Az on-line világban hagyott virtuális lábnyomokban rejlő információk és azok veszélyei (In on-line world leaven virtual footprints information and those dangers)

A mindennapi, szinte folyamatos jelenlét a hálózaton számos melléktermékkel jár. Minden bejelentkezés, üzenet, vásárlás, akció adatok tömegét hagyja az interneten. A cikkben arra kívánnak a szerzők rámutatni, hogy ezeket az adatokat valaki vagy valakik összegyűjthetik, és esetleg olyasmire is használhatják, amihez nem járulnánk hozzá, ha ezt megkérdeznék. A szerzők nem foglalkoznak a rosszindulatú, esetleg bűntények elkövetésének céljára történő illegális adatgyűjtéssel, illetve -hasznosítással, azt kívánták bemutatni, hogy teljesen legális, ún. „white hat” eszközökkel is tartalmas felhasználói profilt lehet összeállítani. Szót ejtenek arról is, hogyan lehet megnehezíteni azok dolgát, akik rólunk szeretnének információt gyűjteni. ____ Everyday, almost continuous presence on the web results number of by-products. Each login, message, shopping, action leaves mass of data on the internet. In this article, the authors wish to point out that these data may be collected by somebody or somebodies. They wanted to introduce you that a meaningful user profile can be compiled by completely legal, so-called „White hat”tools. It also notes about how you can make more difficult their job, who would like to collect information from us.

Termékek és szolgáltatások vásárlása on-line. Vajon mások az elvárások?

Az on-line vásárlás a kiskereskedelem napjaink egyik legdinamikusabban fejlődő területe. Az elmúlt években számos tanulmány foglalkozott az elektronikus kiskereskedelem marketingszempontú vizsgálatával, azonban ez idáig kevesen foglalkoztak a termékeket és szolgáltatásokat vásárlók elkülönült vizsgálatával. A szerzők célja, hogy egy kvantitatív kutatás alapján a minőségészleléssel és elégedettséggel összefüggésben megvizsgálják az újravásárlási, illetve a továbbajánlási szándék alakulását konkrét e-kiskereskedelmi vásárlások – termékek vagy szolgáltatások vásárlása – esetében. Eredményeik alapján megállapítható, hogy a szolgáltatást on-line vásárlók esetében az elégedettség hatása a továbbajánlási és újravásárlási szándékra alacsonyabb szintet mutat, mint a terméket vásárlók esetében. A minőségészleléshez kapcsolódó dimenziók között is megfigyelhető egy releváns eltérés: a terméket vásárlók esetében az ügyfélszolgálat relevanciájában a minőségészlelés során, kvázi, azokban az esetekben, amikor a vásárlás után hátra van még a tényleges kiszállítás vagy kézhezvétel. A rendelkezésükre álló minta nagysága miatt elemzésük során a varianciaalapú modellezést (PLS-SEM) használták.

Az on-line szájreklám (electronic word-of-mouth) jellemzői a marketingkommunikáció szempontjából

Az on-line térben a vállalatok elveszítik a hagyományos tömegkommunikációban gyakorolt kontrollt, ugyanakkor kommunikációs szerepükből fakadóan megmarad egy ráhatási képességük. Ahhoz azonban, hogy e ráhatási képességet ki tudják használni, megfelelő eszközöket kell alkalmazniuk, amelyek közül az egyik lehetőség az on-line szájreklám (electronic word-of-mouth, e-WOM). A cikk egy szakirodalmi összefoglalót nyújt az e-WOM-ról, kitérve arra, hogy milyen új kommunikációs kihívásokkal és lehetőségekkel néznek szembe a fogyasztók és a vállalatok az on-line térben. Továbbá hogyan értelmezhető az e-WOM, milyen alapvető tulajdonságokkal és a fogyasztókra, valamint a vállalatokra gyakorolt hatásokkal rendelkezik. Ezen ismeretekre építve pedig a szerző bemutatja azt is, hogy a fogyasztók között zajló on-line kommunikáció (vagyis az e-WOM) hogyan integrálható a marketingkommunikációs tevékenységbe.

