual tool. It is noted that this research did not show that the use of information visualisation techniques leads to any statistically significant difference in the time taken to complete a digital forensics investigation.

Les critères qui influencent la compétence d'un directeur d'école au Québec

Il n'y a pas si longtemps encore, la sélection des directeurs d'école se faisait parmi les meilleurs enseignants, les plus doués, les plus efficaces à qui l'on donnait une promotion d'adjoint puis plus tard de directeur d'école, bien souvent sans autres études particulières, ni supports spécifiques. Et les commissions scolaires, le Ministère, la collectivité s'attendent à ce que ce professionnel fasse preuve de compétence et qu'il corresponde à tous les standards d'excellence dans son domaine. Mais ce candidat, bien intentionné et certainement doué d'intuition, sait-il les connaissances qu'il devra acquérir, les habiletés qu'il devra développer, les techniques qu'il devra maîtriser pour devenir un agent de changement compétent dans le monde scolaire? Et ces autorités qui l'ont engagé et qui veulent un directeur d'école compétent, sont-elles en mesure de qualifier cette compétence, de la décrire, d'en énoncer les critères? La plupart des gens concernés ont plutôt une perception globale, intuitive, de la compétence d'un agent de changement. Ils n'ont pas une connaissance ni une analyse détaillée des critères de compétence. Alors ils ne peuvent qu'exprimer leur insatisfaction devant un fonctionnement qui ne correspond pas à leur idéal de compétence, mais ils sont tout à fait impuissants à aider quiconque désire acquérir, accroître ou développer sa compétence. Notre société ne peut se payer le luxe de nommer ou de supporter des incompétents aux fonctions de directeur d'école et d'agent de changement. Il nous faut donc faire l'effort de définir et de clarifier les critères de compétence.

A ciência-ação: fundamentos filosóficos e relevância para a enfermagem

ENDERS,Bertha Cruz, FERREIRA,Priscila Brigolini Porfírio, MONTEIRO, Akemi Iwata.A ciencia-açao: fundamentos filosoficos e relevancia para a enfermagem. Revista Texto Contexto em Enfermagem, Florianópolis, v.19, n.1,p.161-7.Jan/Mar.2010.

Social welfare aspects of information with special reference to news.

The information society thesis, according to which economically advanced nations are undergoing transformation into post-industrial, information-based societies, can, with caveats, be taken as a premise. Essentially empirical or predictive, this influential set of claims quickly gives rise to major normative issues. The paper asks how, as part of a prospective normative theory of the information society, information may be shown to contribute to social goals in general and social welfare in particular. Given the diverse range of referents of the term 'information' in the context of the information society debate, the paper focuses on news as a form of information whose communication is widely held to be important to society. The problem is how to quantify or otherwise prove this intuition. It is suggested that a fusion of welfare economics and the economics of information may yield a solution. The paper is designed to be exploratory, offering a potential line of inquiry for the future research and policy agenda of information society studies.

Análisis de determinantes de oferta y demanda de servicios y productos en el sector publicitario y de branding en Colombia

En Colombia nacen sin fin de empresas dedicadas a la publicidad, el mercadeo, el branding y promoción; Muchas de ellas surgen sin siquiera un estudio de mercado somero o sencillo; sino solamente basados en intuición y ganas de parte de sus líderes. En éste documento nos dedicaremos a encontrar y delimitar los aspectos y determinantes de la oferta y de la demanda de productos y servicios en el sector de la publicidad, transmedia y la marca en Colombia. A su vez se identificarán y establecerán Productos diferenciadores para Walloom SAS.

