986 resultados para Mega-eventos


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Pós-graduação em Enfermagem - FMB

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In the current dynamic environment in which the public relations professional is inserted and, considering their ability to perform various activities, the field of events, an area that comprehends many different aspects, ends up being very active and executed by professionals from other fields. The following research demonstrates the importance of the Public Relations professional in the management of an organizational event, aiming to present Public Relations as the area with the most expertize to put plan and organize events, due to the knowledge and theory that can be put into practice. Through a participatory research, the researcher recounts her experience with organizing Carnatlética, event in which she was a part of in 2013. Thus, it is concluded that the participation of a public-relations in the organization is critical to the success of an event, especially in issues related to advertising, media and planning

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This study aims to discuss the role of the professional of public relations and the marketing tools in organizing events. Taking as parameter the concepts of events, marketing and public relations and highlighting the contributions on strategic planning, the communication process and the relationship with stakeholders as key elements on this management, it is intended to form arguments to demonstrate that the work of a skilled professional is essential for the empowerment of the events not only as a communication tool, but as well as a relationship tool. The methodology utilized is based on literary data and on the exemplification of this process, with the analysis of three mega events. As a result, we leave a reflection about the importance of professionally events management, in addition to excellent communication and expansion of economic resources, since it defends the idea that management needs to generate lasting relationships across all the stakeholders' chain

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Introduction: Post-marketing surveillance of drugs aims to detect problems related to safety, effectiveness and quality. The identification of adverse drug events (ADE) is made, mainly, by health professionals´ spontaneous reporting. This method allows risk communication in pharmacovigilance and contributes for market regulation. Objective: To estimate the prevalence of adverse drug reaction (ADR) and the suspicions of therapeutic failure (TF) reported by health professionals; to verify the active principle and type of drugs related to ADE, seriousness, causality, production mechanism and clinical manifestation of the events identified. METHODS: A cross-sectional study was performed in a teaching and public hospital which integrates the Sentinel Hospital Network, in 2008. ADR seriousness was classified according to intensity (mild, moderate, serious and lethal); drugs associated with ADE were categorized according to type (brand name drugs and non-brand name drugs); causality was imputed with Naranjo algorithm and the mechanism of occurrence was analyzed according to Rawlins e Thompson definitions (A or B). Results: There were 103 ADE reports in the period, of which 39 comprised TF and 64 ADR. Nurses reported the most ADE (53.4%). The majority of ADR were classified as type A (82.8%), mild (81.3%), possible (57.8%), according to causality assessment, and related to brand name drugs (20/35). Human immunoglobulin, docetaxel and paclitaxel were the drugs frequently associated with ADR. TF arising from no-brand name drugs (26/29), regarding, mainly, midazolam and ganciclovir. Conclusion: The results of the ADE report contribute for proposition of trigger tools for intensive monitoring of drug safety, as well as for the supplier qualification and for the improvement of quality products.

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Ao refletir sobre a esfera do jornalismo sob influência da lógica mercadológica, esta pesquisa contextualiza teoricamente o cenário atual das características e tendências do jornalismo, especificamente o jornalismo cultural praticado pelo caderno Prosa & Verso, o suplemento literário do jornal carioca O Globo. O presente estudo tem por objetivo estudar a cobertura jornalística do citado suplemento, identifi- cando os valores-notícia presentes nas reportagens de capa, especificamente nos períodos referentes ao ano de 2008 em que ocorrem a Feira Literária Internacional de Paraty e a Bienal Internacional do Livro de São Paulo. Tratando, portanto, da cobertura de eventos do mercado editorial, propõe-se uma análise e reflexão acerca das tensões existentes entre campo jornalístico e campo literário, focando a influência da citada lógica mercadológica na produção jornalística. Com a elaboração da análise dos suplementos veiculados durante a ocorrência de ambos os eventos e a partir das relações entre produção da notícia, imposições de mercado e espetacularização na indústria cultural, verifica-se, entre outras questões, que a notícia não escapa da necessidade de possuir valor de troca, mesmo quando se trata do jornalismo cultural, uma vez que a cultura também tem sua própria economia.

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This study proposes some thinking under a different perspective about the Event Organization Activity. As a directed communication instrument, Events are planned actions, aiming at gathering people with common objectives, for a specific goal, usually under the view of organizations. In this study, some questioning on the relevance of Events at the social movement context is proposed, as they organize themselves through these actions in order to claim and pressure the Government for citizenship rights.

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The lesbian and gay movement has organized itself in Brazil with the goal of creating and making its sexual identity stronger, as well as fighting for its rights and against any homophobic act. This paper analyses the homosexual movement and its relation to building its own identity, as a fighting force. We emphasize the relevance of the manifestation events, such as the LGBT pride parade and, in Bauru, the diversity parade, events that not only provide visibility to the topic, with the presence of the media, but also, represent the voice of these people who search for their citizenship rights.

