Use of advertising and marketing incentives to promote sales of fuel efficient vehicles. Part I: executive summary. Final report.

National Highway Traffic Safety Administration, Washington, D.C.

Use of advertising and marketing incentives to promote sales of fuel efficient vehicles. Part II. Final report.

National Highway Traffic Safety Administration, Washington, D.C.

Advertising for over-the-counter antacids : final staff report and recommendations.

Item 535

Selling printing and direct advertising; handbook for management, salesmen, planners, and producers of printed promotion.

Mode of access: Internet.

A table of leading advertisers, showing advertising investments of advertisers spending $10,000 and over in thirty-six publications ..

Mode of access: Internet.

A description of the early printed books owned by the Grolier club with a brief account of their printers and the history of typography in the fifteenth century.

Revised edition of the "Catalogue of early printed books, presented by David W. Bruce ... 1894." Descriptive and historical notes by R. H. Lawrence; translations from colophons, etc., by N. G. McCrea.

Suggestions to McGraw-Hill authors; details of manuscript preparation, typography, proofreading, and other matters involved in the production of manuscripts and books.

"Introduction: High lights of twenty-five years, by Martin M. Foss, president": p. 1-6.

Type for books and advertising

"Books for the type man": p. 150-153.

A list of books on printing, including many on typography, binding, and other graphic arts,

Mode of access: Internet.