Essays in asset price bubbles

This thesis studies the field of asset price bubbles. It is comprised of three independent chapters. Each of these chapters either directly or indirectly analyse the existence or implications of asset price bubbles. The type of bubbles assumed in each of these chapters is consistent with rational expectations. Thus, the kind of price bubbles investigated here are known as rational bubbles in the literature. The following describes the three chapters. Chapter 1: This chapter attempts to explain the recent US housing price bubble by developing a heterogeneous agent endowment economy asset pricing model with risky housing, endogenous collateral and defaults. Investment in housing is subject to an idiosyncratic risk and some mortgages are defaulted in equilibrium. We analytically derive the leverage or the endogenous loan to value ratio. This variable comes from a limited participation constraint in a one period mortgage contract with monitoring costs. Our results show that low values of housing investment risk produces a credit easing effect encouraging excess leverage and generates credit driven rational price bubbles in the housing good. Conversely, high values of housing investment risk produces a credit crunch characterized by tight borrowing constraints, low leverage and low house prices. Furthermore, the leverage ratio was found to be procyclical and the rate of defaults countercyclical consistent with empirical evidence. Chapter 2: It is widely believed that financial assets have considerable persistence and are susceptible to bubbles. However, identification of this persistence and potential bubbles is not straightforward. This chapter tests for price bubbles in the United States housing market accounting for long memory and structural breaks. The intuition is that the presence of long memory negates price bubbles while the presence of breaks could artificially induce bubble behaviour. Hence, we use procedures namely semi-parametric Whittle and parametric ARFIMA procedures that are consistent for a variety of residual biases to estimate the value of the long memory parameter, d, of the log rent-price ratio. We find that the semi-parametric estimation procedures robust to non-normality and heteroskedasticity errors found far more bubble regions than parametric ones. A structural break was identified in the mean and trend of all the series which when accounted for removed bubble behaviour in a number of regions. Importantly, the United States housing market showed evidence for rational bubbles at both the aggregate and regional levels. In the third and final chapter, we attempt to answer the following question: To what extend should individuals participate in the stock market and hold risky assets over their lifecycle? We answer this question by employing a lifecycle consumption-portfolio choice model with housing, labour income and time varying predictable returns where the agents are constrained in the level of their borrowing. We first analytically characterize and then numerically solve for the optimal asset allocation on the risky asset comparing the return predictability case with that of IID returns. We successfully resolve the puzzles and find equity holding and participation rates close to the data. We also find that return predictability substantially alter both the level of risky portfolio allocation and the rate of stock market participation. High factor (dividend-price ratio) realization and high persistence of factor process indicative of stock market bubbles raise the amount of wealth invested in risky assets and the level of stock market participation, respectively. Conversely, rare disasters were found to bring down these rates, the change being severe for investors in the later years of the life-cycle. Furthermore, investors following time varying returns (return predictability) hedged background risks significantly better than the IID ones.

A ciência-ação: fundamentos filosóficos e relevância para a enfermagem

A prática de enfermagem envolve o enfermeiro da clínica como agente de deliberação e ação, confrontando situações do cotidiano e assumindo, através de conhecimento científico, experiências anteriores ou por conceitos próprios e intuitivos, formas específicas de ver e agir na prática. O agir constitui fonte de conhecimento passível de acesso por métodos de investigação interpretativos. O objetivo deste trabalho é apresentar, analiticamente, a filosofia da Ciência-Ação em sua relação com a construção do conhecimento na enfermagem. Explica-se a Ciência-Ação como método inovador de inquérito e a sua tradição filosófica na abordagem nas ciências sociais, e se discute a sua articulação com a proposta epistemológica da enfermagem. Sugere-se a adoção dessa vertente em estudos de enfermagem, pelo seu enfoque na reflexão sobre as ações do enfermeiro e na prática como fonte de conhecimento. Conclui-se que a Ciência-Ação possui potencial para o avanço da teoria específica da prática da enfermagem, do conhecimento próprio da enfermagem

BURNOUT: analisando a síndrome do ramo das indústrias alimentícias do Rio Grande do Norte

