The functions of intermediaries in Swedish SMEs internationalization to the Nigerian market

Over the years so many academic literatures has revealed that increased number of firms have seen internationalization as a means to gain and sustain competitive advantage and even increase economic of scale, and this has led many western companies to emerging markets. In this paper we discovered that among the pool of Swedish firms, only the MNEs have seen Nigerian market attractive to internationalize to, but just a few of the Swedish SMEs has expanded to the Nigerian market. This research was conducted by doing a qualitative study with the use of phenomenological research approach, during our investigation on the functions of intermediaries in Swedish SMEs internationalization to Nigeria market.Furthermore, we were able to understand the importance and functions of the different marketing intermediaries’ in Swedish SMEs internationalization to Nigeria market. These intermediaries equip the Swedish firms with the required objective knowledge of the Nigerian market, updating them with recent development of the opportunities and threats involved in the Nigerian marketing environment, and linking these Swedish firms to the required government departments, distributors, agent/broker, customers, middle men etc, thereby impacting them with the experiential knowledge. Moreover, it is important for firms to have objective or pre-market knowledge of a particular market before entering that market, but this knowledge is regarded as non-helpful knowledge to firms. But the experiential knowledge is acquired over time in the market, which is regarded as the helpful knowledge. It is evident that the intermediaries equip these firms with both objective and experiential knowledge.Although the opportunities in some emerging markets are very attractive, but the threats in these markets are other factors firms also put into consideration before internationalizing to these markets. This is why thorough market research has to be done so that firms can create effective marketing strategies when they want to expand their marketing activities to emerging markets. Despite the risk and uncertainties involved in doing business in foreign countries, still yet companies selling global products do not have any choice than to internationalize their marketing operations.

Multimodal Literacy as a form of Communication : What is the state of the students at Dalarna University multimodal literacy?

Literacy is an invaluable asset to have, and has allowed for communication, documentation and the spreading of ideas since the beginning of the written language. With technological advancements, and new possibilities to communicate, it is important to question the degree to which people’s abilities to utilise these new methods have developed in relation to these emerging technologies. The purpose of this bachelor’s thesis is to analyse the state of students’ at Dalarna University mulitimodal literacy, as well as their experience of multimodality in their education. This has led to the two main research questions: What is the state of the students at Dalarna University multimodal literacy? And: How have the students at Dalarna University experienced multimodality in education? The paper is based on a mixed-method study that incorporates both a quantitative and qualitative aspect to it. The main thrust of the research paper is, however, based on a quantitative study that was conducted online and emailed to students via their program coordinators. The scope of the research is in audio-visual modes, i.e. audio, video and images, while textual literacy is presumed and serves as an inspiration to the study. The purpose of the study is to analyse the state of the students’ multimodal literacy and their experience of multimodality in education. The study revealed that the students at Dalarna University have most skill in image editing, while not being very literate in audio or video editing. The students seem to have had mediocre experience creating meaning through multimodality both in private use and in their respective educational institutions. The study also reveals that students prefer learning by means of video (rather than text or audio), yet are not able to create meaning (communicate) through it.

Tid som välfärdsfaktor : förändrade motiv i svensk arbetstidspolicy

Time as a welfare factor This article presents the results of an archive study of working time development in Sweden. It investigates how structural policy change is moving from a social discourse closely related to Swedish welfare reforms, towards an economic discourse motivated by financial arguments. By doing so, the political measures to solve working time related problems in today’s flexible working life appear to be contradictory. On one side we find time-poor people on the labour market mainly supported by tax-reductions and private time saving solutions. On the other side we find time-rich people mainly supported by activation programs and/or welfare benefits. This is a system and a policy strategy that obviously disregards the other side of the coin.

Literacy Practices in and out of School in Karagwe : The case of primary school literacy education in rural Tanzania

This study has investigated the question of relation between literacy practices in and out of school in rural Tanzania. By using the perspective of linguistic anthropology, literacy practices in five villages in Karagwe district in the northwest of Tanzania have been analysed. The outcome may be used as a basis for educational planning and literacy programs. The analysis has revealed an intimate relation between language, literacy and power. In Karagwe, traditional élites have drawn on literacy to construct and reconstruct their authority, while new élites, such as individual women and some young people have been able to use literacy as one tool to get access to power. The study has also revealed a high level of bilingualism and a high emphasis on education in the area, which prove a potential for future education in the area. At the same time discontinuity in language use, mainly caused by stigmatisation of what is perceived as local and traditional, such as the mother-tongue of the majority of the children, and the high status accrued to all that is perceived as Western, has turned out to constitute a great obstacle for pupils’ learning. The use of ethnographic perspectives has enabled comparisons between interactional patterns in schools and outside school. This has revealed communicative patterns in school that hinder pupils’ learning, while the same patterns in other discourses reinforce learning. By using ethnography, relations between explicit and implicit language ideologies and their impact in educational contexts may be revealed. This knowledge may then be used to make educational plans and literacy programmes more relevant and efficient, not only in poor post-colonial settings such as Tanzania, but also elsewhere, such as in Western settings.

