Strategic Planning: Implications and Applications for Line Managers


Autoria(s): Gregg, Joseph B.
Data(s)

01/01/1986

Resumo

Strategic planning is the key to producing a realistic, attractive rate of growth and a respectable return on investment. The author analyzes the steps in the planning process and looks at the environmental and cultural values which influence the strategic planner in his/her work.

Formato

application/pdf

Identificador

http://digitalcommons.fiu.edu/hospitalityreview/vol4/iss1/9

http://digitalcommons.fiu.edu/cgi/viewcontent.cgi?article=1081&context=hospitalityreview

Publicador

FIU Digital Commons

Fonte

Hospitality Review

Palavras-Chave #Joseph B. Gregg #Strategic Planning: Implications and Applications for Line Managers #“WOTS UP” or “SWOT” analysis [Strengths #Weaknesses #Opportunities #and Threats] #Connectors #Corporate values #Corporate Marketing Environment #FIU #Hospitality Administration and Management
Tipo

text