This paper aims to verify the Burnout´s possibilities of incidence, finding the creating dimensions and comparing with the socio-demographics characteristics of the researched professionals. This quantitative-descriptive search has a population of 197 workers of 23 nourishing companies in Rio Grande do Norte. This population is predominantly male, younger than 28 years old, single, relatively instructed (57,07% with complete high school) and having just started their current job since 79% of the interviewees are in the company less than six years. The AUDITORIA DO SISTEMA HUMANO (ASH) model, utilized for investigation and developed for the Spaniards Quijano and Navarro in 1999, has several dimensions about human resources management and the organizational effectiveness, but only makes part of the research in 19 questions Burnout referring. It was used factorial analyses with extraction method, varimax rotation and Kaiser normalization with the intuition to define the creating dimensions of the syndrome, they were evaluated with Cronbach Alpha coefficient after extraction. The dimensions found through the factorial analyses were: emotional exhaustion, physical exhaustion and vitality. The accumulated explanation value reached 65,30% of total variation. The data socio-demographics don t justify the syndrome appearance, because the T test and ANOVA showed irrelevant values. It has been also observed that the founded dimensions were different of the Maslach sociopsychological perspective (emotional exhaustion, depersonalization and low professional realization) allowing comparison with others researches and the possibility to develop new ones with workers from different assistance areas. These new researches are important, since the syndrome refers to chronic labor stress consequences and any professional is favorable to Burnout, harmful to the company as to the collaborators

Suomen essiivi

Essiivi on suomen kielen sijamuoto, jota käytetään nykykielessä erilaisten olotilojen ilmaisemiseen (Hän on opettajana ~ sairaana). Se on taustaltaan lokatiivi, jonka paikanilmaisutehtävä näkyy edelleen erilaisissa kiteytymissä (kotona, luona). Essiivi kuuluu myös ajankohdanilmaisujärjestelmään (lauantaina, ensi vuotena). Tässä tutkimuksessa kuvaan essiivisijan käyttöä erityisesti olotilan ilmaisemisen näkökulmasta. Kiinnitän huomiota sijan merkitykseen ja pyrin tarkentamaan sen lauseopillista kuvausta hyödyntämällä yleislingvistis-kielitypologisia olotilanilmausten kategoriointitapoja. Tutkimukseni aineisto on kolmijakoinen. Pääaineistonani on Lauseopin arkisto, jota koskevan haun tuloksena olen saanut 9096 essiivisijaisen sanan sisältävää lauseketta virkekonteksteineen. Täydennän tätä aineistoa käytöstä poimituilla esimerkeillä ja intuitioon pohjautuvilla ns. selvillä tapauksilla. Tutkimusmenetelmänä on pääosin aineiston kvalitatiivinen tarkastelu, mutta tarkastelen essiiviä myös teoreettisemmin sääntöjärjestelmän näkökulmasta. Tärkeimpänä lähtökohtanani on tuottaa tutkimustietoa, joka kykenee käymään vuoropuhelua kielitypologisen tutkimuksen kanssa siten, että tutkimus kuitenkin tapahtuu yksittäiskielen ehdoilla. Erityisesti semantiikan kuvauksessa tarkastelutapani on kognitiivisen kielitieteen mukaisesti orientoitunut. Essiivin tehtävänä on pelkistetyssä nominaalilauseessa ilmaista olotilan tilapäisyyttä ja muutoksellisuutta, kun taas merkitystä kantavan verbin yhteydessä essiivisijainen olotilan ilmaus saa usein muita merkityksiä ja voi ilmaista myös vaihtoehtoisen tai tilanteen syynä olevan olotilan. Aspektinäkökulmasta essiivi tuo tilaan toimin¬nallisia piirteitä, ja se myös muodostaa selvästi omanlaisensa reviirin suhteessa muihin olotilaa ja sen lähimerkityksiä ilmaiseviin kieli- ja johto-opin kategorioihin. Syntaktisen luokittelun näkökulmasta essiivisijaiset predikoivat olotilanilmaukset jakautuvat kolmeen pääryhmään sen perusteella, millainen niiden suhde lauseen predikaattiin on. Ne voivat toimia kopulalauseen nominaalipredikaatteina, merkitystä kantavien verbien täydennyksinä ja sekundaarisina predikaatteina, jotka ovat määritteitä. Lisäksi essiivisijaiset olotilan ilmaukset voivat toimia predikoimattomina lauseadverbiaaleina. Tutkimus on essiivisijan laaja aineistopohjainen kuvaus, joka osoittaa, että yleislingvistis-kielitypologinen lähestymistapa sopii suomen essiivin kuvaukseen. Alakategorioinnissa joudutaan kuitenkin turvautumaan semantiikkaan. Myös pääkategorioiden jatkumomaisuus on hyväksyttävä. Tulosten perusteella on mahdollista käydä keskustelua siitä, olisiko predikoivien lauseenjäsenten syntaktista luokittelua mahdollista uudistaa. Lisäksi tutkimus avaa uusia kysymyksiä tutkittavaksi erityisesti sijojen käyttöä vertailevasta näkökulmasta.