Man kan både sitta bredbent och med benen i kors : En kvalitativ studie om hur genusvetare praktiserar genuskunskap

There is an awareness of the importance of gender equality in most western societies, both at the political level and in everyday life. In academia, for instance, gender is nowadays a scientific field which indicates that there is a lot of knowledge about the subject. What we do not have much knowledge about is whether gender knowledge leads to changes in gender relations in practice. The aim of this study is to explore how gender scholars relate to using – practicing – gender knowledge. Key issues in this study are how gender scholars construct gender, how they practice gender theoretical knowledge, and their reflections of gender boundaries.             Theoretically, this study is mainly based on Sara Ahmed’s perspective on gender. The main finding of the study is that despite gender knowledge gender scholars tend to reproduce traditional gender orders. By identifying concepts such as reflected and unreflected masculinity/femininity, different ideals of masculinity/femininity are made visible. There seems to be an ideal among gender scholars to practice their gender knowledge. This ideal is practiced among “gender scholar women” by doing reflected masculinity and reflected femininity. Among “gender scholar men”, however, the ideal to practice gender knowledge by doing unreflected masculinity and reflected femininity seems to be a taboo at the same time. For men, it seems important to mark a distance to a certain type of femininity and to maintain the heterosexual – straight – line. For women, it seems desirable both to distance themselves from a certain type of masculinity and femininity and thereby follow alternative – queer – lines.

Det är enklare i teorin… Om skolutveckling i praktiken : En fallstudie av ett skolutvecklingsprojekt i en gymnasieskola

This dissertation is a case study dealing with a school development project that took place in an upper secondary school as a result of a merger of two schools with different cultures. The project used a method called “Frirumsmodellen” and was planned to be conducted in three steps. The first was to carry out a cultural analysis in order to map the preconditions to start a school development project. The second was to carry out concrete actions and finally study eventual effects from such activities by doing a second cultural analysis. My role was to be a supervisor in the school development work, but at the same time study how this work was conducted and its impact in the ordinary school day. The dissertation takes its departure in the fact that schools are political governed. The mission of schools is never neutral; it is always an expression of behind laying social forces, ideologies and ideals of the contemporary society. Of this reason, there is a close connection between the macro political level and the micro political level. Another point of departure is the transition from a modern to a post modern society that gives the character to the changes that take place in schools. Steering of schools has partly been treated as a technical implementation problem. Schools contain on going conflicts between different interest groups that, more or less regularly, end up in educational reforms. These reforms generate school development activities in the single school. Undoubtedly, this makes school development to a complex process. At a rather late stage of the study I decided not to fulfil my task to follow the original plan. I instead let the school development project as a model to be in focus. The over all purpose was formulated: How is it possible to understand what happened in the school development project in the Falkgymnasiet and why was it not possible to carry it out as it was said in the project plan? To interpret what took place during the project I did create an interpretation frame of implementation and complexity theory that also made it possible to critically scrutinise the “Frirumsmodellen”. Already in an early stage of the process it was obvious that the “Frirumsmodellen” did not supply any tools to use and it became disconnected from the project. The project in it selves was marginalised and made invisible. The headmaster used the situation to change things she thought were important to develop. As a result, things happened, but most of the involved people did not at first hand connect this to the project. It is, of course, difficult in detail to say what caused what. The complexity theory successively made the hidden patterns revealed, hidden unofficial potentates visible, as well as unpredictable conditions that generated reactions from the personnel in front of a development work. Together this was rather efficient obstacles for not changing this school. I also discuss school development and implementation problems on a general level, for example, the possibility to transform a top-down initiated project to be bottom-up driven and using project as a tool for school development work. It was obvious that headmasters and teachers must be prepared to handle the ideological dimensions of problems schools have to face. Consequently, development work is about making problems visible and to handle these in the intersection point between the intentions of educational policies, pedagogical researchers, school administrators, headmasters, teachers and pupils. The ideological dimension also contains an existential issue. Do I as a teacher share the intentions for the development work? If not, how must I act?

