Marketing and Sales organization in a “Brand-Focused Professional” multinational
Data(s) |
2013
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Resumo |
This article tests a multidimensional model of the marketing and sales organizational interface, based on a previous one tested for European companies (Homburg et al., 2008), in a specific taxonomical configuration: a brand focused professional multinational, in three successful Latin American branches. Factor reliability and hypotheses were studied through a confirmatory factor analysis. Results show the existence of a positive relationship between formalization, joint planning, teamwork, information sharing, trust and interface quality. Interface quality and business performance show also a positive relationship. This empirical study contributes to the knowledge of the organizational enhancement of interactions in emerging markets |
Formato |
application/pdf |
Identificador | |
Idioma(s) |
eng |
Publicador |
E.T.S.I. Industriales (UPM) |
Relação |
http://oa.upm.es/38600/1/INVE_MEM_2013_98662.pdf http://www.balas.org/BALAS_2013_proceedings_data/start_here.html |
Direitos |
http://creativecommons.org/licenses/by-nc-nd/3.0/es/ info:eu-repo/semantics/openAccess |
Fonte |
2013 Annual Conference of BALAS Congress | 2013 Annual Conference of BALAS Congress | March 20-22, 2013 | Lima, Perú |
Palavras-Chave | #Empresa #Ciencias Sociales |
Tipo |
info:eu-repo/semantics/conferenceObject Ponencia en Congreso o Jornada NonPeerReviewed |