Att slänga sökord : studerandes informationssökningsbeteende med fokus på ämnesord

Syftet med avhandlingen var att undersöka hurdan roll ämnesord har i studerandes naturliga informationssökningsbeteende och om studerandena förstår vad ämnesord och indexering är och har som funktion. Studerandes informationsbeteende undersöktes allmänt för att kunna se vilka egenskaper i informationssökningsbeteendet bidrar till hur ämnesord används. Ämnesord i informationssökning har tidigare undersökts enbart lite. Studerandes informationsbeteende har också blivit allt ytligare och otåligare, medan användning av ämnesord kräver djupare kunskaper. Undersökningen genomfördes kvalitativt. Sex logopedistuderande som skrev på sin pro gradu-avhandling intervjuades. Under intervjuerna visade studerandena informationssökningsuppdrag som baserade sig på deras egna informationsbehov. Det visade sig att studerande använder relativt lite ämnesordssökningar. Om de söker på ämnesord använder de ingen kontrollerad vokabulär, och de väljer sökfunktionen intuitivt när det inte finns andra lämpliga alternativ. De använder ämnesord ändå inte konsekvent. Studerande tycks delvis förstå vad ämnesord är men inte tillräckligt bra för att kunna skickligt använda dem i informationssökning. De har inte kunskap att ifrågasätta eller evaluera indexering. Studerande litar mycket på intuition när de fattar beslut under informationssökning. De evaluerar inte konsekvent sina resultat eller informationssökningar. De söker på så enkla sätt som behövs för att hitta tillräckligt med relevant information. Dessa egenskaper kan förklara varför ämnesord och ämnesordssökningar, som studerande kan uppleva som för krångliga eller främmande, används relativt lite. Studerandes informationssökningsbeteende påverkas av undervisning i informationssökning, användargränssnitt och ämne. Genom att utveckla undervisning och samarbete med ämnet samt användargränssnittsdesign kan deras informationskompetens förbättras. En del av informationskompetensen är att vara medveten om hur information organiseras och vad man själv gör under informationssökning. Undervisning i tekniska kunskaper räcker därför inte, utan informationssökning som en process och tillämpning av kunskaper bör understrykas. Databaser kunde ha inbyggda kontrollerade vokabulärer som föreslår termer, men bättre databaser gör studerande inte automatiskt mer informationskompetenta. Det märktes speciellt att terminologin som används i databaser och i indexering kan vara svår för studerande. Om de inte förstår begrepp kan de också ha problem med att använda olika sökfunktioner. Därför är det viktigt att ta i beaktande vad studerandena är medvetna om och hur denna medvetenhet kan ökas.

