The politics of the environment: a survey

The book is a collection of cutting edge essay on the politics of the environment covering and analysing important topics, such as the Kyoto protocol and deforestation, this book provides extensive coverage of all aspects of environmental politics. This unbiased survey is of interest to students, academics, business people and general researchers. Four sections present a thorough overview of current issues in the politics of the environment in historical perspective. The first section consists of essays written by a variety of academic and other experts on topics including Globalization: The Environment and Development Debate; The State, International Relations and the Environment; Environmental Movements; Mass Media and Environmental Politics; and The Ethical Dimensions of Global Environmental Change

Imagined Comrades and Imaginary Protections

This paper describes the recent development of identity and community among gay men in China. It focuses both on the ways emerging forms of gay identity relate to larger ideological and discursive shifts within society, and on the ways these new forms of identity and community affect situated social interaction among gay men themselves. In particular, it addresses the question of how these emerging forms of gay identity and gay community affect the ways gay men in China understand the threat of HIV and make concrete decisions about sexual risk and safety. Among the chief tactics used by gay men in China to forge identity and community involves appropriating and adapting elements from dominant discourses of the Party-State and the mass media. This strategy has opened up spaces within which gay men can claim “cultural citizenship” in a society in which they have been heretofore marginalized. At the same time, this strategy also implicated in the formation of attitudes and social practices that potentially increase the vunerability of Chinese gay men to HIV infection.

Genrestratifiering och massmedias neutralisering av kritiken mot ADHD : Ett kunskapssociologiskt perspektiv

Genre stratification and the mass media’s neutralization of the critique of ADHD: A sociology of knowledge perspective This study examines how the Swedish mass media has dealt with the opposition against the neuropsychiatric diagnosis ADHD (Attention Deficit Hyperactivity Disorder). Drawing on empirical data from eight of the largest newspapers in Sweden (n=778 articles) the study focuses on the scientific controversy of DAMP, 2000–2006. DAMP (Dysfunction in Attention, Motor Control and Perception) is a diagnostic term denoting difficulties similar to ADHD, and which was used in Sweden at the time of the controversy. The study uncovers the ideological role played by the mass media during the DAMP-controversy, and demonstrates the significance of genre. While the spokespersons for DAMP/ADHD were given exclusive and systematic access to the news genre, the forum of fact-production in the mass media, the critics of DAMP/ADHD were confined to arguing and expressing their opinions in the debate genre. Based on the various effects of genre differences a comprehensive analytical tool for the sociology of knowledge, called genre stratification, is developed in the study 

Where did all these books come from? The Publishing Industry and American Intellectual Life

The American book publishing industry shapes the character of American intellectual life. While the newspaper and television industries have been accused of and investigated for bias and lowering America’s intellectual standards, book publishing has gone largely unexamined by scholars. The existing studies of the publishing industry have focused on finance, procedure and history. “There are few ‘theories’ of publishing – efforts to understand the ‘whys’ as well as the ‘hows.’ Few scholarly scientists have devoted significant scholarly attention to publishing” (Altbach and Hoshino, xiii). There are many possible reasons for this lacuna. First, there is a perception that books have always been around, that they are an “old” technology and therefore they don’t appear to have had as much of an impact on our society as television and other media (which were developed quickly and suddenly) seem to have had (Altbach and Hoshino, xiv). Also, despite books’ present and past popularity, television, radio, and now the internet reach more people more easily, and are therefore more topical points of study and observation. In studying the effects of mass media on everyday American life, television and the internet may be the most logical points of study. Regarding public intellectual life however, books play a much more important role. Public intellectual life has always been associated with independent thinkers publishing their work for the masses. For this reason, this I focus on trade publishing. Trade publishing produces fiction and non-fiction works for the general reading public, as opposed to technical manuals, textbooks, and other fiction and nonfiction books targeted to small and specific audiences. Although, quantitatively speaking, “the largest part of book publishing business is embodied in that great complex of companies and activities producing educational, business, scientific, technical, and reference books and materials,” (Tebbel 1987, 439) the trade industry publishes most of the books that most people read. It is the most public segment of the industry, and the most likely place to find public intellectualism. Trade publishing is not only the most public segment of the industry, but it is also the most susceptible to corruption and lowered intellectual standards. Unlike specialty publishing, which caters to a specific, known segment of society, trade publishers must compete with countless other publications, as well as with other forms of media, for the patronage of the general public. As John Tebbel (author of a widely referenced history of the publishing industry) puts it, “The textbook, scientific, or technical book is subjected to much more rigorous scrutiny by buyers and users, and in an intensively competitive market inferior products are quickly lost" (Tebbel 1987, xiv). Since the standards for trade publishing are not nearly as specific – trade books simply need to catch the attention of a significant number of readers, they don’t have to measure up to a given level of quality – the quality of trade books is much more variable. And yet, a successful trade publication can have a much greater impact on society than the most rigorously researched and edited textbook or scholarly study.

