Strategic Planning: Implications and Applications for Line Managers
Data(s) |
01/01/1986
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Resumo |
Strategic planning is the key to producing a realistic, attractive rate of growth and a respectable return on investment. The author analyzes the steps in the planning process and looks at the environmental and cultural values which influence the strategic planner in his/her work. |
Formato |
application/pdf |
Identificador |
http://digitalcommons.fiu.edu/hospitalityreview/vol4/iss1/9 http://digitalcommons.fiu.edu/cgi/viewcontent.cgi?article=1081&context=hospitalityreview |
Publicador |
FIU Digital Commons |
Fonte |
Hospitality Review |
Palavras-Chave | #Joseph B. Gregg #Strategic Planning: Implications and Applications for Line Managers #“WOTS UP” or “SWOT” analysis [Strengths #Weaknesses #Opportunities #and Threats] #Connectors #Corporate values #Corporate Marketing Environment #FIU #Hospitality Administration and Management |
Tipo |
text |