Pre-Disaster Risk Management in Post-Earthquake (1999) Turkey

This paper assesses the status of pre-disaster risk management in the case of Turkey. By focusing on the period following the catastrophic August 17, 1999 earthquake, the study benefits from USAID’s Disaster Risk Management Benchmarking Tool (DRMBT). In line with the benchmarking tool, the paper covers key developments in the four components of pre-disaster risk management, namely: risk identification, risk mitigation, risk transfer and disaster preparedness. In the end, it will present three major conclusions: (i) Although post-1999 Turkey has made some important progress in the pre-disaster phase of DRM, particularly with the enactment of obligatory earthquake insurance and tightened standards for building construction, the country is far away from substantial levels of success in DRM. (ii) In recent years, local governments have had been given more authority in the realm of DRM, however, Turkey’s approach to DRM is still predominantly centralized at the expense of successful DRM practices at the local level. (iii) While the devastating 1999 earthquake has resulted in advances in the pre-disaster components of DRM; progress has been mostly in the realm of earthquakes. Turkey’s other major disasters (landslides, floods, wild fires i.e.) also require similar attention by local and central authorities.

Impact of Employee Management on Hospitality Innovation Success

The author report on a survey of 185 hospitality manager to examine which employee management practices are associated with success in hospitality innovations. The result suggest that successful new hospitality projects are guided by a strategic human resource management approach, have higher level of training, implement behavior- bared evaluation of their front-line staff and empower their employees.

Seabourn Cruise Line: A Case Study in Achieving Quality

Just about everyone who ranks cruise lines puts Seabourn first on the list. The readers of Conde Nast Traveler ranked it the world's top cruise line for three consecutive years and fifth in their survey of the top 100 overall travel experiences. Of special interest to hospitality professionals is Seabourn's 98.5 percent score for service- higher than any other vacation experience in the world.

Strategic Planning: Implications and Applications for Line Managers

Strategic planning is the key to producing a realistic, attractive rate of growth and a respectable return on investment. The author analyzes the steps in the planning process and looks at the environmental and cultural values which influence the strategic planner in his/her work.

Cruise Brand Management

Brands have always been associated with cruise and line voyage operations, but the branding concept has taken on new meaning in the modern cruise industry. In the consolidation of cruise lines under a few major corporate structure today, the acquiring entity has most often chosen to invest in lines acquired under their existing names, retaining separate brand identity. The author summarizes industry experiences with the acquisition and management of multiple brands under a single corporate structure, together with the rationale and advantages, this article is an updated and expanded version of that first given at the Seatrade Cruise Shipping Convention March 11, 1999.

Generating an Online Bottom Line

E-commerce is an approach to achieving business goals through information technology and is quickly changing the way hospitality business is planned, monitored, and conducted. No longer do buyers and sellers need to engage in interpersonal communications for transactions to occur. The future of transaction processing, which includes cyber cash and digital checking, are directly attributable to e-commerce which provides and efficient, reliable, secure, and effective platform for conducting hospitality business on the web.

Review of the History and Current Status of Cell-Transplant Approaches for the Management of Neuropathic Pain

Treatment of sensory neuropathies, whether inherited or caused by trauma, the progress of diabetes, or other disease states, are among the most difficult problems in modern clinical practice. Cell therapy to release antinociceptive agents near the injured spinal cord would be the logical next step in the development of treatment modalities. But few clinical trials, especially for chronic pain, have tested the transplant of cells or a cell line to treat human disease. The history of the research and development of useful cell-transplant-based approaches offers an understanding of the advantages and problems associated with these technologies, but as an adjuvant or replacement for current pharmacological treatments, cell therapy is a likely near future clinical tool for improved health care.

Le tecniche di Risk Management per i progetti di costruzione: il caso studio della riqualificazione e recupero funzionale dell'ex-Manifattura Tabacchi per la realizzazione del Tecnopolo di Bologna

