Media amplification of brand crisis and its affect on brand trust

This paper explores the ways in which consumers’ brand trust during a brand crisis is affected through direct experience versus when it is amplified through mass media. By using case-study methodology, our findings reveal that generalised public images of a product crisis initiate a public perception of risk, which provides more negative effects on brand trust than the actual consumers’ experience does. We introduce the media as a third partner influencing the trust relationship between consumers and brands, and offer suggestions for restoring and preserving customers’ brand trust.

La información, un recurso en alza: El futuro de la documentación en los museos

La información es un recurso trascendental en las economías actuales y los museos empiezan a darse cuenta de la importancia de difundir el conocimiento de sus colecciones a través del potente canal de comunicación que es la web. El saber acumulado por años de investigación, trasmitido mediante publicaciones en papel, empieza a fluir a través de la red, acercando al museo a los miles de usuarios que no van a poder visitarlo físicamente. El desprendimiento generoso de esa información tiene su lógica en el modelo del “potlatch digital”, en el que la visibilidad de la información hace aumentar su valor y proporciona prestigio a la institución que la ha puesto en circulación sin restricciones. El futuro de los servicios documentales de los museos, incluidas las bibliotecas y los archivos, está en facilitar esa apertura, pensar y trabajar para la comunidad global, obteniendo así su reconocimiento.

On the statistics of transverse permeability of randomly distributed fibers

An RVE–based stochastic numerical model is used to calculate the permeability of randomly generated porous media at different values of the fiber volume fraction for the case of transverse flow in a unidirectional ply. Analysis of the numerical results shows that the permeability is not normally distributed. With the aim of proposing a new understanding on this particular topic, permeability data are fitted using both a mixture model and a unimodal distribution. Our findings suggest that permeability can be fitted well using a mixture model based on the lognormal and power law distributions. In case of a unimodal distribution, it is found, using the maximum-likelihood estimation method (MLE), that the generalized extreme value (GEV) distribution represents the best fit. Finally, an expression of the permeability as a function of the fiber volume fraction based on the GEV distribution is discussed in light of the previous results.

Cultural citizenship and its implications for citizenship education: Chinese university students’ civic experience in relation to mass media and the university citizenship curriculum

A growing body of research has argued that university citizenship curricula are inefficient in promoting civic participation, while there is a tendency towards a broader citizenship understanding and new forms of civic engagements and citizenship learning in everyday life. The notion of cultural citizenship in this thesis concentrates on media practices’ relation to civic expression and civic engagement. This research thus argues that not enough attention has been paid to the effects of citizenship education policy on students and students’ active citizenship learning in China. This thesis examines the civic experience of university students in China in the parallel contexts of widespread adoption of mass media and of university citizenship education courses, which have been explicitly mandatory for promoting civic morality education in Chinese universities since 2007. This research project raises significant questions about the meditating influences of these two contexts on students’ perceptions of civic knowledge and civic participation, with particular interest to examine whether and how the notion of cultural citizenship could be applied in the Chinese context and whether it could provide certain implications for citizenship education in China. University students in one university in Beijing contributed to this research by providing both quantitative and qualitative data collected from mixed-methods research. 212 participants contributed to the questionnaire data collection and 12 students took part in interviews. Guided by the theoretical framework of cultural citizenship, a central focus of this study is to explore whether new forms of civic engagement and civic learning and a new direction of citizenship understanding can be identified among university students’ mass media use. The study examines the patterns of students’ mass media use and its relationship to civic participation, and also explores the ways in which mass media shape students and how they interact and perform through the media use. In addition, this study discusses questions about how national context, citizenship tradition and civic education curricula relate to students’ civic perceptions, civic participation and civic motivation in their enactment of cultural citizenship. It thus tries to provide insights and identify problems associated with citizenship courses in Chinese universities. The research finds that Chinese university students can also identify civic issues and engage in civic participation through the influence of mass media, thus indicating the application of cultural citizenship in the wider higher education arena in China. In particular, the findings demonstrate that students’ citizenship knowledge has been influenced by their entertainment experiences with TV programs, social networks and movies. However, the study argues that the full enactment of cultural citizenship in China is conditional with regards to characteristics related to two prerequisites: the quality of participation and the influence of the public sphere in the Chinese context. Most students in the study are found to be inactive civic participants in their everyday lives, especially in political participation. Students express their willingness to take part in civic activities, but they feel constrained by both the current citizenship education curriculum in universities and the strict national policy framework. They mainly choose to accept ideological and political education for the sake of personal development rather than to actively resist it, however, they employ creative ways online to express civic opinions and conduct civic discussion. This can be conceptualised as the cultural dimension of citizenship observed from students who are not passively prescribed by traditional citizenship but who have opportunities to build their own civic understanding in everyday life. These findings lead to the conclusion that the notion of cultural citizenship not only provides a new mode of civic learning for Chinese students but also offers a new direction for configuring citizenship in China. This study enriches the existing global literature on cultural citizenship by providing contemporary evidence from China which is a developing democratic country, as well as offering useful information for Chinese university practitioners, policy makers and citizenship researchers on possible directions for citizenship understanding and citizenship education. In particular, it indicates that it is important for efforts to be made to generate a culture of authentic civic participation for students in the university as well as to promote the development of the public sphere in the community and the country generally.