Die Banalität des Guten. Zur Begründung der moralischen Erziehung

Das pädagogische Verhältnis wird fundiert von einem sozialen Verhältnis, in dem sich Erzieher und Edukand gegenseitig als Subjekte anerkennen. Die erste Aufgabe, die ein neugeborenes Kind und seine primären Pflegepersonen zu lösen haben, ist der Aufbau eines Bereichs von Intersubjektivität, durch den erzieherische Handlungen allererst möglich werden. Erziehung als Prozeß der Beeinflussung von Subjektivität kann als sukzessive Erweiterung der reziproken Beziehung von Erzieher und Edukand verstanden werden. Damit lassen sich grundlegende moralische Kategorien im personalen und edukativen Verhältnis von Erzieher und Edukand festmachen. Denn die beiden Moralprinzipien der Gerechtigkeit und des Wohlwollens entsprechen der symmetrischen Beziehung von Erzieher und Edukand einerseits und ihrem asymmetrischen Verhältnis andererseits. Die erzieherische Situation ist selbst ein Ort moralischer Erfahrungen. Daß Kinder bereits früh zu moralischer Einsicht fähig sind, zeigen neuere psychologische Untersuchungen. Ziel der moralischen Erziehung kann es daher nicht sein, Kinder gut zu machen, sondern ihnen bei der Interpretation und Anwendung ihrer moralischen Intuitionen behilflich zu sein. (DIPF/Orig.)

Essays on Financial Constraints, R&D Investments, and Competition

This dissertation consists of two chapters of theoretical studies that investigate the effect of financial constraints and market competition on research and development (R&D) investments. In the first chapter, I explore the impact of financial constraints on two different types of R&D investments. In the second chapter, I examine the impact of market competition on the relationship between financial constraints and R&D investments. In the first chapter, I develop a dynamic monopoly model to study a firm’s R&D strategy. Contrary to intuition, I show that a financially constrained firm may invest more aggressively in R&D projects than an unconstrained firm. Financial constraints introduce a risk that a firm may run out of money before its project bears fruit, which leads to involuntary termination on an otherwise positive-NPV project. For a company that relies on cash flow from assets in place to keep its R&D project alive, early success can be relatively important. I find that when the discovery process can be expedited by heavier investment (“accelerable” projects), a financially constrained company may find it optimal to “over”-invest in order to raise the probability of project survival. The over-investment will not happen if the project is only “scalable” (investment scales up payoffs). The model generates several testable implications regarding over-investment and project values. In the second chapter, I study the effects of competition on R&D investments in a duopoly framework. Using a homogeneous duopoly model where two unconstrained firms compete head to head in an R&D race, I find that competition has no effect on R&D investment if the project is not accelerable, and the competing firms are not constrained. In a heterogeneous duopoly model where a financially constrained firm competes against an unconstrained firm, I discover interesting strategic interactions that lead to preemption by the constrained firm in equilibrium. The unconstrained competitor responds to its constrained rival’s investment in an inverted-U shape fashion. When the constrained competitor has high cash flow risk, it accelerates the innovation in equilibrium, while the unconstrained firm invests less aggressively and waits for its rival to quit the race due to shortage of funds.

Entre a imagem e o signo : notas sobre Nietzsche, a linguagem e a tradição dialética

Persigo aqui o objetivo de contribuir à recuperação da interlocução entre Nietzsche e a tradição dialética. A despeito da ideia de registros teóricos incompatíveis, procuro sublinhar as preocupações comuns e o possível benefício recíproco nessa interlocução. A diretriz fundamental consiste na visualização da capacidade de a linguagem se tensionar entre a mediação simbólica das formas de vida e a expressividade das vivências singularizadas. Primeiramente, proponho uma interpretação das reflexões de Nietzsche sobre a linguagem no sentido de detectar aí uma instigante polarização entre conceito e intuição (1). Em seguida, mostro como Adorno desenvolve esse tema no sentido de uma concepção dialética de linguagem (2). Finalmente, apoiando-me em Hegel e Gadamer, gostaria de indicar como a tradição dialética logra responder ao desafio nietzschiano do inacabamento do sentido poético (3). ______________________________________________________________________________ RESUMEM