La disciplina del Risk Management assume recentemente un significato ed un peso crescenti nel panorama delle organizzazioni pubbliche e private. Nel campo delle costruzioni pubbliche, in particolare, l’attuazione di processi strutturati di Gestione del Rischio potrebbe portare ad un efficientamento significativo del processo di costruzione e gestione. Obiettivo di questa tesi è verificare in che modo i risultati di un’applicazione strutturata di un processo di Gestione del Rischio possono essere impiegati dal gruppo di management per perseguire scelte più consapevoli, precise e circostanziate rispetto ai metodi tradizionali di gestione del processo. L’analisi parte da uno studio comparativo dei metodi e delle norme tecniche di Risk Management proposte in ambito internazionale. I risultati ottenuti vengono poi applicati al caso studio relativo al progetto di insediamento del Tecnopolo di Bologna presso l’area nota come Ex-Manifattura Tabacchi. L’applicazione delle tecniche al caso di studio è strutturata come una esecuzione completa del processo di Valutazione del Rischio. La fase di Identificazione viene svolta tramite un’analisi della letteratura, la sottoposizione al giudizio degli esperti, e si conclude con una categorizzazione dei rischi mediante Risk Breakdown Structure. La fase di Quantificazione del Rischio è attuata tramite una prima fase di analisi qualitativa con la somministrazione di un questionario on-line ad una platea di soggetti competenti; seguita da un’analisi quantitativa svolta con il software “RiskyProject®” per realizzare una analisi di Montecarlo ed analisi di sensitività. Al termine vengono esaminate alcune possibili misure di trattamento specifiche per un rischio definito prioritario. I risultati proposti mostrano come sia possibile ottenere in fase preliminare una descrizione consapevole delle incertezze del progetto, e che tale consapevolezza può essere utilizzata con lo scopo di migliorare la qualità e l’efficacia dell’intero processo.

Marketingmérés – két eset az on-line marketing világából

A marketing mérhetőségével kapcsolatos igény nem új keletű jelenség, de elmondhatjuk: napjainkban mind erőteljesebb követelményként jelenik meg a gyakorló szakemberek előtt. Az on-line világ megjelenésével korábban többen a metrikák gyors fejlődését és a fogalmi kérdéskörben meglevő, számos homályos pont tisztázását várták. Bár az elmúlt években valóban sikerült tényszerű előrehaladást elkönyvelni, a várt áttörés - egyelőre - továbbra is csak várat magára. A szerző kutatásában - a kapcsolódó elméleti háttér áttekintését követően - két részterületet igyekszik megvilágítani, két rövid eset keretében. Egy B2B piacon mozgó vállalkozás keresőmarketing-költéseit elsősorban nyelvi-szemantikai elemzésnek vetette alá. Napjaink másik fontos és gyakran emlegetett területe a közösségi média. Itt egy nonprofit szervezet tevékenységét vizsgálta meg, a kutatási fókusz a törzsközönség attitűdje és a közzétett üzenetek hatékonysága közötti kapcsolat feltárása volt.

The Barriers to the Integration of the Uterine Balloon Tamponade into South Africa and Ghana's Health Systems for the Management of Postpartum Hemorrhage

Background

Postpartum hemorrhage is the most significant contributor to maternal mortality globally, claiming 140,000 lives annually. Postpartum hemorrhage is a leading cause of maternal death in South Africa, with the literature indicating that 80 percent of the postpartum hemorrhage deaths in South Africa are avoidable. Ghana, as of 2010, witnesses 2700 maternal deaths annually, primarily because of poor quality of care in health facilities and services being difficult to access. As per WHO recommendations, uterotonics are integral to treating postpartum hemorrhage as soon as it is diagnosed. In case of persistent bleeding or limited availability of uterotonics, the uterine balloon tamponade (UBT) can be used as a second line of defense. If both these measures are unable to counter the bleeding, providers must perform surgical interventions. Literature on the UBT, as one tool in the protocol to address postpartum hemorrhage, has shown it to have success rates ranging from 60 to 100 percent. Despite the potential to lower the number of postpartum hemorrhage deaths in South Africa and Ghana, the UBT has not been incorporated widely in South Africa and Ghana. The aim of this study is to describe the barriers involved with integrating the UBT into South Africa and Ghana’s health systems to address postpartum hemorrhage.

Methods

The study took place in multiple sites in South Africa (Cape Town, Johannesburg, Durban and Mpumalanga) and in Accra, Ghana. South Africa and Ghana were selected because postpartum hemorrhage contributes greatly to their maternal mortality numbers and there is potential in both countries to lower those rates through greater use of the UBT. A total of 25 participants were interviewed through purposive sampling, snowball sampling and participant referrals, and included various categories of stakeholders integral to the integration process of a medical device. Individual in-depth interviews were used for data collection, with interview questions being tailored to each stakeholder category. The focus of the interviews was on the protocol used to counter postpartum hemorrhage, the frequency with which the UBT is used as part of the protocol, and the process of integrating it into the South Africa and Ghana’s health systems. The data collected were coded using NVivo and analyzed using content analysis.