Managing and utilizing information flow for new products’ periodic account sales process

The goal was to understand, document and module how information is currently flown internally in the largest dairy organization in Finland. The organization has undergone radical changes in the past years due to economic sanctions between European Union and Russia. Therefore, organization’s ultimate goal would be to continue its growth through managing its sales process more efficiently. The thesis consists of a literature review and an empirical part. The literature review consists of knowledge management and process modeling theories. First, the knowledge management discusses how data, information and knowledge are exchanged in the process. Knowledge management models and processes are describing how knowledge is created, exchanged and can be managed in an organization. Secondly, the process modeling is responsible for visualizing information flow through discussion of modeling approaches and presenting different methods and techniques. Finally, process’ documentation procedure was presented. In the end, a constructive research approach was used in order to identify process’ related problems and bottlenecks. Therefore, possible solutions were presented based on this approach. The empirical part of the study is based on 37 interviews, organization’s internal data sources and theoretical framework. The acquired data and information were used to document and to module the sales process in question with a flowchart diagram. Results are conducted through construction of the flowchart diagram and analysis of the documentation. In fact, answers to research questions are derived from empirical and theoretical parts. In the end, 14 problems and two bottlenecks were identified in the process. The most important problems are related to approach and/or standardization for information sharing, insufficient information technology tool utilization and lack of systematization of documentation. The bottlenecks are caused by the alarming amount of changes to files after their deadlines.

Sloshing and slamming oscillations in collapsible channel flow

We consider laminar high-Reynolds-number flow through a finite-length planar channel, where a portion of one wall is replaced by a thin massless elastic membrane that is held under longitudinal tension T and subject to an external pressure distribution. The flow is driven by a fixed pressure drop along the full length of the channel. We investigate the global stability of two-dimensional Poiseuille flow using a method of matched local eigenfunction expansions, which is compared to direct numerical simulations. We trace the neutral stability curve of the primary oscillatory instability of the system, illustrating a transition from high-frequency ‘sloshing’ oscillations at high T to vigorous ‘slamming’ motion at low T . Small-amplitude sloshing at high T can be captured using a low-order eigenmode truncation involving four surface-based modes in the compliant segment of the channel coupled to Womersley flow in the rigid segments. At lower tensions, we show that hydrodynamic modes contribute increasingly to the global instability and we demonstrate a change in the mechanism of energy transfer from the mean flow, with viscous effects being destabilising. Simulations of finite-amplitude oscillations at low T reveal a generic slamming motion, in which the the flexible membrane is drawn close to the opposite rigid wall before rapidly recovering. A simple model is used to demonstrate how fluid inertia in the downstream rigid channel segment, coupled to membrane curvature downstream of the moving constriction, together control slamming dynamics.

