Marketing and Sales organization in a “Brand-Focused Professional” multinational

This article tests a multidimensional model of the marketing and sales organizational interface, based on a previous one tested for European companies (Homburg et al., 2008), in a specific taxonomical configuration: a brand focused professional multinational, in three successful Latin American branches. Factor reliability and hypotheses were studied through a confirmatory factor analysis. Results show the existence of a positive relationship between formalization, joint planning, teamwork, information sharing, trust and interface quality. Interface quality and business performance show also a positive relationship. This empirical study contributes to the knowledge of the organizational enhancement of interactions in emerging markets

Solbandera [ [Material gráfico]: This brand is a guarantee for the very best quality : Daniel Martínez Romero Alcira (Spain).

Tit. en la etiqueta: "This brand is a guarantee for the very best quality / Solbandera / Alcira Daniel Martínez Romero (Spain)"

The wild boar hunt [ [Material gráfico]: registered brand : selected : José Fita : Valencia (Spain).

Tit. en la etiqueta: "Registered brand the wild boar hunt selected / José Fita Valencia (Spain)"

H [ [Material gráfico]: first selection blue : brand : Valencia - Spain.

Tit. en la etiqueta: "First selection / blue / H / brand / Valencia - Spain"