How initial vocational education and training (IVET) teachers in Sweden perceive their prospects of being able to prepare upper secondary school pupils for a future occupation

Vocational teachers in Swedish upper secondary schools are a heterogeneous category of teachers, connected to different types of trade. These teachers represent a broad set of trade skills varying in content and character. In their teacher role, they continue to wear the clothes, speak the language, share the culture and remain mentally in their former professions. Still, it is central that they keep up this contact to be able to school the pupils into the environment of the trade in question, but also to help them to understand what skills a profession demands. However, the individual teacher also has to distance himself from the negative elements in the culture of the profession: patterns and habits that, for various reasons, have to be broken or changed. This paper draws attention to the ways in which a group of vocational teachers, who were participants in a project that aimed to train unauthorized vocational teachers, expressed their ambitions to prepare the pupils for a future professional career. When collecting information, we used the degree dissertations they produced and discussed in seminars, and informal dialogues. The result shows that it is important that the instruction location resembles a real working site as far as possible. These places are more or less realistic copies of a garage, a restaurant kitchen, a hairdressing salon, and so on, in order to give the pupils a realistic setting for instruction. However, the fact that these simulated workplaces lack the necessary support functions that exist in a company creates problems, problems which make a lot of extra work for the teachers. Vocational teachers also have to instruct the pupil in the experienced practitioner’s professional skills and working situation, but the pupil herself/himself must learn the job by doing it in practice. Some vocational upper secondary programs lack relevant course literature and the businesses give little support. This also makes extra work for the teachers. Moreover, the distance between the vocational programs and the trainee jobs was experienced as being difficult to overcome. One reason seems to be differences between businesses and differing preconditions between small and big companies’ abilities to take care of these pupils. The upper secondary school vocational programs also play a role in cementing existing gender roles, as well as perpetuating class-related patterns on the labour market.

How initial vocational education and training (IVET) teachers in Sweden perceive their prospects of being able to prepare upper secondary school pupils for a future occupation

Vocational teachers in Swedish upper secondary schools are a heterogeneous category of teachers, connected to different types of trade. These teachers represent a broad set of trade skills varying in content and character. In their teacher role, they continue to wear the clothes, speak the language, share the culture and remain mentally in their former professions. Still, it is central that they keep up this contact to be able to school the pupils into the environment of the trade in question, but also to help them to understand what skills a profession demands. However, the individual teacher also has to distance himself from the negative elements in the culture of the profession: patterns and habits that, for various reasons, have to be broken or changed. This paper draws attention to the ways in which a group of vocational teachers, who were participants in a project that aimed to train unauthorized vocational teachers, expressed their ambitions to prepare the pupils for a future professional career. When collecting information, we used the degree dissertations they produced and discussed in seminars, and informal dialogues. The result shows that it is important that the instruction location resembles a real working site as far as possible. These places are more or less realistic copies of a garage, a restaurant kitchen, a hairdressing salon, and so on, in order to give the pupils a realistic setting for instruction. However, the fact that these simulated workplaces lack the necessary support functions that exist in a company creates problems, problems which make a lot of extra work for the teachers. Vocational teachers also have to instruct the pupil in the experienced practitioner’s professional skills and working situation, but the pupil herself/himself must learn the job by doing it in practice. Some vocational upper secondary programs lack relevant course literature and the businesses give little support. This also makes extra work for the teachers. Moreover, the distance between the vocational programs and the trainee jobs was experienced as being difficult to overcome. One reason seems to be differences between businesses and differing preconditions between small and big companies’ abilities to take care of these pupils. The upper secondary school vocational programs also play a role in cementing existing gender roles, as well as perpetuating class-related patterns on the labour market.

Manifesta och latenta ideologier om lärande inom svensk spelmansrörelse under 1920-talet

The purpose of this article was to illuminate existing educational ideologies in the Swedish fiddler movement (Spelmansrörelsen) 1923-1927. This period was characterized by the organization and to some extent institutionalization of Swedish folk music. Furthermore, the purpose was to discuss the results in relation to the folk music education of today. The empirical data was taken from the journal Hembygden, which was a magazine for scholars, enthusiasts and practitioners of folk music. Theoretically, the study was based on a concept of ideology developed by Sven-Eric Liedman: in every time there are two basic forms of identifiable ideology, manifest and latent. From the empirical material as a whole (around 900 articles), a selection was made to find articles dealing with aspects of learning among the fiddlers (33 articles). After content analysis the following themes were generated: Fiddlers’ repertoire, Fiddlers’ masters, Rooms for learning, Learning formation. The writers in Hembygden often emphasized the autodidactic aspects of learning and especially the importance of learning by ear. This manifest ideology of authenticity presumed that learning directly from another fiddler by playing together was to prefer to formal schooling. In spite of a tendency towards more ensemble playing, the folk music education of today in Sweden is characterized by a similar retrospective ideology as in the 1920s.