As operações militares e os media : O Teatro de Operações do Afeganistão

O presente Trabalho de Investigação Aplicada, intitulado de “As Operações Militares e os Media – O Teatro de Operações do Afeganistão”, tem como objetivo geral identificar e descrever as implicações relacionadas com a presença dos jornalistas portugueses no Teatro de Operações do Afeganistão na perspetiva dos militares de infantaria portugueses e dos próprios jornalistas. Fruto de compromissos de Estado ao nível internacional, o Exército Português tem empenhado forças militares no cumprimento de missões em vários Teatros de Operações. Para que os cidadãos e cidadãs tomem conhecimento da missão das Forças Armadas em Portugal e no mundo, os media assumem um papel crucial. É através das instâncias mediáticas que a população adquire noções sobre o trabalho que as suas Forças Armadas desenvolvem nos diversos pontos do globo. Neste sentido, é importante saber como se processa a interação entre militares e jornalistas num Teatro de Operações, sendo esta a problemática em que assenta a presente investigação. A metodologia implementada adotou uma perspetiva descritiva, procedendo-se a um estudo de caso, focado na participação portuguesa no Afeganistão entre 2002 e 2014, com o intuito de analisar a interação que resultou entre os militares e os jornalistas, com particular ênfase para as implicações. No que tange aos métodos e técnicas de recolha de dados, utilizámos a análise documental e consultámos fontes documentais para sustentar e enriquecer a investigação. As entrevistas constituem porém a técnica de recolha de informação fundamental, sendo a partir da sua análise que se discutirão as hipóteses levantadas. Visto que se pretendeu abranger a perspetiva de militares e de jornalistas realizaram-se entrevistas a quatro militares que foram comandantes de forças militares no Afeganistão e a cinco jornalistas que estiveram presentes nesse cenário de guerra durante o período em análise.Os resultados apurados permitem verificar que a incorporação de jornalistas no seio das forças militares e o consequente acompanhamento das operações, resultou na adaptação e aplicação de algumas medidas, algo fundamentável pela presença de elementos que não pertenciam à força e que não eram militares. Conclui-se que a interação entre os militares e os jornalistas no Afeganistão resultou em implicações para ambos. Nomeadamente na segurança, como foi o caso do fornecimento de equipamento de proteção aos jornalistas quando estes não dispunham, a segurança física que os militares garantiram aos jornalistas e a explicação das operações por parte dos militares (briefings). Relativamente ao acesso à informação por parte dos jornalistas, existiu um acordo verbal atinente às condições de acesso e divulgação da informação e existiram também restrições em matérias de importância militar e de natureza sensível, as quais mereceram consenso entre os entrevistados. Na componente logística, existiram implicações como foram o caso da alimentação, o alojamento, os equipamentos de proteção fornecidos e os cuidados médicos prestados aos jornalistas, contudo foi algo que não comprometeu o cumprimento das diversas missões e tarefas militares. Nos aspetos relacionais, assinalaram-se casos pontuais de alguma tensão, justificada pelos próprios como resultantes das circunstâncias e da especificidade das missões e objetivos de uns e outros. Porém, é de realçar que a convivência de jornalistas e militares no TO é reveladora de respeito e compreensão pelo trabalho mútuo. Deste modo, pode-se concluir que no plano relacional as implicações da presença de jornalistas contribuem para uma maior conhecimento e sensibilização a respeito do trabalho e das condicionantes a que estão sujeitos militares e jornalistas.

Estudo paramétrico da segregação gravitacional na injeção contínua de vapor

Steam injection is the most used method of additional recovery for the extraction of heavy oil. In this type procedure is common to happen gravitational segregation and this phenomenon can affect the production of oil and therefore, it shoulds be considered in the projects of continuous steam injection. For many years, the gravitational segregation was not adequately considered in the calculation procedures in Reservoir Engineering. The effect of the gravity causes the segregation of fluids inside the porous media according to their densities. The results of simulation arising from reservoirs could provide the ability to deal with the gravity, and it became apparent that the effects of the gravity could significantly affect the performance of the reservoir. It know that the gravitational segregation can happen in almost every case where there is injection of light fluid, specially the steam, and occurs with greater intensity for viscous oil reservoirs. This work discusses the influence of some parameters of the rock-reservoir in segregation as viscosity, permeability, thickness, cover gas, porosity. From a model that shows the phenomenon with greater intensity, optimized some operational parameters as the rate flow rate steam, distance between the wells injector-producer, and interval of completion which contributed to the reduction in gravity override, thus increasing the oil recovery. It was shown a greater technical-economic viability for the model of distance between the wells 100 m. The analysis was performed using the simulator of CMG (Computer Modeling Group-Stars 2007.11, in which was observed by iterating between studied variables in heavy oil reservoirs with similar characteristics to Brazilian Northeast