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This study is based on the mapping of occurrences associated with social vulnerability and natural risks, which refer to the resilience of populations and territories, regarding natural hazards associated with the functioning of natural systems (eg, earthquakes, flood, mass movements). According to UNISDR (2014), the state of São Paulo is a reference in working with Urban Resilience and Disaster in the Resilient Cities Campaign (2014), considering the high investment in Risk Areas Mapping and Public Education Campaigns implemented by the Civil Defense. Thus, this study aims to mapping the occurrence of events related to Tree Falls, Erosion, Landslides, Irregular Housing, Rocky Blocks Falls, Wall Falls, Unroofing and Irregular Construction, attended by the Civil Defense in the city of Santos, São Paulo State, from 2011 to 2014. Thereafter, correlated analyzes to the Environmental Vulnerabilities were generated. The Environmental Vulnerability databases used in this dissertation compose the results of the CNPQ Project - Environmental Vulnerability Mapping of the State of Sao Paulo - Brazil: a methodological contribution of Freitas (2013) and Bortolettoet al (2014), with information collected from the 2010 Census (IBGE, 2010), on a census sectors scale. The adopted methodological procedure involves document analysis followed by data integration in Geographic Information System, through algorithms analysis and mapscrossing.The results obtained in Maps of Social and Environmental Vulnerability Occurrences presented areas of High or Very High Vulnerability. The main variables obtained with such characteristics are Irregular Housing, Landslides and Rocky Blocks Falls, which was associated with hilly terrain formations, with slopes above 30%. To the areas of Medium, Low and Very Low Vulnerability were associated the variables Tree Falls, Wall Falls, Erosion, Unroofing and Irregular Construction, which are spatially distributed without an...

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Objective: to describe technical complaints and adverse drug events reported in a sentinel hospital in São Paulo state in 2009 and 2010. Methods: This is a descriptive study. Information was obtained from the sentinel hospital Risk Management database. Results: we found 199 reports related to drugs: 70.0% were technical complaints, 21.0% ineffective therapy and 9.0% adverse reaction to medication. The pharmacological groups with highest number of reports were: drugs that act on alimentary tract and metabolism (25.1%), the nervous system (25.1%) and anti-infective drugs for systemic use (22.1%). Conclusion: technical complaints and adverse drug events were frequent, despite recognized underreporting. The characterization of these events could inform the adoption of control measures and permanent educational actions in health services in order to prevent their occurrence.

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The analysis of serum cholesterol and triglycerides was performed in 20 healthy mongrel dogs, 10 male and 10 female, before and after supplementation for 30 days with fatty acids of long chain polyunsaturated derived from omega-3 n (497mg docosahexaenoic acid and 780mg eicosapentaenoic acid). The serum cholesterol presented a significant reduction after supplementation in both sexes (271.6±79.8mg/dL; 236,2±67,6mg/dL, before and after supplementation respectively). Regarding serum triglycerides, there was a reduction only in females (57.8±12,1mg/dL; 45.2±7,8mg/dL, before and after supplementation respectively), with no effect of supplementation in males.

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Pós-graduação em Enfermagem (mestrado profissional) - FMB

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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In a highly competitive and globally integrated market, excellence in production processes has become a survival factor, instead of just a differential point. In this context, companies from various sectors have resorted to philosophies and techniques already established in the literature to improve the efficiency of their production processes. This paper discusses aspects and techniques used to improve the production efficiency of a multinational company that manufactures surgical devices to a global market. Through DMAIC methodology, there were found opportunities to improve machines' efficiency by OEE, an efficiency indicator, in Kaizen Events. A case study was conducted to analyze the methodology and to identify good practices and difficulties along the way

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Os impactos socioeconômicos dos Eventos Extremos de Precipitação Diária em Belém-Pará foram estudados com base em histórias relatadas nas notícias dos jornais da cidade durante o período de 1987 a 2009. Estes eventos foram caracterizados como extremos por meio da Técnica do Decil. O objetivo foi identificar as consequências e os principais bairros afetados pelos eventos extremos de precipitação diária. Os anos que estiveram sob influência do fenômeno El Niño (La Niña) foram os que apresentaram menor (maior) frequência de Eventos Extremos de Precipitação e de noticias publicadas nos jornais da cidade. A variação mensal mostrou que os Eventos Extremos e as notícias dos jornais foram maiores no período "mais chuvoso" (verão/outono austral). As histórias relatadas nas notícias dos jornais da cidade indicaram que o alagamento das ruas é a principal consequência dos eventos extremos para a cidade de Belém-Pará e os bairros mais afetados são Cremação, Jurunas e Batista Campos. Esses bairros são vizinhos e tem como fator comum a presença da bacia hidrográfica da Travessa Quintino Bocaiúva, a qual apresenta baixa declividade e dificulta o escoamento da água, favorecendo a formação de pontos de alagamentos. Identificou-se que a falta de infraestrutura da cidade é o fator predominante quanto à consequência dos eventos extremos de precipitação diária.