Posicionamento estratégico das cadeias multinacionais de hotéis na avaliação de mercado hoteleiro brasileiro para negócios

Trata-se de um estudo exploratório/explanatório que visa avaliar a convergência entre a percepção de atratividade do mercado hoteleiro brasileiro e o posicionamento estratégico para negócios das grandes cadeias multinacionais de hotéis na avaliação de seus altos dirigentes. A pesquisa está inserida no contexto das estratégias de negócios internacionais e da expansão global hoteleira, tendo o Brasil como alvo.

Tecnologia de informação e colaboração interorganizacional: um estudo no varejo de grande porte no setor de confecção

A colaboração interorganizacional, é uma realidade que atinge muitas empresas, de todos os portes e setores. A TI aumenta a capacidade de gerenciamento e coordenação através de fronteiras organizacionais, permitindo redução de custos, otimização de recursos e melhor coordenação e o controle gerencial. Este projeto identificou o papel da TI nos relacionamentos colaborativos entre empresas. Para isso, analisou-se o emprego da TI no relacionamento colaborativo entre varejistas e fornecedores, no Setor de Confecção. Como resultado da pesquisa, os conceitos estabelecidos foram organizados em um modelo teórico e resumidos em um constructo sobre a colaboração interorganizacional apoiada pela TI.

Sistemas de controle de vendas no setor têxtil: um estudo exploratório

Esta dissertação estuda os sistemas de controle de vendas praticados pela indústria têxtil brasileira diante das mudanças ambientais ocorridas nas últimas duas décadas. O pressuposto básico para a utilização de sistemas de controle para a equipe de vendas é que através deles é possível dirigir e influenciar as atitudes e os comportamentos dos empregados para conseguir atingir seus objetivos, havendo uma estreita relação entre a forma como a gerência comercial monitora, dirige, avalia e recompensa as atividades dos seus vendedores e a efetividade da área comercial, sendo diferenciais decisivos para atender a pressão por competitividade e as exigências do mercado quanto ao posicionamento da equipe comercial frente ao novo cenário de negócios. Da revisão teórica foram levantados os oito principais modelos de sistemas de controle e aspectos importantes que devem ser considerados para a composição do sistema de cada empresa. A pesquisa foi conduzida entre os responsáveis por equipes de vendas no segmento têxtil nos elos onde vendas industriais são realizadas. Empregaram-se técnicas empíricas para o levantamento das freqüências de incidência dos aspectos estudados e foi possível constatar que os elos de fibras e filamentos, fiação, tecelagem, malharia e beneficiamento do segmento têxtil possuem sistemas de controle pertinentes com as características de venda industrial. Os controles formais estão ligados a resultados e os controles informais estão relacionados com o acompanhamento das atividades e capacidades do vendedor. Adicionalmente buscou-se captar a percepção dos responsáveis por equipes comerciais sobre sua efetividade nos aspectos de volume de vendas, lucratividade, participação de mercado e também satisfação do cliente.

Exames curriculares e resultados educacionais: uma análise do exame nacional do ensino médio

Esta dissertação avalia os efeitos do Exame Nacional do Ensino Médio (ENEM) sobre o ensino médio brasileiro. Esta avaliação baseia-se na teoria de que exames curriculares com a qualidade de gerar conseqüências diretas sobre os alunos, como no caso do ENEM, são capazes de influenciar positivamente o aprendizado dos alunos por dois canais: por aumento de seu esforço e pela pressão que exercem sobre professores e diretores. O presente trabalho avalia especificamente o segundo canal, sobre o qual o ENEM deve atuar por meio da divulgação ao público das notas médias por escola em todo o país. Neste sentido, estima-se o efeito da divulgação das notas do ENEM sobre os seguintes resultados educacionais: proficiência em Matemática e Língua Portuguesa no Saeb, alocação de insumos escolares e comportamento dos professores. Para tanto, dois métodos são propostos: i) diferenças em diferenças, utilizando dados dos Saeb de 2005 – um ano antes do início da divulgação – e 2007 – um ano após a primeira publicação – e ii) regressão com descontinuidade, explorando o fato de haver uma regra estrita para entrada da escola na divulgação – ter ao menos 10 concluintes do ensino médio participando do ENEM. Os resultados mostram que o fato uma escola ter seu resultado médio no ENEM divulgado não parece influenciar o desempenho de seus alunos nem a quantidade de seus insumos escolares, por nenhum dos métodos propostos. O método de diferenças em diferenças aponta ainda que os professores de escolas submetidas ao tratamento dessa divulgação parecem ter maior enfoque em atividades voltadas a resolução de exercícios e fixação de regras gramaticais, reação que é interpretada por parte da literatura como adversa. Estes últimos resultados, no entanto, podem estar refletindo apenas tendências temporais preexistentes e não um efeito de tratamento legítimo. Conclui-se então que o ENEM não deve estar servindo como indutor de melhorias dos resultados educacionais via pressão dos alunos do ensino médio. Porém, é possível levantar a hipótese de que este tipo de efeito ainda pode ser captado em prazos mais longos ou para grupos de escolas diferentes das usadas na análise.