Words and Emotional Work: Classification Theory’s Constructs Useful for the Analysis of Social Media Data in Terms of Gender, Race, and Sexuality

Presents constructs from classification theory and relates them to the study of hashtags and other forms of tags in social media data. Argues these constructs are useful to the study of the intersectionality of race, gender, and sexuality. Closes with an introduction to an historical case study from Amazon.com.

A single-sided NMR approach to study structural differences of bovine articular tissue

This thesis work has been developed in collaboration between the Department of Physics and Astronomy of the University of Bologna and the IRCCS Rizzoli Orthopedic Institute during an internship period. The study aims to investigate the sensitivity of single-sided NMR in detecting structural differences of the articular cartilage tissue and their correlation with mechanical behavior. Suitable cartilage indicators for osteoarthritis (OA) severity (e.g., water and proteoglycans content, collagen structure) were explored through four NMR parameters: T2, T1, D, and Slp. Structural variations of the cartilage among its three layers (i.e., superficial, middle, and deep) were investigated performing several NMR pulses sequences on bovine knee joint samples using the NMR-MOUSE device. Previously, cartilage degradation studies were carried out, performing tests in three different experimental setups. The monitoring of the parameters and the best experimental setup were determined. An NMR automatized procedure based on the acquisition of these quantitative parameters was implemented, tested, and used for the investigation of the layers of twenty bovine cartilage samples. Statistical and pattern recognition analyses on these parameters have been performed. The results obtained from the analyses are very promising: the discrimination of the three cartilage layers shows very good results in terms of significance, paving the way for extensive use of NMR single-sided devices for biomedical applications. These results will be also integrated with analyses of tissue mechanical properties for a complete evaluation of cartilage changes throughout OA disease. The use of low-priced and mobile devices towards clinical applications could concern the screening of diseases related to cartilage tissue. This could have a positive impact both economically (including for underdeveloped countries) and socially, providing screening possibilities to a large part of the population.

Filtros de areia aplicados à irrigação localizada: teoria e prática

The application of sand filters in localized irrigation systems is recommended in the presence of organic and algae contamination. The proper design and maintenance of these equipments are essential to assure an effective water quality control, in order to reduce the emitters clogging, to keep its water application uniformity, and to prevent increasing in the system operation costs. Despite the existence of some references about design, operation and maintenance of these filters, they are dispersed, with not enough details to guarantee the optimization of its hydraulics structure design and the proper selection of porous media to be used. Therefore, the objective of this work was to report a current literature review, relating practical information with scientific knowledge. The content of this review would help to induce and intensify the research on this subject and to contribute so the operational functions for the equipment are reached. It is also expected to assist the improvement of the filtration and flushing processes in the agricultural irrigation and the development of original design procedures and the rational use of these devices.

Encefalite no litoral paulista: a emergência da epidemia e a reação da mídia impressa