Results

The barriers to integration of the uterine balloon tamponade to address postpartum hemorrhage in South Africa and Ghana were evident on the political, economic and health delivery levels. The results indicated that the barriers to integration in South Africa included the low recognition of postpartum hemorrhage as a problem, the lack of clarity surrounding the role of the Medicines Control Council as a regulatory body for medical devices, and low awareness of the UBT as an intervention to control postpartum hemorrhage. The barriers in Ghana were the cash constraints experienced by the Ghana Health Services to fund medical devices, a heavy reliance on donors for funding, and the lack of consistent knowledge on processes involving clinical trials for new medical devices in Ghana.

Conclusion

Existing literature on methods to counter postpartum hemorrhage to reduce maternal mortality has focused on and emphasized the efficacy of the UBT. Despite overwhelming evidence supporting the use of the UBT, many health systems across the world, particularly low-income countries, do not have access to the device owing to numerous barriers in integrating the device into obstetric care. This study illustrates the need to focus on incorporating the UBT into health systems for greater availability to health workers and its use as standard of care. Ultimately, this study can be used as a stepping-stone for more research on this subject, providing evidence to influence policymakers to integrate the UBT into their protocols for postpartum hemorrhage response.

What's in it for us? A case study research about micro sense making processes through the eyes of front line employees, during culture change implementation

Abstract How employees make sense of change is a very complex process. Recently, academics have neglected to research sense making activities in a micro culture implementation context, through the eyes of front line employees. In contrast to a macro view, a micro perspective limits researchers to only look at an individual, departmental or group level. By doing so, we can zoom in on the details of sense making processes that employees use in their daily work life. A macro (organisational) view is based on the notion that there is a general integrated culture that can be found in all organisational units and departments. It is assumed that culture can be researched by using the entire organisation as one single research entity. This thesis challenges this assumption. In case of planned change it is usually the management community who are in charge of the change intervention. Because of their formal hierarchical position, they have the power to abort or initiate change programs. It is perhaps therefore that researchers tend to be focused on the management community rather than on lower level organisational members, such as front line employees. Apart from the micro view, scholars also neglected to research culture change implementation through the eyes of front line employees. This thesis is an attempt to fill these two gaps that currently exists in academic change management publications. The main research question is therefore: From a micro point of view how do front-line employees make sense of the impact of culture change, during the implementation phase? This thesis starts with a literature review which exposes the two main gaps. The most important outcome of this review is that only 2% of the research articles dealt with culture implementation, through the eyes of front line employees. A conceptual research model is built on the integrated sense making theory of Weber and Manning (2001) and the micro variables of Raelin and Cataldo (2011). These theories emphasize elements of sense making in a daily working context. It is likely that front line employees can identify themselves with research elements such as tasks, skills practices, involvement and behaviour. Front line employees were selected, because as lower level organisational members they are usually the change recipients. They are further away from the change initiating scene (usually the management of an organisation) and form a potential sense making ‘hotspot’ that could provide new academic insights. In order to carry out the primary research, two case organisations were selected in the leisure industry. A participative case study research method was chosen. This meant that the researcher worked in the concerning departments of the case organisations. The goal was to observe and interview front line employees, while they were performing their jobs. The most important advantage of this approach is that the researcher temporarily becomes one with the organisation and is therefore able to acquire both formal and informal narratives that front line employees use during sense making activities. It was found that front line employees make sense of organisational change by using a practical approach. They make sense of the change program by carrying out new tasks, developing new skills and sharing best practices. The most noticeable conclusion was that sense making activities predominantly take place at an individual level in relation to change acceptance. Organisational members tend to create a mental equation in order to weigh the advantages against the disadvantages. They evaluate whether the concerning change program is beneficial to them or not. For future research a sense making scheme model is suggested that is based on two methods: an introspection and an action method.

Improving the Utilization of Front-Line Service Delivery System Personnel

There are two types of work typically performed in services which differ in the degree of control management has over when the work must be done. Serving customers, an activity that can occur only when customers are in the system is, by its nature, uncontrollable work. In contrast, the execution of controllable work does not require the presence of customers, and is work over which management has some degree of temporal control. This paper presents two integer programming models for optimally scheduling controllable work simultaneously with shifts. One model explicitly defines variables for the times at which controllable work may be started, while the other uses implicit modeling to reduce the number of variables. In an initial experiment of 864 test problems, the latter model yielded optimal solutions in approximately 81 percent of the time required by the former model. To evaluate the impact on customer service of having front-line employees perform controllable work, a second experiment was conducted simulating 5,832 service delivery systems. The results show that controllable work offers a useful means of improving labor utilization. Perhaps more important, it was found that having front-line employees perform controllable work did not degrade the desired level of customer service.