You know how I know you're gay? : masculinity and homophobia in mainstream comedy

You Know How I Know You're Gay?: Masculinity and Homophobia in Contemporary Mainstream Comedy is a three-part senior scholars project that consists of a critical analysis of homophobic humor in contemporary mainstream comedy, an original feature-length comedy script entitled Don 't Be that Freshman, and a DVD of selected scenes from Don't Be that Freshman. The critical analysis first establishes the existence of homophobic humor in mainstream comedy and then links this homophobia to masculine anxiety, applying the ideas set forth in Michael Kimmel's essay, "Masculinity as Homophobia," to contemporary, mainstream, homosocial comedies. The paper goes on to examine audience reactions to this homophobic humor, focusing on audience members who enjoy these movies, yet consider themselves to be accepting of homosexuality and against homophobia. I discuss ways of resistance and the importance of opposing homophobic humor, and finally, I look at comedy as a potentially transgressive medium that could be used to fight homophobia and social inequality. The critical analysis, therefore, leads into Don't Be that Freshman, a film that uses progressive humor to oppose homophobia and expose the potential dangers and pitfalls of conforming to social constructions of gender. Don't Be that Freshman is a film about three pairs of college roommates in their first semester at college who become each other's first friends on campus. It is a character-driven comedy that attempts to normalize non-heterosexual sexual orientation and gender non-conformity, to advocate a type of living that does not conform to problematic social constructions and cultural ideologies, and at the same time to appeal to a mainstream audience. The film version is twenty-five minutes long and consists of ten scenes from the script.

Meios de comunicação de massa e aparato policial: a ação da mídia em questões de segurança pública

O presente estudo foi concebido com o intuito de levantar e compilar informações, do ponto de vista conceitual, para a fundamentação da crítica quanto à influência e interferência dos meios de comunicação de massa nos assuntos de segurança pública, uma dupla temática real, mas não problematizada. Abordam-se os aspectos relativos ao histórico da instituição policial e sua estrutura permanente em contextos diferenciados, bem como a premência por um modelo que melhor se adapte ao sistema democrático, ao Estado de Direito. Enfocam-se questões referentes à visão dos meios de comunicação enquanto agentes econômicos e políticos, à liberdade de imprensa, às responsabilidades da mídia e à ética na comunicação. Constata-se, na pesquisa, que a conjunção dos temas 'meios de comunicação e aparato policial' carece de tratamento sistematizado, no meio literário, acadêmico. Busca-se, portanto, trazê-la à discussão, considerando o poder adquirido pela mídia nos últimos tempos e sua penetração na dinâmica social e no próprio aparato policial. Evidencia-se, ainda, a resultante dessa relação para o trato dos assuntos de segurança pública, relegados ao plano comercial da notícia e tratados sob a ótica de mercadoria com potencial gerador de altos índices de audiência.

Inclusão social e atividades culturais: o Centro Cultural Banco do Brasil no Rio de Janeiro

The aim of this study is to look into the benefits provided to social inclusion by cultural activities carried out in a cultural place with great seriousness at Rio de Janeiro. To accomplish that, the author attempt to deepen into the social exclusion/inclusion in brazilian urban context, spotlighting the historic reality of the urban process of the city. Afterwards, by means of a quality research, document files from the cultural spot were consulted and looked into the view of customers, trustees and managers. For customers were applied questionnaires with open and close questions, with trustees and managers were made interviews, and also a documentary research with opinions available in mass media. This study fits into public politics, cultural and institutional marketing, for presenting examples of how cultural activities are essential tools for completely social inclusion of people in community, demonstrating that often marketing enterprises in culture area can result in benefits for society, even no being these their main purposes.