No litoral sul do estado de São Paulo, ocorreu uma epidemia de encefalite pelo arbovírus Rocio de 1975 a 1978. As altas taxas de morbidade e mortalidade causaram impacto social. Neste trabalho, o objetivo foi apresentar um estudo sobre como a mídia impressa relatou os acontecimentos sociais relacionados ao surgimento da epidemia no primeiro semestre de 1975. Reportagens sobre a epidemia no litoral sul foram obtidas do banco de dados dos jornais A Tribuna, Folha de S.Paulo e Jornal da Tarde. Foram analisadas as notícias até o mês de julho de 1975, fase inicial e de maior impacto da epidemia. Com a identificação de casos de encefalite, de causa desconhecida, a Secretaria de Estado da Saúde desaconselhou a ida de turistas para o litoral, utilizando a mídia como veículo de divulgação. Diante das notícias, ocorreu a fuga dos turistas e, consequentemente, a crise do comércio. Observou-se a revolta dos comerciantes, que geraram embates contra a mídia, no que tange à forma de divulgação da epidemia. Alguns prefeitos alegaram inveracidade de notícias publicadas. A proibição feita pelas autoridades sanitárias foi relatada pela mídia de forma abrangente, englobando sujeitos envolvidos nesse discurso. Assim, foram reveladas ao público as tensões geradas entre os detentores do conhecimento científico e o poder econômico local. Os jornais realizaram cobertura abrangente, abordando vários temas, entretanto disseminaram incertezas e fizeram uso de imagens sensacionalistas, além de desarticular acontecimentos biológicos e sociais. Os temas chegaram aos leitores de forma fragmentada e com sentidos sociais comprometidos.

Interceptação da chuva por duas espécies arbóreas em áreas verdes urbanas

Rainfall interception by the two most usual species in forest urban spaces was analysed by measuring of interception (I) or interception losses, through fall (PI), stem flow (Et) and gross precipitation (PT). The chosen species were Caesalpinia pluviosa DC. (Fabaceae: Caesalpinoideae) or sibipiruna, and Tipuana tipu O. Kuntze (Fabaceae: Faboideae) or tipuana. The individuals analysed were more than 50 years old, with three separate individuals and three individuals in each studied group of species at the campus of ""Luiz de Queiroz"" College of Agriculture (University of Sao Paulo), Piracicaba. The experiments were carried out from January to February 2007. Water was collected using seven-litre pails, in the edges and in the centre of the canopies. A high correlation of Th with Pg was observed on the centre of the crow of tipuana and by the edges of sibipiruna. Stand! had low correlation with Pg for both species. The average of rain interception was greater in the edges of the crow of sibipiruna individuals, 60.6%, and in the centre of tipuana crow, 59.40%. Thus, both species intercepted up to 60% of the water rainfall, which indicates a great potential of both species for arborisation in urban environments.

Programmable diagnostic devices made from paper and tape

This paper describes three-dimensional microfluidic paper-based analytical devices (3-D mu PADs) that can be programmed (postfabrication) by the user to generate multiple patterns of flow through them. These devices are programmed by pressing single-use 'on' buttons, using a stylus or a ballpoint pen. Pressing a button closes a small space (gap) between two vertically aligned microfluidic channels, and allows fluids to wick from one channel to the other. These devices are simple to fabricate, and are made entirely out of paper and double-sided adhesive tape. Programmable devices expand the capabilities of mu PADs and provide a simple method for controlling the movement of fluids in paper-based channels. They are the conceptual equivalent of field-programmable gate arrays (FPGAs) widely used in electronics.

Do Larvae and Ovipositing Chironomus riparius (Diptera: Chironomidae) Females Avoid Copper-Contaminated Environments?

Studies on the avoidance behavior of aquatic organisms to contaminants have confirmed that such behavior can be relevant in field situations. However, almost all toxicity tests involve the forced exposure of organisms to toxicants. In particular, despite the importance of Chironomus riparius Meigen larvae in sediment toxicity testing, only a few studies on avoidance behavior have been performed. This study investigated the ability of different life stages of C. riparius, including ovipositing females, first-, second-, and fourth-instar larvae, to avoid copper-contaminated environments. Ovipositing females were given a choice between a control and copper solution (1.3 mg Cu l(-1)). First-instar larvae were provided with a choice between a control and a copper (2.0 mg Cu l(-1))-spiked sediment. Both second- and fourth-instars were exposed to a copper gradient (0.38-3.4 mg Cu l(-1)) in a flow-through system. None of the life stages avoided copper, even though the highest concentrations caused lethal effects on midges. The avoidance behavior of C. riparius is not a sensitive endpoint to assess copper sublethal toxicity.