Uma análise do discurso dos bancos à luz do conceito de lealdade em marketing de relacionamento

O objetivo deste trabalho é verificar se há ou não congruência entre a ideia de lealdade, manifestada no discurso dos bancos, e o seu conceito em marketing de relacionamento, identificando qual o sentido desse constructo nas mensagens das instituições bancárias, além de identificar, também, quais os fatores que levam os clientes a manterem relacionamento duradouro com bancos. O estudo é de caráter exploratório, e foi conduzido com entrevistas individuais com clientes pessoa física e gerentes de bancos públicos e privados de Brasília/DF, com o intuito de explorar o relacionamento entre cliente-banco, para uma melhor orientação na direção das análises dos dados obtidos. Os dados foram coletados junto a 11 entrevistados de ambos os sexos, residentes em Brasília/DF, durante os meses de março e abril de 2011. Para atingir os objetivos propostos, o método de pesquisa adotado foi qualitativo, com foco no valor informacional da mensagem propriamente dita, das palavras, argumentos e idéias nela expressos, utilizando-se uma forma interpretativa para a análise dos dados. Os resultados demonstraram o afastamento conceitual entre a ideia de lealdade dos bancos, definida como algo ligado ao entendimento de que o cliente, confiante em seu banco, está satisfeito e não o deixa, e o seu conceito em marketing de relacionamento, que a define como um profundo compromisso do cliente em recomprar um produto/serviço consistentemente no futuro, pois constatou-se que os clientes bancários, independentemente de fatores como o tempo gasto ou o esforço associados à troca de fornecedores, são sensíveis a aumento substancial da tarifação, não tem compromisso de recompra com banco e nem de compra junto a um único banco. Em decorrência, se pode concluir que não são fiéis/leais. Como fatores responsáveis por relacionamento duradouro com bancos, verificou-se, como principais, a qualidade do atendimento prestado pelo banco e a reciprocidade existente no relacionamento, ambos são constituintes dos sentimentos de satisfação e confiança nos clientes bancários. Conclui-se o trabalho, fazendo-se recomendações com a intenção de beneficiar e desenvolver os gestores deste segmento.

Parceria público-privada na saúde no Brasil: estudo de caso do Hospital do Subúrbio de Salvador - Bahia

O presente trabalho tem como objetivo caracterizar o processo de decisão e implementação da Parceria Público-Privada da Saúde na Bahia – Hospital do Subúrbio. A metodologia utilizada foi a pesquisa qualitativa, na modalidade de estudo de caso, direcionada a compreender esse caso, através da narrativa dos principais stakeholders, de análise documental e da bibliografia nacional e internacional sobre o tema, desde textos legais até relatos de experiências internacionais. Com isso, pretende-se contribuir para o maior conhecimento e entendimento da PPP como uma nova modalidade institucional para a gestão da saúde, documentando um momento ainda inicial desse processo. Os resultados apontam que as principais condicionantes para a contratação de PPP, conforme a literatura internacional, foram atendidas: Análise Value for Money (VFM), elaboração de edital e contrato, licitação, formação de Sociedade de Propósito Específico (SPE), Fundo Garantidor de PPP. Analisando os pontos centrais na Nova Gestão Pública – gestão para resultados, construção de um modelo organizacional mais flexível e accountability – foi possível concluir que o projeto do Hospital do Subúrbio está alinhado com os princípios da gestão pública contemporânea. No entanto, é preciso amadurecer principalmente a accountability e seguir o caso para acompanhar seus resultados. Palavras chave: Gestão em Saúde; Gestão Pública da Saúde; Parceria Público-Privada; Administração Pública; Política de Saúde no Brasil.