Um desafio para a regulação do mercado de assistência à saúde no Brasil: a escolha do consumidor de planos de saúde

The objective of this dissertation is to discover and to analyze the way how the consumer uses his/her perception to decide contracting a health plan, to supply elements that can serve to subsidize the State, the market and the consumers, in relation to the knowledge on the process of choice of the consumer and the decisions of purchase and contracting services of private health. The estimated one is to evidence that the brand of health plan is an important variable and decisive to the consumer contracting the service of a company that operates in these sector, because mean for the consumer security about the product, through the symbolism that the same one represents, despite the consumer not knowing to the certainty what is contracting in quality and amount. The theoretical construction is carried through using literature of anthropology of the consumption, theory of modernity, theory of the regulation, economic utilitarism, and marketing. Moreover, referential specific theoretician on the regulation of the market of health plans in Brazil. The health plan market in Brazil is anti-symmetrical and the consumer doesn¿t have knowledge technician who makes possible it to form judgment and to carry through rationality choices. Than the consumer uses to his/her decision symbolic elements that are available to his/her and supply to his/her the security that is look likes in the consumption of this kind of good. These symbolic elements related the confidence and security and are into the strong brands of the companies and are transmitted to the consumer through the mass media. In this dissertation are used as sources of data some information of the regulatory agency of the sector ¿ ANS -, a research of public opinion with health plans users and the results of the application of proper questionnaires for this research.

Os meios de comunicação de massa como aparelhos de hegemonia

Nas sociedades fundadas no modo de produção capitalista, os meios de comunicação de massa exercem funções políticas e econômicas fundamentais, atuando no sentido de inculcar a ideologia que dá sustentação a esse modelo econômico. A compreensão crítica de tais funções, pode ser obtida tomando-se como referência a teoria de Antonio Gramsci que situa, com precisão, através de seus conceitos de homem, ideologia, Estado, hegemonia, cultura e relações pedagógicas, a importância política dos meios de comunicação de massa, entendidos como aparelhos de hegemonia do Estado. No contexto específico da América Latina, os meios de comunicação de massa assumem dupla importância na medida em que suas práticas hegemônicas atendem, concomitantemente, aos interesses do capitalismo internacional - sobretudo aos dos Estados Unidos - e aos interesses das classes dominantes de cada um dos países deste continente, envolvidos em alianças político-econômicas, com as nações que detêm a hegemonia internacional. De acordo com essa perspectiva, podemos compreender o significado político do processo de implantação e desenvolvimento dos meios de comunicação, sobretudo da televisão, no Brasil e explicitar o sentido dessa prática hegemônica que assumiu papel de maior relevância após o golpe militar de 1964, quando a ideologia da Segurança Nacional encontrou, na comunicação de massa, difusora dos produtos da indústria cul tural, o canal mais adequado para desenvolver sua estratégia de atuação, denominada ação psicológica, objetivando consuiltar a anuência da totalidade social ao regime político que, então, se instalou no país. O caso específico da Rede Globo de Televisão, se constitui num dos mais tontundentes exemplos da concretização desta prática e pode, quando analisado, elucidar, através de fatos concretos, os mecanismos hegemônicos internacionais e nacionais que se encontram presentes desde o histôrico da implantação da referida emissora em nível de rede nacional, até os processos diários de produção de programas como o Jornal Nacional e o Fantástico - o Show da Vida. Esta análise, entretanto, não pode deixar de ressaltar que o processo de inculcação ideológica encontra diversos obstáculos a seu êxito integral junto às classes subalternas, que não podem ser compreendidas como meras receptoras passivas das mensagens produzidas pela classe dominante. Os mecanismos de resistência dessas classes existem e, embora não sejam, ainda, suficientemente conhecidos, não podem deixar de ser considerados quando o que se pretende é compreender o real significado das funções e do alcance dos meios de comunicação na sociedade.

Crianças, jovens e literatura: produto de pesquisa patrocinada pelo INEP-INL/FNLIJ

A impressão que se tem é de que o hábito de leitura está Desaparecendo. O próprio McLuhan, no entanto, afirma que "os valores associados à palavra escrita e impressa devem constituir uma parte permanente da herança humana". Mais importante do que discutir sobre o desaparecimento ou a transformação do livro é investigar o que está ocorrendo, nesta sociedade em mudança, com as novas gerações, em relação à leitura em geral e às obras literárias em especial. O problema pesquisado foi expresso na seguinte pergunta: "Quais os comportamentos apresentados pelos alunos do ensino de 1º. grau do Município do Rio de Janeiro no que se refere à leitura de obras literárias infantis e juvenis"? Para responder à questão, procedeu-se à caracterização: dos alunos quanto à leitura; dos ambientes doméstico e escolar no que se referia a incentivo à leitura; das oportunidades de acesso ao livro oferecidas pelas bibliotecas livrarias. A metodologia adotada foi elaborada especialmente para o estudo e pode ser sujeita a controvérsias. Os alunos demonstraram estar lendo obras literárias infanto-juvenis em quantidade insuficiente, apresentando os quadrinhos o maior índice de consumo. Pareciam encontrar-se em estágios de leitura defasados em relação às etapas de desenvolvimento em que provavelmente se encontravam. Presume-se que sofreram influência poderosa dos meios de comunicação de massa. Os ambientes doméstico e escolar, em maioria, não pareceram oferecer as condições desejáveis de estímulo à leitura. As bibliotecas eram em número demasiado insuficiente para atender à clientela real e potencial existente. Nas livrarias, geralmente, não se notou preocupação maior com o atendimento a crianças e jovens. Constatou-se relacionamento entre a formação de hábitos de leitura/interesse em ler dos alunos e: (a) características do lar e da escola; (b) oportunidades de acesso ao livro. Pareceu identificar-se uma situação de depreciação da literatura escrita a par de crescente penetração dos "mass-media”, supondo-se representar tendência universal, decorrente do atual estágio cultural da humanidade. Apresentam-se sugestões (devidamente operacionalizadas), que representam meios atenuantes das deficiências identificadas e subsídios à política do livro, visando ao desenvolvimento de uma programação integrada de incentivo à leitura infanto-juvenil, a níveis de consumo, produção e difusão de obras.

Micarande: festa do povo?

Contemporary politics have assumed new configurations both in the way they are carried out and in the content publicized. Nevertheless, some practices are unchanged since antiquity. But the advent of the media and its circumstantial molding of current society have forced politics to make some changes to adapt both to mass media and to the new social practices in liberal democracy. Given that fact, this study tried to demonstrate how power has become personalized in Campina Grande, Paraíba, Brazil, by a politician named Cássio Cunha Lima. Through the communications media and popular manifestations, he has been trying to create a symbiosis between Micarande a Carnival party (not held in the traditional Mardi Gras week) and his own public image, elaborating a process that identifies him with that event. In that way, he hopes to appropriate the festival and project his political image by using the party as na electoral currency in his publicity campaigns

Violência, mídia e juventude: análise sobre o discurso adotado pelo jornalismo impresso sobre a realidade violenta de jovens da periferia da cidade do Natal

The work that follows has as its main objective the analysis of the discourse of media, with emphasis on newspapers printed on acts and events involving young offenders. The speech adopted by columnists of newspapers, based on formulas and journalistic practices exist, allows the reader a view of what happened in detail. But this wealth of information, contradictorily, it seems not permit, much less to encourage reflection on the what is being read. All information contained in narrative journalism seem to point to the establishment of maintenance of speech reinante of violence and repression against young offenders, from, and generally in the vast majority of cases, from poor neighborhoods and suburbs of large cities. The whole range of such important issues directly related to violence committed by these young people does not appear, does not appear in the text journalism. Words such as "marginal", "square" reinforce prejudices, stigmas against the youth, putting the company on constant alert against such "criminals", "malandros." The result of the survey was partial, but can conclude about the importance of the media against those social phenomena that amedrontam the society at present

De socialidades mediadas e do homer a propósito do espectador-reativo em Jesús Martín-Barbero

This study aims to examine the contemporary viewer and also propose a review of the literature surrounding the spanish researcher Jésus Martín-Barbero. The proposed review, based on Martín-Barbero observations and the Latin American Cultural Studies analysis, observes the individual as part of the processes of communication and research on the concept of cultural mediation, the viewer as component/agent/object of the production of meaning. The study will perceive it as an element of inaccuracy/inadequacy and understand it as a subject of these reactive processes that contain complex and involve communication and culture, in contrast the impressions that resulted from a discussion between a television professional and a communication researcher and of these findings on the same viewer. The work also aims to point the viewer as a component of the possible mapping desired by Martín-Barbero to massive contemporary interpretation of the processes and its concept of night map